Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for November 2023
November’s top values read like a “cozy survival kit.” Health leads with 47.5% of tests, followed by Family at 41.9%. A tight cluster sits next: Trust (37.6%) and Peace (37.4%—virtually tied), then Financial stability (36.2%). The spread from #3 to #5 is only about 1.3 percentage points, suggesting people weren’t choosing one big obsession so much as stacking essentials.
The rankings barely move: seven of the top 10 hold their places, Security keeps 10th, and the only change is Freedom (+1 position) edging past Respect (−1) for 8th, with barely a tenth of a point between them. Meanwhile, “comfort” values stayed strong: Love (32.6%) and Pleasure (31.4%) held their own alongside practical needs.
Taken together, this looks like November prioritizing safety plus sanity: protect the body, steady the wallet, keep relationships solid, and preserve calm. Seasonal clue: heading into colder weather and holiday gatherings, people often lean into health, family, peace, and security—with freedom and respect trading places as social friction buffers.
How November fits into 2023, in the Global Values Research
Total Tests
32,564
in this month
🔥 Most Popular
Health
15,484 appearances
⭐ Best Ranking
Religion
Avg rank: 3.48
🥇 Most #1 Rankings
Family
4250 times first place
1
Health
▶Avg Rank:3.81
Appearance:47.5%
Trend (MOM):+1.1%
Trend (YOY):+1.1%
🥇 Top 1:10.6%
🥉 Top 3:26.1%
2
Family
▶Avg Rank:3.61
Appearance:41.9%
Trend (MOM):-2.0%
Trend (YOY):+2.6%
🥇 Top 1:13.1%
🥉 Top 3:24.6%
3
Trust
▶Avg Rank:5.04
Appearance:37.6%
Trend (MOM):-0.9%
Trend (YOY):+3.5%
🥇 Top 1:3.5%
🥉 Top 3:12.6%
4
Peace
▶Avg Rank:4.70
Appearance:37.4%
Trend (MOM):+2.5%
Trend (YOY):+3.8%
🥇 Top 1:4.6%
🥉 Top 3:15.1%
5
Financial stability
▶Avg Rank:4.78
Appearance:36.2%
Trend (MOM):+5.5%
Trend (YOY):+3.6%
🥇 Top 1:3.7%
🥉 Top 3:13.6%
6
Love
▶Avg Rank:4.63
Appearance:32.6%
Trend (MOM):-0.0%
Trend (YOY):+0.6%
🥇 Top 1:4.8%
🥉 Top 3:13.5%
7
Pleasure
▶Avg Rank:5.27
Appearance:31.4%
Trend (MOM):+0.6%
Trend (YOY):-4.5%
🥇 Top 1:2.6%
🥉 Top 3:9.6%
8
+1Freedom
▶Avg Rank:6.50
Appearance:28.5%
Trend (MOM):-1.8%
Trend (YOY):-7.8%
🥇 Top 1:2.8%
🥉 Top 3:6.5%
9
-1Respect
▶Avg Rank:5.62
Appearance:28.4%
Trend (MOM):-4.4%
Trend (YOY):+3.8%
🥇 Top 1:1.7%
🥉 Top 3:7.0%
10
Security
▶Avg Rank:4.67
Appearance:26.3%
Trend (MOM):+1.5%
Trend (YOY):+3.1%
🥇 Top 1:3.5%
🥉 Top 3:10.8%
11
+1Growth
▶Avg Rank:5.57
Appearance:23.8%
Trend (MOM):+4.8%
Trend (YOY):-4.8%
