Personal value statistics: Privacy

Privacy appeared in the ranked ten of 14.1% of the 2,099,004 assessments completed since 2020, which makes it the 32nd most frequently ranked of the 62 core values.

What privacy means as a value →

Privacy

I value my privacy and personal space. I don’t want others to intrude on it.

10/62

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 32nd of 62 values.: 14.1%
First placeof assessments put it first. 38th of 62 on this measure.: 0.7%
Top threeof assessments put it in the top three. 20% of those who rank it.: 2.8%
Average positionis its mean position, out of ten, where it is ranked at all.: 6.1

In the overall ranking privacy sits just below Appreciation (14.2%) and just above Intelligence (13.9%).

How the Popularity of Privacy Has Changed

In 2020 privacy appeared in 13.7% of assessments and ranked 35th. In 2026 so far it appeared in 15.4% and ranked 24th, a rise of 1.7 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Privacy, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Privacy by year: assessments, appearance rate and rank, first place, top three and average position
Year	Assessments	Appearance rate	Rank	First place	Top three	Average position
2020	84,378	13.7%	35th	0.7%	3.0%	6.0
2021	224,096	14.3%	33rd▲2	0.8%	3.2%	5.9
2022	179,271	14.9%	32nd▲1	0.8%	3.2%	5.9
2023	397,249	13.6%	35th▼3	0.6%	2.7%	6.0
2024	460,244	13.0%	36th▼1	0.6%	2.5%	6.1
2025	449,233	14.7%	26th▲10	0.6%	2.7%	6.3
2026 so far	304,533	15.4%	24th▲2	0.8%	3.1%	6.3

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.

Privacy by Country

Of the 25 countries with enough assessments to publish, participants in Egypt rank privacy most often, at 26.8%, and those in France least often, at 6.9%.

Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.

Where privacy is ranked most often

14.8% of participants rank privacy in their top ten, from 26.8% in Egypt to 6.9% in France. Tap or hover a country to see its top values.

6–10%
10–13%
13–17%
17–20%
20–24%
24–27%
too few assessments

Appearance rate of privacy by country, December 2025 to September 2026
Country	Assessments	Appearance rate	vs average (pp)	Rank there
Egypt	3,089	26.8%	+12.0	11th of 62
United Arab Emirates	481	24.3%	+9.5	11th of 62
Philippines	5,645	21.7%	+6.9	13th of 62
Saudi Arabia	768	21.1%	+6.3	16th of 62
Hong Kong SAR China	369	20.6%	+5.8	14th of 62
Indonesia	1,533	20.2%	+5.4	14th of 62
Singapore	2,481	20.1%	+5.2	18th of 62
India	7,202	19.1%	+4.3	18th of 62
Malaysia	1,057	18.0%	+3.2	19th of 62
Italy	564	16.5%	+1.7	24th of 62
New Zealand	5,381	15.5%	+0.7	27th of 62
Brazil	373	15.0%	+0.2	29th of 62
South Africa	2,608	14.6%	−0.2	30th of 62
Canada	18,667	14.5%	−0.3	30th of 62
United States	154,508	14.5%	−0.3	32nd of 62
Ireland	385	14.0%	−0.8	31st of 62
Mexico	941	13.7%	−1.1	32nd of 62
Switzerland	1,067	13.2%	−1.6	36th of 62
Australia	22,203	12.9%	−1.9	39th of 62
Poland	423	12.3%	−2.5	35th of 62
Romania	1,535	12.2%	−2.6	36th of 62
United Kingdom	13,561	11.9%	−2.9	37th of 62
Germany	2,274	11.0%	−3.8	42nd of 62
Netherlands	2,246	10.6%	−4.2	41st of 62
France	667	6.9%	−7.9	48th of 62

Every assessment with a known country, 14.8%

Privacy by Age

Privacy is ranked less often with age, from 20.0% of assessments among participants under 18 to 14.0% among those 65 and over, about 2.4 points per band.

Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of privacy by age band, December 2025 to September 2026
Age	Assessments	Appearance rate	vs average (pp)	Rank there
Under 18	14,615	20.0%	+6.0	17th of 62
18–24	15,203	16.6%	+2.6	25th of 62
25–34	14,080	12.1%	−1.9	41st of 62
35–44	11,071	9.9%	−4.1	45th of 62
45–54	7,261	8.5%	−5.5	49th of 62
55–64	3,296	9.1%	−4.9	47th of 62
65 and over	1,098	14.0%	+0.1	31st of 62

Everyone who gave an age, 14.0%

Privacy by Gender

Men rank privacy more often than women, by 1.2 percentage points.

Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of privacy by gender, December 2025 to September 2026
Gender	Assessments	Appearance rate	vs average (pp)	Rank there
Women	37,968	13.2%	−0.6	33rd of 62
Men	25,478	14.4%	+0.7	30th of 62
Non-binary	1,210	18.1%	+4.3	24th of 62

Everyone who gave a gender, 13.8%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often privacy is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does privacy stand among your own values? Rank your own values.