Personal values research: Personal Values in 2025

In 2025, 449,233 assessments were completed on Personalvalu.es. Health was the value ranked most often, by 49.2% of them, and Family the one most often put first.

Download 2025 report

At a glance, 2025

Assessments449,233 completed across 12 months of data.: 449k
Appearance rateranked Health among their ten, more than any other value.: 49.2%
First placeput Family first, the value most often ranked first.: 13.2%
Top threeput Health in their top three, the most of any value.: 27.8%

The Most Popular Personal Values in 2025

The ten values ranked most often in 2025, beside the ten most often put first. The two lists answer different questions, so a value can be widely held and still rarely come first.

Ranked most often

The share of assessments whose ranked ten includes the value.

1
Health
Included in 49.2% of assessments
49.2%
2Family
41.0%
3Trust
39.0%
4Peace
38.8%
5Financial stability
38.2%
6Respect
32.3%
7Love
32.2%
8Pleasure
30.4%
9Freedom
26.1%
10Security
25.6%

Share of the 449,233 assessments completed in 2025 whose ranked ten includes the value. Bars run from 0% to 50%.

Put first most often

The share of assessments that put the value in position one.

1
Family
Put first in 13.2% of assessments
13.2%
2Health
11.9%
3Religion
5.1%
4Love
4.6%
5Peace
4.4%
6Financial stability
4.1%
7Trust
3.6%
8Security
2.9%
9Freedom
2.5%
10Wealth
2.3%

Share of the 449,233 assessments completed in 2025 that put the value first. Bars run from 0% to 15%.

What Changed from 2024

The same ten values led in 2024 and 2025, though not always in the same order. Respect gained the most share, from 29.0% to 32.3%.

Each rate is a share of its own year's assessments, so years of different sizes compare directly. Changes are in percentage points of that share, and the arrow is the value's move in the ranking.

Rose most

Values whose appearance rate rose most from 2024 to 2025
Value	2024	2025	Points
Respect	29.0%	32.3%▲3	+3.4
Creativity	18.3%	20.8%▲3	+2.5
Accountability	16.8%	19.1%▲4	+2.3
Trust	37.1%	39.0%▲1	+1.9
Curiosity	18.5%	20.3%▲1	+1.8

Fell most

Values whose appearance rate fell most from 2024 to 2025
Value	2024	2025	Points
Inner harmony	13.2%	10.1%▼8	−3.1
Freedom	29.0%	26.1%▼1	−2.9
Ethics	16.5%	13.8%▼4	−2.7
Helpfulness	15.3%	12.6%▼9	−2.7
Wisdom	16.7%	14.6%▼3	−2.1

2025 Month by Month

How many assessments each month held, and the value ranked most often in it.

Assessments and most frequently ranked value by month, 2025
Month	Assessments	Ranked most often
January	45,633	Health48.9%
February	46,840	Health48.0%
March	36,782	Health48.8%
April	28,393	Health47.8%
May	29,032	Health49.7%
June	30,332	Health54.7%
July	25,189	Health50.3%
August	41,268	Health47.5%
September	66,639	Health48.1%
October	44,922	Health49.2%
November	32,196	Health49.3%
December	22,007	Health50.6%

Values by country, age and gender in 2025

Country, age and gender are recorded on part of the archive only, so each table below reads the months of 2025 where enough assessments carry the answer, and names them. Every figure describes participants, not the population of a country or an age group.

By country

The 18,840 assessments with a known country from December 2025, and the 7 countries with enough of them to publish.

Where health is ranked most often

Show

51.1% of participants rank health in their top ten, from 56.4% in Australia to 47.5% in the United States. Tap or hover a country to see its top values.

47–49%
49–50%
50–52%
52–54%
54–55%
55–57%
too few assessments

Most frequently ranked values by country, December 2025
Country	Assessments	Most often ranked	Most above average
United States	8,698	Health 47.5%, Financial stability 41.8%, Peace 40.7%	Love +2.7
Philippines	1,900	Peace 64.1%, Financial stability 56.7%, Health 54.8%	Discipline +23.3
Canada	1,285	Health 53.3%, Financial stability 40.9%, Family 40.8%	Family +4.4
United Kingdom	1,273	Health 54.5%, Peace 42.9%, Financial stability 42.4%	Honesty +4.3
Australia	1,137	Health 56.4%, Financial stability 40.9%, Pleasure 38.0%	Curiosity +6.4
India	476	Health 55.5%, Peace 47.7%, Trust 43.9%	Discipline +14.4
Egypt	368	Peace 52.7%, Health 50.3%, Family 43.8%	Success +15.8

By age

The 3,776 assessments from December 2025 whose participants gave an age.

Most frequently ranked values by age band, December 2025
Age	Assessments	Most often ranked	Most above average
Under 18	594	Health 48.1%, Peace 44.1%, Trust 41.6%	Wealth +12.4
18–24	792	Health 50.5%, Peace 48.1%, Financial stability 47.6%	Discipline +8.3
25–34	859	Health 54.9%, Financial stability 49.2%, Peace 43.3%	Growth +6.0
35–44	712	Health 52.8%, Financial stability 48.5%, Family 42.6%	Family +6.9
45–54	507	Health 55.8%, Financial stability 45.6%, Family 44.0%	Family +8.3

By gender

The 3,652 assessments from December 2025 whose participants gave a gender.

Most frequently ranked values by gender, December 2025
Gender	Assessments	Most often ranked	Most above average
Women	2,146	Health 54.3%, Financial stability 48.4%, Peace 45.4%	Compassion +3.2
Men	1,445	Health 51.3%, Financial stability 43.9%, Peace 39.7%	Discipline +7.8

The full breakdowns, across every month they cover, are in the Global Values Research.