🥇 Top 1:2.0%
🥉 Top 3:6.5%
12
-1Friendship
▶Avg Rank:5.68
Appearance:23.5%
Trend (MOM):-4.1%
Trend (YOY):+0.1%
🥇 Top 1:1.5%
🥉 Top 3:6.3%
13
Loyalty
▶Avg Rank:5.60
Appearance:21.8%
Trend (MOM):-3.4%
Trend (YOY):+6.0%
🥇 Top 1:1.6%
🥉 Top 3:5.9%
14
Honesty
▶Avg Rank:5.81
Appearance:21.1%
Trend (MOM):+2.5%
Trend (YOY):+4.4%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
+2Authenticity
▶Avg Rank:5.26
Appearance:20.9%
Trend (MOM):+7.5%
Trend (YOY):-3.5%
🥇 Top 1:1.9%
🥉 Top 3:6.4%
16
-1Discipline
▶Avg Rank:5.06
Appearance:19.7%
Trend (MOM):+0.7%
Trend (YOY):+14.0%
🥇 Top 1:2.0%
🥉 Top 3:6.8%
17
+5Certainty
▶Avg Rank:4.98
Appearance:19.1%
Trend (MOM):+5.2%
Trend (YOY):+3.7%
🥇 Top 1:2.6%
🥉 Top 3:7.3%
18
+2Curiosity
▶Avg Rank:5.91
Appearance:19.1%
Trend (MOM):+4.3%
Trend (YOY):-2.0%
🥇 Top 1:1.1%
🥉 Top 3:4.3%
19
Creativity
▶Avg Rank:5.78
Appearance:18.9%
Trend (MOM):-0.4%
Trend (YOY):-1.5%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
20
-2Control
▶Avg Rank:5.07
Appearance:18.9%
Trend (MOM):-1.0%
Trend (YOY):+2.2%
🥇 Top 1:2.2%
🥉 Top 3:6.9%
21
-5Wealth
▶Avg Rank:4.97
Appearance:18.7%
Trend (MOM):-4.3%
Trend (YOY):+7.0%
🥇 Top 1:2.2%
🥉 Top 3:6.7%
22
+1Compassion
▶Avg Rank:5.68
Appearance:17.3%
Trend (MOM):+2.3%
Trend (YOY):-5.6%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
23
-2Success
▶Avg Rank:5.67
Appearance:17.0%
Trend (MOM):-6.3%
Trend (YOY):-0.5%
🥇 Top 1:1.5%
🥉 Top 3:4.7%
24
Accountability
▶Avg Rank:5.71
Appearance:16.5%
Trend (MOM):+2.1%
Trend (YOY):+6.3%
🥇 Top 1:0.9%
🥉 Top 3:4.0%
25
+2Wisdom
▶Avg Rank:5.76
Appearance:16.2%
Trend (MOM):+5.1%
Trend (YOY):-4.3%
🥇 Top 1:1.4%
🥉 Top 3:4.2%
26
-1Ethics
▶Avg Rank:6.31
Appearance:16.1%
Trend (MOM):+0.7%
Trend (YOY):-3.5%
🥇 Top 1:1.5%
🥉 Top 3:3.8%
27
-1Helpfulness
▶Avg Rank:7.20
Appearance:15.5%
Trend (MOM):+0.1%
Trend (YOY):-4.7%
🥇 Top 1:0.8%
🥉 Top 3:2.3%
28
Meaningful work
▶Avg Rank:6.42
Appearance:15.5%
Trend (MOM):+3.9%
Trend (YOY):-6.9%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
29
+2Independence
▶Avg Rank:6.20
Appearance:14.9%
Trend (MOM):+5.2%
Trend (YOY):-6.7%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
30
+3Appreciation
▶Avg Rank:6.18
Appearance:14.2%
Trend (MOM):+3.4%
Trend (YOY):-0.3%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
31
+3Job security
▶Avg Rank:5.43
Appearance:14.2%
Trend (MOM):+3.3%
Trend (YOY):+6.5%
🥇 Top 1:0.8%
🥉 Top 3:3.8%
32
-2Adventure
▶Avg Rank:5.88
Appearance:14.0%
Trend (MOM):-1.5%
Trend (YOY):+0.6%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
