Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for December 2023
December’s top values are fairly steady: Trust slips 2 positions to 5th as Peace and Financial stability move up one each, and Growth replaces Respect in the top 10, but the rest hold their positions, suggesting a “no surprises” month where people doubled down on core priorities rather than experimenting. Coverage is high too: Health shows up in 48.8% of tests, with Family (38.9%), Peace (38.2%), and Financial stability (37.8%) bunched tightly together—more like a packed leaderboard than a runaway race.
With so few position changes among the top 10, the real story is the shape of demand: a strong cluster of well-being and stability values dominates. Even the “softer” motivators hold real weight: Love (32.8%) and Pleasure (31.3%) remain mainstream, while Freedom (29.8%) and Growth (29.0%) signal people still want agency and progress, just not at the expense of feeling safe.
Seasonally, this looks like classic end-of-year psychology: colder weather, family gatherings, and year-end finances push priorities toward health, home, calm, and security—less “new me,” more “keep it together and enjoy it.”
Total Tests
24,502
in this month
🔥 Most Popular
Health
11,955 appearances
⭐ Best Ranking
Religion
Avg rank: 3.59
🥇 Most #1 Rankings
Family
2878 times first place
1
Health
▶Avg Rank:3.78
Appearance:48.8%
Trend (MOM):+2.6%
Trend (YOY):+2.3%
🥇 Top 1:11.4%
🥉 Top 3:27.2%
2
Family
▶Avg Rank:3.71
Appearance:38.9%
Trend (MOM):-7.2%
Trend (YOY):-2.4%
🥇 Top 1:11.7%
🥉 Top 3:22.2%
3
+1Peace
▶Avg Rank:4.64
Appearance:38.2%
Trend (MOM):+2.2%
Trend (YOY):+4.9%
🥇 Top 1:4.9%
🥉 Top 3:15.7%
4
+1Financial stability
▶Avg Rank:4.78
Appearance:37.8%
Trend (MOM):+4.3%
Trend (YOY):+6.0%
🥇 Top 1:3.8%
🥉 Top 3:14.3%
5
-2Trust
▶Avg Rank:5.04
Appearance:34.6%
Trend (MOM):-7.8%
Trend (YOY):-5.0%
🥇 Top 1:3.2%
🥉 Top 3:11.6%
6
Love
▶Avg Rank:4.63
Appearance:32.8%
Trend (MOM):+0.5%
Trend (YOY):+1.7%
🥇 Top 1:5.1%
🥉 Top 3:13.7%
7
Pleasure
▶Avg Rank:5.24
Appearance:31.3%
Trend (MOM):-0.3%
Trend (YOY):-3.8%
🥇 Top 1:2.5%
🥉 Top 3:9.4%
8
Freedom
▶Avg Rank:6.55
Appearance:29.8%
Trend (MOM):+4.5%
Trend (YOY):-0.4%
🥇 Top 1:2.8%
🥉 Top 3:6.6%
9
+2Growth
▶Avg Rank:5.46
Appearance:29.0%
Trend (MOM):+21.8%
Trend (YOY):+6.8%
🥇 Top 1:2.6%
🥉 Top 3:8.3%
10
Security
▶Avg Rank:4.67
Appearance:26.3%
Trend (MOM):-0.0%
Trend (YOY):+3.4%
🥇 Top 1:3.5%
🥉 Top 3:11.0%
11
-2Respect
▶Avg Rank:5.64
Appearance:25.1%
Trend (MOM):-11.5%
Trend (YOY):-1.9%
🥇 Top 1:1.5%
🥉 Top 3:6.2%
