Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for March 2021
March 2021 looks like a “secure the basics, then breathe” month. Health leads with 46.5% of tests, with Family close behind at 41.6%, suggesting wellbeing and close support systems were the headline priorities. The rest of the top tier clusters around stability and social glue: Trust (36.9%) and Peace (34.1%) signal a strong appetite for calm, reliability, and lower drama.
The biggest climbers are telling. Growth rises 3 positions into 9th while landing in 26.7% of tests, and Financial stability gains 2 positions to 5th at 33.2%—a classic “rebuild and level up” combo. Freedom (+1 position, 32.1%) edges up while Love holds 6th (33.2%), so autonomy and connection sit side by side. Pleasure is the month’s faller, down 3 positions to 8th (31.6%).
Overall, some values rise and others slip, a modest reordering rather than one fad. Seasonally, March often brings “fresh start” energy, which pairs neatly with the rise of Growth and future-proofing finances, while Peace holds steady in 4th.
How March fits into 2021, in the Global Values Research
Total Tests
21,008
in this month
🔥 Most Popular
Health
9,778 appearances
⭐ Best Ranking
Family
Avg rank: 3.58
🥇 Most #1 Rankings
Family
2827 times first place
1
Health
▶Avg Rank:3.74
Appearance:46.5%
Trend (MOM):+2.0%
Trend (YOY):—
🥇 Top 1:11.5%
🥉 Top 3:26.4%
2
Family
▶Avg Rank:3.58
Appearance:41.6%
Trend (MOM):-1.7%
Trend (YOY):—
🥇 Top 1:13.5%
🥉 Top 3:24.6%
3
Trust
▶Avg Rank:4.93
Appearance:36.9%
Trend (MOM):-6.0%
Trend (YOY):—
🥇 Top 1:3.9%
🥉 Top 3:12.8%
4
Peace
▶Avg Rank:4.77
Appearance:34.1%
Trend (MOM):+2.2%
Trend (YOY):—
🥇 Top 1:4.3%
🥉 Top 3:13.5%
5
+2Financial stability
▶Avg Rank:4.90
Appearance:33.2%
Trend (MOM):+6.0%
Trend (YOY):—
🥇 Top 1:3.1%
🥉 Top 3:11.8%
6
Love
▶Avg Rank:4.58
Appearance:33.2%
Trend (MOM):+5.2%
Trend (YOY):—
🥇 Top 1:4.9%
🥉 Top 3:14.1%
7
+1Freedom
▶Avg Rank:6.55
Appearance:32.1%
Trend (MOM):+5.6%
Trend (YOY):—
🥇 Top 1:3.1%
🥉 Top 3:7.0%
8
-3Pleasure
▶Avg Rank:5.04
Appearance:31.6%
Trend (MOM):-1.1%
Trend (YOY):—
🥇 Top 1:2.7%
🥉 Top 3:10.6%
9
+3Growth
▶Avg Rank:5.48
Appearance:26.7%
Trend (MOM):+19.1%
Trend (YOY):—
🥇 Top 1:2.4%
🥉 Top 3:7.6%
10
-1Respect
▶Avg Rank:5.59
Appearance:26.4%
Trend (MOM):-9.5%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:6.6%
11
Security
▶Avg Rank:4.76
Appearance:24.4%
Trend (MOM):-3.3%
Trend (YOY):—
🥇 Top 1:2.8%
🥉 Top 3:9.6%
12
+3Authenticity
▶Avg Rank:5.23
Appearance:22.8%
Trend (MOM):+13.1%
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:7.1%
13
-3Friendship
▶Avg Rank:5.74
Appearance:22.7%
Trend (MOM):-12.5%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:5.9%
14
-1Honesty
▶Avg Rank:5.76
Appearance:21.8%
Trend (MOM):+2.3%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:5.2%
15
+7Curiosity
▶Avg Rank:5.74
Appearance:20.9%
