Personal ValuesValues Research & Tools

Personal value statistics: Success

Success appeared in the ranked ten of 17.5% of the 2,131,634 assessments completed since 2020, which makes it the 23rd most frequently ranked of the 62 core values.

By , founder of personalvalu.esData updated

What success means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 23rd of 62 values.
17.5%
First placeof assessments put it first. 24th of 62 on this measure.
1.5%
Top threeof assessments put it in the top three. 27% of those who rank it.
4.8%
Average positionis its mean position, out of ten, where it is ranked at all.
5.7

In the overall ranking success sits just below Control (17.5%) and just above Accountability (17.1%).

How the Popularity of Success Has Changed

In 2020 success appeared in 15.3% of assessments and ranked 29th. In 2026 so far it appeared in 18.2% and ranked 20th, a rise of 2.9 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Success, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Success by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37815.3%29th1.1%3.6%5.9
2021224,09616.9%26th▲31.4%4.4%5.8
2022179,27117.5%23rd▲31.4%4.7%5.7
2023397,24917.6%22nd▲11.5%4.7%5.7
2024460,24417.8%21st▲11.5%4.9%5.6
2025449,23317.1%24th▼31.4%4.6%5.6
2026 so far337,16318.2%20th▲41.6%5.3%5.5

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.

Success by Country

Of the 26 countries with enough assessments to publish, participants in Egypt rank success most often, at 27.5%, and those in Brazil least often, at 12.1%.

Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.

Where success is ranked most often

17.5% of participants rank success in their top ten, from 27.5% in Egypt to 12.1% in Brazil. Tap or hover a country to see its top values.

  • 12–15%
  • 15–17%
  • 17–20%
  • 20–23%
  • 23–25%
  • 25–28%
  • too few assessments
Appearance rate of success by country, December 2025 to October 2026
CountryAppearance ratevs average (pp)Rank there
Egypt
27.5%
+10.08th of 62
Saudi Arabia
23.5%
+6.011th of 62
France
23.2%
+5.616th of 62
United Arab Emirates
22.9%
+5.312th of 62
Switzerland
21.4%
+3.916th of 62
India
20.7%
+3.114th of 62
Vietnam
20.6%
+3.116th of 62
Philippines
20.6%
+3.114th of 62
Hong Kong SAR China
19.2%
+1.716th of 62
Indonesia
18.8%
+1.320th of 62
Mexico
18.3%
+0.720th of 62
New Zealand
17.9%
+0.418th of 62
United States
17.9%
+0.421st of 62
Poland
17.6%
+0.023rd of 62
Canada
17.4%
−0.121st of 62
Ireland
17.4%
−0.122nd of 62
Malaysia
16.8%
−0.724th of 62
Singapore
16.6%
−0.926th of 62
Netherlands
16.6%
−0.924th of 62
Australia
16.3%
−1.322nd of 62
South Africa
16.0%
−1.624th of 62
Italy
14.5%
−3.028th of 62
Germany
13.5%
−4.035th of 62
Romania
12.9%
−4.735th of 62
United Kingdom
12.4%
−5.135th of 62
Brazil
12.1%
−5.540th of 62

Every assessment with a known country, 17.5%

Success by Age

Success is ranked less often with age, from 23.4% of assessments among participants under 18 to 10.0% among those 65 and over, about 3.2 points per band.

Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of success by age band, December 2025 to October 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
23.4%
+7.511th of 62
18–24
19.3%
+3.418th of 62
25–34
13.4%
−2.435th of 62
35–44
11.6%
−4.241st of 62
45–54
9.8%
−6.145th of 62
55–64
7.0%
−8.952nd of 62
65 and over
10.0%
−5.946th of 62

Everyone who gave an age, 15.9%

Success by Gender

Men rank success more often than women, by 5.7 percentage points.

Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of success by gender, December 2025 to October 2026
GenderAppearance ratevs average (pp)Rank there
Women
13.8%
−2.131st of 62
Men
19.4%
+3.618th of 62
Non-binary
8.0%
−7.949th of 62

Everyone who gave a gender, 15.9%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often success is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does success stand among your own values? Rank your own values.

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