12
+3Authenticity
▶Avg Rank:5.15
Appearance:24.7%
Trend (MOM):+18.1%
Trend (YOY):+1.7%
🥇 Top 1:2.4%
🥉 Top 3:7.9%
13
+5Curiosity
▶Avg Rank:5.70
Appearance:22.0%
Trend (MOM):+15.5%
Trend (YOY):+4.1%
🥇 Top 1:1.5%
🥉 Top 3:5.5%
14
-2Friendship
▶Avg Rank:5.79
Appearance:21.7%
Trend (MOM):-7.6%
Trend (YOY):-3.5%
🥇 Top 1:1.3%
🥉 Top 3:5.4%
15
+4Creativity
▶Avg Rank:5.85
Appearance:21.0%
Trend (MOM):+11.1%
Trend (YOY):+3.7%
🥇 Top 1:1.3%
🥉 Top 3:5.1%
16
-2Honesty
▶Avg Rank:5.81
Appearance:20.2%
Trend (MOM):-4.2%
Trend (YOY):-1.6%
🥇 Top 1:1.1%
🥉 Top 3:4.7%
17
Certainty
▶Avg Rank:4.83
Appearance:19.4%
Trend (MOM):+1.5%
Trend (YOY):+5.5%
🥇 Top 1:2.7%
🥉 Top 3:7.7%
18
+7Wisdom
▶Avg Rank:5.62
Appearance:19.3%
Trend (MOM):+19.6%
Trend (YOY):+6.2%
🥇 Top 1:1.7%
🥉 Top 3:5.5%
19
-6Loyalty
▶Avg Rank:5.66
Appearance:19.3%
Trend (MOM):-11.4%
Trend (YOY):-1.6%
🥇 Top 1:1.4%
🥉 Top 3:5.0%
20
+2Compassion
▶Avg Rank:5.64
Appearance:18.7%
Trend (MOM):+8.3%
Trend (YOY):-2.1%
🥇 Top 1:1.5%
🥉 Top 3:5.0%
21
-5Discipline
▶Avg Rank:5.11
Appearance:18.4%
Trend (MOM):-6.5%
Trend (YOY):+8.9%
🥇 Top 1:1.9%
🥉 Top 3:6.2%
22
+6Meaningful work
▶Avg Rank:6.57
Appearance:17.6%
Trend (MOM):+13.7%
Trend (YOY):-1.7%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
23
+13Inner harmony
▶Avg Rank:5.26
Appearance:17.5%
Trend (MOM):+35.8%
Trend (YOY):+10.2%
🥇 Top 1:2.6%
🥉 Top 3:6.1%
24
-4Control
▶Avg Rank:5.16
Appearance:17.3%
Trend (MOM):-8.1%
Trend (YOY):+0.4%
🥇 Top 1:2.0%
🥉 Top 3:6.0%
25
+1Ethics
▶Avg Rank:6.22
Appearance:16.7%
Trend (MOM):+3.7%
Trend (YOY):-1.6%
🥇 Top 1:1.7%
🥉 Top 3:4.2%
26
-2Accountability
▶Avg Rank:5.68
Appearance:16.5%
Trend (MOM):-0.4%
Trend (YOY):+5.6%
🥇 Top 1:0.9%
🥉 Top 3:4.0%
27
-6Wealth
▶Avg Rank:5.04
Appearance:16.4%
Trend (MOM):-12.3%
Trend (YOY):+3.2%
🥇 Top 1:1.7%
🥉 Top 3:5.7%
28
-5Success
▶Avg Rank:5.76
Appearance:16.0%
Trend (MOM):-6.3%
Trend (YOY):+2.4%
🥇 Top 1:1.2%
🥉 Top 3:4.2%
29
Independence
▶Avg Rank:6.18
Appearance:15.6%
Trend (MOM):+4.8%
Trend (YOY):+1.7%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
30
-3Helpfulness
▶Avg Rank:7.32
Appearance:15.4%
Trend (MOM):-0.6%
Trend (YOY):-2.7%
🥇 Top 1:0.7%
🥉 Top 3:2.0%
31
+4Intelligence
▶Avg Rank:6.36
Appearance:14.1%
Trend (MOM):+4.3%
Trend (YOY):+1.3%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
32
+2Justice
▶Avg Rank:6.20
Appearance:13.7%
Trend (MOM):+0.5%
Trend (YOY):-4.9%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
33
-3Appreciation
▶Avg Rank:6.22
Appearance:13.7%
Trend (MOM):-3.4%
