Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for September 2023
September’s top values look like a comfort-first playlist: Health (46.8%) and Family (43.5%) lead, with Trust (39.6%) and Peace (36.2%) close behind. The whole top 10 is tightly clustered (about 26.4%–46.8%), suggesting broad consensus rather than a polarized “winner-takes-all” vibe. Notably, Respect (31.1%) and Pleasure (30.9%) are essentially tied, hinting at a month where people want both good manners and a good time.
Ranking drama? Barely any. Respect edges past Pleasure for 7th and Friendship climbs into 10th, while everything else holds its positions, which is a story in itself: preferences look stable and predictable, more like a settled routine than a shifting trend cycle.
The priorities read as practical and relationship-centered. Financial stability (35.5%) sits in the upper half, reinforcing a “take care of basics first” mindset, while Love (32.4%), Freedom (28.7%), and Friendship (26.4%) round it out as social fuel.
Seasonally, September’s back-to-work/back-to-school energy likely boosts health, stability, and trust—less reinvention, more getting life organized.
How September fits into 2023, in the Global Values Research
Total Tests
50,882
in this month
🔥 Most Popular
Health
23,808 appearances
⭐ Best Ranking
Religion
Avg rank: 3.55
🥇 Most #1 Rankings
Family
6868 times first place
1
Health
▶Avg Rank:3.87
Appearance:46.8%
Trend (MOM):-0.5%
Trend (YOY):+1.5%
🥇 Top 1:10.5%
🥉 Top 3:25.4%
2
Family
▶Avg Rank:3.57
Appearance:43.5%
Trend (MOM):+1.1%
Trend (YOY):+2.9%
🥇 Top 1:13.5%
🥉 Top 3:25.9%
3
Trust
▶Avg Rank:5.01
Appearance:39.6%
Trend (MOM):+1.8%
Trend (YOY):+1.4%
🥇 Top 1:3.9%
🥉 Top 3:13.5%
4
Peace
▶Avg Rank:4.80
Appearance:36.2%
Trend (MOM):+0.2%
Trend (YOY):+1.7%
🥇 Top 1:4.4%
🥉 Top 3:14.3%
5
Financial stability
▶Avg Rank:4.73
Appearance:35.5%
Trend (MOM):+2.5%
Trend (YOY):+6.8%
🥇 Top 1:3.8%
🥉 Top 3:13.5%
6
Love
▶Avg Rank:4.72
Appearance:32.4%
Trend (MOM):+2.3%
Trend (YOY):+0.9%
🥇 Top 1:4.4%
🥉 Top 3:13.0%
7
+1Respect
▶Avg Rank:5.58
Appearance:31.1%
Trend (MOM):+4.4%
Trend (YOY):+3.7%
🥇 Top 1:1.9%
🥉 Top 3:7.9%
8
-1Pleasure
▶Avg Rank:5.19
Appearance:30.9%
Trend (MOM):+3.1%
Trend (YOY):-5.1%
🥇 Top 1:2.6%
🥉 Top 3:9.9%
9
Freedom
▶Avg Rank:6.49
Appearance:28.7%
Trend (MOM):-2.1%
Trend (YOY):-6.8%
🥇 Top 1:2.9%
🥉 Top 3:6.5%
10
+1Friendship
▶Avg Rank:5.56
Appearance:26.4%
Trend (MOM):+4.9%
Trend (YOY):-1.5%
🥇 Top 1:1.8%
🥉 Top 3:7.4%
11
-1Security
▶Avg Rank:4.77
