Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for October 2023
October’s top values read like a cozy “stress-test” of modern life. Health leads with 47.0% of tests, followed by Family (42.8%) and Trust (37.9%)—a clear tilt toward wellbeing plus close-circle reliability. The next tier stays emotionally grounded: Peace (36.4%) and Financial stability (34.3%) suggest people are chasing calm minds and calmer bank accounts in roughly equal measure.
The rankings barely budge: the top six hold their places, Pleasure edges past Respect for 7th, and Security climbs one spot back into the top 10 as Friendship slips out, with Freedom holding 9th. That combo is fun: people want safety nets and autonomy, but they also want to actually enjoy life while they’re at it.
Together, these shifts hint at October priorities: protect the body, protect the budget, protect the vibe—then make room for connection and a little treat. Seasonally, this fits fall: shorter days and end-of-year planning often amplify security, stability, and peace, while the holiday runway nudges family and trust back to center stage.
Total Tests
42,375
in this month
🔥 Most Popular
Health
19,928 appearances
⭐ Best Ranking
Religion
Avg rank: 3.59
🥇 Most #1 Rankings
Family
5712 times first place
1
Health
▶Avg Rank:3.82
Appearance:47.0%
Trend (MOM):+0.5%
Trend (YOY):-0.1%
🥇 Top 1:10.6%
🥉 Top 3:25.6%
2
Family
▶Avg Rank:3.61
Appearance:42.8%
Trend (MOM):-1.6%
Trend (YOY):+0.4%
🥇 Top 1:13.5%
🥉 Top 3:25.4%
3
Trust
▶Avg Rank:5.08
Appearance:37.9%
Trend (MOM):-4.3%
Trend (YOY):-0.5%
🥇 Top 1:3.4%
🥉 Top 3:12.4%
4
Peace
▶Avg Rank:4.73
Appearance:36.4%
Trend (MOM):+0.5%
Trend (YOY):-2.8%
🥇 Top 1:4.7%
🥉 Top 3:14.7%
5
Financial stability
▶Avg Rank:4.76
Appearance:34.3%
Trend (MOM):-3.2%
Trend (YOY):+0.5%
🥇 Top 1:3.5%
🥉 Top 3:13.0%
6
Love
▶Avg Rank:4.68
Appearance:32.6%
Trend (MOM):+0.6%
Trend (YOY):-0.1%
🥇 Top 1:4.7%
🥉 Top 3:13.3%
7
+1Pleasure
▶Avg Rank:5.19
Appearance:31.2%
Trend (MOM):+1.0%
Trend (YOY):-1.3%
🥇 Top 1:2.6%
🥉 Top 3:9.8%
8
-1Respect
▶Avg Rank:5.60
Appearance:29.7%
Trend (MOM):-4.4%
Trend (YOY):+2.1%
🥇 Top 1:1.8%
🥉 Top 3:7.6%
9
Freedom
▶Avg Rank:6.51
Appearance:29.0%
Trend (MOM):+1.0%
Trend (YOY):-1.6%
🥇 Top 1:2.8%
🥉 Top 3:6.5%
10
+1Security
▶Avg Rank:4.78
Appearance:25.9%
Trend (MOM):+3.9%
Trend (YOY):-2.6%
🥇 Top 1:3.2%
🥉 Top 3:10.5%
11
-1Friendship
▶Avg Rank:5.63
Appearance:24.5%
Trend (MOM):-7.1%
Trend (YOY):+0.0%
🥇 Top 1:1.8%
🥉 Top 3:6.6%
12
+1Growth
▶Avg Rank:5.59
