Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for December 2020
December 2020 looks like a month of steady priorities rather than value chaos: the top four hold their ground, and the movement below them is modest: Financial stability climbs 3 places to 5th and Growth 2 into the top 10, while Pleasure slips 2 to 7th. That kind of steadiness suggests a broadly shared “same worries, same hopes” mindset across the 10,547 tests.
By share of tests, Health leads at 47.3%, with Family close behind at 39.4%. A tight middle pack follows: Trust (37.5%) and Peace (35.6%) signal a strong craving for reliability and calm. The next cluster—Financial stability (32.6%), Love (32.2%), Pleasure (31.7%), Freedom (31.0%)—reads like a balanced wish list: stay secure, stay connected, and still enjoy life. Growth (27.4%) and Respect (25.6%) round it out, showing self-improvement matters, but not at the expense of basics.
Only a few values changed places, which is the story: people weren’t “switching lanes” wholesale, they were doubling down.
Seasonally, this feels very December: health and family peak energy, plus a year-end appetite for peace, trust, and financial steadiness—holiday warmth with a pragmatic seatbelt.
How December fits into 2020, in the Global Values Research
Total Tests
10,547
in this month
🔥 Most Popular
Health
4,994 appearances
⭐ Best Ranking
Religion
Avg rank: 3.69
🥇 Most #1 Rankings
Family
1212 times first place
1
Health
▶Avg Rank:3.84
Appearance:47.3%
Trend (MOM):+11.4%
Trend (YOY):—
🥇 Top 1:10.9%
🥉 Top 3:25.6%
2
Family
▶Avg Rank:3.75
Appearance:39.4%
Trend (MOM):-1.1%
Trend (YOY):—
🥇 Top 1:11.5%
🥉 Top 3:22.2%
3
Trust
▶Avg Rank:4.94
Appearance:37.5%
Trend (MOM):-0.5%
Trend (YOY):—
🥇 Top 1:3.6%
🥉 Top 3:13.3%
4
Peace
▶Avg Rank:4.61
Appearance:35.6%
Trend (MOM):+2.9%
Trend (YOY):—
🥇 Top 1:4.7%
🥉 Top 3:14.5%
5
+3Financial stability
▶Avg Rank:4.90
Appearance:32.6%
Trend (MOM):+13.5%
Trend (YOY):—
🥇 Top 1:3.1%
🥉 Top 3:11.5%
6
Love
▶Avg Rank:4.53
Appearance:32.2%
Trend (MOM):+1.8%
Trend (YOY):—
🥇 Top 1:5.3%
🥉 Top 3:14.1%
7
-2Pleasure
▶Avg Rank:5.16
Appearance:31.7%
Trend (MOM):-0.7%
Trend (YOY):—
🥇 Top 1:2.6%
🥉 Top 3:10.1%
8
-1Freedom
▶Avg Rank:6.45
Appearance:31.0%
Trend (MOM):+2.5%
Trend (YOY):—
🥇 Top 1:3.6%
🥉 Top 3:7.3%
9
+2Growth
▶Avg Rank:5.42
Appearance:27.4%
Trend (MOM):+15.2%
Trend (YOY):—
🥇 Top 1:2.5%
🥉 Top 3:8.1%
10
-1Respect
▶Avg Rank:5.68
Appearance:25.6%
Trend (MOM):-7.9%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:6.6%
11
-1Security
▶Avg Rank:4.70
Appearance:25.1%
Trend (MOM):+3.0%
Trend (YOY):—
🥇 Top 1:3.2%
🥉 Top 3:10.3%
12
+1Authenticity
▶Avg Rank:5.32
Appearance:24.3%
Trend (MOM):+9.3%
Trend (YOY):—
🥇 Top 1:2.3%
🥉 Top 3:7.1%
13
-1Friendship
▶Avg Rank:5.64
Appearance:22.3%
Trend (MOM):-5.8%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:5.9%
14
+1Honesty
▶Avg Rank:5.72
Appearance:20.9%
Trend (MOM):+0.3%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:5.0%
15
-1Creativity
▶Avg Rank:5.85
Appearance:20.7%
Trend (MOM):-2.5%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.9%
16
+3Curiosity
▶Avg Rank:5.77
Appearance:20.6%
