Personal values research: Personal Values in 2024

In 2024, 460,244 assessments were completed on Personalvalu.es. Health was the value ranked most often, by 48.5% of them, and Family the one most often put first.

Download 2024 report

At a glance, 2024

Assessments460,244 completed across 12 months of data.: 460k
Appearance rateranked Health among their ten, more than any other value.: 48.5%
First placeput Family first, the value most often ranked first.: 13.5%
Top threeput Health in their top three, the most of any value.: 26.8%

The Most Popular Personal Values in 2024

The ten values ranked most often in 2024, beside the ten most often put first. The two lists answer different questions, so a value can be widely held and still rarely come first.

Ranked most often

The share of assessments whose ranked ten includes the value.

1
Health
Included in 48.5% of assessments
48.5%
2Family
43.1%
3Peace
37.3%
4Trust
37.1%
5Financial stability
36.8%
6Love
33.1%
7Pleasure
30.9%
8Freedom
29.0%
9Respect
29.0%
10Security
25.7%

Share of the 460,244 assessments completed in 2024 whose ranked ten includes the value. Bars run from 0% to 50%.

Put first most often

The share of assessments that put the value in position one.

1
Family
Put first in 13.5% of assessments
13.5%
2Health
11.1%
3Religion
4.8%
4Love
4.8%
5Peace
4.5%
6Financial stability
3.8%
7Trust
3.3%
8Security
3.2%
9Freedom
2.8%
10Pleasure
2.5%

Share of the 460,244 assessments completed in 2024 that put the value first. Bars run from 0% to 15%.

What Changed from 2023

The same ten values led in 2023 and 2024, though not always in the same order. Religion gained the most share, from 10.2% to 12.1%.

Each rate is a share of its own year's assessments, so years of different sizes compare directly. Changes are in percentage points of that share, and the arrow is the value's move in the ranking.

Rose most

Values whose appearance rate rose most from 2023 to 2024
Value	2023	2024	Points
Religion	10.2%	12.1%▲6	+1.9
Love	32.0%	33.1%	+1.1
Family	42.1%	43.1%	+1.0
Financial stability	35.9%	36.8%	+0.9
Peace	36.5%	37.3%▲1	+0.8

Fell most

Values whose appearance rate fell most from 2023 to 2024
Value	2023	2024	Points
Equality	13.0%	11.4%▼2	−1.6
Tolerance	11.4%	10.3%▼2	−1.1
Meaningful work	15.8%	15.2%▼1	−0.6
Privacy	13.6%	13.0%▼1	−0.6
Pleasure	31.4%	30.9%	−0.5

2024 Month by Month

How many assessments each month held, and the value ranked most often in it.

Assessments and most frequently ranked value by month, 2024
Month	Assessments	Ranked most often
January	42,364	Health49.2%
February	47,702	Health47.5%
March	34,130	Health48.4%
April	34,789	Health48.6%
May	35,785	Health49.7%
June	26,644	Health49.2%
July	29,536	Health51.0%
August	43,411	Health47.3%
September	65,031	Health47.3%
October	45,523	Health48.0%
November	32,552	Health48.6%
December	22,777	Health50.3%

The measures

Every core value, by each measure

“Most popular” can mean several things. The page uses four measures, each answering a different question, and they order the values differently. That is why they are never merged into a single score.

Appearance rate: How often is a value ranked at all?The share of assessments whose final ten includes the value. This is what the popular values chart shows.48.5%Health, the highest in 2024
First place: How often is it the single most important one?The share of assessments that put the value in position one.13.5%Family, the highest in 2024
Top three: How often does it reach the very top?The share of assessments that put the value anywhere in positions one to three.26.8%Health, the highest in 2024
Average position: How high does it sit when it is chosen?The mean position, from 1 to 10, over the assessments that include the value. Lower is higher.3.55Religion, the best in 2024