33
-4Privacy
▶Avg Rank:6.11
Appearance:13.7%
Trend (MOM):-4.5%
Trend (YOY):-2.2%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
34
-2Justice
▶Avg Rank:6.16
Appearance:13.7%
Trend (MOM):-2.2%
Trend (YOY):-9.7%
🥇 Top 1:1.1%
🥉 Top 3:3.1%
35
Intelligence
▶Avg Rank:6.33
Appearance:13.6%
Trend (MOM):+0.1%
Trend (YOY):-5.2%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
36
+2Inner harmony
▶Avg Rank:5.39
Appearance:12.9%
Trend (MOM):+12.6%
Trend (YOY):-8.3%
🥇 Top 1:1.8%
🥉 Top 3:4.3%
37
-1Challenge
▶Avg Rank:6.04
Appearance:12.9%
Trend (MOM):-0.6%
Trend (YOY):+2.4%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
38
-1Equality
▶Avg Rank:5.78
Appearance:11.9%
Trend (MOM):-6.5%
Trend (YOY):-20.5%
🥇 Top 1:1.2%
🥉 Top 3:3.3%
39
+2Courage
▶Avg Rank:6.17
Appearance:11.2%
Trend (MOM):+2.4%
Trend (YOY):+8.4%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
40
+4Tolerance
▶Avg Rank:6.90
Appearance:10.8%
Trend (MOM):+1.7%
Trend (YOY):-13.8%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
41
-2Acceptance
▶Avg Rank:6.32
Appearance:10.6%
Trend (MOM):-2.9%
Trend (YOY):-0.6%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
42
-2Passion
▶Avg Rank:6.34
Appearance:10.6%
Trend (MOM):-2.8%
Trend (YOY):-3.0%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
43
-1Religion
▶Avg Rank:3.48
Appearance:10.4%
Trend (MOM):-3.4%
Trend (YOY):+21.0%
🥇 Top 1:4.3%
🥉 Top 3:6.6%
44
-1Excitement
▶Avg Rank:6.47
Appearance:10.1%
Trend (MOM):-5.5%
Trend (YOY):+1.8%
🥇 Top 1:0.3%
🥉 Top 3:1.7%
45
+2Determination
▶Avg Rank:6.29
Appearance:9.8%
Trend (MOM):+0.3%
Trend (YOY):+4.3%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
46
Commitment
▶Avg Rank:7.21
Appearance:9.7%
Trend (MOM):-1.8%
Trend (YOY):-3.4%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
47
-2Ambition
▶Avg Rank:6.43
Appearance:9.6%
Trend (MOM):-5.4%
Trend (YOY):+1.6%
🥇 Top 1:0.6%
🥉 Top 3:1.9%
48
Teamwork
▶Avg Rank:7.01
Appearance:8.6%
Trend (MOM):-6.9%
Trend (YOY):+6.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
49
Forgiveness
▶Avg Rank:6.16
Appearance:8.5%
Trend (MOM):-4.8%
Trend (YOY):+5.6%
🥇 Top 1:0.4%
🥉 Top 3:1.6%
50
Spirituality
▶Avg Rank:5.73
Appearance:7.4%
Trend (MOM):-1.6%
Trend (YOY):-7.3%
🥇 Top 1:0.9%
🥉 Top 3:2.2%
51
+1Competence
▶Avg Rank:6.78
Appearance:6.4%
Trend (MOM):-2.8%
Trend (YOY):-5.1%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
52
-1Beauty
▶Avg Rank:6.38
Appearance:6.4%
Trend (MOM):-3.6%
Trend (YOY):+17.5%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
