Key Findings for December 2020

December 2020 is a rare “data holiday”: with 0 tests conducted, there are no measurable value preferences this month. That means every value’s share of attention is effectively 0%, and we can’t infer any real trend lines or dominance among the Top 10 because… there isn’t a Top 10 to compute.

Ranking movement is also a non-event. With no entries, there are no values rising or falling in positions, and any apparent change would be noise or a placeholder rather than a genuine shift in what people cared about.

What does that say about priorities? Mostly, it highlights a measurement gap rather than a human one. If this drop is unique compared to nearby months, it could point to survey fatigue, platform downtime, holiday distraction, or pandemic-era disruption—all plausible December 2020 culprits.

Seasonally, December often skews toward reflection and relationships, but this dataset can’t confirm that. If you share November 2020 and January 2021, I can spot whether December is an outlier and quantify the bounce-back.