Appearance:25.0%
Trend (MOM):-1.9%
Trend (YOY):-2.1%
🥇 Top 1:3.1%
🥉 Top 3:10.0%
12
Loyalty
▶Avg Rank:5.54
Appearance:24.2%
Trend (MOM):+3.9%
Trend (YOY):+2.9%
🥇 Top 1:1.9%
🥉 Top 3:6.7%
13
Growth
▶Avg Rank:5.66
Appearance:22.1%
Trend (MOM):-2.6%
Trend (YOY):+2.3%
🥇 Top 1:1.8%
🥉 Top 3:5.8%
14
Honesty
▶Avg Rank:5.84
Appearance:21.1%
Trend (MOM):-0.6%
Trend (YOY):+3.5%
🥇 Top 1:1.1%
🥉 Top 3:4.8%
15
Discipline
▶Avg Rank:5.04
Appearance:20.8%
Trend (MOM):+3.0%
Trend (YOY):+12.9%
🥇 Top 1:2.1%
🥉 Top 3:7.3%
16
Wealth
▶Avg Rank:4.90
Appearance:20.1%
Trend (MOM):+2.0%
Trend (YOY):-1.4%
🥇 Top 1:2.5%
🥉 Top 3:7.6%
17
+1Success
▶Avg Rank:5.70
Appearance:19.2%
Trend (MOM):+4.9%
Trend (YOY):-1.4%
🥇 Top 1:1.6%
🥉 Top 3:5.1%
18
+3Control
▶Avg Rank:5.15
Appearance:19.2%
Trend (MOM):+6.2%
Trend (YOY):-1.9%
🥇 Top 1:2.2%
🥉 Top 3:6.9%
19
Certainty
▶Avg Rank:5.00
Appearance:18.4%
Trend (MOM):+0.6%
Trend (YOY):-0.7%
🥇 Top 1:2.4%
🥉 Top 3:6.9%
20
Creativity
▶Avg Rank:5.93
Appearance:18.1%
Trend (MOM):-0.3%
Trend (YOY):-6.3%
🥇 Top 1:1.2%
🥉 Top 3:4.2%
21
-4Authenticity
▶Avg Rank:5.42
Appearance:17.5%
Trend (MOM):-9.4%
Trend (YOY):+3.2%
🥇 Top 1:1.4%
🥉 Top 3:4.9%
22
+1Accountability
▶Avg Rank:5.71
Appearance:16.7%
Trend (MOM):-1.7%
Trend (YOY):+7.4%
🥇 Top 1:0.9%
🥉 Top 3:4.0%
23
-1Curiosity
▶Avg Rank:6.11
Appearance:16.5%
Trend (MOM):-6.0%
Trend (YOY):+0.7%
🥇 Top 1:0.9%
🥉 Top 3:3.3%
24
Compassion
▶Avg Rank:5.71
Appearance:15.8%
Trend (MOM):-3.2%
Trend (YOY):+1.9%
🥇 Top 1:1.1%
🥉 Top 3:4.1%
25
Ethics
▶Avg Rank:6.27
Appearance:15.7%
Trend (MOM):-2.9%
Trend (YOY):+4.3%
🥇 Top 1:1.3%
🥉 Top 3:3.7%
26
+1Helpfulness
▶Avg Rank:7.17
Appearance:15.5%
Trend (MOM):+1.7%
Trend (YOY):+1.9%
🥇 Top 1:0.8%
🥉 Top 3:2.3%
27
+4Adventure
▶Avg Rank:5.86
Appearance:15.2%
Trend (MOM):+5.8%
Trend (YOY):-4.5%
🥇 Top 1:0.9%
🥉 Top 3:3.4%
28
Privacy
▶Avg Rank:6.07
Appearance:15.2%
Trend (MOM):+1.3%
Trend (YOY):-11.1%
🥇 Top 1:0.7%
🥉 Top 3:3.0%
29
-3Wisdom
▶Avg Rank:5.81
Appearance:14.6%
Trend (MOM):-5.6%
Trend (YOY):-0.2%
🥇 Top 1:1.1%
🥉 Top 3:3.8%
30
Independence
▶Avg Rank:6.19
Appearance:14.1%
Trend (MOM):-3.0%
Trend (YOY):-7.5%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
31
+1Appreciation
▶Avg Rank:6.25
Appearance:13.9%
Trend (MOM):-0.7%
Trend (YOY):+2.3%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
32
+2Job security
▶Avg Rank:5.41
Appearance:13.6%
Trend (MOM):+1.5%
Trend (YOY):+2.5%
🥇 Top 1:0.8%
🥉 Top 3:3.7%
33
-4Meaningful work
▶Avg Rank:6.36
Appearance:13.4%
Trend (MOM):-8.3%
Trend (YOY):-0.8%