Trend (MOM):+8.0%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:5.2%
17
Compassion
▶Avg Rank:5.55
Appearance:20.3%
Trend (MOM):+1.1%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:5.7%
18
-2Loyalty
▶Avg Rank:5.69
Appearance:19.4%
Trend (MOM):-5.2%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.8%
19
+1Meaningful work
▶Avg Rank:6.21
Appearance:19.1%
Trend (MOM):+4.5%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:4.3%
20
+3Wisdom
▶Avg Rank:5.60
Appearance:19.1%
Trend (MOM):+7.8%
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:5.3%
21
+3Certainty
▶Avg Rank:4.87
Appearance:17.8%
Trend (MOM):+1.9%
Trend (YOY):—
🥇 Top 1:2.3%
🥉 Top 3:6.8%
22
-1Control
▶Avg Rank:5.01
Appearance:17.6%
Trend (MOM):-3.3%
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:6.4%
23
-1Ethics
▶Avg Rank:6.22
Appearance:17.6%
Trend (MOM):-2.1%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:4.5%
24
+1Helpfulness
▶Avg Rank:7.34
Appearance:16.9%
Trend (MOM):-1.8%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.2%
25
+1Discipline
▶Avg Rank:5.19
Appearance:16.7%
Trend (MOM):+0.1%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:5.4%
26
+12Inner harmony
▶Avg Rank:5.14
Appearance:16.4%
Trend (MOM):+31.2%
Trend (YOY):—
🥇 Top 1:2.4%
🥉 Top 3:5.6%
27
+3Independence
▶Avg Rank:6.17
Appearance:16.3%
Trend (MOM):+8.0%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.5%
28
-10Equality
▶Avg Rank:5.39
Appearance:16.1%
Trend (MOM):-18.2%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:5.3%
29
+3Accountability
▶Avg Rank:5.84
Appearance:15.1%
Trend (MOM):+5.4%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.2%
30
-2Success
▶Avg Rank:5.91
Appearance:15.0%
Trend (MOM):-8.8%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:3.7%
31
-4Justice
▶Avg Rank:6.07
Appearance:15.0%
Trend (MOM):-9.2%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.8%
32
-1Intelligence
▶Avg Rank:6.21
Appearance:15.0%
Trend (MOM):+2.7%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.1%
33
-4Adventure
▶Avg Rank:5.93
Appearance:14.0%
Trend (MOM):-9.9%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.1%
34
-1Tolerance
▶Avg Rank:6.72
Appearance:13.6%
Trend (MOM):-3.9%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.5%
35
Wealth
▶Avg Rank:5.04
Appearance:12.9%
Trend (MOM):-8.0%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:4.6%
36
Privacy
▶Avg Rank:5.92
Appearance:12.8%
Trend (MOM):-4.4%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.8%
37
+2Job security
▶Avg Rank:5.49
Appearance:12.7%
Trend (MOM):+2.1%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.5%
38
-4Challenge
▶Avg Rank:6.02
Appearance:12.4%
Trend (MOM):-11.7%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.4%
39
-2Appreciation
▶Avg Rank:6.33
Appearance:12.2%
Trend (MOM):-8.0%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:2.1%
40
+3Passion
▶Avg Rank:6.19
Appearance:11.0%
Trend (MOM):-0.9%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
Courage
▶Avg Rank:6.13
Appearance:10.9%
Trend (MOM):-3.1%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.1%
42
-2Acceptance
▶Avg Rank:6.36