Appearance:22.7%
Trend (MOM):+2.9%
Trend (YOY):-5.2%
🥇 Top 1:1.8%
🥉 Top 3:6.0%
13
-1Loyalty
▶Avg Rank:5.55
Appearance:22.5%
Trend (MOM):-6.8%
Trend (YOY):+3.9%
🥇 Top 1:1.7%
🥉 Top 3:6.2%
14
Honesty
▶Avg Rank:5.82
Appearance:20.5%
Trend (MOM):-2.6%
Trend (YOY):-2.4%
🥇 Top 1:1.1%
🥉 Top 3:4.8%
15
Discipline
▶Avg Rank:5.08
Appearance:19.6%
Trend (MOM):-5.7%
Trend (YOY):+6.8%
🥇 Top 1:2.1%
🥉 Top 3:6.8%
16
Wealth
▶Avg Rank:4.81
Appearance:19.5%
Trend (MOM):-3.1%
Trend (YOY):+14.4%
🥇 Top 1:2.5%
🥉 Top 3:7.4%
17
+4Authenticity
▶Avg Rank:5.42
Appearance:19.4%
Trend (MOM):+11.0%
Trend (YOY):-6.9%
🥇 Top 1:1.6%
🥉 Top 3:5.6%
18
Control
▶Avg Rank:5.11
Appearance:19.0%
Trend (MOM):-0.9%
Trend (YOY):+5.0%
🥇 Top 1:2.3%
🥉 Top 3:6.9%
19
+1Creativity
▶Avg Rank:5.83
Appearance:19.0%
Trend (MOM):+4.9%
Trend (YOY):-0.8%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
20
+3Curiosity
▶Avg Rank:5.90
Appearance:18.3%
Trend (MOM):+11.1%
Trend (YOY):+1.5%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
21
-4Success
▶Avg Rank:5.68
Appearance:18.2%
Trend (MOM):-5.5%
Trend (YOY):+4.4%
🥇 Top 1:1.4%
🥉 Top 3:5.0%
22
-3Certainty
▶Avg Rank:4.95
Appearance:18.2%
Trend (MOM):-1.3%
Trend (YOY):+1.3%
🥇 Top 1:2.3%
🥉 Top 3:6.9%
23
+1Compassion
▶Avg Rank:5.73
Appearance:16.9%
Trend (MOM):+6.6%
Trend (YOY):-6.1%
🥇 Top 1:1.2%
🥉 Top 3:4.3%
24
-2Accountability
▶Avg Rank:5.75
Appearance:16.2%
Trend (MOM):-3.0%
Trend (YOY):+3.5%
🥇 Top 1:0.8%
🥉 Top 3:3.8%
25
Ethics
▶Avg Rank:6.26
Appearance:16.0%
Trend (MOM):+2.4%
Trend (YOY):-0.5%
🥇 Top 1:1.4%
🥉 Top 3:3.9%
26
Helpfulness
▶Avg Rank:7.18
Appearance:15.4%
Trend (MOM):-0.4%
Trend (YOY):-5.5%
🥇 Top 1:0.8%
🥉 Top 3:2.3%
27
+2Wisdom
▶Avg Rank:5.78
Appearance:15.4%
Trend (MOM):+5.2%
Trend (YOY):-4.9%
🥇 Top 1:1.2%
🥉 Top 3:4.0%
28
+5Meaningful work
▶Avg Rank:6.39
Appearance:14.9%
Trend (MOM):+11.0%
Trend (YOY):-2.7%
🥇 Top 1:1.0%
🥉 Top 3:3.0%
29
-1Privacy
▶Avg Rank:6.06
Appearance:14.3%
Trend (MOM):-5.5%
Trend (YOY):-2.1%
🥇 Top 1:0.7%
🥉 Top 3:2.9%
30
-3Adventure
▶Avg Rank:5.86
Appearance:14.2%
Trend (MOM):-6.4%
Trend (YOY):-1.8%
🥇 Top 1:0.8%
🥉 Top 3:3.3%
31
-1Independence
▶Avg Rank:6.26
Appearance:14.2%
Trend (MOM):+0.2%
Trend (YOY):-5.5%
🥇 Top 1:0.8%
🥉 Top 3:2.8%
32
+4Justice
▶Avg Rank:6.18
Appearance:14.0%
Trend (MOM):+7.3%
Trend (YOY):-2.4%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
33
-2Appreciation
▶Avg Rank:6.21
Appearance:13.7%
Trend (MOM):-1.2%
Trend (YOY):-5.9%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
34
