Personal values research: Personal Values in 2023

In 2023, 397,249 assessments were completed on Personalvalu.es. Health was the value ranked most often, by 48.0% of them, and Family the one most often put first.

Download 2023 report

At a glance, 2023

Assessments397,249 completed across 12 months of data.: 397k
Appearance rateranked Health among their ten, more than any other value.: 48.0%
First placeput Family first, the value most often ranked first.: 13.2%
Top threeput Health in their top three, the most of any value.: 26.6%

The Most Popular Personal Values in 2023

The ten values ranked most often in 2023, beside the ten most often put first. The two lists answer different questions, so a value can be widely held and still rarely come first.

Ranked most often

The share of assessments whose ranked ten includes the value.

1
Health
Included in 48.0% of assessments
48.0%
2Family
42.1%
3Trust
37.4%
4Peace
36.5%
5Financial stability
35.9%
6Love
32.0%
7Pleasure
31.4%
8Freedom
29.3%
9Respect
28.4%
10Security
25.7%

Share of the 397,249 assessments completed in 2023 whose ranked ten includes the value. Bars run from 0% to 50%.

Put first most often

The share of assessments that put the value in position one.

1
Family
Put first in 13.2% of assessments
13.2%
2Health
11.1%
3Love
4.6%
4Peace
4.6%
5Religion
4.0%
6Financial stability
3.6%
7Trust
3.5%
8Security
3.2%
9Freedom
2.9%
10Pleasure
2.7%

Share of the 397,249 assessments completed in 2023 that put the value first. Bars run from 0% to 15%.

What Changed from 2022

The same ten values led in 2022 and 2023, though not always in the same order. Financial stability gained the most share, from 33.7% to 35.9%.

Each rate is a share of its own year's assessments, so years of different sizes compare directly. Changes are in percentage points of that share, and the arrow is the value's move in the ranking. 2022 holds 7 months of data and 2023 12, so part of a difference can be the season a year's months fall in.

Rose most

Values whose appearance rate rose most from 2022 to 2023
Value	2022	2023	Points
Financial stability	33.7%	35.9%	+2.1
Health	46.4%	48.0%	+1.6
Discipline	17.7%	18.9%▲4	+1.2
Accountability	15.6%	16.5%▲2	+1.0
Religion	9.4%	10.2%▲3	+0.8

Fell most

Values whose appearance rate fell most from 2022 to 2023
Value	2022	2023	Points
Equality	15.5%	13.0%▼8	−2.5
Privacy	14.9%	13.6%▼3	−1.3
Adventure	15.1%	13.9%	−1.1
Freedom	30.3%	29.3%	−1.0
Creativity	19.6%	18.7%▼3	−0.9

2023 Month by Month

How many assessments each month held, and the value ranked most often in it.

Assessments and most frequently ranked value by month, 2023
Month	Assessments	Ranked most often
January	35,101	Health48.1%
February	39,534	Health48.2%
March	34,827	Health48.1%
April	27,069	Health48.8%
May	26,810	Health48.7%
June	24,687	Health49.4%
July	23,420	Health49.6%
August	35,478	Health47.0%
September	50,882	Health46.8%
October	42,375	Health47.0%
November	32,564	Health47.5%
December	24,502	Health48.8%

The measures

Every core value, by each measure

“Most popular” can mean several things. The page uses four measures, each answering a different question, and they order the values differently. That is why they are never merged into a single score.

Appearance rate: How often is a value ranked at all?The share of assessments whose final ten includes the value. This is what the popular values chart shows.48.0%Health, the highest in 2023
First place: How often is it the single most important one?The share of assessments that put the value in position one.13.2%Family, the highest in 2023
Top three: How often does it reach the very top?The share of assessments that put the value anywhere in positions one to three.26.6%Health, the highest in 2023
Average position: How high does it sit when it is chosen?The mean position, from 1 to 10, over the assessments that include the value. Lower is higher.3.61Religion, the best in 2023