The measures

Every core value, by each measure

“Most popular” can mean several things. The page uses four measures, each answering a different question, and they order the values differently. That is why they are never merged into a single score.

Appearance rate: How often is a value ranked at all?The share of assessments whose final ten includes the value. This is what the popular values chart shows.49.2%Health, the highest in 2025
First place: How often is it the single most important one?The share of assessments that put the value in position one.13.2%Family, the highest in 2025
Top three: How often does it reach the very top?The share of assessments that put the value anywhere in positions one to three.27.8%Health, the highest in 2025
Average position: How high does it sit when it is chosen?The mean position, from 1 to 10, over the assessments that include the value. Lower is higher.3.49Religion, the best in 2025

Appearance rate, first-place rate, top-three rate and average position for all 62 values in 2025. The number is the position by appearance rate. Column headings sort the table.
	Value
1	Health	49.16%	11.94%	27.78%	3.77
2	Family	41.04%	13.15%	24.86%	3.50
3	Trust	39.04%	3.55%	13.01%	5.08
4	Peace	38.85%	4.45%	14.44%	4.98
5	Financial stability	38.19%	4.08%	14.61%	4.79
6	Respect	32.34%	2.12%	8.62%	5.49
7	Love	32.18%	4.64%	13.12%	4.70
8	Pleasure	30.35%	2.19%	8.45%	5.53
9	Freedom	26.13%	2.54%	6.53%	6.14
10	Security	25.60%	2.89%	9.71%	5.00
11	Friendship	24.49%	1.63%	6.66%	5.57
12	Growth	23.22%	1.67%	5.92%	5.67
13	Loyalty	22.56%	1.57%	5.77%	5.66
14	Honesty	21.48%	1.28%	5.10%	5.78
15	Authenticity	21.03%	2.13%	6.63%	5.23
16	Discipline	20.90%	2.12%	7.15%	5.14
17	Creativity	20.79%	1.36%	4.62%	6.04
18	Curiosity	20.25%	1.14%	4.37%	6.06
19	Wealth	19.84%	2.35%	7.18%	5.04
20	Accountability	19.05%	1.22%	4.86%	5.61
21	Certainty	18.49%	2.10%	6.31%	5.28
22	Compassion	17.84%	1.54%	5.07%	5.49
23	Control	17.80%	1.87%	5.80%	5.46
24	Success	17.13%	1.42%	4.63%	5.64
25	Adventure	15.08%	0.87%	3.32%	6.02
26	Privacy	14.66%	0.64%	2.72%	6.26
27	Appreciation	14.66%	0.50%	2.37%	6.41
28	Wisdom	14.60%	1.25%	4.07%	5.58
29	Independence	13.91%	0.67%	2.58%	6.31
30	Ethics	13.84%	1.47%	4.00%	5.81
31	Job security	13.62%	0.80%	3.74%	5.50
32	Meaningful work	13.53%	0.89%	2.89%	6.23
33	Intelligence	13.24%	0.68%	2.49%	6.31
34	Challenge	13.15%	0.55%	2.48%	6.24
35	Justice	12.81%	1.06%	3.27%	5.90
36	Helpfulness	12.57%	0.72%	2.21%	6.78
37	Religion	12.46%	5.05%	7.74%	3.49
38	Courage	11.64%	0.53%	2.16%	6.24
39	Excitement	11.38%	0.34%	1.63%	6.67
40	Acceptance	11.34%	0.41%	1.74%	6.58
41	Equality	11.07%	1.17%	3.33%	5.58
42	Passion	11.04%	0.54%	2.06%	6.30
43	Inner harmony	10.06%	1.17%	3.16%	5.44
44	Ambition	9.54%	0.60%	1.98%	6.22
45	Determination	9.40%	0.43%	1.71%	6.31
46	Forgiveness	8.40%	0.40%	1.70%	6.12
47	Tolerance	8.31%	0.41%	1.47%	6.67
48	Commitment	7.92%	0.33%	1.18%	6.94
49	Teamwork	7.69%	0.32%	1.14%	6.78
50	Beauty	7.46%	0.34%	1.23%	6.73
51	Competence	6.80%	0.25%	1.02%	6.67
52	Spirituality	6.72%	0.84%	2.09%	5.57
53	Uniqueness	6.18%	0.27%	1.05%	6.48
54	Variety	5.75%	0.18%	0.82%	6.74
55	Excellence	5.51%	0.27%	1.02%	6.35
56	Reputation	5.51%	0.16%	0.72%	6.92
57	Tradition	5.17%	0.27%	1.08%	6.27
58	Influence	4.85%	0.15%	0.69%	6.73
59	Contribution	4.20%	0.14%	0.59%	6.82
60	Authority	2.91%	0.10%	0.42%	6.67
61	Popularity	2.72%	0.11%	0.41%	6.75
62	Fame	2.55%	0.15%	0.53%	6.27

Figures for the 449,233 assessments completed in 2025, given to two decimal places. The number is each value's position by appearance rate. Select a column heading to sort by it.

Every Year on Record

Each year on a page of its own, read the same way as this one.

About These Figures

Every figure on this page is a share of the assessments completed on Personalvalu.es in 2025, read from the same aggregates as the Global Values Research. A value counts when it is one of the ten a participant puts in order at the end, so the rates describe the people who took part that year and say nothing on their own about why.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. The 2025 statistics list every value with its trend against the year before.

Would your own ten look like 2025's? Rank your own values.