-2Job security
▶Avg Rank:5.52
Appearance:13.7%
Trend (MOM):+1.3%
Trend (YOY):+4.5%
🥇 Top 1:0.7%
🥉 Top 3:3.5%
35
-1Intelligence
▶Avg Rank:6.20
Appearance:13.6%
Trend (MOM):+3.2%
Trend (YOY):+3.2%
🥇 Top 1:0.8%
🥉 Top 3:2.8%
36
-1Challenge
▶Avg Rank:6.07
Appearance:12.9%
Trend (MOM):-1.4%
Trend (YOY):+0.6%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
37
Equality
▶Avg Rank:5.81
Appearance:12.8%
Trend (MOM):-1.2%
Trend (YOY):-17.1%
🥇 Top 1:1.3%
🥉 Top 3:3.6%
38
+6Inner harmony
▶Avg Rank:5.32
Appearance:11.5%
Trend (MOM):+11.6%
Trend (YOY):-10.1%
🥇 Top 1:1.6%
🥉 Top 3:3.9%
39
+3Acceptance
▶Avg Rank:6.30
Appearance:10.9%
Trend (MOM):+2.4%
Trend (YOY):+0.5%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
40
+1Passion
▶Avg Rank:6.20
Appearance:10.9%
Trend (MOM):+1.4%
Trend (YOY):+1.6%
🥇 Top 1:0.6%
🥉 Top 3:2.2%
41
-2Courage
▶Avg Rank:6.23
Appearance:10.9%
Trend (MOM):-2.5%
Trend (YOY):-0.6%
🥇 Top 1:0.4%
🥉 Top 3:2.0%
42
-4Religion
▶Avg Rank:3.59
Appearance:10.8%
Trend (MOM):-8.2%
Trend (YOY):+12.3%
🥇 Top 1:4.3%
🥉 Top 3:6.6%
43
-3Excitement
▶Avg Rank:6.51
Appearance:10.7%
Trend (MOM):-4.2%
Trend (YOY):+5.3%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
44
+3Tolerance
▶Avg Rank:6.80
Appearance:10.7%
Trend (MOM):+5.4%
Trend (YOY):-9.6%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
45
+1Ambition
▶Avg Rank:6.34
Appearance:10.2%
Trend (MOM):+0.2%
Trend (YOY):+11.6%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
46
-3Commitment
▶Avg Rank:7.15
Appearance:9.9%
Trend (MOM):-3.8%
Trend (YOY):+1.8%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
47
-2Determination
▶Avg Rank:6.15
Appearance:9.8%
Trend (MOM):-3.9%
Trend (YOY):+3.4%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
48
+1Teamwork
▶Avg Rank:6.96
Appearance:9.3%
Trend (MOM):+2.3%
Trend (YOY):+7.2%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
49
-1Forgiveness
▶Avg Rank:6.17
Appearance:8.9%
Trend (MOM):-4.1%
Trend (YOY):-1.4%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
50
Spirituality
▶Avg Rank:5.65
Appearance:7.5%
Trend (MOM):+1.8%
Trend (YOY):-7.4%
🥇 Top 1:0.9%
🥉 Top 3:2.2%
51
Beauty
▶Avg Rank:6.27
Appearance:6.7%
Trend (MOM):-2.3%
Trend (YOY):+16.0%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
52
+1Competence
▶Avg Rank:6.72
Appearance:6.6%
Trend (MOM):+9.5%
Trend (YOY):+4.9%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
53
-1Uniqueness
▶Avg Rank:6.23
Appearance:6.4%
Trend (MOM):+5.7%
Trend (YOY):-0.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
