Personal ValuesValues Research & Tools

Personal values research: Personal Values in 2026

So far in 2026, 337,163 assessments were completed on Personalvalu.es. Family was the value ranked most often, by 39.6% of them, and the one most often put first.

By , founder of personalvalu.esData updated

2026 is still under way, so these figures cover January 2026 to October 2026.

Download 2026 report (PDF, 1.4 MB)

At a glance, 2026 so far

Assessments337,163 completed across 10 months of data.
337k
Appearance rateranked Family among their ten, more than any other value.
39.6%
First placeput Family first, the value most often ranked first.
12.8%
Top threeput Family in their top three, the most of any value.
24.4%

Key Findings in 2026 so far

What the figures below say, one sentence each. Every finding names its value, its figure and its year, so it can be quoted on its own.

  1. Finding 1

    Family was the personal value ranked most often in 2026 so far, included in the top ten of 39.6% of the 337,163 assessments completed on Personalvalu.es.

  2. Finding 2

    Family was the value most often put first in 2026 so far, by 12.8% of the assessments completed on Personalvalu.es.

  3. Finding 3

    Family was in the top three of 24.4% of the assessments completed on Personalvalu.es in 2026 so far, more than any other value.

  4. Finding 4

    Friendship, Growth and Loyalty entered the ten values ranked most often on Personalvalu.es in 2026 so far, in place of Pleasure, Freedom and Security.

  5. Finding 5

    Friendship gained the most ground between 2025 and 2026, rising from 24.5% to 29.5% of the assessments completed on Personalvalu.es.

  6. Finding 6

    Health lost the most ground between 2025 and 2026, falling from 49.2% to 37.5% of the assessments completed on Personalvalu.es.

The Most Popular Personal Values in 2026 so far

The ten values ranked most often in 2026 so far, beside the ten most often put first. The two lists answer different questions, so a value can be widely held and still rarely come first.

Ranked most often

The share of assessments whose ranked ten includes the value.

  1. 1
    Family

    Included in 39.6% of assessments

    39.6%

  2. 2Health

    37.5%

  3. 3Trust

    34.7%

  4. 4Love

    33.9%

  5. 5Peace

    33.1%

  6. 6Financial stability

    32.7%

  7. 7Respect

    32.6%

  8. 8Friendship

    29.5%

  9. 9Growth

    27.3%

  10. 10Loyalty

    26.4%

Share of the 337,163 assessments completed in 2026 so far whose ranked ten includes the value. Bars run from 0% to 40%.

Put first most often

The share of assessments that put the value in position one.

  1. 1
    Family

    Put first in 12.8% of assessments

    12.8%

  2. 2Health

    8.2%

  3. 3Love

    5.6%

  4. 4Religion

    5.4%

  5. 5Financial stability

    3.6%

  6. 6Peace

    3.3%

  7. 7Trust

    3.1%

  8. 8Growth

    2.6%

  9. 9Freedom

    2.5%

  10. 10Friendship

    2.4%

Share of the 337,163 assessments completed in 2026 so far that put the value first. Bars run from 0% to 15%.

What Changed from 2025

Friendship, Growth and Loyalty entered the top ten in 2026 so far, in place of Pleasure, Freedom and Security. Friendship gained the most share, from 24.5% to 29.5%.

Each rate is a share of its own year's assessments, so years of different sizes compare directly. Changes are in percentage points of that share, and the arrow is the value's move in the ranking. 2025 holds 12 months of data and 2026 10, so part of a difference can be the season a year's months fall in.

Rose most

Values whose appearance rate rose most from 2025 to 2026
Value20252026Points
Friendship24.5%29.5%▲3+5.0
Growth23.2%27.3%▲3+4.1
Passion11.0%15.0%▲15+4.0
Loyalty22.6%26.4%▲3+3.9
Contribution4.2%7.7%▲3+3.5

Fell most

Values whose appearance rate fell most from 2025 to 2026
Value20252026Points
Health49.2%37.5%▼1−11.6
Pleasure30.4%21.2%▼5−9.1
Security25.6%19.7%▼8−5.9
Peace38.8%33.1%▼1−5.8
Financial stability38.2%32.7%▼1−5.5

2026 Month by Month

How many assessments each month held, and the value ranked most often in it.

