Personal ValuesValues Research & Tools

Personal value statistics: Loyalty

Loyalty appeared in the ranked ten of 22.5% of the 2,131,634 assessments completed since 2020, which makes it the 13th most frequently ranked of the 62 core values.

By , founder of personalvalu.esData updated

What loyalty means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 13th of 62 values.
22.5%
First placeof assessments put it first. 19th of 62 on this measure.
1.7%
Top threeof assessments put it in the top three. 27% of those who rank it.
6.0%
Average positionis its mean position, out of ten, where it is ranked at all.
5.6

In the overall ranking loyalty sits just below Growth (24.6%) and just above Honesty (21.3%).

How the Popularity of Loyalty Has Changed

In 2020 loyalty appeared in 21.3% of assessments and ranked 15th. In 2026 so far it appeared in 26.4% and ranked 10th, a rise of 5.1 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Loyalty, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Loyalty by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37821.3%15th1.5%5.4%5.6
2021224,09620.5%15th1.5%5.3%5.7
2022179,27121.6%13th▲21.6%5.7%5.6
2023397,24921.5%13th1.6%5.7%5.6
2024460,24421.9%13th1.7%5.9%5.6
2025449,23322.6%13th1.6%5.8%5.7
2026 so far337,16326.4%10th▲32.2%7.7%5.4

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.

Loyalty by Country

Of the 26 countries with enough assessments to publish, participants in Mexico rank loyalty most often, at 32.7%, and those in Poland least often, at 16.0%.

Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.

Where loyalty is ranked most often

25.6% of participants rank loyalty in their top ten, from 32.7% in Mexico to 16.0% in Poland. Tap or hover a country to see its top values.

  • 16–19%
  • 19–22%
  • 22–25%
  • 25–27%
  • 27–30%
  • 30–33%
  • too few assessments
Appearance rate of loyalty by country, December 2025 to October 2026
CountryAppearance ratevs average (pp)Rank there
Mexico
32.7%
+7.14th of 62
France
31.9%
+6.34th of 62
United Arab Emirates
29.2%
+3.68th of 62
Switzerland
28.7%
+3.09th of 62
New Zealand
28.5%
+2.98th of 62
Australia
27.4%
+1.810th of 62
United States
27.2%
+1.610th of 62
Brazil
25.7%
+0.17th of 62
Canada
25.7%
+0.110th of 62
Ireland
25.4%
−0.310th of 62
Vietnam
24.1%
−1.59th of 62
Romania
23.9%
−1.811th of 62
Netherlands
23.3%
−2.314th of 62
Saudi Arabia
23.0%
−2.612th of 62
India
22.9%
−2.712th of 62
Italy
22.5%
−3.113th of 62
United Kingdom
22.5%
−3.215th of 62
Singapore
21.3%
−4.314th of 62
South Africa
20.5%
−5.114th of 62
Malaysia
20.3%
−5.314th of 62
Germany
20.3%
−5.417th of 62
Egypt
18.7%
−6.920th of 62
Indonesia
18.2%
−7.421st of 62
Hong Kong SAR China
17.9%
−7.719th of 62
Philippines
16.4%
−9.224th of 62
Poland
16.0%
−9.627th of 62

Every assessment with a known country, 25.6%

Loyalty by Age

Loyalty is ranked less often with age, from 32.1% of assessments among participants under 18 to 19.7% among those 65 and over, about 2.3 points per band.

Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of loyalty by age band, December 2025 to October 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
32.1%
+8.16th of 62
18–24
24.9%
+0.911th of 62
25–34
19.4%
−4.520th of 62
35–44
20.4%
−3.617th of 62
45–54
21.2%
−2.815th of 62
55–64
22.3%
−1.715th of 62
65 and over
19.7%
−4.219th of 62

Everyone who gave an age, 23.9%

Loyalty by Gender

Men rank loyalty more often than women, by 2.9 percentage points.

Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of loyalty by gender, December 2025 to October 2026
GenderAppearance ratevs average (pp)Rank there
Women
23.0%
−1.012th of 62
Men
25.9%
+1.810th of 62
Non-binary
18.0%
−6.025th of 62

Everyone who gave a gender, 24.0%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often loyalty is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does loyalty stand among your own values? Rank your own values.

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