🥇 Top 1:0.9%
🥉 Top 3:2.8%
34
-1Intelligence
▶Avg Rank:6.32
Appearance:13.1%
Trend (MOM):-1.7%
Trend (YOY):-2.5%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
35
Challenge
▶Avg Rank:6.00
Appearance:13.1%
Trend (MOM):+0.4%
Trend (YOY):-3.4%
🥇 Top 1:0.6%
🥉 Top 3:2.9%
36
Justice
▶Avg Rank:6.18
Appearance:13.0%
Trend (MOM):-0.1%
Trend (YOY):-3.3%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
37
Equality
▶Avg Rank:5.72
Appearance:12.9%
Trend (MOM):-0.8%
Trend (YOY):-17.8%
🥇 Top 1:1.4%
🥉 Top 3:3.8%
38
Religion
▶Avg Rank:3.55
Appearance:11.7%
Trend (MOM):-0.5%
Trend (YOY):+30.1%
🥇 Top 1:4.6%
🥉 Top 3:7.2%
39
+1Courage
▶Avg Rank:6.23
Appearance:11.2%
Trend (MOM):+0.7%
Trend (YOY):-3.2%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
40
+2Excitement
▶Avg Rank:6.40
Appearance:11.2%
Trend (MOM):+3.6%
Trend (YOY):-4.9%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
41
+3Passion
▶Avg Rank:6.25
Appearance:10.8%
Trend (MOM):+0.9%
Trend (YOY):-1.0%
🥇 Top 1:0.7%
🥉 Top 3:2.1%
42
-1Acceptance
▶Avg Rank:6.45
Appearance:10.7%
Trend (MOM):-1.2%
Trend (YOY):-2.9%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
+2Commitment
▶Avg Rank:7.12
Appearance:10.3%
Trend (MOM):+0.8%
Trend (YOY):+2.0%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
44
-5Inner harmony
▶Avg Rank:5.47
Appearance:10.3%
Trend (MOM):-12.9%
Trend (YOY):-2.5%
🥇 Top 1:1.3%
🥉 Top 3:3.3%
45
+1Determination
▶Avg Rank:6.22
Appearance:10.2%
Trend (MOM):+1.5%
Trend (YOY):+4.1%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
46
+1Ambition
▶Avg Rank:6.33
Appearance:10.1%
Trend (MOM):+6.6%
Trend (YOY):+4.1%
🥇 Top 1:0.7%
🥉 Top 3:2.0%
47
-4Tolerance
▶Avg Rank:6.79
Appearance:10.1%
Trend (MOM):-6.1%
Trend (YOY):-8.5%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
48
+1Forgiveness
▶Avg Rank:6.10
Appearance:9.3%
Trend (MOM):+1.3%
Trend (YOY):+4.9%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
49
-1Teamwork
▶Avg Rank:6.96
Appearance:9.1%
Trend (MOM):-2.6%
Trend (YOY):+3.6%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
50
Spirituality
▶Avg Rank:5.57
Appearance:7.4%
Trend (MOM):-6.1%
Trend (YOY):+6.5%
🥇 Top 1:0.9%
🥉 Top 3:2.4%
51
Beauty
▶Avg Rank:6.36
Appearance:6.8%
Trend (MOM):+2.2%
Trend (YOY):-2.6%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
52
+2Uniqueness
▶Avg Rank:6.28
Appearance:6.1%
Trend (MOM):+2.7%
Trend (YOY):-7.0%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
-1Competence
▶Avg Rank:6.75
Appearance:6.1%
Trend (MOM):-8.7%