Trend (YOY):-4.2%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
34
-3Job security
▶Avg Rank:5.44
Appearance:12.9%
Trend (MOM):-8.9%
Trend (YOY):+3.2%
🥇 Top 1:0.6%
🥉 Top 3:3.5%
35
-3Adventure
▶Avg Rank:5.84
Appearance:12.6%
Trend (MOM):-10.2%
Trend (YOY):-7.9%
🥇 Top 1:0.7%
🥉 Top 3:2.9%
36
-3Privacy
▶Avg Rank:6.11
Appearance:12.0%
Trend (MOM):-12.5%
Trend (YOY):-7.4%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
37
+3Tolerance
▶Avg Rank:6.96
Appearance:11.8%
Trend (MOM):+9.0%
Trend (YOY):-7.7%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
38
-1Challenge
▶Avg Rank:6.08
Appearance:11.4%
Trend (MOM):-11.4%
Trend (YOY):-8.5%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
39
-1Equality
▶Avg Rank:5.79
Appearance:11.3%
Trend (MOM):-5.1%
Trend (YOY):-18.8%
🥇 Top 1:1.1%
🥉 Top 3:3.2%
40
+2Passion
▶Avg Rank:6.34
Appearance:11.3%
Trend (MOM):+6.3%
Trend (YOY):+5.9%
🥇 Top 1:0.6%
🥉 Top 3:1.9%
41
Acceptance
▶Avg Rank:6.35
Appearance:10.7%
Trend (MOM):+0.5%
Trend (YOY):-4.4%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
42
-3Courage
▶Avg Rank:6.05
Appearance:10.3%
Trend (MOM):-7.7%
Trend (YOY):-4.3%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
43
+4Ambition
▶Avg Rank:6.44
Appearance:9.4%
Trend (MOM):-2.2%
Trend (YOY):-2.6%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
44
-1Religion
▶Avg Rank:3.59
Appearance:9.4%
Trend (MOM):-9.8%
Trend (YOY):+4.3%
🥇 Top 1:3.7%
🥉 Top 3:5.7%
45
+1Commitment
▶Avg Rank:7.20
Appearance:9.3%
Trend (MOM):-4.6%
Trend (YOY):+2.4%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
46
+4Spirituality
▶Avg Rank:5.51
Appearance:9.0%
Trend (MOM):+21.3%
Trend (YOY):+9.9%
🥇 Top 1:1.1%
🥉 Top 3:2.9%
47
-2Determination
▶Avg Rank:6.35
Appearance:8.9%
Trend (MOM):-9.5%
Trend (YOY):-7.6%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
48
-4Excitement
▶Avg Rank:6.35
Appearance:8.5%
Trend (MOM):-15.5%
Trend (YOY):-11.0%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
49
Forgiveness
▶Avg Rank:6.19
Appearance:8.0%
Trend (MOM):-5.9%
Trend (YOY):+4.5%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
50
-2Teamwork
▶Avg Rank:7.01
Appearance:7.7%
Trend (MOM):-11.1%
Trend (YOY):-2.7%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
51
Competence
▶Avg Rank:6.79
Appearance:7.2%
Trend (MOM):+11.6%
Trend (YOY):-3.0%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
52
+1Uniqueness
▶Avg Rank:6.46
Appearance:6.8%
Trend (MOM):+10.9%
Trend (YOY):+2.3%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
+1Variety
▶Avg Rank:6.54
Appearance:6.0%
