Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for August 2023
August’s top values read like a “reset and regroup” month. Health leads with about 47% of tests, and the next cluster—Family (~43%) and Trust (~39%)—signals people anchoring on close relationships and reliability. The spread from #1 to #10 is modest (roughly 47% down to 25%), suggesting priorities are broadly shared rather than polarized.
The biggest mover in the top 10 is Respect, climbing 3 positions to 8th while showing up in about 30% of tests—classic “quiet value, loud rise.” Trust also gains 2 places to 3rd, while Financial stability is the month’s faller, dropping 3 positions from 2nd to 5th. Love (+1 position, 32%) passing Pleasure (30%) hints at connection edging ahead of fun, Security (25%) holds 10th and Freedom (29%) slips a place. Just outside the top 10, Loyalty leaps 10 places to 12th.
Overall, the mix of Peace (36%) and Financial stability (35%) suggests a late-summer mindset: recover, stabilize, and protect what matters before the autumn ramp-up.
Total Tests
35,478
in this month
🔥 Most Popular
Health
16,685 appearances
⭐ Best Ranking
Family
Avg rank: 3.61
🥇 Most #1 Rankings
Family
4695 times first place
1
Health
▶Avg Rank:3.86
Appearance:47.0%
Trend (MOM):-5.2%
Trend (YOY):—
🥇 Top 1:10.7%
🥉 Top 3:25.4%
2
+1Family
▶Avg Rank:3.61
Appearance:43.0%
Trend (MOM):+8.3%
Trend (YOY):—
🥇 Top 1:13.2%
🥉 Top 3:25.6%
3
+2Trust
▶Avg Rank:5.04
Appearance:38.9%
Trend (MOM):+15.3%
Trend (YOY):—
🥇 Top 1:3.6%
🥉 Top 3:13.0%
4
Peace
▶Avg Rank:4.75
Appearance:36.2%
Trend (MOM):-1.1%
Trend (YOY):—
🥇 Top 1:4.5%
🥉 Top 3:14.4%
5
-3Financial stability
▶Avg Rank:4.72
Appearance:34.6%
Trend (MOM):-13.1%
Trend (YOY):—
🥇 Top 1:3.7%
🥉 Top 3:13.5%
6
+1Love
▶Avg Rank:4.69
Appearance:31.7%
Trend (MOM):+1.5%
Trend (YOY):—
🥇 Top 1:4.6%
🥉 Top 3:12.8%
7
-1Pleasure
▶Avg Rank:5.27
Appearance:30.0%
Trend (MOM):-8.8%
Trend (YOY):—
🥇 Top 1:2.5%
🥉 Top 3:9.1%
8
+3Respect
▶Avg Rank:5.55
Appearance:29.8%
Trend (MOM):+18.6%
Trend (YOY):—
🥇 Top 1:1.9%
🥉 Top 3:7.7%
9
-1Freedom
▶Avg Rank:6.44
Appearance:29.3%
Trend (MOM):-2.7%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:6.8%
10
Security
▶Avg Rank:4.82
Appearance:25.4%
Trend (MOM):-1.6%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:10.0%
11
+3Friendship
▶Avg Rank:5.67
Appearance:25.2%
Trend (MOM):+24.9%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:6.7%
12
+10Loyalty
▶Avg Rank:5.58
Appearance:23.3%
Trend (MOM):+30.0%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:6.2%
13
-4Growth
▶Avg Rank:5.61
Appearance:22.7%
Trend (MOM):-22.8%
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:6.1%
14
+1Honesty
▶Avg Rank:5.83
Appearance:21.2%
Trend (MOM):+6.6%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:5.0%
15
+11Discipline
▶Avg Rank:4.97
Appearance:20.2%
Trend (MOM):+19.2%
Trend (YOY):—
🥇 Top 1:2.2%
🥉 Top 3:7.2%
16
+13Wealth
▶Avg Rank:4.88
Appearance:19.7%
Trend (MOM):+20.0%
Trend (YOY):—
🥇 Top 1:2.5%
🥉 Top 3:7.6%
17
-5Authenticity
▶Avg Rank:5.41
Appearance:19.3%
Trend (MOM):-20.6%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:5.6%