Appearance:10.4%
Trend (MOM):-9.0%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.8%
43
+1Ambition
▶Avg Rank:6.42
Appearance:10.1%
Trend (MOM):-5.0%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.0%
44
-2Excitement
▶Avg Rank:6.54
Appearance:9.8%
Trend (MOM):-12.3%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.5%
45
+3Commitment
▶Avg Rank:7.19
Appearance:9.7%
Trend (MOM):+4.7%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.5%
46
-1Determination
▶Avg Rank:6.27
Appearance:9.5%
Trend (MOM):-6.1%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.8%
47
Religion
▶Avg Rank:3.69
Appearance:9.2%
Trend (MOM):-2.4%
Trend (YOY):—
🥇 Top 1:3.2%
🥉 Top 3:5.5%
48
+2Spirituality
▶Avg Rank:5.47
Appearance:8.9%
Trend (MOM):+14.7%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:2.9%
49
-3Forgiveness
▶Avg Rank:5.94
Appearance:8.6%
Trend (MOM):-9.1%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:2.0%
50
-1Teamwork
▶Avg Rank:7.15
Appearance:7.2%
Trend (MOM):-13.9%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:0.9%
51
Uniqueness
▶Avg Rank:6.42
Appearance:6.7%
Trend (MOM):-12.6%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
52
+1Competence
▶Avg Rank:6.90
Appearance:6.5%
Trend (MOM):+5.7%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
53
+1Influence
▶Avg Rank:6.33
Appearance:6.4%
Trend (MOM):+5.0%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
-2Variety
▶Avg Rank:6.60
Appearance:6.1%
Trend (MOM):-5.5%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.9%
55
Excellence
▶Avg Rank:6.20
Appearance:5.7%
Trend (MOM):+2.8%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.2%
56
Contribution
▶Avg Rank:6.96
Appearance:5.5%
Trend (MOM):+1.1%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.7%
57
Tradition
▶Avg Rank:6.01
Appearance:4.7%
Trend (MOM):-9.9%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:1.1%
58
Beauty
▶Avg Rank:6.58
Appearance:4.4%
Trend (MOM):-10.9%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
Reputation
▶Avg Rank:6.58
Appearance:4.2%
Trend (MOM):-9.6%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.6%
60
Authority
▶Avg Rank:6.46
Appearance:2.4%
Trend (MOM):-16.7%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
Fame
▶Avg Rank:6.28
Appearance:2.2%
Trend (MOM):-14.1%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Popularity
▶Avg Rank:6.61
Appearance:1.9%
Trend (MOM):-22.4%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.3%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.84 | 10.9% | 25.6% | 47.3% | ▲+11.4% |
▶ 2 | Family | 3.75 | 11.5% | 22.2% | 39.4% | ▼−1.1% |
▶ 3 | Trust | 4.94 | 3.6% | 13.3% | 37.5% | ▼−0.5% |
▶ 4 | Peace | 4.61 | 4.7% | 14.5% | 35.6% | ▲+2.9% |
▶ 5 ▲+3 | Financial stability | 4.90 | 3.1% | 11.5% | 32.6% | ▲+13.5% |
▶ 6 | Love | 4.53 | 5.3% | 14.1% | 32.2% | ▲+1.8% |
▶ 7 ▼−2 | Pleasure | 5.16 | 2.6% | 10.1% | 31.7% | ▼−0.7% |
▶ 8 ▼−1 | Freedom | 6.45 | 3.6% | 7.3% | 31.0% | ▲+2.5% |
▶ 9 ▲+2 | Growth | 5.42 | 2.5% | 8.1% | 27.4% | ▲+15.2% |
▶ 10 ▼−1 | Respect | 5.68 | 1.5% | 6.6% | 25.6% | ▼−7.9% |
▶ 11 ▼−1 | Security | 4.70 | 3.2% | 10.3% | 25.1% | ▲+3.0% |