Trend (MOM):-0.1%
Trend (YOY):-9.8%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
54
+1Excellence
▶Avg Rank:6.33
Appearance:5.9%
Trend (MOM):+6.2%
Trend (YOY):+2.7%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
-3Beauty
▶Avg Rank:6.42
Appearance:5.8%
Trend (MOM):-9.3%
Trend (YOY):+8.5%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
56
+2Contribution
▶Avg Rank:6.88
Appearance:5.4%
Trend (MOM):+6.8%
Trend (YOY):-7.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
+2Influence
▶Avg Rank:6.51
Appearance:4.9%
Trend (MOM):-0.4%
Trend (YOY):-9.8%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
58
-1Tradition
▶Avg Rank:6.20
Appearance:4.4%
Trend (MOM):-15.7%
Trend (YOY):+4.1%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
59
-3Reputation
▶Avg Rank:6.65
Appearance:4.4%
Trend (MOM):-17.1%
Trend (YOY):-11.0%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
60
Authority
▶Avg Rank:6.52
Appearance:2.5%
Trend (MOM):-16.0%
Trend (YOY):-6.7%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
Popularity
▶Avg Rank:6.59
Appearance:2.4%
Trend (MOM):-14.8%
Trend (YOY):-2.6%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.04
Appearance:2.1%
Trend (MOM):-18.2%
Trend (YOY):-11.2%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.78 | 11.4% | 27.2% | 48.8% | ▲+2.6% |
▶ 2 | Family | 3.71 | 11.7% | 22.2% | 38.9% | ▼−7.2% |
▶ 3 ▲+1 | Peace | 4.64 | 4.9% | 15.7% | 38.2% | ▲+2.2% |
▶ 4 ▲+1 | Financial stability | 4.78 | 3.8% | 14.3% | 37.8% | ▲+4.3% |
▶ 5 ▼−2 | Trust | 5.04 | 3.2% | 11.6% | 34.6% | ▼−7.8% |
▶ 6 | Love | 4.63 | 5.1% | 13.7% | 32.8% | ▲+0.5% |
▶ 7 | Pleasure | 5.24 | 2.5% | 9.4% | 31.3% | ▼−0.3% |
▶ 8 | Freedom | 6.55 | 2.8% | 6.6% | 29.8% | ▲+4.5% |
▶ 9 ▲+2 | Growth | 5.46 | 2.6% | 8.3% | 29.0% | ▲+21.8% |
▶ 10 | Security | 4.67 | 3.5% | 11.0% | 26.3% | ▼−0.0% |
▶ 11 ▼−2 | Respect | 5.64 | 1.5% | 6.2% | 25.1% | ▼−11.5% |
▶ 12 ▲+3 | Authenticity | 5.15 | 2.4% | 7.9% | 24.7% | ▲+18.1% |
▶ 13 ▲+5 | Curiosity | 5.70 | 1.5% | 5.5% | 22.0% | ▲+15.5% |
▶ 14 ▼−2 | Friendship | 5.79 | 1.3% | 5.4% | 21.7% | ▼−7.6% |
▶ 15 ▲+4 | Creativity | 5.85 | 1.3% | 5.1% | 21.0% | ▲+11.1% |
▶ 16 ▼−2 | Honesty | 5.81 | 1.1% | 4.7% | 20.2% | ▼−4.2% |
▶ 17 | Certainty | 4.83 | 2.7% | 7.7% | 19.4% | ▲+1.5% |
▶ 18 ▲+7 | Wisdom | 5.62 | 1.7% | 5.5% | 19.3% | ▲+19.6% |
▶ 19 ▼−6 | Loyalty | 5.66 | 1.4% | 5.0% | 19.3% | ▼−11.4% |
▶ 20 ▲+2 | Compassion | 5.64 | 1.5% | 5.0% | 18.7% | ▲+8.3% |
▶ 21 ▼−5 | Discipline | 5.11 | 1.9% | 6.2% | 18.4% | ▼−6.5% |
