Key Findings for February 2021

February 2021 looks like a “back to basics” month: the top values are overwhelmingly about personal security and close relationships. Health dominates at 45.7% of tests, with Family close behind at 42.3%. After that, the cluster from Trust (39.2%) through Freedom (30.4%) stays tightly packed, suggesting people weren’t obsessing over one single idea so much as assembling a whole “stability bundle.”

The rankings barely move: the top nine hold their exact places, and the only change at the top is Friendship climbing 2 positions into 10th as Security slips out. Respect holds 9th and Freedom 8th—a steady pair that reads like “please be decent, and also give me space.” Meanwhile Financial stability (31.3%) keeps its 7th place, a practical edge to the emotional priorities.

Taken together, this points to a period where people were prioritizing well-being, reliable bonds, and calmer day-to-day life. Seasonally, February often amplifies closeness and connection (hello, Valentine’s effect), but the strong tilt toward health, trust, and peace suggests a broader desire for reassurance and steadiness during this time.