Personal values research: Personal Values in 2026

So far in 2026, 304,533 assessments were completed on Personalvalu.es. Family was the value ranked most often, by 39.5% of them, and the one most often put first.

2026 is still under way, so these figures cover January 2026 to September 2026.

Download 2026 report

At a glance, 2026 so far

Assessments304,533 completed across 9 months of data.: 305k
Appearance rateranked Family among their ten, more than any other value.: 39.5%
First placeput Family first, the value most often ranked first.: 12.7%
Top threeput Family in their top three, the most of any value.: 24.2%

The Most Popular Personal Values in 2026 so far

The ten values ranked most often in 2026 so far, beside the ten most often put first. The two lists answer different questions, so a value can be widely held and still rarely come first.

Ranked most often

The share of assessments whose ranked ten includes the value.

1
Family
Included in 39.5% of assessments
39.5%
2Health
39.0%
3Trust
35.5%
4Peace
34.0%
5Love
33.6%
6Financial stability
33.6%
7Respect
32.9%
8Friendship
29.0%
9Growth
26.6%
10Loyalty
26.0%

Share of the 304,533 assessments completed in 2026 so far whose ranked ten includes the value. Bars run from 0% to 40%.

Put first most often

The share of assessments that put the value in position one.

1
Family
Put first in 12.7% of assessments
12.7%
2Health
8.7%
3Love
5.5%
4Religion
5.4%
5Financial stability
3.7%
6Peace
3.5%
7Trust
3.2%
8Growth
2.5%
9Freedom
2.4%
10Wealth
2.3%

Share of the 304,533 assessments completed in 2026 so far that put the value first. Bars run from 0% to 15%.

What Changed from 2025

Friendship, Growth and Loyalty entered the top ten in 2026 so far, in place of Pleasure, Freedom and Security. Friendship gained the most share, from 24.5% to 29.0%.

Each rate is a share of its own year's assessments, so years of different sizes compare directly. Changes are in percentage points of that share, and the arrow is the value's move in the ranking. 2025 holds 12 months of data and 2026 9, so part of a difference can be the season a year's months fall in.

Rose most

Values whose appearance rate rose most from 2025 to 2026
Value	2025	2026	Points
Friendship	24.5%	29.0%▲3	+4.5
Loyalty	22.6%	26.0%▲3	+3.5
Passion	11.0%	14.5%▲12	+3.5
Growth	23.2%	26.6%▲3	+3.4
Reputation	5.5%	8.5%▲6	+3.0

Fell most

Values whose appearance rate fell most from 2025 to 2026
Value	2025	2026	Points
Health	49.2%	39.0%▼1	−10.2
Pleasure	30.4%	22.3%▼5	−8.0
Security	25.6%	20.3%▼6	−5.3
Peace	38.8%	34.0%	−4.9
Financial stability	38.2%	33.6%▼1	−4.6

2026 Month by Month

How many assessments each month held, and the value ranked most often in it.

Assessments and most frequently ranked value by month, 2026
Month	Assessments	Ranked most often
January	43,298	Health48.8%
February	41,336	Health48.4%
March	32,413	Health49.9%
April	29,886	Health49.6%
May	23,422	Health49.4%
June	20,376	Family36.5%
July	21,012	Family37.8%
August	35,493	Family40.1%
September	57,297	Family41.3%

Values by country, age and gender in 2026

Country, age and gender are recorded on part of the archive only, so each table below reads the months of 2026 where enough assessments carry the answer, and names them. Every figure describes participants, not the population of a country or an age group.

By country

The 254,142 assessments with a known country from January 2026 to September 2026, and the 24 countries with enough of them to publish.

Where family is ranked most often

Show

39.8% of participants rank family in their top ten, from 50.7% in Hong Kong SAR China to 30.7% in Indonesia. Tap or hover a country to see its top values.