▶ 22 ▲+6 | Meaningful work | 6.57 | 1.0% | 3.2% | 17.6% | ▲+13.7% |
▶ 23 ▲+13 | Inner harmony | 5.26 | 2.6% | 6.1% | 17.5% | ▲+35.8% |
▶ 24 ▼−4 | Control | 5.16 | 2.0% | 6.0% | 17.3% | ▼−8.1% |
▶ 25 ▲+1 | Ethics | 6.22 | 1.7% | 4.2% | 16.7% | ▲+3.7% |
▶ 26 ▼−2 | Accountability | 5.68 | 0.9% | 4.0% | 16.5% | ▼−0.4% |
▶ 27 ▼−6 | Wealth | 5.04 | 1.7% | 5.7% | 16.4% | ▼−12.3% |
▶ 28 ▼−5 | Success | 5.76 | 1.2% | 4.2% | 16.0% | ▼−6.3% |
▶ 29 | Independence | 6.18 | 1.0% | 3.2% | 15.6% | ▲+4.8% |
▶ 30 ▼−3 | Helpfulness | 7.32 | 0.7% | 2.0% | 15.4% | ▼−0.6% |
▶ 31 ▲+4 | Intelligence | 6.36 | 0.8% | 2.7% | 14.1% | ▲+4.3% |
▶ 32 ▲+2 | Justice | 6.20 | 1.0% | 3.1% | 13.7% | ▲+0.5% |
▶ 33 ▼−3 | Appreciation | 6.22 | 0.5% | 2.5% | 13.7% | ▼−3.4% |
▶ 34 ▼−3 | Job security | 5.44 | 0.6% | 3.5% | 12.9% | ▼−8.9% |
▶ 35 ▼−3 | Adventure | 5.84 | 0.7% | 2.9% | 12.6% | ▼−10.2% |
▶ 36 ▼−3 | Privacy | 6.11 | 0.5% | 2.4% | 12.0% | ▼−12.5% |
▶ 37 ▲+3 | Tolerance | 6.96 | 0.5% | 1.8% | 11.8% | ▲+9.0% |
▶ 38 ▼−1 | Challenge | 6.08 | 0.5% | 2.3% | 11.4% | ▼−11.4% |
▶ 39 ▼−1 | Equality | 5.79 | 1.1% | 3.2% | 11.3% | ▼−5.1% |
▶ 40 ▲+2 | Passion | 6.34 | 0.6% | 1.9% | 11.3% | ▲+6.3% |
▶ 41 | Acceptance | 6.35 | 0.5% | 1.7% | 10.7% | ▲+0.5% |
▶ 42 ▼−3 | Courage | 6.05 | 0.5% | 2.1% | 10.3% | ▼−7.7% |
▶ 43 ▲+4 | Ambition | 6.44 | 0.5% | 1.8% | 9.4% | ▼−2.2% |
▶ 44 ▼−1 | Religion | 3.59 | 3.7% | 5.7% | 9.4% | ▼−9.8% |
▶ 45 ▲+1 | Commitment | 7.20 | 0.4% | 1.3% | 9.3% | ▼−4.6% |
▶ 46 ▲+4 | Spirituality | 5.51 | 1.1% | 2.9% | 9.0% | ▲+21.3% |
▶ 47 ▼−2 | Determination | 6.35 | 0.4% | 1.7% | 8.9% | ▼−9.5% |
▶ 48 ▼−4 | Excitement | 6.35 | 0.3% | 1.5% | 8.5% | ▼−15.5% |
▶ 49 | Forgiveness | 6.19 | 0.3% | 1.6% | 8.0% | ▼−5.9% |
▶ 50 ▼−2 | Teamwork | 7.01 | 0.3% | 1.0% | 7.7% | ▼−11.1% |
▶ 51 | Competence | 6.79 | 0.3% | 1.0% | 7.2% | ▲+11.6% |
▶ 52 ▲+1 | Uniqueness | 6.46 | 0.3% | 1.1% | 6.8% | ▲+10.9% |
▶ 53 ▲+1 | Variety | 6.54 | 0.2% | 0.9% | 6.0% | ▼−0.1% |
▶ 54 ▲+1 | Excellence | 6.33 | 0.3% | 1.1% | 5.9% | ▲+6.2% |
▶ 55 ▼−3 | Beauty | 6.42 | 0.3% | 1.1% | 5.8% | ▼−9.3% |
▶ 56 ▲+2 | Contribution | 6.88 | 0.2% | 0.8% | 5.4% | ▲+6.8% |
▶ 57 ▲+2 | Influence | 6.51 | 0.2% | 0.8% | 4.9% | ▼−0.4% |
▶ 58 ▼−1 | Tradition | 6.20 | 0.2% | 0.9% | 4.4% | ▼−15.7% |
▶ 59 ▼−3 | Reputation | 6.65 | 0.1% | 0.6% | 4.4% | ▼−17.1% |
▶ 60 | Authority | 6.52 | 0.1% | 0.4% | 2.5% | ▼−16.0% |
▶ 61 | Popularity | 6.59 | 0.1% | 0.4% | 2.4% | ▼−14.8% |
▶ 62 | Fame | 6.04 | 0.1% | 0.4% | 2.1% | ▼−18.2% |
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