18
+7Success
▶Avg Rank:5.66
Appearance:18.3%
Trend (MOM):+8.2%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:5.1%
19
-3Certainty
▶Avg Rank:4.92
Appearance:18.3%
Trend (MOM):-5.5%
Trend (YOY):—
🥇 Top 1:2.4%
🥉 Top 3:7.0%
20
-2Creativity
▶Avg Rank:5.92
Appearance:18.1%
Trend (MOM):-4.7%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:4.1%
21
+6Control
▶Avg Rank:5.19
Appearance:18.1%
Trend (MOM):+7.3%
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:6.4%
22
-9Curiosity
▶Avg Rank:5.93
Appearance:17.5%
Trend (MOM):-16.6%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.9%
23
+1Accountability
▶Avg Rank:5.74
Appearance:17.0%
Trend (MOM):+0.1%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:4.0%
24
-7Compassion
▶Avg Rank:5.68
Appearance:16.4%
Trend (MOM):-15.1%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.3%
25
-5Ethics
▶Avg Rank:6.23
Appearance:16.1%
Trend (MOM):-12.4%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:3.9%
26
-7Wisdom
▶Avg Rank:5.75
Appearance:15.5%
Trend (MOM):-17.1%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.1%
27
+3Helpfulness
▶Avg Rank:7.20
Appearance:15.3%
Trend (MOM):-0.9%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.3%
28
+12Privacy
▶Avg Rank:6.06
Appearance:15.0%
Trend (MOM):+35.0%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.0%
29
-8Meaningful work
▶Avg Rank:6.37
Appearance:14.6%
Trend (MOM):-18.9%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:2.9%
30
-2Independence
▶Avg Rank:6.21
Appearance:14.6%
Trend (MOM):-12.1%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.9%
31
+6Adventure
▶Avg Rank:5.91
Appearance:14.4%
Trend (MOM):+22.3%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.2%
32
Appreciation
▶Avg Rank:6.18
Appearance:14.0%
Trend (MOM):-4.8%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.6%
33
-2Intelligence
▶Avg Rank:6.32
Appearance:13.4%
Trend (MOM):-10.2%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.7%
34
Job security
▶Avg Rank:5.52
Appearance:13.4%
Trend (MOM):-6.2%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.5%
35
+4Challenge
▶Avg Rank:6.13
Appearance:13.1%
Trend (MOM):+17.4%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.6%
36
-3Justice
▶Avg Rank:6.11
Appearance:13.0%
Trend (MOM):-10.3%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.0%
37
-1Equality
▶Avg Rank:5.70
Appearance:13.0%
Trend (MOM):+5.1%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:3.8%
38
+9Religion
▶Avg Rank:3.64
Appearance:11.8%
Trend (MOM):+38.9%
Trend (YOY):—
🥇 Top 1:4.6%
🥉 Top 3:7.1%
39
-16Inner harmony
▶Avg Rank:5.32
Appearance:11.8%
Trend (MOM):-32.2%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:3.9%
40
+4Courage
▶Avg Rank:6.16
Appearance:11.1%
Trend (MOM):+20.2%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
+1Acceptance
▶Avg Rank:6.44
Appearance:10.8%
Trend (MOM):+7.1%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.8%
42
+7Excitement
▶Avg Rank:6.46
Appearance:10.8%
Trend (MOM):+33.4%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
-8Tolerance
▶Avg Rank:6.81