Trend (MOM):+20.2%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:5.0%
16
Creativity
▶Avg Rank:5.78
Appearance:20.2%
Trend (MOM):+1.5%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:4.9%
17
+1Compassion
▶Avg Rank:5.49
Appearance:19.2%
Trend (MOM):+4.5%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:5.5%
18
-4Loyalty
▶Avg Rank:5.69
Appearance:18.8%
Trend (MOM):-10.6%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.8%
19
+1Certainty
▶Avg Rank:4.91
Appearance:18.5%
Trend (MOM):+4.1%
Trend (YOY):—
🥇 Top 1:2.5%
🥉 Top 3:7.3%
20
+7Wisdom
▶Avg Rank:5.60
Appearance:18.3%
Trend (MOM):+13.4%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:5.1%
21
+2Ethics
▶Avg Rank:6.17
Appearance:18.3%
Trend (MOM):+8.2%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:4.7%
22
+4Meaningful work
▶Avg Rank:6.41
Appearance:18.1%
Trend (MOM):+10.4%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.5%
23
-4Control
▶Avg Rank:5.06
Appearance:17.2%
Trend (MOM):-5.8%
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:6.5%
24
-3Helpfulness
▶Avg Rank:7.25
Appearance:16.7%
Trend (MOM):-6.1%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:2.3%
25
+4Justice
▶Avg Rank:6.07
Appearance:16.2%
Trend (MOM):+5.9%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:4.0%
26
-9Equality
▶Avg Rank:5.52
Appearance:16.2%
Trend (MOM):-12.7%
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:5.2%
27
-2Success
▶Avg Rank:5.77
Appearance:15.5%
Trend (MOM):-8.1%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.0%
28
+2Independence
▶Avg Rank:6.20
Appearance:15.4%
Trend (MOM):+2.2%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:3.1%
29
-5Discipline
▶Avg Rank:5.20
Appearance:15.4%
Trend (MOM):-9.1%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:5.0%
30
+10Inner harmony
▶Avg Rank:5.21
Appearance:15.2%
Trend (MOM):+31.4%
Trend (YOY):—
🥇 Top 1:2.3%
🥉 Top 3:5.3%
31
+4Intelligence
▶Avg Rank:6.27
Appearance:14.5%
Trend (MOM):+6.8%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:2.9%
32
+6Tolerance
▶Avg Rank:6.70
Appearance:14.3%
Trend (MOM):+10.3%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.7%
33
-2Wealth
▶Avg Rank:5.06
Appearance:14.3%
Trend (MOM):-4.5%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:5.0%
34
-6Adventure
▶Avg Rank:5.86
Appearance:13.9%
Trend (MOM):-13.1%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.2%
35
-1Appreciation
▶Avg Rank:6.17
Appearance:13.7%
Trend (MOM):-0.1%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.4%
36
-3Accountability
▶Avg Rank:5.80
Appearance:13.5%
Trend (MOM):-3.3%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.0%
37
Job security
▶Avg Rank:5.40
Appearance:13.3%
Trend (MOM):+1.7%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.7%
38
-6Privacy
▶Avg Rank:5.91
Appearance:13.1%
Trend (MOM):-11.5%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.0%