Trend (YOY):+1.7%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
54
+5Tradition
▶Avg Rank:6.13
Appearance:5.6%
Trend (MOM):+11.2%
Trend (YOY):+7.7%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
55
-2Excellence
▶Avg Rank:6.26
Appearance:5.5%
Trend (MOM):-8.4%
Trend (YOY):-0.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
56
-1Variety
▶Avg Rank:6.64
Appearance:5.4%
Trend (MOM):+0.2%
Trend (YOY):-3.6%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
57
-1Reputation
▶Avg Rank:6.68
Appearance:5.0%
Trend (MOM):-2.2%
Trend (YOY):-5.6%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
Influence
▶Avg Rank:6.63
Appearance:4.7%
Trend (MOM):-6.3%
Trend (YOY):-7.2%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
59
-2Contribution
▶Avg Rank:6.92
Appearance:4.6%
Trend (MOM):-9.1%
Trend (YOY):-0.6%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
60
+1Fame
▶Avg Rank:6.12
Appearance:3.0%
Trend (MOM):+0.0%
Trend (YOY):-12.9%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
61
-1Authority
▶Avg Rank:6.51
Appearance:3.0%
Trend (MOM):-1.3%
Trend (YOY):-3.8%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Popularity
▶Avg Rank:6.59
Appearance:2.9%
Trend (MOM):+0.1%
Trend (YOY):-13.7%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.87 | 10.5% | 25.4% | 46.8% | ▼−0.5% |
▶ 2 | Family | 3.57 | 13.5% | 25.9% | 43.5% | ▲+1.1% |
▶ 3 | Trust | 5.01 | 3.9% | 13.5% | 39.6% | ▲+1.8% |
▶ 4 | Peace | 4.80 | 4.4% | 14.3% | 36.2% | ▲+0.2% |
▶ 5 | Financial stability | 4.73 | 3.8% | 13.5% | 35.5% | ▲+2.5% |
▶ 6 | Love | 4.72 | 4.4% | 13.0% | 32.4% | ▲+2.3% |
▶ 7 ▲+1 | Respect | 5.58 | 1.9% | 7.9% | 31.1% | ▲+4.4% |
▶ 8 ▼−1 | Pleasure | 5.19 | 2.6% | 9.9% | 30.9% | ▲+3.1% |
▶ 9 | Freedom | 6.49 | 2.9% | 6.5% | 28.7% | ▼−2.1% |
▶ 10 ▲+1 | Friendship | 5.56 | 1.8% | 7.4% | 26.4% | ▲+4.9% |
▶ 11 ▼−1 | Security | 4.77 | 3.1% | 10.0% | 25.0% | ▼−1.9% |
▶ 12 | Loyalty | 5.54 | 1.9% | 6.7% | 24.2% | ▲+3.9% |
▶ 13 | Growth | 5.66 | 1.8% | 5.8% | 22.1% | ▼−2.6% |
▶ 14 | Honesty | 5.84 | 1.1% | 4.8% | 21.1% | ▼−0.6% |
▶ 15 | Discipline | 5.04 | 2.1% | 7.3% | 20.8% | ▲+3.0% |
▶ 16 | Wealth | 4.90 | 2.5% | 7.6% | 20.1% | ▲+2.0% |
▶ 17 ▲+1 | Success | 5.70 | 1.6% | 5.1% | 19.2% | ▲+4.9% |
▶ 18 ▲+3 | Control | 5.15 | 2.2% | 6.9% | 19.2% | ▲+6.2% |
▶ 19 | Certainty | 5.00 | 2.4% | 6.9% | 18.4% | ▲+0.6% |
▶ 20 | Creativity | 5.93 | 1.2% | 4.2% | 18.1% | ▼−0.3% |
▶ 21 ▼−4 | Authenticity | 5.42 | 1.4% | 4.9% | 17.5% | ▼−9.4% |