Appearance:10.8%
Trend (MOM):-15.1%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:1.9%
44
-6Passion
▶Avg Rank:6.28
Appearance:10.7%
Trend (MOM):-4.8%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.0%
45
Commitment
▶Avg Rank:7.09
Appearance:10.2%
Trend (MOM):+12.8%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.5%
46
-3Determination
▶Avg Rank:6.21
Appearance:10.0%
Trend (MOM):+7.1%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.0%
47
-6Ambition
▶Avg Rank:6.29
Appearance:9.5%
Trend (MOM):-7.4%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:1.9%
48
Teamwork
▶Avg Rank:6.97
Appearance:9.3%
Trend (MOM):+9.7%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
49
+3Forgiveness
▶Avg Rank:6.17
Appearance:9.2%
Trend (MOM):+33.3%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.9%
50
-4Spirituality
▶Avg Rank:5.65
Appearance:7.9%
Trend (MOM):-9.7%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:2.4%
51
+6Beauty
▶Avg Rank:6.24
Appearance:6.7%
Trend (MOM):+38.1%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.4%
52
-2Competence
▶Avg Rank:6.67
Appearance:6.6%
Trend (MOM):-17.9%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.0%
53
+1Excellence
▶Avg Rank:6.25
Appearance:6.0%
Trend (MOM):-4.1%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
-3Uniqueness
▶Avg Rank:6.33
Appearance:5.9%
Trend (MOM):-15.4%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
-2Variety
▶Avg Rank:6.57
Appearance:5.3%
Trend (MOM):-15.5%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
+2Reputation
▶Avg Rank:6.62
Appearance:5.1%
Trend (MOM):+7.4%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
-2Contribution
▶Avg Rank:6.88
Appearance:5.1%
Trend (MOM):-12.0%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
-2Influence
▶Avg Rank:6.55
Appearance:5.0%
Trend (MOM):-6.1%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
59
Tradition
▶Avg Rank:5.92
Appearance:5.0%
Trend (MOM):+29.9%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.1%
60
Authority
▶Avg Rank:6.37
Appearance:3.0%
Trend (MOM):+5.7%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
+1Fame
▶Avg Rank:6.13
Appearance:3.0%
Trend (MOM):+56.5%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.6%
62
-1Popularity
▶Avg Rank:6.50
Appearance:2.9%
Trend (MOM):+37.4%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.86 | 10.7% | 25.4% | 47.0% | ▼−5.2% |
▶ 2 ▲+1 | Family | 3.61 | 13.2% | 25.6% | 43.0% | ▲+8.3% |
▶ 3 ▲+2 | Trust | 5.04 | 3.6% | 13.0% | 38.9% | ▲+15.3% |
▶ 4 | Peace | 4.75 | 4.5% | 14.4% | 36.2% | ▼−1.1% |
▶ 5 ▼−3 | Financial stability | 4.72 | 3.7% | 13.5% | 34.6% | ▼−13.1% |
▶ 6 ▲+1 | Love | 4.69 | 4.6% | 12.8% | 31.7% | ▲+1.5% |
▶ 7 ▼−1 | Pleasure | 5.27 | 2.5% | 9.1% | 30.0% | ▼−8.8% |
▶ 8 ▲+3 | Respect | 5.55 | 1.9% | 7.7% | 29.8% | ▲+18.6% |
▶ 9 ▼−1 | Freedom | 6.44 | 3.0% | 6.8% | 29.3% | ▼−2.7% |
▶ 10 | Security | 4.82 | 3.0% | 10.0% | 25.4% | ▼−1.6% |
▶ 11 ▲+3 | Friendship | 5.67 | 1.7% | 6.7% | 25.2% | ▲+24.9% |
▶ 12 ▲+10 | Loyalty | 5.58 | 1.7% | 6.2% | 23.3% | ▲+30.0% |
▶ 13 ▼−4 | Growth | 5.61 | 1.8% | 6.1% | 22.7% | ▼−22.8% |