Assessments and most frequently ranked value by month, 2026
MonthAssessmentsRanked most often
January43,298Health48.8%
February41,336Health48.4%
March32,413Health49.9%
April29,886Health49.6%
May23,422Health49.4%
June20,376Family36.5%
July21,012Family37.8%
August35,493Family40.1%
September57,297Family41.3%
October32,630Family40.6%

Values by country, age and gender in 2026

Country, age and gender are recorded on part of the archive only, so each table below reads the months of 2026 where enough assessments carry the answer, and names them. Every figure describes participants, not the population of a country or an age group.

By country

The 282,059 assessments with a known country from January 2026 to October 2026, and the 26 countries with enough of them to publish.

Where family is ranked most often

39.9% of participants rank family in their top ten, from 50.7% in Hong Kong SAR China to 30.2% in Indonesia. Tap or hover a country to see its top values.

  • 30–34%
  • 34–37%
  • 37–41%
  • 41–44%
  • 44–48%
  • 48–51%
  • too few assessments
Most frequently ranked values by country, January 2026 to October 2026
CountryAssessmentsMost often rankedMost above average
United States160,657Family 40.2%, Love 36.2%, Trust 35.6%Religion +2.5
Australia22,983Family 41.1%, Health 40.7%, Trust 36.4%Respect +3.5
Canada19,433Family 40.7%, Health 39.8%, Trust 34.7%Health +2.2
United Kingdom14,883Health 40.7%, Family 39.9%, Financial stability 34.7%Meaningful work +6.5
India7,053Health 43.3%, Peace 40.1%, Family 38.4%Discipline +11.4
New Zealand5,834Family 41.0%, Health 37.4%, Trust 36.9%Friendship +3.3
Philippines3,906Peace 46.5%, Financial stability 42.9%, Health 41.2%Peace +13.6
Egypt3,052Family 44.9%, Health 43.2%, Peace 43.2%Religion +14.1
Singapore3,036Financial stability 40.1%, Health 39.3%, Peace 36.9%Financial stability +6.7
South Africa2,604Financial stability 44.3%, Peace 39.2%, Health 38.9%Discipline +11.9
Netherlands2,301Health 42.5%, Family 35.2%, Financial stability 34.2%Freedom +8.0
Germany2,282Health 43.6%, Financial stability 34.8%, Growth 32.6%Curiosity +10.5
Indonesia1,524Financial stability 41.1%, Peace 37.5%, Growth 35.6%Financial stability +7.8
Romania1,510Health 44.4%, Financial stability 41.0%, Family 40.2%Financial stability +7.7
Mexico1,357Family 40.3%, Love 39.7%, Respect 37.2%Discipline +12.7
Malaysia1,197Family 39.9%, Financial stability 38.0%, Growth 34.9%Freedom +7.2
Switzerland1,093Family 42.1%, Health 39.0%, Respect 35.5%Ambition +11.1
France837Family 40.3%, Respect 39.1%, Friendship 34.8%Ambition +15.0
Saudi Arabia806Family 45.7%, Respect 38.5%, Health 37.1%Religion +12.0
United Arab Emirates634Family 42.1%, Respect 41.6%, Health 38.0%Respect +9.4
Ireland489Family 42.9%, Health 41.5%, Financial stability 33.9%Variety +4.6
Italy424Health 44.1%, Family 42.7%, Love 36.3%Freedom +9.2
Brazil373Family 42.4%, Growth 34.0%, Financial stability 31.6%Ethics +11.7
Hong Kong SAR China369Health 57.5%, Family 50.7%, Financial stability 37.9%Health +19.9
Poland363Health 52.9%, Financial stability 50.1%, Growth 38.6%Financial stability +16.8
Vietnam344Family 45.3%, Friendship 38.1%, Freedom 37.5%Freedom +14.0

By age

The 71,673 assessments from January 2026 to October 2026 whose participants gave an age.