▶ 22 ▲+1 | Accountability | 5.71 | 0.9% | 4.0% | 16.7% | ▼−1.7% |
▶ 23 ▼−1 | Curiosity | 6.11 | 0.9% | 3.3% | 16.5% | ▼−6.0% |
▶ 24 | Compassion | 5.71 | 1.1% | 4.1% | 15.8% | ▼−3.2% |
▶ 25 | Ethics | 6.27 | 1.3% | 3.7% | 15.7% | ▼−2.9% |
▶ 26 ▲+1 | Helpfulness | 7.17 | 0.8% | 2.3% | 15.5% | ▲+1.7% |
▶ 27 ▲+4 | Adventure | 5.86 | 0.9% | 3.4% | 15.2% | ▲+5.8% |
▶ 28 | Privacy | 6.07 | 0.7% | 3.0% | 15.2% | ▲+1.3% |
▶ 29 ▼−3 | Wisdom | 5.81 | 1.1% | 3.8% | 14.6% | ▼−5.6% |
▶ 30 | Independence | 6.19 | 0.8% | 2.9% | 14.1% | ▼−3.0% |
▶ 31 ▲+1 | Appreciation | 6.25 | 0.6% | 2.4% | 13.9% | ▼−0.7% |
▶ 32 ▲+2 | Job security | 5.41 | 0.8% | 3.7% | 13.6% | ▲+1.5% |
▶ 33 ▼−4 | Meaningful work | 6.36 | 0.9% | 2.8% | 13.4% | ▼−8.3% |
▶ 34 ▼−1 | Intelligence | 6.32 | 0.7% | 2.5% | 13.1% | ▼−1.7% |
▶ 35 | Challenge | 6.00 | 0.6% | 2.9% | 13.1% | ▲+0.4% |
▶ 36 | Justice | 6.18 | 0.9% | 3.0% | 13.0% | ▼−0.1% |
▶ 37 | Equality | 5.72 | 1.4% | 3.8% | 12.9% | ▼−0.8% |
▶ 38 | Religion | 3.55 | 4.6% | 7.2% | 11.7% | ▼−0.5% |
▶ 39 ▲+1 | Courage | 6.23 | 0.5% | 2.0% | 11.2% | ▲+0.7% |
▶ 40 ▲+2 | Excitement | 6.40 | 0.4% | 1.9% | 11.2% | ▲+3.6% |
▶ 41 ▲+3 | Passion | 6.25 | 0.7% | 2.1% | 10.8% | ▲+0.9% |
▶ 42 ▼−1 | Acceptance | 6.45 | 0.4% | 1.7% | 10.7% | ▼−1.2% |
▶ 43 ▲+2 | Commitment | 7.12 | 0.4% | 1.4% | 10.3% | ▲+0.8% |
▶ 44 ▼−5 | Inner harmony | 5.47 | 1.3% | 3.3% | 10.3% | ▼−12.9% |
▶ 45 ▲+1 | Determination | 6.22 | 0.5% | 2.0% | 10.2% | ▲+1.5% |
▶ 46 ▲+1 | Ambition | 6.33 | 0.7% | 2.0% | 10.1% | ▲+6.6% |
▶ 47 ▼−4 | Tolerance | 6.79 | 0.5% | 1.7% | 10.1% | ▼−6.1% |
▶ 48 ▲+1 | Forgiveness | 6.10 | 0.5% | 1.9% | 9.3% | ▲+1.3% |
▶ 49 ▼−1 | Teamwork | 6.96 | 0.4% | 1.2% | 9.1% | ▼−2.6% |
▶ 50 | Spirituality | 5.57 | 0.9% | 2.4% | 7.4% | ▼−6.1% |
▶ 51 | Beauty | 6.36 | 0.4% | 1.3% | 6.8% | ▲+2.2% |
▶ 52 ▲+2 | Uniqueness | 6.28 | 0.3% | 1.1% | 6.1% | ▲+2.7% |
▶ 53 ▼−1 | Competence | 6.75 | 0.2% | 0.9% | 6.1% | ▼−8.7% |
▶ 54 ▲+5 | Tradition | 6.13 | 0.3% | 1.2% | 5.6% | ▲+11.2% |
▶ 55 ▼−2 | Excellence | 6.26 | 0.3% | 1.1% | 5.5% | ▼−8.4% |
▶ 56 ▼−1 | Variety | 6.64 | 0.1% | 0.8% | 5.4% | ▲+0.2% |
▶ 57 ▼−1 | Reputation | 6.68 | 0.2% | 0.7% | 5.0% | ▼−2.2% |
▶ 58 | Influence | 6.63 | 0.1% | 0.7% | 4.7% | ▼−6.3% |
▶ 59 ▼−2 | Contribution | 6.92 | 0.2% | 0.6% | 4.6% | ▼−9.1% |
▶ 60 ▲+1 | Fame | 6.12 | 0.2% | 0.7% | 3.0% | ▲+0.0% |
▶ 61 ▼−1 | Authority | 6.51 | 0.1% | 0.5% | 3.0% | ▼−1.3% |
▶ 62 | Popularity | 6.59 | 0.1% | 0.5% | 2.9% | ▲+0.1% |
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