30–34%
34–37%
37–41%
41–44%
44–48%
48–51%
too few assessments

Most frequently ranked values by country, January 2026 to September 2026
Country	Assessments	Most often ranked	Most above average
United States	145,810	Family 40.2%, Health 36.4%, Trust 36.4%	Religion +2.6
Australia	21,066	Health 42.2%, Family 41.4%, Trust 36.9%	Respect +3.6
Canada	17,382	Health 41.3%, Family 40.3%, Trust 35.1%	Health +2.3
United Kingdom	12,288	Health 44.0%, Family 39.3%, Financial stability 36.9%	Authenticity +6.1
India	6,726	Health 44.3%, Peace 40.6%, Family 38.4%	Discipline +11.8
New Zealand	5,241	Family 40.7%, Health 39.0%, Trust 37.6%	Respect +3.5
Philippines	3,745	Peace 47.2%, Financial stability 43.2%, Health 42.0%	Peace +13.4
Egypt	2,721	Health 46.7%, Peace 45.6%, Family 45.5%	Religion +13.5
South Africa	2,500	Financial stability 44.6%, Peace 39.5%, Health 39.5%	Discipline +11.7
Singapore	2,350	Health 43.4%, Financial stability 43.1%, Peace 40.5%	Financial stability +9.0
Netherlands	2,090	Health 44.0%, Financial stability 35.6%, Family 35.3%	Freedom +8.3
Germany	2,031	Health 44.8%, Financial stability 35.5%, Family 32.3%	Curiosity +11.1
Indonesia	1,408	Financial stability 42.0%, Peace 38.8%, Growth 35.0%	Financial stability +7.8
Romania	1,398	Health 45.6%, Financial stability 42.0%, Family 41.2%	Financial stability +7.8
Malaysia	1,057	Family 39.8%, Financial stability 39.0%, Growth 35.0%	Freedom +7.7
Mexico	941	Family 40.1%, Love 37.4%, Respect 37.1%	Discipline +13.3
Switzerland	935	Health 41.0%, Family 40.2%, Financial stability 36.9%	Ambition +11.3
France	667	Family 41.2%, Respect 40.6%, Friendship 35.2%	Ambition +15.9
Saudi Arabia	617	Family 46.5%, Health 39.7%, Respect 38.2%	Religion +12.4
United Arab Emirates	481	Respect 42.8%, Family 42.6%, Health 41.6%	Respect +10.3
Italy	424	Health 44.1%, Family 42.7%, Love 36.3%	Freedom +9.4
Ireland	385	Health 45.2%, Family 41.8%, Financial stability 35.8%	Health +6.2
Brazil	373	Family 42.4%, Growth 34.0%, Financial stability 31.6%	Ethics +11.9
Hong Kong SAR China	369	Health 57.5%, Family 50.7%, Financial stability 37.9%	Wealth +19.1

By age

The 62,848 assessments from January 2026 to September 2026 whose participants gave an age.

Most frequently ranked values by age band, January 2026 to September 2026
Age	Assessments	Most often ranked	Most above average
Under 18	14,021	Family 37.3%, Friendship 36.3%, Love 35.7%	Friendship +10.5
18–24	14,411	Financial stability 36.3%, Health 34.9%, Family 34.8%	Wealth +3.8
25–34	13,221	Financial stability 39.8%, Health 38.2%, Growth 38.0%	Growth +6.5
35–44	10,359	Family 42.8%, Financial stability 39.2%, Health 38.1%	Authenticity +5.2
45–54	6,754	Family 45.7%, Health 40.0%, Financial stability 38.0%	Authenticity +7.5
55–64	3,061	Family 44.5%, Health 43.7%, Financial stability 38.4%	Authenticity +11.8
65 and over	1,021	Health 48.5%, Family 41.9%, Financial stability 35.3%	Health +11.8

By gender

The 61,004 assessments from January 2026 to September 2026 whose participants gave a gender.

Most frequently ranked values by gender, January 2026 to September 2026
Gender	Assessments	Most often ranked	Most above average
Women	35,822	Family 40.9%, Health 36.9%, Love 36.0%	Compassion +3.9
Men	24,033	Health 37.1%, Family 35.9%, Financial stability 35.0%	Discipline +6.7
Non-binary	1,149	Creativity 38.8%, Curiosity 34.8%, Love 33.5%	Creativity +19.1

The full breakdowns, across every month they cover, are in the Global Values Research.

The measures

Every core value, by each measure

“Most popular” can mean several things. The page uses four measures, each answering a different question, and they order the values differently. That is why they are never merged into a single score.

Appearance rate: How often is a value ranked at all?The share of assessments whose final ten includes the value. This is what the popular values chart shows.39.5%Family, the highest in 2026 so far
First place: How often is it the single most important one?The share of assessments that put the value in position one.12.7%Family, the highest in 2026 so far
Top three: How often does it reach the very top?The share of assessments that put the value anywhere in positions one to three.24.2%Family, the highest in 2026 so far
Average position: How high does it sit when it is chosen?The mean position, from 1 to 10, over the assessments that include the value. Lower is higher.3.38Religion, the best in 2026 so far

