Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2021
January 2021 looks like a month of “keep it together” priorities. Health leads with about 45% of tests (8880/19637), with Family close behind at 42%—a strong one-two punch of wellbeing plus home base. The next tier stays remarkably steady too: Trust (~38%), Peace (~35%), and Pleasure (~32%) suggest people wanted calm, reliability, and a bit of joy without chaos.
There are no ranking shifts at all: every top-10 value is stable in positions. That kind of immobility is a signal in itself—preferences weren’t “trending,” they were anchoring. When the world feels uncertain, people don’t experiment; they double down.
The mix is telling: connection and emotional safety (Love ~31%, Respect ~28%, Security ~25%) sit alongside practical grounding (Financial stability ~31%) and autonomy (Freedom ~30%).
Seasonally, this reads like classic January: post-holiday recalibration, “new year, new me” health focus, and a winter craving for safety, peace, and dependable relationships.
Total Tests
19,637
in this month
🔥 Most Popular
Health
8,880 appearances
⭐ Best Ranking
Family
Avg rank: 3.66
🥇 Most #1 Rankings
Family
2530 times first place
1
Health
▶Avg Rank:3.85
Appearance:45.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:9.9%
🥉 Top 3:24.6%
2
Family
▶Avg Rank:3.66
Appearance:42.5%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:12.9%
🥉 Top 3:24.7%
3
Trust
▶Avg Rank:4.93
Appearance:38.4%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:3.8%
🥉 Top 3:13.4%
4
Peace
▶Avg Rank:4.76
Appearance:34.8%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:4.4%
🥉 Top 3:13.8%
5
Pleasure
▶Avg Rank:5.14
Appearance:32.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:10.4%
6
Love
▶Avg Rank:4.61
Appearance:31.4%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:4.7%
🥉 Top 3:13.3%
7
Financial stability
▶Avg Rank:4.87
Appearance:31.4%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:11.4%
8
Freedom
▶Avg Rank:6.41
Appearance:30.0%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:3.5%
🥉 Top 3:7.3%
9
Respect
▶Avg Rank:5.54
Appearance:27.9%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:7.1%
10
Security
▶Avg Rank:4.73
Appearance:25.1%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:3.4%
🥉 Top 3:10.3%
11
Growth
▶Avg Rank:5.48
Appearance:23.9%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:6.6%
12
Friendship
▶Avg Rank:5.75
Appearance:23.9%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:6.0%
13
Loyalty
▶Avg Rank:5.69
Appearance:21.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:5.5%
14
Authenticity
▶Avg Rank:5.27
Appearance:21.0%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:6.4%
15
Honesty
▶Avg Rank:5.81
Appearance:21.0%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:5.0%
16
Creativity
▶Avg Rank:5.84
Appearance:20.4%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.8%
17
Equality
▶Avg Rank:5.34
Appearance:18.7%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:2.6%
🥉 Top 3:6.4%
18
Curiosity
▶Avg Rank:5.86
Appearance:18.5%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:4.3%
19
Compassion
▶Avg Rank:5.54
Appearance:18.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.9%
20
Helpfulness
▶Avg Rank:7.04
Appearance:18.1%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.0%
21
Control
▶Avg Rank:4.97
Appearance:18.0%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:7.0%
22
Ethics
▶Avg Rank:6.14
Appearance:17.5%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.9%
🥉 Top 3:4.7%
23
Wisdom
▶Avg Rank:5.74
