Personal value statistics: Success

Success appeared in the ranked ten of 17.5% of the 2,099,004 assessments completed since 2020, which makes it the 23rd most frequently ranked of the 62 core values.

What success means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 23rd of 62 values.
17.5%
First placeof assessments put it first. 24th of 62 on this measure.
1.5%
Top threeof assessments put it in the top three. 27% of those who rank it.
4.7%
Average positionis its mean position, out of ten, where it is ranked at all.
5.7

In the overall ranking success sits just below Control (17.6%) and just above Accountability (17.1%).

How the Popularity of Success Has Changed

In 2020 success appeared in 15.3% of assessments and ranked 29th. In 2026 so far it appeared in 18.1% and ranked 22nd, a rise of 2.9 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Success, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Success by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37815.3%29th1.1%3.6%5.9
2021224,09616.9%26th▲31.4%4.4%5.8
2022179,27117.5%23rd▲31.4%4.7%5.7
2023397,24917.6%22nd▲11.5%4.7%5.7
2024460,24417.8%21st▲11.5%4.9%5.6
2025449,23317.1%24th▼31.4%4.6%5.6
2026 so far304,53318.1%22nd▲21.6%5.3%5.5

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.

Success by Country

Of the 25 countries with enough assessments to publish, participants in Egypt rank success most often, at 28.1%, and those in the United Kingdom least often, at 11.8%.

Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.

Where success is ranked most often

17.5% of participants rank success in their top ten, from 28.1% in Egypt to 11.8% in the United Kingdom. Tap or hover a country to see its top values.

  • 11–14%
  • 14–17%
  • 17–20%
  • 20–23%
  • 23–26%
  • 26–29%
  • too few assessments
Appearance rate of success by country, December 2025 to September 2026
CountryAppearance ratevs average (pp)Rank there
Egypt
28.1%
+10.68th of 62
Saudi Arabia
25.4%
+7.98th of 62
United Arab Emirates
24.5%
+7.010th of 62
France
23.4%
+5.916th of 62
Switzerland
21.2%
+3.717th of 62
Philippines
20.9%
+3.414th of 62
India
20.8%
+3.314th of 62
Hong Kong SAR China
19.2%
+1.716th of 62
Indonesia
18.9%
+1.419th of 62
New Zealand
17.9%
+0.419th of 62
United States
17.8%
+0.321st of 62
Ireland
17.4%
−0.120th of 62
Canada
17.4%
−0.222nd of 62
Mexico
17.1%
−0.422nd of 62
Netherlands
17.1%
−0.423rd of 62
Poland
16.8%
−0.723rd of 62
Singapore
16.4%
−1.125th of 62
Australia
16.3%
−1.221st of 62
South Africa
16.3%
−1.322nd of 62
Malaysia
16.2%
−1.325th of 62
Italy
14.5%
−3.028th of 62
Germany
13.6%
−3.933rd of 62
Romania
12.7%
−4.834th of 62
Brazil
12.1%
−5.440th of 62
United Kingdom
11.8%
−5.738th of 62

Every assessment with a known country, 17.5%

Success by Age

Success is ranked less often with age, from 23.4% of assessments among participants under 18 to 9.9% among those 65 and over, about 3.2 points per band.

Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of success by age band, December 2025 to September 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
23.4%
+7.412th of 62
18–24
19.4%
+3.417th of 62
25–34
13.6%
−2.434th of 62
35–44
11.8%
−4.241st of 62
45–54
9.9%
−6.145th of 62
55–64
7.2%
−8.852nd of 62
65 and over
9.9%
−6.146th of 62

Everyone who gave an age, 16.0%

Success by Gender

Men rank success more often than women, by 5.6 percentage points.

Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of success by gender, December 2025 to September 2026
GenderAppearance ratevs average (pp)Rank there
Women
13.9%
−2.132nd of 62
Men
19.5%
+3.519th of 62
Non-binary
8.3%
−7.749th of 62

Everyone who gave a gender, 16.0%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often success is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

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