Appearance rate, first-place rate, top-three rate and average position for all 62 values in 2026 so far. The number is the position by appearance rate. Column headings sort the table.
	Value
1	Family	39.46%	12.69%	24.24%	3.44
2	Health	38.95%	8.66%	20.50%	4.02
3	Trust	35.48%	3.21%	11.49%	5.17
4	Peace	33.97%	3.46%	11.31%	5.27
5	Love	33.65%	5.50%	14.44%	4.55
6	Financial stability	33.57%	3.71%	12.52%	4.92
7	Respect	32.90%	2.28%	8.87%	5.50
8	Friendship	28.99%	2.30%	9.08%	5.26
9	Growth	26.61%	2.47%	8.06%	5.31
10	Loyalty	26.05%	2.08%	7.44%	5.45
11	Freedom	23.86%	2.42%	7.03%	5.57
12	Honesty	22.61%	1.61%	5.92%	5.64
13	Pleasure	22.33%	1.40%	5.43%	5.90
14	Creativity	21.37%	1.42%	4.70%	6.12
15	Curiosity	20.46%	1.21%	4.42%	6.12
16	Security	20.31%	1.99%	6.80%	5.36
17	Authenticity	19.71%	2.23%	6.62%	5.14
18	Discipline	19.52%	1.91%	6.29%	5.32
19	Compassion	19.45%	1.85%	5.94%	5.32
20	Accountability	18.32%	1.32%	4.90%	5.60
21	Wealth	18.21%	2.31%	6.63%	5.11
22	Success	18.11%	1.60%	5.25%	5.49
23	Intelligence	15.79%	0.87%	3.33%	6.09
24	Privacy	15.40%	0.81%	3.06%	6.28
25	Independence	15.33%	0.81%	3.03%	6.25
26	Adventure	15.30%	0.89%	3.22%	6.15
27	Control	15.16%	1.30%	4.09%	5.90
28	Appreciation	15.00%	0.55%	2.48%	6.46
29	Certainty	14.59%	1.42%	4.42%	5.62
30	Passion	14.53%	0.90%	3.32%	5.97
31	Meaningful work	14.27%	0.97%	3.44%	5.86
32	Acceptance	13.78%	0.67%	2.61%	6.38
33	Equality	13.29%	1.58%	4.47%	5.24
34	Religion	13.10%	5.44%	8.36%	3.38
35	Helpfulness	12.93%	0.93%	3.21%	5.88
36	Excitement	12.82%	0.46%	2.04%	6.62
37	Justice	12.75%	1.19%	3.80%	5.51
38	Challenge	12.72%	0.56%	2.37%	6.33
39	Ethics	12.60%	1.73%	4.73%	4.99
40	Job security	12.12%	0.77%	3.29%	5.64
41	Determination	11.98%	0.73%	2.69%	5.94
42	Wisdom	11.95%	1.03%	3.39%	5.52
43	Courage	11.37%	0.53%	2.15%	6.30
44	Ambition	10.60%	0.80%	2.66%	5.80
45	Beauty	9.95%	0.42%	1.49%	6.90
46	Forgiveness	9.91%	0.47%	2.00%	6.14
47	Competence	9.11%	0.45%	1.79%	6.22
48	Teamwork	9.01%	0.37%	1.44%	6.58
49	Inner harmony	8.88%	1.07%	2.97%	5.24
50	Reputation	8.51%	0.33%	1.31%	6.77
51	Commitment	8.15%	0.37%	1.54%	6.35
52	Tolerance	8.04%	0.40%	1.50%	6.44
53	Spirituality	7.83%	1.26%	2.96%	5.07
54	Uniqueness	7.78%	0.34%	1.34%	6.53
55	Excellence	7.51%	0.42%	1.58%	6.16
56	Contribution	7.10%	0.48%	1.65%	5.96
57	Variety	6.52%	0.21%	0.89%	6.89
58	Influence	4.84%	0.15%	0.68%	6.84
59	Tradition	4.70%	0.21%	0.89%	6.51
60	Popularity	4.06%	0.16%	0.66%	6.70
61	Authority	3.55%	0.14%	0.55%	6.68
62	Fame	3.28%	0.20%	0.69%	6.30

Figures for the 304,533 assessments completed in 2026 so far, given to two decimal places. The number is each value's position by appearance rate. Select a column heading to sort by it.

Every Year on Record

Each year on a page of its own, read the same way as this one.

About These Figures

Every figure on this page is a share of the assessments completed on Personalvalu.es in 2026 so far, read from the same aggregates as the Global Values Research. A value counts when it is one of the ten a participant puts in order at the end, so the rates describe the people who took part that year and say nothing on their own about why.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Would your own ten look like 2026's? Rank your own values.