▶ 12 ▲+1 | Authenticity | 5.32 | 2.3% | 7.1% | 24.3% | ▲+9.3% |
▶ 13 ▼−1 | Friendship | 5.64 | 1.5% | 5.9% | 22.3% | ▼−5.8% |
▶ 14 ▲+1 | Honesty | 5.72 | 1.3% | 5.0% | 20.9% | ▲+0.3% |
▶ 15 ▼−1 | Creativity | 5.85 | 1.5% | 4.9% | 20.7% | ▼−2.5% |
▶ 16 ▲+3 | Curiosity | 5.77 | 1.4% | 5.2% | 20.6% | ▲+8.0% |
▶ 17 | Compassion | 5.55 | 1.7% | 5.7% | 20.3% | ▲+1.1% |
▶ 18 ▼−2 | Loyalty | 5.69 | 1.5% | 4.8% | 19.4% | ▼−5.2% |
▶ 19 ▲+1 | Meaningful work | 6.21 | 1.4% | 4.3% | 19.1% | ▲+4.5% |
▶ 20 ▲+3 | Wisdom | 5.60 | 1.8% | 5.3% | 19.1% | ▲+7.8% |
▶ 21 ▲+3 | Certainty | 4.87 | 2.3% | 6.8% | 17.8% | ▲+1.9% |
▶ 22 ▼−1 | Control | 5.01 | 2.1% | 6.4% | 17.6% | ▼−3.3% |
▶ 23 ▼−1 | Ethics | 6.22 | 1.6% | 4.5% | 17.6% | ▼−2.1% |
▶ 24 ▲+1 | Helpfulness | 7.34 | 0.8% | 2.2% | 16.9% | ▼−1.8% |
▶ 25 ▲+1 | Discipline | 5.19 | 1.4% | 5.4% | 16.7% | ▲+0.1% |
▶ 26 ▲+12 | Inner harmony | 5.14 | 2.4% | 5.6% | 16.4% | ▲+31.2% |
▶ 27 ▲+3 | Independence | 6.17 | 0.8% | 3.5% | 16.3% | ▲+8.0% |
▶ 28 ▼−10 | Equality | 5.39 | 2.0% | 5.3% | 16.1% | ▼−18.2% |
▶ 29 ▲+3 | Accountability | 5.84 | 0.8% | 3.2% | 15.1% | ▲+5.4% |
▶ 30 ▼−2 | Success | 5.91 | 1.2% | 3.7% | 15.0% | ▼−8.8% |
▶ 31 ▼−4 | Justice | 6.07 | 1.1% | 3.8% | 15.0% | ▼−9.2% |
▶ 32 ▼−1 | Intelligence | 6.21 | 1.0% | 3.1% | 15.0% | ▲+2.7% |
▶ 33 ▼−4 | Adventure | 5.93 | 0.8% | 3.1% | 14.0% | ▼−9.9% |
▶ 34 ▼−1 | Tolerance | 6.72 | 0.8% | 2.5% | 13.6% | ▼−3.9% |
▶ 35 | Wealth | 5.04 | 1.3% | 4.6% | 12.9% | ▼−8.0% |
▶ 36 | Privacy | 5.92 | 0.6% | 2.8% | 12.8% | ▼−4.4% |
▶ 37 ▲+2 | Job security | 5.49 | 0.7% | 3.5% | 12.7% | ▲+2.1% |
▶ 38 ▼−4 | Challenge | 6.02 | 0.5% | 2.4% | 12.4% | ▼−11.7% |
▶ 39 ▼−2 | Appreciation | 6.33 | 0.4% | 2.1% | 12.2% | ▼−8.0% |
▶ 40 ▲+3 | Passion | 6.19 | 0.5% | 2.1% | 11.0% | ▼−0.9% |
▶ 41 | Courage | 6.13 | 0.5% | 2.1% | 10.9% | ▼−3.1% |
▶ 42 ▼−2 | Acceptance | 6.36 | 0.3% | 1.8% | 10.4% | ▼−9.0% |
▶ 43 ▲+1 | Ambition | 6.42 | 0.6% | 2.0% | 10.1% | ▼−5.0% |
▶ 44 ▼−2 | Excitement | 6.54 | 0.3% | 1.5% | 9.8% | ▼−12.3% |
▶ 45 ▲+3 | Commitment | 7.19 | 0.5% | 1.5% | 9.7% | ▲+4.7% |
▶ 46 ▼−1 | Determination | 6.27 | 0.5% | 1.8% | 9.5% | ▼−6.1% |
▶ 47 | Religion | 3.69 | 3.2% | 5.5% | 9.2% | ▼−2.4% |
▶ 48 ▲+2 | Spirituality | 5.47 | 1.1% | 2.9% | 8.9% | ▲+14.7% |
▶ 49 ▼−3 | Forgiveness | 5.94 | 0.4% | 2.0% | 8.6% | ▼−9.1% |
▶ 50 ▼−1 | Teamwork | 7.15 | 0.3% | 0.9% | 7.2% | ▼−13.9% |
▶ 51 | Uniqueness | 6.42 | 0.3% | 1.2% | 6.7% | ▼−12.6% |
▶ 52 ▲+1 | Competence | 6.90 | 0.2% | 0.8% | 6.5% | ▲+5.7% |
▶ 53 ▲+1 | Influence | 6.33 | 0.3% | 1.1% | 6.4% | ▲+5.0% |
▶ 54 ▼−2 | Variety | 6.60 | 0.1% | 0.9% | 6.1% | ▼−5.5% |
▶ 55 | Excellence | 6.20 | 0.4% | 1.2% | 5.7% | ▲+2.8% |
▶ 56 | Contribution | 6.96 | 0.1% | 0.7% | 5.5% | ▲+1.1% |
▶ 57 | Tradition | 6.01 | 0.2% | 1.1% | 4.7% | ▼−9.9% |
▶ 58 | Beauty | 6.58 | 0.2% | 0.7% | 4.4% | ▼−10.9% |
▶ 59 | Reputation | 6.58 | 0.2% | 0.6% | 4.2% | ▼−9.6% |
▶ 60 | Authority | 6.46 | 0.1% | 0.4% | 2.4% | ▼−16.7% |
▶ 61 | Fame | 6.28 | 0.1% | 0.4% | 2.2% | ▼−14.1% |
▶ 62 | Popularity | 6.61 | 0.1% | 0.3% | 1.9% | ▼−22.4% |
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