Personal value statistics: Ethics
Ethics appeared in the ranked ten of 15.5% of the 2,099,004 assessments completed since 2020, which makes it the 26th most frequently ranked of the 62 core values.
At a glance, 2020 to 2026
- Appearance rateof assessments rank it in their ten. 26th of 62 values.
- 15.5%
- First placeof assessments put it first. 20th of 62 on this measure.
- 1.6%
- Top threeof assessments put it in the top three. 27% of those who rank it.
- 4.2%
- Average positionis its mean position, out of ten, where it is ranked at all.
- 6.0
In the overall ranking ethics sits just below Wisdom (15.6%) and just above Meaningful work (15.2%).
How the Popularity of Ethics Has Changed
In 2020 ethics appeared in 17.9% of assessments and ranked 21st. In 2026 so far it appeared in 12.6% and ranked 39th, a fall of 5.3 percentage points.
Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.
Ethics, year by year
Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.
| Year | Assessments | Appearance rate | Rank | First place | Top three | Average position |
|---|---|---|---|---|---|---|
| 2020 | 84,378 | 17.9% | 21st | 1.9% | 4.7% | 6.1 |
| 2021 | 224,096 | 17.2% | 22nd▼1 | 1.7% | 4.3% | 6.2 |
| 2022 | 179,271 | 16.2% | 25th▼3 | 1.5% | 3.9% | 6.3 |
| 2023 | 397,249 | 16.8% | 24th▲1 | 1.5% | 4.1% | 6.2 |
| 2024 | 460,244 | 16.5% | 26th▼2 | 1.5% | 4.0% | 6.3 |
| 2025 | 449,233 | 13.8% | 30th▼4 | 1.5% | 4.0% | 5.8 |
| 2026 so far | 304,533 | 12.6% | 39th▼9 | 1.7% | 4.7% | 5.0 |
2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.
Ethics by Country
Of the 25 countries with enough assessments to publish, participants in Brazil rank ethics most often, at 24.9%, and those in Poland least often, at 9.7%.
Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.
Where ethics is ranked most often
12.9% of participants rank ethics in their top ten, from 24.9% in Brazil to 9.7% in Poland. Tap or hover a country to see its top values.
- 9–12%
- 12–14%
- 14–17%
- 17–20%
- 20–22%
- 22–25%
- too few assessments
| Country | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Brazil | 24.9% | +12.0 | 11th of 62 |
| Saudi Arabia | 16.5% | +3.6 | 25th of 62 |
| Egypt | 16.4% | +3.5 | 27th of 62 |
| United Arab Emirates | 16.0% | +3.1 | 25th of 62 |
| South Africa | 15.8% | +2.8 | 24th of 62 |
| India | 15.6% | +2.7 | 25th of 62 |
| Mexico | 14.5% | +1.5 | 31st of 62 |
| United Kingdom | 14.3% | +1.4 | 28th of 62 |
| Germany | 13.8% | +0.9 | 31st of 62 |
| Australia | 13.5% | +0.5 | 33rd of 62 |
| Italy | 13.3% | +0.4 | 33rd of 62 |
| Canada | 13.2% | +0.3 | 33rd of 62 |
| Singapore | 12.7% | −0.2 | 36th of 62 |
| Indonesia | 12.6% | −0.3 | 40th of 62 |
| United States | 12.6% | −0.3 | 37th of 62 |
| Romania | 12.5% | −0.4 | 35th of 62 |
| Switzerland | 12.4% | −0.5 | 37th of 62 |
| Netherlands | 11.8% | −1.1 | 39th of 62 |
| France | 11.7% | −1.2 | 34th of 62 |
| New Zealand | 11.5% | −1.4 | 40th of 62 |
| Ireland | 11.2% | −1.7 | 40th of 62 |
| Philippines | 10.4% | −2.5 | 40th of 62 |
| Malaysia | 10.3% | −2.6 | 49th of 62 |
| Hong Kong SAR China | 9.8% | −3.2 | 43rd of 62 |
| Poland | 9.7% | −3.2 | 39th of 62 |
Every assessment with a known country, 12.9%
Ethics by Age
Ethics is ranked more often with age, from 9.9% of assessments among participants under 18 to 14.4% among those 65 and over, about 1.9 points per band.
Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.
| Age | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Under 18 | 9.9% | −5.3 | 46th of 62 |
| 18–24 | 14.6% | −0.6 | 30th of 62 |
| 25–34 | 16.1% | +0.8 | 25th of 62 |
| 35–44 | 18.0% | +2.7 | 23rd of 62 |
| 45–54 | 19.3% | +4.0 | 19th of 62 |
| 55–64 | 20.7% | +5.4 | 19th of 62 |
| 65 and over | 14.4% | −0.9 | 27th of 62 |
Everyone who gave an age, 15.3%
Ethics by Gender
Women and men rank ethics almost equally often, at 15.3% and 15.0%.
Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.
| Gender | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Women | 15.3% | −0.0 | 23rd of 62 |
| Men | 15.0% | −0.3 | 26th of 62 |
| Non-binary | 21.5% | +6.2 | 17th of 62 |
Everyone who gave a gender, 15.3%
About These Figures
Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often ethics is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.
How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.
Statistics for every value
- Acceptance
- Accountability
- Adventure
- Ambition
- Appreciation
- Authenticity
- Authority
- Beauty
- Certainty
- Challenge
- Commitment
- Compassion
- Competence
- Contribution
- Control
- Courage
- Creativity
- Curiosity
- Determination
- Discipline
- Equality
- Ethics
- Excellence
- Excitement
- Fame
- Family
- Financial stability
- Forgiveness
- Freedom
- Friendship
- Growth
- Health
- Helpfulness
- Honesty
- Independence
- Influence
- Inner harmony
- Intelligence
- Job security
- Justice
- Love
- Loyalty
- Meaningful work
- Passion
- Peace
- Pleasure
- Popularity
- Privacy
- Religion
- Reputation
- Respect
- Security
- Spirituality
- Success
- Teamwork
- Tolerance
- Tradition
- Trust
- Uniqueness
- Variety
- Wealth
- Wisdom
Where does ethics stand among your own values? Rank your own values.