Appearance:17.4%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.6%
24
Certainty
▶Avg Rank:4.93
Appearance:17.3%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:2.3%
🥉 Top 3:6.5%
25
Meaningful work
▶Avg Rank:6.36
Appearance:16.9%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.5%
26
Success
▶Avg Rank:5.82
Appearance:16.5%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:4.2%
27
Discipline
▶Avg Rank:5.14
Appearance:16.3%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:5.4%
28
Justice
▶Avg Rank:6.00
Appearance:16.1%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.0%
29
Adventure
▶Avg Rank:5.85
Appearance:15.4%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.6%
30
Independence
▶Avg Rank:6.23
Appearance:15.0%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.1%
31
Wealth
▶Avg Rank:5.09
Appearance:14.3%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:4.9%
32
Tolerance
▶Avg Rank:6.64
Appearance:14.3%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.6%
33
Privacy
▶Avg Rank:5.79
Appearance:14.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.2%
34
Accountability
▶Avg Rank:5.80
Appearance:14.1%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:3.2%
35
Intelligence
▶Avg Rank:6.28
Appearance:13.7%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.8%
36
Challenge
▶Avg Rank:5.85
Appearance:13.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.1%
37
Appreciation
▶Avg Rank:6.20
Appearance:13.1%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.3%
38
Job security
▶Avg Rank:5.32
Appearance:13.0%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:3.7%
39
Inner harmony
▶Avg Rank:5.27
Appearance:12.5%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:4.2%
40
Courage
▶Avg Rank:6.09
Appearance:11.5%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.2%
41
Excitement
▶Avg Rank:6.54
Appearance:10.5%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.6%
42
Passion
▶Avg Rank:6.39
Appearance:10.4%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.8%
43
Religion
▶Avg Rank:3.71
Appearance:10.3%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:3.9%
🥉 Top 3:6.1%
44
Ambition
▶Avg Rank:6.29
Appearance:10.3%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.1%
45
Acceptance
▶Avg Rank:6.31
Appearance:10.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.9%
46
Commitment
▶Avg Rank:7.05
Appearance:9.9%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.4%
47
Forgiveness
▶Avg Rank:6.05
Appearance:9.5%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.0%
48
Determination
▶Avg Rank:6.39
Appearance:9.5%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.7%
49
Spirituality
▶Avg Rank:5.67
Appearance:8.6%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.5%
50
Teamwork
▶Avg Rank:6.96
Appearance:8.5%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.2%
51
Uniqueness
▶Avg Rank:6.37
Appearance:7.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.3%
52
Variety
▶Avg Rank:6.52
Appearance:6.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
Competence
▶Avg Rank:6.92
Appearance:6.0%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
54
Contribution
▶Avg Rank:6.83
Appearance:5.6%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.8%
55
Influence
▶Avg Rank:6.53
Appearance:5.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
Tradition
▶Avg Rank:6.05
Appearance:5.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:1.1%
57
Excellence
▶Avg Rank:6.38
Appearance:5.2%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.0%
58
Beauty
▶Avg Rank:6.78
Appearance:5.0%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
