Personal value statistics: Beauty
Beauty appeared in the ranked ten of 6.9% of the 2,131,634 assessments completed since 2020, which makes it the 52nd most frequently ranked of the 62 core values.
By Arkadiusz Zalewski, founder of personalvalu.esData updated
At a glance, 2020 to 2026
- Appearance rateof assessments rank it in their ten. 52nd of 62 values.
- 6.9%
- First placeof assessments put it first. 51st of 62 on this measure.
- 0.3%
- Top threeof assessments put it in the top three. 17% of those who rank it.
- 1.2%
- Average positionis its mean position, out of ten, where it is ranked at all.
- 6.6
In the overall ranking beauty sits just below Competence (7.2%) and just above Uniqueness (6.6%).
How the Popularity of Beauty Has Changed
In 2020 beauty appeared in 4.8% of assessments and ranked 58th. In 2026 so far it appeared in 10.0% and ranked 46th, a rise of 5.3 percentage points.
Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.
Beauty, year by year
Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.
| Year | Assessments | Appearance rate | Rank | First place | Top three | Average position |
|---|---|---|---|---|---|---|
| 2020 | 84,378 | 4.8% | 58th | 0.2% | 0.7% | 6.7 |
| 2021 | 224,096 | 5.0% | 57th▲1 | 0.2% | 0.8% | 6.6 |
| 2022 | 179,271 | 5.8% | 53rd▲4 | 0.3% | 1.1% | 6.4 |
| 2023 | 397,249 | 6.0% | 53rd | 0.3% | 1.2% | 6.4 |
| 2024 | 460,244 | 6.3% | 52nd▲1 | 0.3% | 1.2% | 6.4 |
| 2025 | 449,233 | 7.5% | 50th▲2 | 0.3% | 1.2% | 6.7 |
| 2026 so far | 337,163 | 10.0% | 46th▲4 | 0.4% | 1.5% | 6.9 |
2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.
Beauty by Country
Of the 26 countries with enough assessments to publish, participants in Vietnam rank beauty most often, at 14.8%, and those in Ireland least often, at 5.1%.
Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.
Where beauty is ranked most often
9.7% of participants rank beauty in their top ten, from 14.8% in Vietnam to 5.1% in Ireland. Tap or hover a country to see its top values.
- 5–7%
- 7–8%
- 8–10%
- 10–12%
- 12–13%
- 13–15%
- too few assessments
| Country | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Vietnam | 14.8% | +5.2 | 28th of 62 |
| United Arab Emirates | 12.6% | +3.0 | 36th of 62 |
| Egypt | 12.6% | +2.9 | 32nd of 62 |
| Switzerland | 11.8% | +2.2 | 39th of 62 |
| Mexico | 10.9% | +1.2 | 43rd of 62 |
| Hong Kong SAR China | 10.8% | +1.2 | 38th of 62 |
| Saudi Arabia | 10.4% | +0.8 | 43rd of 62 |
| United States | 10.1% | +0.5 | 46th of 62 |
| New Zealand | 9.9% | +0.3 | 45th of 62 |
| Romania | 9.9% | +0.2 | 46th of 62 |
| France | 9.8% | +0.1 | 44th of 62 |
| Canada | 9.2% | −0.4 | 48th of 62 |
| Australia | 9.1% | −0.6 | 48th of 62 |
| Malaysia | 8.9% | −0.7 | 53rd of 62 |
| Germany | 8.7% | −1.0 | 52nd of 62 |
| Philippines | 8.5% | −1.2 | 49th of 62 |
| Brazil | 8.3% | −1.3 | 52nd of 62 |
| Netherlands | 8.0% | −1.6 | 49th of 62 |
| Poland | 8.0% | −1.6 | 48th of 62 |
| Indonesia | 8.0% | −1.7 | 56th of 62 |
| India | 7.7% | −1.9 | 53rd of 62 |
| Italy | 7.1% | −2.6 | 52nd of 62 |
| Singapore | 6.9% | −2.8 | 56th of 62 |
| United Kingdom | 6.7% | −2.9 | 53rd of 62 |
| South Africa | 6.1% | −3.6 | 55th of 62 |
| Ireland | 5.1% | −4.5 | 58th of 62 |
Every assessment with a known country, 9.7%
Beauty by Age
Beauty is ranked less often with age, from 13.6% of assessments among participants under 18 to 9.9% among those 65 and over, about 1.5 points per band.
Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.
| Age | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Under 18 | 13.6% | +4.6 | 32nd of 62 |
| 18–24 | 9.6% | +0.6 | 47th of 62 |
| 25–34 | 8.0% | −1.0 | 55th of 62 |
| 35–44 | 6.2% | −2.8 | 57th of 62 |
| 45–54 | 6.0% | −3.0 | 56th of 62 |
| 55–64 | 6.0% | −3.0 | 53rd of 62 |
| 65 and over | 9.9% | +0.9 | 47th of 62 |
Everyone who gave an age, 9.0%
Beauty by Gender
Women rank beauty more often than men, by 7.6 percentage points.
Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.
| Gender | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Women | 12.0% | +3.0 | 38th of 62 |
| Men | 4.5% | −4.5 | 60th of 62 |
| Non-binary | 9.0% | −0.0 | 47th of 62 |
Everyone who gave a gender, 9.0%
About These Figures
Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often beauty is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.
How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.
Statistics for every value
- Acceptance
- Accountability
- Adventure
- Ambition
- Appreciation
- Authenticity
- Authority
- Beauty
- Certainty
- Challenge
- Commitment
- Compassion
- Competence
- Contribution
- Control
- Courage
- Creativity
- Curiosity
- Determination
- Discipline
- Equality
- Ethics
- Excellence
- Excitement
- Fame
- Family
- Financial stability
- Forgiveness
- Freedom
- Friendship
- Growth
- Health
- Helpfulness
- Honesty
- Independence
- Influence
- Inner harmony
- Intelligence
- Job security
- Justice
- Love
- Loyalty
- Meaningful work
- Passion
- Peace
- Pleasure
- Popularity
- Privacy
- Religion
- Reputation
- Respect
- Security
- Spirituality
- Success
- Teamwork
- Tolerance
- Tradition
- Trust
- Uniqueness
- Variety
- Wealth
- Wisdom
Where does beauty stand among your own values? Rank your own values.