53
Uniqueness
▶Avg Rank:6.34
Appearance:6.1%
Trend (MOM):-5.4%
Trend (YOY):-8.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
+1Variety
▶Avg Rank:6.62
Appearance:6.0%
Trend (MOM):+6.9%
Trend (YOY):-1.7%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
55
-1Excellence
▶Avg Rank:6.20
Appearance:5.6%
Trend (MOM):-6.4%
Trend (YOY):-5.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
56
Reputation
▶Avg Rank:6.57
Appearance:5.3%
Trend (MOM):-3.6%
Trend (YOY):+6.2%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
57
Tradition
▶Avg Rank:6.23
Appearance:5.2%
Trend (MOM):-2.3%
Trend (YOY):+17.3%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
58
+1Contribution
▶Avg Rank:6.86
Appearance:5.1%
Trend (MOM):+3.4%
Trend (YOY):-1.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
-1Influence
▶Avg Rank:6.70
Appearance:4.9%
Trend (MOM):-5.9%
Trend (YOY):-8.0%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.39
Appearance:3.0%
Trend (MOM):-6.5%
Trend (YOY):+6.0%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.59
Appearance:2.8%
Trend (MOM):-6.7%
Trend (YOY):+12.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.32
Appearance:2.6%
Trend (MOM):-14.1%
Trend (YOY):+3.2%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.81 | 10.6% | 26.1% | 47.5% | ▲+1.1% |
▶ 2 | Family | 3.61 | 13.1% | 24.6% | 41.9% | ▼−2.0% |
▶ 3 | Trust | 5.04 | 3.5% | 12.6% | 37.6% | ▼−0.9% |
▶ 4 | Peace | 4.70 | 4.6% | 15.1% | 37.4% | ▲+2.5% |
▶ 5 | Financial stability | 4.78 | 3.7% | 13.6% | 36.2% | ▲+5.5% |
▶ 6 | Love | 4.63 | 4.8% | 13.5% | 32.6% | ▼−0.0% |
▶ 7 | Pleasure | 5.27 | 2.6% | 9.6% | 31.4% | ▲+0.6% |
▶ 8 ▲+1 | Freedom | 6.50 | 2.8% | 6.5% | 28.5% | ▼−1.8% |
▶ 9 ▼−1 | Respect | 5.62 | 1.7% | 7.0% | 28.4% | ▼−4.4% |
▶ 10 | Security | 4.67 | 3.5% | 10.8% | 26.3% | ▲+1.5% |
▶ 11 ▲+1 | Growth | 5.57 | 2.0% | 6.5% | 23.8% | ▲+4.8% |
▶ 12 ▼−1 | Friendship | 5.68 | 1.5% | 6.3% | 23.5% | ▼−4.1% |
▶ 13 | Loyalty | 5.60 | 1.6% | 5.9% | 21.8% | ▼−3.4% |
▶ 14 | Honesty | 5.81 | 1.2% | 4.9% | 21.1% | ▲+2.5% |
▶ 15 ▲+2 | Authenticity | 5.26 | 1.9% | 6.4% | 20.9% | ▲+7.5% |
▶ 16 ▼−1 | Discipline | 5.06 | 2.0% | 6.8% | 19.7% | ▲+0.7% |
▶ 17 ▲+5 | Certainty | 4.98 | 2.6% | 7.3% | 19.1% | ▲+5.2% |
▶ 18 ▲+2 | Curiosity | 5.91 | 1.1% | 4.3% | 19.1% | ▲+4.3% |
▶ 19 | Creativity | 5.78 | 1.4% | 4.7% | 18.9% | ▼−0.4% |
▶ 20 ▼−2 | Control | 5.07 | 2.2% | 6.9% | 18.9% | ▼−1.0% |
▶ 21 ▼−5 | Wealth | 4.97 | 2.2% | 6.7% | 18.7% | ▼−4.3% |