59
Reputation
▶Avg Rank:6.69
Appearance:4.6%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.43
Appearance:2.8%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Fame
▶Avg Rank:6.23
Appearance:2.6%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Popularity
▶Avg Rank:6.63
Appearance:2.3%
Trend (MOM):—
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.85 | 9.9% | 24.6% | 45.2% | — |
▶ 2 | Family | 3.66 | 12.9% | 24.7% | 42.5% | — |
▶ 3 | Trust | 4.93 | 3.8% | 13.4% | 38.4% | — |
▶ 4 | Peace | 4.76 | 4.4% | 13.8% | 34.8% | — |
▶ 5 | Pleasure | 5.14 | 3.0% | 10.4% | 32.2% | — |
▶ 6 | Love | 4.61 | 4.7% | 13.3% | 31.4% | — |
▶ 7 | Financial stability | 4.87 | 3.0% | 11.4% | 31.4% | — |
▶ 8 | Freedom | 6.41 | 3.5% | 7.3% | 30.0% | — |
▶ 9 | Respect | 5.54 | 1.7% | 7.1% | 27.9% | — |
▶ 10 | Security | 4.73 | 3.4% | 10.3% | 25.1% | — |
▶ 11 | Growth | 5.48 | 2.0% | 6.6% | 23.9% | — |
▶ 12 | Friendship | 5.75 | 1.5% | 6.0% | 23.9% | — |
▶ 13 | Loyalty | 5.69 | 1.5% | 5.5% | 21.2% | — |
▶ 14 | Authenticity | 5.27 | 2.0% | 6.4% | 21.0% | — |
▶ 15 | Honesty | 5.81 | 1.2% | 5.0% | 21.0% | — |
▶ 16 | Creativity | 5.84 | 1.5% | 4.8% | 20.4% | — |
▶ 17 | Equality | 5.34 | 2.6% | 6.4% | 18.7% | — |
▶ 18 | Curiosity | 5.86 | 1.0% | 4.3% | 18.5% | — |
▶ 19 | Compassion | 5.54 | 1.5% | 4.9% | 18.2% | — |
▶ 20 | Helpfulness | 7.04 | 1.0% | 3.0% | 18.1% | — |
▶ 21 | Control | 4.97 | 2.1% | 7.0% | 18.0% | — |
▶ 22 | Ethics | 6.14 | 1.9% | 4.7% | 17.5% | — |
▶ 23 | Wisdom | 5.74 | 1.5% | 4.6% | 17.4% | — |
▶ 24 | Certainty | 4.93 | 2.3% | 6.5% | 17.3% | — |
▶ 25 | Meaningful work | 6.36 | 1.0% | 3.5% | 16.9% | — |
▶ 26 | Success | 5.82 | 1.3% | 4.2% | 16.5% | — |
▶ 27 | Discipline | 5.14 | 1.6% | 5.4% | 16.3% | — |
▶ 28 | Justice | 6.00 | 1.2% | 4.0% | 16.1% | — |
▶ 29 | Adventure | 5.85 | 1.0% | 3.6% | 15.4% | — |
▶ 30 | Independence | 6.23 | 0.7% | 3.1% | 15.0% | — |
▶ 31 | Wealth | 5.09 | 1.4% | 4.9% | 14.3% | — |
▶ 32 | Tolerance | 6.64 | 0.8% | 2.6% | 14.3% | — |
▶ 33 | Privacy | 5.79 | 0.8% | 3.2% | 14.2% | — |
▶ 34 | Accountability | 5.80 | 0.6% | 3.2% | 14.1% | — |
▶ 35 | Intelligence | 6.28 | 0.8% | 2.8% | 13.7% | — |
▶ 36 | Challenge | 5.85 | 0.7% | 3.1% | 13.2% | — |
▶ 37 | Appreciation | 6.20 | 0.5% | 2.3% | 13.1% | — |
▶ 38 | Job security | 5.32 | 0.6% | 3.7% | 13.0% | — |
▶ 39 | Inner harmony | 5.27 | 1.8% | 4.2% | 12.5% | — |
▶ 40 | Courage | 6.09 | 0.5% | 2.2% | 11.5% | — |
▶ 41 | Excitement | 6.54 | 0.3% | 1.6% | 10.5% | — |
▶ 42 | Passion | 6.39 | 0.5% | 1.8% | 10.4% | — |
▶ 43 | Religion | 3.71 | 3.9% | 6.1% | 10.3% | — |
▶ 44 | Ambition | 6.29 | 0.7% | 2.1% | 10.3% | — |
▶ 45 | Acceptance | 6.31 | 0.5% | 1.9% | 10.2% | — |
▶ 46 | Commitment | 7.05 | 0.4% | 1.4% | 9.9% | — |
▶ 47 | Forgiveness | 6.05 | 0.6% | 2.0% | 9.5% | — |
▶ 48 | Determination | 6.39 | 0.4% | 1.7% | 9.5% | — |
▶ 49 | Spirituality | 5.67 | 0.8% | 2.5% | 8.6% | — |
▶ 50 | Teamwork | 6.96 | 0.4% | 1.2% | 8.5% | — |
▶ 51 | Uniqueness | 6.37 | 0.3% | 1.3% | 7.2% | — |
▶ 52 | Variety | 6.52 | 0.2% | 0.9% | 6.2% | — |
▶ 53 | Competence | 6.92 | 0.2% | 0.8% | 6.0% | — |
▶ 54 | Contribution | 6.83 | 0.1% | 0.8% | 5.6% | — |
▶ 55 | Influence | 6.53 | 0.2% | 0.8% | 5.2% | — |
▶ 56 | Tradition | 6.05 | 0.2% | 1.1% | 5.2% | — |
▶ 57 | Excellence | 6.38 | 0.3% | 1.0% | 5.2% | — |
▶ 58 | Beauty | 6.78 | 0.2% | 0.8% | 5.0% | — |
▶ 59 | Reputation | 6.69 | 0.1% | 0.7% | 4.6% | — |
▶ 60 | Authority | 6.43 | 0.1% | 0.5% | 2.8% | — |
▶ 61 | Fame | 6.23 | 0.1% | 0.5% | 2.6% | — |
▶ 62 | Popularity | 6.63 | 0.1% | 0.4% | 2.3% | — |