Personal ValuesValues Research & Tools

Personal value statistics: Authenticity

Authenticity appeared in the ranked ten of 20.8% of the 2,099,004 assessments completed since 2020, which makes it the 15th most frequently ranked of the 62 core values.

What authenticity means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 15th of 62 values.
20.8%
First placeof assessments put it first. 14th of 62 on this measure.
2.0%
Top threeof assessments put it in the top three. 31% of those who rank it.
6.4%
Average positionis its mean position, out of ten, where it is ranked at all.
5.3

In the overall ranking authenticity sits just below Honesty (21.2%) and just above Creativity (19.7%).

How the Popularity of Authenticity Has Changed

In 2020 authenticity appeared in 22.4% of assessments and ranked 13th. In 2026 so far it appeared in 19.7% and ranked 17th, a fall of 2.7 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Authenticity, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Authenticity by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37822.4%13th2.1%6.9%5.2
2021224,09621.5%13th2.0%6.6%5.3
2022179,27120.4%15th▼21.8%6.2%5.3
2023397,24920.9%14th▲11.8%6.2%5.3
2024460,24420.7%15th▼11.8%6.2%5.3
2025449,23321.0%15th2.1%6.6%5.2
2026 so far304,53319.7%17th▼22.2%6.6%5.1

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.

Authenticity by Country

Of the 25 countries with enough assessments to publish, participants in the United Kingdom rank authenticity most often, at 26.8%, and those in Egypt least often, at 9.5%.

Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.

Where authenticity is ranked most often

20.8% of participants rank authenticity in their top ten, from 26.8% in the United Kingdom to 9.5% in Egypt. Tap or hover a country to see its top values.

  • 9–12%
  • 12–15%
  • 15–18%
  • 18–21%
  • 21–24%
  • 24–27%
  • too few assessments
Appearance rate of authenticity by country, December 2025 to September 2026
CountryAppearance ratevs average (pp)Rank there
United Kingdom
26.8%
+6.010th of 62
Germany
26.5%
+5.711th of 62
France
25.2%
+4.413th of 62
South Africa
25.0%
+4.211th of 62
Switzerland
23.7%
+2.914th of 62
Romania
23.3%
+2.512th of 62
Netherlands
22.9%
+2.113th of 62
Australia
22.9%
+2.113th of 62
Poland
22.7%
+1.915th of 62
Ireland
22.3%
+1.516th of 62
Brazil
22.0%
+1.217th of 62
Mexico
21.6%
+0.814th of 62
Singapore
21.6%
+0.815th of 62
Canada
21.1%
+0.316th of 62
United States
20.6%
−0.217th of 62
New Zealand
20.2%
−0.617th of 62
Italy
17.4%
−3.421st of 62
Malaysia
17.1%
−3.722nd of 62
Philippines
15.5%
−5.326th of 62
Indonesia
15.4%
−5.428th of 62
United Arab Emirates
15.4%
−5.426th of 62
India
15.2%
−5.626th of 62
Hong Kong SAR China
13.3%
−7.529th of 62
Saudi Arabia
12.8%
−8.034th of 62
Egypt
9.5%
−11.343rd of 62

Every assessment with a known country, 20.8%

Authenticity by Age

Authenticity is ranked more often with age, from 11.5% of assessments among participants under 18 to 25.4% among those 65 and over, about 4.1 points per band.

Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of authenticity by age band, December 2025 to September 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
11.5%
−10.941st of 62
18–24
19.3%
−3.218th of 62
25–34
26.3%
+3.99th of 62
35–44
27.7%
+5.29th of 62
45–54
29.9%
+7.47th of 62
55–64
34.3%
+11.94th of 62
65 and over
25.4%
+2.99th of 62

Everyone who gave an age, 22.5%

Authenticity by Gender

Women rank authenticity more often than men, by 5.6 percentage points.

Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of authenticity by gender, December 2025 to September 2026
GenderAppearance ratevs average (pp)Rank there
Women
24.5%
+2.011th of 62
Men
18.9%
−3.521st of 62
Non-binary
33.0%
+10.54th of 62

Everyone who gave a gender, 22.5%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often authenticity is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

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