Appearance rate, first-place rate, top-three rate and average position for all 62 values in 2024. The number is the position by appearance rate. Column headings sort the table.
	Value
1	Health	48.52%	11.10%	26.75%	3.82
2	Family	43.09%	13.45%	25.47%	3.60
3	Peace	37.31%	4.52%	14.64%	4.78
4	Trust	37.10%	3.30%	12.16%	5.08
5	Financial stability	36.76%	3.80%	13.93%	4.76
6	Love	33.08%	4.79%	13.75%	4.64
7	Pleasure	30.90%	2.49%	9.41%	5.27
8	Freedom	29.04%	2.84%	6.49%	6.52
9	Respect	28.96%	1.80%	7.37%	5.56
10	Security	25.75%	3.18%	10.38%	4.76
11	Growth	24.47%	1.92%	6.60%	5.60
12	Friendship	24.02%	1.52%	6.32%	5.68
13	Loyalty	21.94%	1.65%	5.90%	5.59
14	Honesty	20.76%	1.15%	4.87%	5.80
15	Authenticity	20.73%	1.82%	6.22%	5.32
16	Discipline	19.56%	1.99%	6.72%	5.07
17	Certainty	18.97%	2.44%	7.17%	4.96
18	Wealth	18.95%	2.21%	6.92%	4.95
19	Curiosity	18.47%	1.09%	4.23%	5.89
20	Creativity	18.28%	1.30%	4.35%	5.86
21	Success	17.82%	1.55%	4.90%	5.65
22	Control	17.82%	1.98%	6.26%	5.19
23	Compassion	17.47%	1.31%	4.52%	5.69
24	Accountability	16.80%	0.95%	4.04%	5.70
25	Wisdom	16.69%	1.37%	4.42%	5.74
26	Ethics	16.54%	1.50%	4.00%	6.25
27	Helpfulness	15.26%	0.73%	2.16%	7.23
28	Meaningful work	15.23%	0.98%	3.00%	6.42
29	Independence	14.54%	0.82%	2.94%	6.21
30	Appreciation	14.21%	0.56%	2.51%	6.22
31	Adventure	13.91%	0.80%	3.15%	5.88
32	Justice	13.73%	1.00%	3.17%	6.17
33	Job security	13.66%	0.75%	3.67%	5.45
34	Intelligence	13.45%	0.76%	2.57%	6.34
35	Inner harmony	13.16%	1.74%	4.30%	5.37
36	Privacy	12.98%	0.56%	2.53%	6.13
37	Religion	12.08%	4.81%	7.43%	3.55
38	Challenge	12.05%	0.52%	2.40%	6.12
39	Equality	11.44%	1.09%	3.07%	5.86
40	Passion	10.98%	0.56%	2.12%	6.26
41	Tolerance	10.34%	0.47%	1.60%	6.94
42	Courage	10.31%	0.44%	1.90%	6.21
43	Acceptance	10.28%	0.41%	1.76%	6.41
44	Ambition	9.99%	0.63%	2.01%	6.35
45	Excitement	9.96%	0.31%	1.51%	6.50
46	Commitment	9.84%	0.40%	1.33%	7.19
47	Determination	9.48%	0.45%	1.79%	6.29
48	Forgiveness	8.80%	0.42%	1.79%	6.12
49	Teamwork	8.51%	0.33%	1.15%	7.00
50	Spirituality	7.77%	0.96%	2.44%	5.58
51	Competence	6.96%	0.26%	1.03%	6.75
52	Beauty	6.34%	0.33%	1.20%	6.40
53	Uniqueness	6.17%	0.32%	1.15%	6.28
54	Excellence	5.74%	0.31%	1.16%	6.24
55	Variety	5.42%	0.16%	0.78%	6.62
56	Contribution	5.00%	0.18%	0.71%	6.88
57	Reputation	4.89%	0.16%	0.69%	6.73
58	Tradition	4.86%	0.25%	1.03%	6.11
59	Influence	4.76%	0.16%	0.71%	6.62
60	Authority	2.94%	0.12%	0.48%	6.47
61	Popularity	2.60%	0.09%	0.40%	6.65
62	Fame	2.57%	0.15%	0.53%	6.19

Figures for the 460,244 assessments completed in 2024, given to two decimal places. The number is each value's position by appearance rate. Select a column heading to sort by it.

Every Year on Record

Each year on a page of its own, read the same way as this one.

About These Figures

Every figure on this page is a share of the assessments completed on Personalvalu.es in 2024, read from the same aggregates as the Global Values Research. A value counts when it is one of the ten a participant puts in order at the end, so the rates describe the people who took part that year and say nothing on their own about why.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. The 2024 statistics list every value with its trend against the year before.

Would your own ten look like 2024's? Rank your own values.