Appearance rate, first-place rate, top-three rate and average position for all 62 values in 2023. The number is the position by appearance rate. Column headings sort the table.
	Value
1	Health	47.99%	11.12%	26.63%	3.79
2	Family	42.10%	13.18%	24.83%	3.61
3	Trust	37.45%	3.47%	12.59%	5.03
4	Peace	36.52%	4.61%	14.67%	4.73
5	Financial stability	35.87%	3.62%	13.55%	4.77
6	Love	32.02%	4.62%	13.16%	4.67
7	Pleasure	31.43%	2.65%	9.81%	5.20
8	Freedom	29.25%	2.93%	6.60%	6.50
9	Respect	28.41%	1.69%	7.17%	5.59
10	Security	25.70%	3.20%	10.43%	4.73
11	Growth	24.56%	2.04%	6.74%	5.56
12	Friendship	23.69%	1.57%	6.24%	5.68
13	Loyalty	21.49%	1.60%	5.72%	5.61
14	Authenticity	20.89%	1.81%	6.21%	5.33
15	Honesty	20.80%	1.18%	4.89%	5.80
16	Discipline	18.88%	1.93%	6.58%	5.05
17	Certainty	18.69%	2.45%	7.10%	4.95
18	Curiosity	18.69%	1.10%	4.26%	5.90
19	Creativity	18.66%	1.28%	4.44%	5.85
20	Wealth	18.36%	2.16%	6.71%	4.94
21	Control	18.19%	2.15%	6.59%	5.10
22	Success	17.62%	1.46%	4.72%	5.71
23	Compassion	17.58%	1.31%	4.60%	5.67
24	Ethics	16.81%	1.54%	4.08%	6.24
25	Wisdom	16.57%	1.36%	4.44%	5.73
26	Accountability	16.53%	0.91%	3.94%	5.70
27	Meaningful work	15.84%	1.01%	3.11%	6.43
28	Helpfulness	15.74%	0.78%	2.26%	7.22
29	Independence	14.97%	0.86%	3.06%	6.20
30	Appreciation	14.02%	0.55%	2.49%	6.22
31	Adventure	13.94%	0.82%	3.17%	5.88
32	Justice	13.88%	1.01%	3.19%	6.17
33	Intelligence	13.66%	0.80%	2.73%	6.29
34	Job security	13.60%	0.75%	3.68%	5.43
35	Privacy	13.57%	0.65%	2.74%	6.04
36	Inner harmony	13.24%	1.84%	4.46%	5.31
37	Equality	13.04%	1.39%	3.76%	5.73
38	Challenge	12.56%	0.58%	2.59%	6.05
39	Tolerance	11.41%	0.54%	1.86%	6.86
40	Courage	10.76%	0.47%	2.03%	6.17
41	Passion	10.72%	0.59%	2.08%	6.26
42	Acceptance	10.56%	0.43%	1.81%	6.38
43	Religion	10.22%	3.99%	6.20%	3.61
44	Excitement	10.01%	0.33%	1.58%	6.46
45	Commitment	9.94%	0.40%	1.36%	7.16
46	Ambition	9.73%	0.58%	1.91%	6.40
47	Determination	9.71%	0.49%	1.83%	6.28
48	Teamwork	8.96%	0.33%	1.21%	6.99
49	Forgiveness	8.42%	0.40%	1.67%	6.17
50	Spirituality	7.97%	0.95%	2.44%	5.63
51	Competence	6.82%	0.27%	0.99%	6.76
52	Uniqueness	6.26%	0.30%	1.18%	6.26
53	Beauty	6.00%	0.33%	1.17%	6.37
54	Excellence	5.80%	0.33%	1.17%	6.22
55	Variety	5.66%	0.17%	0.85%	6.57
56	Contribution	5.29%	0.19%	0.74%	6.88
57	Influence	5.01%	0.16%	0.76%	6.58
58	Reputation	4.91%	0.17%	0.73%	6.64
59	Tradition	4.83%	0.26%	1.03%	6.06
60	Authority	2.93%	0.12%	0.50%	6.39
61	Popularity	2.68%	0.11%	0.43%	6.57
62	Fame	2.62%	0.15%	0.56%	6.17

Figures for the 397,249 assessments completed in 2023, given to two decimal places. The number is each value's position by appearance rate. Select a column heading to sort by it.

Every Year on Record

Each year on a page of its own, read the same way as this one.

About These Figures

Every figure on this page is a share of the assessments completed on Personalvalu.es in 2023, read from the same aggregates as the Global Values Research. A value counts when it is one of the ten a participant puts in order at the end, so the rates describe the people who took part that year and say nothing on their own about why.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. The 2023 statistics list every value with its trend against the year before.

Would your own ten look like 2023's? Rank your own values.