▶ 22 ▲+1 | Compassion | 5.68 | 1.3% | 4.5% | 17.3% | ▲+2.3% |
▶ 23 ▼−2 | Success | 5.67 | 1.5% | 4.7% | 17.0% | ▼−6.3% |
▶ 24 | Accountability | 5.71 | 0.9% | 4.0% | 16.5% | ▲+2.1% |
▶ 25 ▲+2 | Wisdom | 5.76 | 1.4% | 4.2% | 16.2% | ▲+5.1% |
▶ 26 ▼−1 | Ethics | 6.31 | 1.5% | 3.8% | 16.1% | ▲+0.7% |
▶ 27 ▼−1 | Helpfulness | 7.20 | 0.8% | 2.3% | 15.5% | ▲+0.1% |
▶ 28 | Meaningful work | 6.42 | 1.0% | 3.1% | 15.5% | ▲+3.9% |
▶ 29 ▲+2 | Independence | 6.20 | 0.8% | 3.1% | 14.9% | ▲+5.2% |
▶ 30 ▲+3 | Appreciation | 6.18 | 0.6% | 2.6% | 14.2% | ▲+3.4% |
▶ 31 ▲+3 | Job security | 5.43 | 0.8% | 3.8% | 14.2% | ▲+3.3% |
▶ 32 ▼−2 | Adventure | 5.88 | 0.8% | 3.2% | 14.0% | ▼−1.5% |
▶ 33 ▼−4 | Privacy | 6.11 | 0.6% | 2.7% | 13.7% | ▼−4.5% |
▶ 34 ▼−2 | Justice | 6.16 | 1.1% | 3.1% | 13.7% | ▼−2.2% |
▶ 35 | Intelligence | 6.33 | 0.7% | 2.7% | 13.6% | ▲+0.1% |
▶ 36 ▲+2 | Inner harmony | 5.39 | 1.8% | 4.3% | 12.9% | ▲+12.6% |
▶ 37 ▼−1 | Challenge | 6.04 | 0.6% | 2.7% | 12.9% | ▼−0.6% |
▶ 38 ▼−1 | Equality | 5.78 | 1.2% | 3.3% | 11.9% | ▼−6.5% |
▶ 39 ▲+2 | Courage | 6.17 | 0.5% | 2.1% | 11.2% | ▲+2.4% |
▶ 40 ▲+4 | Tolerance | 6.90 | 0.5% | 1.8% | 10.8% | ▲+1.7% |
▶ 41 ▼−2 | Acceptance | 6.32 | 0.5% | 2.0% | 10.6% | ▼−2.9% |
▶ 42 ▼−2 | Passion | 6.34 | 0.5% | 2.0% | 10.6% | ▼−2.8% |
▶ 43 ▼−1 | Religion | 3.48 | 4.3% | 6.6% | 10.4% | ▼−3.4% |
▶ 44 ▼−1 | Excitement | 6.47 | 0.3% | 1.7% | 10.1% | ▼−5.5% |
▶ 45 ▲+2 | Determination | 6.29 | 0.5% | 1.8% | 9.8% | ▲+0.3% |
▶ 46 | Commitment | 7.21 | 0.4% | 1.2% | 9.7% | ▼−1.8% |
▶ 47 ▼−2 | Ambition | 6.43 | 0.6% | 1.9% | 9.6% | ▼−5.4% |
▶ 48 | Teamwork | 7.01 | 0.3% | 1.1% | 8.6% | ▼−6.9% |
▶ 49 | Forgiveness | 6.16 | 0.4% | 1.6% | 8.5% | ▼−4.8% |
▶ 50 | Spirituality | 5.73 | 0.9% | 2.2% | 7.4% | ▼−1.6% |
▶ 51 ▲+1 | Competence | 6.78 | 0.2% | 0.9% | 6.4% | ▼−2.8% |
▶ 52 ▼−1 | Beauty | 6.38 | 0.4% | 1.2% | 6.4% | ▼−3.6% |
▶ 53 | Uniqueness | 6.34 | 0.3% | 1.1% | 6.1% | ▼−5.4% |
▶ 54 ▲+1 | Variety | 6.62 | 0.2% | 0.9% | 6.0% | ▲+6.9% |
▶ 55 ▼−1 | Excellence | 6.20 | 0.3% | 1.1% | 5.6% | ▼−6.4% |
▶ 56 | Reputation | 6.57 | 0.2% | 0.9% | 5.3% | ▼−3.6% |
▶ 57 | Tradition | 6.23 | 0.3% | 1.0% | 5.2% | ▼−2.3% |
▶ 58 ▲+1 | Contribution | 6.86 | 0.2% | 0.7% | 5.1% | ▲+3.4% |
▶ 59 ▼−1 | Influence | 6.70 | 0.1% | 0.7% | 4.9% | ▼−5.9% |
▶ 60 | Authority | 6.39 | 0.1% | 0.5% | 3.0% | ▼−6.5% |
▶ 61 | Popularity | 6.59 | 0.1% | 0.4% | 2.8% | ▼−6.7% |
▶ 62 | Fame | 6.32 | 0.1% | 0.5% | 2.6% | ▼−14.1% |
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