Personal ValuesValues Research & Tools

Personal value statistics: Loyalty

Loyalty appeared in the ranked ten of 22.4% of the 2,099,004 assessments completed since 2020, which makes it the 13th most frequently ranked of the 62 core values.

What loyalty means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 13th of 62 values.
22.4%
First placeof assessments put it first. 19th of 62 on this measure.
1.7%
Top threeof assessments put it in the top three. 27% of those who rank it.
6.0%
Average positionis its mean position, out of ten, where it is ranked at all.
5.6

In the overall ranking loyalty sits just below Growth (24.5%) and just above Honesty (21.2%).

How the Popularity of Loyalty Has Changed

In 2020 loyalty appeared in 21.3% of assessments and ranked 15th. In 2026 so far it appeared in 26.0% and ranked 10th, a rise of 4.8 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Loyalty, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Loyalty by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37821.3%15th1.5%5.4%5.6
2021224,09620.5%15th1.5%5.3%5.7
2022179,27121.6%13th▲21.6%5.7%5.6
2023397,24921.5%13th1.6%5.7%5.6
2024460,24421.9%13th1.7%5.9%5.6
2025449,23322.6%13th1.6%5.8%5.7
2026 so far304,53326.0%10th▲32.1%7.4%5.4

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.

Loyalty by Country

Of the 25 countries with enough assessments to publish, participants in France rank loyalty most often, at 32.1%, and those in Poland least often, at 13.7%.

Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.

Where loyalty is ranked most often

25.3% of participants rank loyalty in their top ten, from 32.1% in France to 13.7% in Poland. Tap or hover a country to see its top values.

  • 13–16%
  • 16–20%
  • 20–23%
  • 23–26%
  • 26–30%
  • 30–33%
  • too few assessments
Appearance rate of loyalty by country, December 2025 to September 2026
CountryAppearance ratevs average (pp)Rank there
France
32.1%
+6.84th of 62
Mexico
30.8%
+5.56th of 62
United Arab Emirates
28.7%
+3.47th of 62
New Zealand
28.3%
+3.09th of 62
Switzerland
27.7%
+2.59th of 62
Australia
27.1%
+1.89th of 62
United States
27.0%
+1.79th of 62
Brazil
25.7%
+0.57th of 62
Canada
25.1%
−0.210th of 62
Ireland
24.7%
−0.612th of 62
Romania
23.1%
−2.113th of 62
India
22.8%
−2.512th of 62
Netherlands
22.7%
−2.614th of 62
Italy
22.5%
−2.813th of 62
United Kingdom
21.8%
−3.517th of 62
Saudi Arabia
21.7%
−3.514th of 62
South Africa
20.3%
−4.914th of 62
Malaysia
20.1%
−5.215th of 62
Singapore
19.9%
−5.420th of 62
Germany
19.8%
−5.517th of 62
Egypt
17.9%
−7.322nd of 62
Hong Kong SAR China
17.9%
−7.419th of 62
Indonesia
17.7%
−7.622nd of 62
Philippines
16.3%
−9.024th of 62
Poland
13.7%
−11.633rd of 62

Every assessment with a known country, 25.3%

Loyalty by Age

Loyalty is ranked less often with age, from 31.8% of assessments among participants under 18 to 20.2% among those 65 and over, about 2.3 points per band.

Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of loyalty by age band, December 2025 to September 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
31.8%
+8.27th of 62
18–24
24.7%
+1.011th of 62
25–34
19.0%
−4.620th of 62
35–44
20.1%
−3.617th of 62
45–54
20.9%
−2.816th of 62
55–64
21.9%
−1.715th of 62
65 and over
20.2%
−3.517th of 62

Everyone who gave an age, 23.7%

Loyalty by Gender

Men rank loyalty more often than women, by 2.8 percentage points.

Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of loyalty by gender, December 2025 to September 2026
GenderAppearance ratevs average (pp)Rank there
Women
22.8%
−1.013th of 62
Men
25.6%
+1.810th of 62
Non-binary
18.0%
−5.825th of 62

Everyone who gave a gender, 23.8%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often loyalty is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does loyalty stand among your own values? Rank your own values.

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