+1Excellence
▶Avg Rank:6.16
Appearance:5.9%
Trend (MOM):+8.3%
Trend (YOY):+7.2%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
55
+1Variety
▶Avg Rank:6.64
Appearance:5.6%
Trend (MOM):+4.0%
Trend (YOY):+4.3%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
+1Reputation
▶Avg Rank:6.62
Appearance:5.5%
Trend (MOM):+8.8%
Trend (YOY):+18.9%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
57
-3Tradition
▶Avg Rank:5.90
Appearance:5.4%
Trend (MOM):-4.1%
Trend (YOY):+10.1%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
58
Influence
▶Avg Rank:6.66
Appearance:5.2%
Trend (MOM):+10.9%
Trend (YOY):+8.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
59
Contribution
▶Avg Rank:6.84
Appearance:4.9%
Trend (MOM):+6.9%
Trend (YOY):-3.3%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
+1Authority
▶Avg Rank:6.44
Appearance:3.2%
Trend (MOM):+7.6%
Trend (YOY):+23.2%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
+1Popularity
▶Avg Rank:6.53
Appearance:3.0%
Trend (MOM):+3.8%
Trend (YOY):+6.5%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
-2Fame
▶Avg Rank:6.12
Appearance:3.0%
Trend (MOM):-0.5%
Trend (YOY):+9.0%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.82 | 10.6% | 25.6% | 47.0% | ▲+0.5% |
▶ 2 | Family | 3.61 | 13.5% | 25.4% | 42.8% | ▼−1.6% |
▶ 3 | Trust | 5.08 | 3.4% | 12.4% | 37.9% | ▼−4.3% |
▶ 4 | Peace | 4.73 | 4.7% | 14.7% | 36.4% | ▲+0.5% |
▶ 5 | Financial stability | 4.76 | 3.5% | 13.0% | 34.3% | ▼−3.2% |
▶ 6 | Love | 4.68 | 4.7% | 13.3% | 32.6% | ▲+0.6% |
▶ 7 ▲+1 | Pleasure | 5.19 | 2.6% | 9.8% | 31.2% | ▲+1.0% |
▶ 8 ▼−1 | Respect | 5.60 | 1.8% | 7.6% | 29.7% | ▼−4.4% |
▶ 9 | Freedom | 6.51 | 2.8% | 6.5% | 29.0% | ▲+1.0% |
▶ 10 ▲+1 | Security | 4.78 | 3.2% | 10.5% | 25.9% | ▲+3.9% |
▶ 11 ▼−1 | Friendship | 5.63 | 1.8% | 6.6% | 24.5% | ▼−7.1% |
▶ 12 ▲+1 | Growth | 5.59 | 1.8% | 6.0% | 22.7% | ▲+2.9% |
▶ 13 ▼−1 | Loyalty | 5.55 | 1.7% | 6.2% | 22.5% | ▼−6.8% |
▶ 14 | Honesty | 5.82 | 1.1% | 4.8% | 20.5% | ▼−2.6% |
▶ 15 | Discipline | 5.08 | 2.1% | 6.8% | 19.6% | ▼−5.7% |
▶ 16 | Wealth | 4.81 | 2.5% | 7.4% | 19.5% | ▼−3.1% |
▶ 17 ▲+4 | Authenticity | 5.42 | 1.6% | 5.6% | 19.4% | ▲+11.0% |
▶ 18 | Control | 5.11 | 2.3% | 6.9% | 19.0% | ▼−0.9% |
▶ 19 ▲+1 | Creativity | 5.83 | 1.4% | 4.7% | 19.0% | ▲+4.9% |
▶ 20 ▲+3 | Curiosity | 5.90 | 1.1% | 4.2% | 18.3% | ▲+11.1% |
▶ 21 ▼−4 | Success | 5.68 | 1.4% | 5.0% | 18.2% | ▼−5.5% |
▶ 22 ▼−3 | Certainty | 4.95 | 2.3% | 6.9% | 18.2% | ▼−1.3% |
