Personal values research: Personal Values in 2020

In 2020, 84,378 assessments were completed on Personalvalu.es. Health was the value ranked most often, by 45.4% of them, and Family the one most often put first.

The archive holds 6 months of 2020, from July 2020 to December 2020, so its figures cover part of the year.

Download 2020 report

At a glance, 2020

Assessments84,378 completed across 6 months of data.: 84k
Appearance rateranked Health among their ten, more than any other value.: 45.4%
First placeput Family first, the value most often ranked first.: 12.4%
Top threeput Health in their top three, the most of any value.: 24.9%

The Most Popular Personal Values in 2020

The ten values ranked most often in 2020, beside the ten most often put first. The two lists answer different questions, so a value can be widely held and still rarely come first.

Ranked most often

The share of assessments whose ranked ten includes the value.

1
Health
Included in 45.4% of assessments
45.4%
2Family
40.8%
3Trust
38.7%
4Peace
34.7%
5Pleasure
32.2%
6Love
31.7%
7Financial stability
30.9%
8Freedom
29.7%
9Respect
28.8%
10Security
25.0%

Share of the 84,378 assessments completed in 2020 whose ranked ten includes the value. Bars run from 0% to 50%.

Put first most often

The share of assessments that put the value in position one.

1
Family
Put first in 12.4% of assessments
12.4%
2Health
10.2%
3Peace
4.8%
4Love
4.8%
5Trust
4.0%
6Religion
3.4%
7Freedom
3.2%
8Security
3.0%
9Pleasure
3.0%
10Financial stability
2.8%

Share of the 84,378 assessments completed in 2020 that put the value first. Bars run from 0% to 15%.

2020 Month by Month

How many assessments each month held, and the value ranked most often in it.

Assessments and most frequently ranked value by month, 2020
Month	Assessments	Ranked most often
July	8,929	Health47.6%
August	13,343	Health45.5%
September	20,379	Health45.7%
October	16,774	Health45.2%
November	14,406	Health42.5%
December	10,547	Health47.3%

The measures

Every core value, by each measure

“Most popular” can mean several things. The page uses four measures, each answering a different question, and they order the values differently. That is why they are never merged into a single score.

Appearance rate: How often is a value ranked at all?The share of assessments whose final ten includes the value. This is what the popular values chart shows.45.4%Health, the highest in 2020
First place: How often is it the single most important one?The share of assessments that put the value in position one.12.4%Family, the highest in 2020
Top three: How often does it reach the very top?The share of assessments that put the value anywhere in positions one to three.24.9%Health, the highest in 2020
Average position: How high does it sit when it is chosen?The mean position, from 1 to 10, over the assessments that include the value. Lower is higher.3.68Family, the best in 2020

Appearance rate, first-place rate, top-three rate and average position for all 62 values in 2020. The number is the position by appearance rate. Column headings sort the table.
	Value
1	Health	45.43%	10.20%	24.87%	3.84
2	Family	40.80%	12.41%	23.55%	3.68
3	Trust	38.72%	4.05%	13.88%	4.89
4	Peace	34.66%	4.80%	14.42%	4.62
5	Pleasure	32.18%	2.97%	10.51%	5.13
6	Love	31.65%	4.76%	13.25%	4.62
7	Financial stability	30.91%	2.82%	10.80%	4.94
8	Freedom	29.69%	3.23%	7.20%	6.41
9	Respect	28.76%	1.90%	7.60%	5.52
10	Security	25.01%	3.04%	10.09%	4.74
11	Growth	24.12%	2.06%	6.90%	5.49
12	Friendship	23.13%	1.48%	5.87%	5.71
13	Authenticity	22.40%	2.06%	6.87%	5.24
14	Honesty	21.78%	1.33%	5.37%	5.70
15	Loyalty	21.30%	1.50%	5.45%	5.64
16	Creativity	20.17%	1.35%	4.77%	5.87
17	Compassion	19.43%	1.64%	5.49%	5.52
18	Equality	19.27%	2.72%	6.78%	5.25
19	Curiosity	18.66%	1.07%	4.15%	5.94
20	Control	18.16%	2.19%	6.59%	5.10
21	Ethics	17.86%	1.86%	4.69%	6.08
22	Certainty	17.78%	2.24%	6.85%	4.92
23	Meaningful work	17.44%	1.28%	3.79%	6.23
24	Discipline	17.33%	1.52%	5.64%	5.21
25	Wisdom	16.86%	1.46%	4.52%	5.69
26	Helpfulness	16.79%	0.84%	2.56%	7.12
27	Justice	16.31%	1.36%	4.35%	5.88
28	Accountability	15.67%	0.86%	3.77%	5.69
29	Success	15.26%	1.14%	3.64%	5.91
30	Adventure	15.21%	0.88%	3.47%	5.92
31	Independence	14.68%	0.83%	2.86%	6.24
32	Wealth	13.88%	1.28%	4.63%	5.21
33	Intelligence	13.87%	0.87%	2.85%	6.22
34	Tolerance	13.74%	0.84%	2.70%	6.57
35	Privacy	13.72%	0.69%	2.96%	5.95
36	Challenge	13.66%	0.65%	2.87%	5.99
37	Inner harmony	13.04%	1.82%	4.43%	5.26
38	Job security	12.92%	0.68%	3.47%	5.47
39	Courage	11.75%	0.55%	2.27%	6.11
40	Appreciation	11.74%	0.40%	1.87%	6.42
41	Excitement	10.91%	0.31%	1.70%	6.50
42	Ambition	10.85%	0.67%	2.20%	6.33
43	Acceptance	10.35%	0.43%	1.75%	6.43
44	Passion	10.21%	0.55%	1.93%	6.32
45	Determination	10.12%	0.47%	1.86%	6.29
46	Commitment	9.56%	0.46%	1.40%	7.12
47	Religion	9.50%	3.42%	5.57%	3.78
48	Forgiveness	9.33%	0.46%	1.88%	6.19
49	Teamwork	7.98%	0.33%	1.15%	6.96
50	Spirituality	7.89%	0.91%	2.39%	5.64
51	Uniqueness	6.97%	0.30%	1.21%	6.43
52	Variety	6.17%	0.17%	0.96%	6.60
53	Influence	6.02%	0.22%	0.96%	6.45
54	Competence	5.95%	0.23%	0.85%	6.74
55	Contribution	5.36%	0.22%	0.80%	6.77
56	Tradition	5.22%	0.30%	1.26%	5.89
57	Excellence	5.22%	0.27%	1.00%	6.30
58	Beauty	4.79%	0.18%	0.73%	6.72
59	Reputation	4.42%	0.14%	0.59%	6.79
60	Authority	2.79%	0.11%	0.43%	6.59
61	Fame	2.40%	0.12%	0.48%	6.33
62	Popularity	2.25%	0.07%	0.30%	6.84

Figures for the 84,378 assessments completed in 2020, given to two decimal places. The number is each value's position by appearance rate. Select a column heading to sort by it.

Every Year on Record

Each year on a page of its own, read the same way as this one.

About These Figures

Every figure on this page is a share of the assessments completed on Personalvalu.es in 2020, read from the same aggregates as the Global Values Research. A value counts when it is one of the ten a participant puts in order at the end, so the rates describe the people who took part that year and say nothing on their own about why.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. The 2020 statistics list every value with its trend against the year before.

Would your own ten look like 2020's? Rank your own values.