39
-3Challenge
▶Avg Rank:5.96
Appearance:13.0%
Trend (MOM):-3.8%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.9%
40
+4Passion
▶Avg Rank:6.23
Appearance:11.2%
Trend (MOM):+5.3%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.2%
41
-2Courage
▶Avg Rank:6.08
Appearance:11.0%
Trend (MOM):-6.9%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.3%
42
+1Acceptance
▶Avg Rank:6.26
Appearance:10.3%
Trend (MOM):-7.9%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.8%
43
-1Excitement
▶Avg Rank:6.39
Appearance:10.0%
Trend (MOM):-10.5%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.6%
44
-3Ambition
▶Avg Rank:6.37
Appearance:10.0%
Trend (MOM):-11.6%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.0%
45
+1Commitment
▶Avg Rank:7.25
Appearance:9.7%
Trend (MOM):-3.2%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
46
-1Determination
▶Avg Rank:6.37
Appearance:9.1%
Trend (MOM):-13.3%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.6%
47
+2Teamwork
▶Avg Rank:7.03
Appearance:9.0%
Trend (MOM):+5.0%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
48
+2Spirituality
▶Avg Rank:5.63
Appearance:8.5%
Trend (MOM):+8.9%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:2.5%
49
-1Forgiveness
▶Avg Rank:6.17
Appearance:8.4%
Trend (MOM):-13.2%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.7%
50
-3Religion
▶Avg Rank:3.68
Appearance:8.3%
Trend (MOM):-17.6%
Trend (YOY):—
🥇 Top 1:3.1%
🥉 Top 3:4.9%
51
Uniqueness
▶Avg Rank:6.16
Appearance:7.2%
Trend (MOM):+3.9%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.4%
52
Competence
▶Avg Rank:6.84
Appearance:6.5%
Trend (MOM):+8.7%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:1.0%
53
Variety
▶Avg Rank:6.44
Appearance:6.3%
Trend (MOM):+14.3%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:1.0%
54
Contribution
▶Avg Rank:6.78
Appearance:6.1%
Trend (MOM):+15.0%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
55
+1Influence
▶Avg Rank:6.45
Appearance:5.5%
Trend (MOM):+7.7%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
-1Excellence
▶Avg Rank:6.36
Appearance:5.3%
Trend (MOM):+3.0%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
57
+1Reputation
▶Avg Rank:6.82
Appearance:4.7%
Trend (MOM):-1.8%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.6%
58
-1Beauty
▶Avg Rank:6.56
Appearance:4.7%
Trend (MOM):-7.4%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
59
Tradition
▶Avg Rank:6.19
Appearance:3.9%
Trend (MOM):-19.5%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
60
Authority
▶Avg Rank:6.51
Appearance:2.7%
Trend (MOM):-6.4%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.91
Appearance:2.2%
Trend (MOM):-14.0%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.3%
62
Fame
▶Avg Rank:6.23
Appearance:1.9%
Trend (MOM):-23.5%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.74 | 11.5% | 26.4% | 46.5% | ▲+2.0% |