Most frequently ranked values by age band, January 2026 to October 2026
AgeAssessmentsMost often rankedMost above average
Under 1816,030Family 37.5%, Friendship 36.8%, Love 35.9%Friendship +10.6
18–2416,311Love 35.1%, Financial stability 34.9%, Family 34.6%Ambition +3.7
25–3415,040Growth 38.8%, Financial stability 38.5%, Health 36.7%Growth +6.7
35–4411,808Family 42.6%, Financial stability 38.3%, Health 36.4%Authenticity +5.3
45–547,775Family 46.4%, Health 38.5%, Financial stability 37.2%Family +8.1
55–643,538Family 44.7%, Health 41.8%, Financial stability 37.3%Authenticity +10.9
65 and over1,171Health 46.2%, Family 43.0%, Financial stability 34.1%Health +11.1

By gender

The 69,516 assessments from January 2026 to October 2026 whose participants gave a gender.

Most frequently ranked values by gender, January 2026 to October 2026
GenderAssessmentsMost often rankedMost above average
Women41,102Family 40.9%, Love 36.3%, Health 35.4%Compassion +3.9
Men27,093Family 35.9%, Health 35.5%, Financial stability 34.0%Discipline +6.5
Non-binary1,321Creativity 38.4%, Curiosity 35.2%, Love 33.4%Creativity +18.9

The full breakdowns, across every month they cover, are in the Global Values Research.

The measures

Every core value, by each measure

“Most popular” can mean several things. The page uses four measures, each answering a different question, and they order the values differently. That is why they are never merged into a single score.

Appearance rate
How often is a value ranked at all?The share of assessments whose final ten includes the value. This is what the popular values chart shows.39.6%Family, the highest in 2026 so far
First place
How often is it the single most important one?The share of assessments that put the value in position one.12.8%Family, the highest in 2026 so far
Top three
How often does it reach the very top?The share of assessments that put the value anywhere in positions one to three.24.4%Family, the highest in 2026 so far
Average position
How high does it sit when it is chosen?The mean position, from 1 to 10, over the assessments that include the value. Lower is higher.3.38Religion, the best in 2026 so far
Appearance rate, first-place rate, top-three rate and average position for all 62 values in 2026 so far. The number is the position by appearance rate. Column headings sort the table.
Value
1Family39.57%12.83%24.37%3.43
2Health37.52%8.20%19.53%4.06
3Trust34.72%3.12%11.17%5.18
4Love33.87%5.59%14.65%4.53
5Peace33.06%3.31%10.86%5.30
6Financial stability32.71%3.63%12.13%4.94
7Respect32.61%2.28%8.81%5.50
8Friendship29.47%2.37%9.32%5.23
9Growth27.31%2.57%8.40%5.28
10Loyalty26.41%2.17%7.68%5.42

Figures for the 337,163 assessments completed in 2026 so far, given to two decimal places. The number is each value's position by appearance rate. Select a column heading to sort by it.

Every Year on Record

Each year on a page of its own, read the same way as this one.

About These Figures

Every figure on this page is a share of the assessments completed on Personalvalu.es in 2026 so far, read from the same aggregates as the Global Values Research. A value counts when it is one of the ten a participant puts in order at the end, so the rates describe the people who took part that year and say nothing on their own about why.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

How to Cite These Figures

Writing about values, or teaching them? You are welcome to use these figures in an article, a lesson, a presentation or a paper. Mention Personalvalu.es and link back to this page, and the citations below are ready to copy. Quoting a single figure? Every key finding has its own number and link, so you can point readers straight to it.

APA
Zalewski, A. (2026, November 10). Personal Values in 2026. Personalvalu.es. https://personalvalu.es/research/years/2026
MLA
Zalewski, Arkadiusz. “Personal Values in 2026.” Personalvalu.es, 10 Nov. 2026, personalvalu.es/research/years/2026.
Source line
Source: Personal Values in 2026, Personalvalu.es (personalvalu.es/research/years/2026)

The data is shared under Creative Commons Attribution (CC BY 4.0), so you can reuse it freely as long as you credit the source.

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