▶ 23 ▲+1 | Compassion | 5.73 | 1.2% | 4.3% | 16.9% | ▲+6.6% |
▶ 24 ▼−2 | Accountability | 5.75 | 0.8% | 3.8% | 16.2% | ▼−3.0% |
▶ 25 | Ethics | 6.26 | 1.4% | 3.9% | 16.0% | ▲+2.4% |
▶ 26 | Helpfulness | 7.18 | 0.8% | 2.3% | 15.4% | ▼−0.4% |
▶ 27 ▲+2 | Wisdom | 5.78 | 1.2% | 4.0% | 15.4% | ▲+5.2% |
▶ 28 ▲+5 | Meaningful work | 6.39 | 1.0% | 3.0% | 14.9% | ▲+11.0% |
▶ 29 ▼−1 | Privacy | 6.06 | 0.7% | 2.9% | 14.3% | ▼−5.5% |
▶ 30 ▼−3 | Adventure | 5.86 | 0.8% | 3.3% | 14.2% | ▼−6.4% |
▶ 31 ▼−1 | Independence | 6.26 | 0.8% | 2.8% | 14.2% | ▲+0.2% |
▶ 32 ▲+4 | Justice | 6.18 | 1.0% | 3.2% | 14.0% | ▲+7.3% |
▶ 33 ▼−2 | Appreciation | 6.21 | 0.6% | 2.4% | 13.7% | ▼−1.2% |
▶ 34 ▼−2 | Job security | 5.52 | 0.7% | 3.5% | 13.7% | ▲+1.3% |
▶ 35 ▼−1 | Intelligence | 6.20 | 0.8% | 2.8% | 13.6% | ▲+3.2% |
▶ 36 ▼−1 | Challenge | 6.07 | 0.6% | 2.6% | 12.9% | ▼−1.4% |
▶ 37 | Equality | 5.81 | 1.3% | 3.6% | 12.8% | ▼−1.2% |
▶ 38 ▲+6 | Inner harmony | 5.32 | 1.6% | 3.9% | 11.5% | ▲+11.6% |
▶ 39 ▲+3 | Acceptance | 6.30 | 0.5% | 2.0% | 10.9% | ▲+2.4% |
▶ 40 ▲+1 | Passion | 6.20 | 0.6% | 2.2% | 10.9% | ▲+1.4% |
▶ 41 ▼−2 | Courage | 6.23 | 0.4% | 2.0% | 10.9% | ▼−2.5% |
▶ 42 ▼−4 | Religion | 3.59 | 4.3% | 6.6% | 10.8% | ▼−8.2% |
▶ 43 ▼−3 | Excitement | 6.51 | 0.3% | 1.6% | 10.7% | ▼−4.2% |
▶ 44 ▲+3 | Tolerance | 6.80 | 0.5% | 1.8% | 10.7% | ▲+5.4% |
▶ 45 ▲+1 | Ambition | 6.34 | 0.6% | 2.1% | 10.2% | ▲+0.2% |
▶ 46 ▼−3 | Commitment | 7.15 | 0.4% | 1.3% | 9.9% | ▼−3.8% |
▶ 47 ▼−2 | Determination | 6.15 | 0.6% | 2.0% | 9.8% | ▼−3.9% |
▶ 48 ▲+1 | Teamwork | 6.96 | 0.3% | 1.3% | 9.3% | ▲+2.3% |
▶ 49 ▼−1 | Forgiveness | 6.17 | 0.4% | 1.8% | 8.9% | ▼−4.1% |
▶ 50 | Spirituality | 5.65 | 0.9% | 2.2% | 7.5% | ▲+1.8% |
▶ 51 | Beauty | 6.27 | 0.4% | 1.4% | 6.7% | ▼−2.3% |
▶ 52 ▲+1 | Competence | 6.72 | 0.3% | 1.0% | 6.6% | ▲+9.5% |
▶ 53 ▼−1 | Uniqueness | 6.23 | 0.3% | 1.2% | 6.4% | ▲+5.7% |
▶ 54 ▲+1 | Excellence | 6.16 | 0.4% | 1.2% | 5.9% | ▲+8.3% |
▶ 55 ▲+1 | Variety | 6.64 | 0.2% | 0.8% | 5.6% | ▲+4.0% |
▶ 56 ▲+1 | Reputation | 6.62 | 0.2% | 0.9% | 5.5% | ▲+8.8% |
▶ 57 ▼−3 | Tradition | 5.90 | 0.3% | 1.3% | 5.4% | ▼−4.1% |
▶ 58 | Influence | 6.66 | 0.2% | 0.8% | 5.2% | ▲+10.9% |
▶ 59 | Contribution | 6.84 | 0.2% | 0.7% | 4.9% | ▲+6.9% |
▶ 60 ▲+1 | Authority | 6.44 | 0.1% | 0.5% | 3.2% | ▲+7.6% |
▶ 61 ▲+1 | Popularity | 6.53 | 0.1% | 0.5% | 3.0% | ▲+3.8% |
▶ 62 ▼−2 | Fame | 6.12 | 0.2% | 0.7% | 3.0% | ▼−0.5% |
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