▶ 14 ▲+1 | Honesty | 5.83 | 1.2% | 5.0% | 21.2% | ▲+6.6% |
▶ 15 ▲+11 | Discipline | 4.97 | 2.2% | 7.2% | 20.2% | ▲+19.2% |
▶ 16 ▲+13 | Wealth | 4.88 | 2.5% | 7.6% | 19.7% | ▲+20.0% |
▶ 17 ▼−5 | Authenticity | 5.41 | 1.6% | 5.6% | 19.3% | ▼−20.6% |
▶ 18 ▲+7 | Success | 5.66 | 1.5% | 5.1% | 18.3% | ▲+8.2% |
▶ 19 ▼−3 | Certainty | 4.92 | 2.4% | 7.0% | 18.3% | ▼−5.5% |
▶ 20 ▼−2 | Creativity | 5.92 | 1.1% | 4.1% | 18.1% | ▼−4.7% |
▶ 21 ▲+6 | Control | 5.19 | 2.1% | 6.4% | 18.1% | ▲+7.3% |
▶ 22 ▼−9 | Curiosity | 5.93 | 1.0% | 3.9% | 17.5% | ▼−16.6% |
▶ 23 ▲+1 | Accountability | 5.74 | 0.9% | 4.0% | 17.0% | ▲+0.1% |
▶ 24 ▼−7 | Compassion | 5.68 | 1.2% | 4.3% | 16.4% | ▼−15.1% |
▶ 25 ▼−5 | Ethics | 6.23 | 1.3% | 3.9% | 16.1% | ▼−12.4% |
▶ 26 ▼−7 | Wisdom | 5.75 | 1.2% | 4.1% | 15.5% | ▼−17.1% |
▶ 27 ▲+3 | Helpfulness | 7.20 | 0.8% | 2.3% | 15.3% | ▼−0.9% |
▶ 28 ▲+12 | Privacy | 6.06 | 0.7% | 3.0% | 15.0% | ▲+35.0% |
▶ 29 ▼−8 | Meaningful work | 6.37 | 0.9% | 2.9% | 14.6% | ▼−18.9% |
▶ 30 ▼−2 | Independence | 6.21 | 0.8% | 2.9% | 14.6% | ▼−12.1% |
▶ 31 ▲+6 | Adventure | 5.91 | 0.8% | 3.2% | 14.4% | ▲+22.3% |
▶ 32 | Appreciation | 6.18 | 0.6% | 2.6% | 14.0% | ▼−4.8% |
▶ 33 ▼−2 | Intelligence | 6.32 | 0.8% | 2.7% | 13.4% | ▼−10.2% |
▶ 34 | Job security | 5.52 | 0.7% | 3.5% | 13.4% | ▼−6.2% |
▶ 35 ▲+4 | Challenge | 6.13 | 0.6% | 2.6% | 13.1% | ▲+17.4% |
▶ 36 ▼−3 | Justice | 6.11 | 1.0% | 3.0% | 13.0% | ▼−10.3% |
▶ 37 ▼−1 | Equality | 5.70 | 1.4% | 3.8% | 13.0% | ▲+5.1% |
▶ 38 ▲+9 | Religion | 3.64 | 4.6% | 7.1% | 11.8% | ▲+38.9% |
▶ 39 ▼−16 | Inner harmony | 5.32 | 1.6% | 3.9% | 11.8% | ▼−32.2% |
▶ 40 ▲+4 | Courage | 6.16 | 0.5% | 2.1% | 11.1% | ▲+20.2% |
▶ 41 ▲+1 | Acceptance | 6.44 | 0.4% | 1.8% | 10.8% | ▲+7.1% |
▶ 42 ▲+7 | Excitement | 6.46 | 0.4% | 1.7% | 10.8% | ▲+33.4% |
▶ 43 ▼−8 | Tolerance | 6.81 | 0.6% | 1.9% | 10.8% | ▼−15.1% |
▶ 44 ▼−6 | Passion | 6.28 | 0.6% | 2.0% | 10.7% | ▼−4.8% |
▶ 45 | Commitment | 7.09 | 0.4% | 1.5% | 10.2% | ▲+12.8% |
▶ 46 ▼−3 | Determination | 6.21 | 0.5% | 2.0% | 10.0% | ▲+7.1% |
▶ 47 ▼−6 | Ambition | 6.29 | 0.6% | 1.9% | 9.5% | ▼−7.4% |
▶ 48 | Teamwork | 6.97 | 0.3% | 1.2% | 9.3% | ▲+9.7% |
▶ 49 ▲+3 | Forgiveness | 6.17 | 0.5% | 1.9% | 9.2% | ▲+33.3% |
▶ 50 ▼−4 | Spirituality | 5.65 | 0.9% | 2.4% | 7.9% | ▼−9.7% |
▶ 51 ▲+6 | Beauty | 6.24 | 0.4% | 1.4% | 6.7% | ▲+38.1% |
▶ 52 ▼−2 | Competence | 6.67 | 0.3% | 1.0% | 6.6% | ▼−17.9% |
▶ 53 ▲+1 | Excellence | 6.25 | 0.3% | 1.2% | 6.0% | ▼−4.1% |
▶ 54 ▼−3 | Uniqueness | 6.33 | 0.3% | 1.1% | 5.9% | ▼−15.4% |
▶ 55 ▼−2 | Variety | 6.57 | 0.2% | 0.8% | 5.3% | ▼−15.5% |
▶ 56 ▲+2 | Reputation | 6.62 | 0.2% | 0.7% | 5.1% | ▲+7.4% |
▶ 57 ▼−2 | Contribution | 6.88 | 0.2% | 0.7% | 5.1% | ▼−12.0% |
▶ 58 ▼−2 | Influence | 6.55 | 0.2% | 0.8% | 5.0% | ▼−6.1% |
▶ 59 | Tradition | 5.92 | 0.3% | 1.1% | 5.0% | ▲+29.9% |
▶ 60 | Authority | 6.37 | 0.1% | 0.5% | 3.0% | ▲+5.7% |
▶ 61 ▲+1 | Fame | 6.13 | 0.2% | 0.6% | 3.0% | ▲+56.5% |
▶ 62 ▼−1 | Popularity | 6.50 | 0.1% | 0.5% | 2.9% | ▲+37.4% |
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