▶ 2 | Family | 3.58 | 13.5% | 24.6% | 41.6% | ▼−1.7% |
▶ 3 | Trust | 4.93 | 3.9% | 12.8% | 36.9% | ▼−6.0% |
▶ 4 | Peace | 4.77 | 4.3% | 13.5% | 34.1% | ▲+2.2% |
▶ 5 ▲+2 | Financial stability | 4.90 | 3.1% | 11.8% | 33.2% | ▲+6.0% |
▶ 6 | Love | 4.58 | 4.9% | 14.1% | 33.2% | ▲+5.2% |
▶ 7 ▲+1 | Freedom | 6.55 | 3.1% | 7.0% | 32.1% | ▲+5.6% |
▶ 8 ▼−3 | Pleasure | 5.04 | 2.7% | 10.6% | 31.6% | ▼−1.1% |
▶ 9 ▲+3 | Growth | 5.48 | 2.4% | 7.6% | 26.7% | ▲+19.1% |
▶ 10 ▼−1 | Respect | 5.59 | 1.7% | 6.6% | 26.4% | ▼−9.5% |
▶ 11 | Security | 4.76 | 2.8% | 9.6% | 24.4% | ▼−3.3% |
▶ 12 ▲+3 | Authenticity | 5.23 | 2.1% | 7.1% | 22.8% | ▲+13.1% |
▶ 13 ▼−3 | Friendship | 5.74 | 1.5% | 5.9% | 22.7% | ▼−12.5% |
▶ 14 ▼−1 | Honesty | 5.76 | 1.1% | 5.2% | 21.8% | ▲+2.3% |
▶ 15 ▲+7 | Curiosity | 5.74 | 1.4% | 5.0% | 20.9% | ▲+20.2% |
▶ 16 | Creativity | 5.78 | 1.3% | 4.9% | 20.2% | ▲+1.5% |
▶ 17 ▲+1 | Compassion | 5.49 | 1.4% | 5.5% | 19.2% | ▲+4.5% |
▶ 18 ▼−4 | Loyalty | 5.69 | 1.2% | 4.8% | 18.8% | ▼−10.6% |
▶ 19 ▲+1 | Certainty | 4.91 | 2.5% | 7.3% | 18.5% | ▲+4.1% |
▶ 20 ▲+7 | Wisdom | 5.60 | 1.6% | 5.1% | 18.3% | ▲+13.4% |
▶ 21 ▲+2 | Ethics | 6.17 | 2.0% | 4.7% | 18.3% | ▲+8.2% |
▶ 22 ▲+4 | Meaningful work | 6.41 | 1.1% | 3.5% | 18.1% | ▲+10.4% |
▶ 23 ▼−4 | Control | 5.06 | 2.1% | 6.5% | 17.2% | ▼−5.8% |
▶ 24 ▼−3 | Helpfulness | 7.25 | 0.9% | 2.3% | 16.7% | ▼−6.1% |
▶ 25 ▲+4 | Justice | 6.07 | 1.1% | 4.0% | 16.2% | ▲+5.9% |
▶ 26 ▼−9 | Equality | 5.52 | 2.1% | 5.2% | 16.2% | ▼−12.7% |
▶ 27 ▼−2 | Success | 5.77 | 1.2% | 4.0% | 15.5% | ▼−8.1% |
▶ 28 ▲+2 | Independence | 6.20 | 0.9% | 3.1% | 15.4% | ▲+2.2% |
▶ 29 ▼−5 | Discipline | 5.20 | 1.3% | 5.0% | 15.4% | ▼−9.1% |
▶ 30 ▲+10 | Inner harmony | 5.21 | 2.3% | 5.3% | 15.2% | ▲+31.4% |
▶ 31 ▲+4 | Intelligence | 6.27 | 0.9% | 2.9% | 14.5% | ▲+6.8% |
▶ 32 ▲+6 | Tolerance | 6.70 | 0.8% | 2.7% | 14.3% | ▲+10.3% |
▶ 33 ▼−2 | Wealth | 5.06 | 1.4% | 5.0% | 14.3% | ▼−4.5% |
▶ 34 ▼−6 | Adventure | 5.86 | 0.7% | 3.2% | 13.9% | ▼−13.1% |
▶ 35 ▼−1 | Appreciation | 6.17 | 0.5% | 2.4% | 13.7% | ▼−0.1% |
▶ 36 ▼−3 | Accountability | 5.80 | 0.8% | 3.0% | 13.5% | ▼−3.3% |
▶ 37 | Job security | 5.40 | 0.7% | 3.7% | 13.3% | ▲+1.7% |
▶ 38 ▼−6 | Privacy | 5.91 | 0.7% | 3.0% | 13.1% | ▼−11.5% |
▶ 39 ▼−3 | Challenge | 5.96 | 0.6% | 2.9% | 13.0% | ▼−3.8% |
▶ 40 ▲+4 | Passion | 6.23 | 0.6% | 2.2% | 11.2% | ▲+5.3% |
▶ 41 ▼−2 | Courage | 6.08 | 0.5% | 2.3% | 11.0% | ▼−6.9% |
▶ 42 ▲+1 | Acceptance | 6.26 | 0.4% | 1.8% | 10.3% | ▼−7.9% |
▶ 43 ▼−1 | Excitement | 6.39 | 0.3% | 1.6% | 10.0% | ▼−10.5% |
▶ 44 ▼−3 | Ambition | 6.37 | 0.6% | 2.0% | 10.0% | ▼−11.6% |
▶ 45 ▲+1 | Commitment | 7.25 | 0.3% | 1.2% | 9.7% | ▼−3.2% |
▶ 46 ▼−1 | Determination | 6.37 | 0.4% | 1.6% | 9.1% | ▼−13.3% |
▶ 47 ▲+2 | Teamwork | 7.03 | 0.3% | 1.2% | 9.0% | ▲+5.0% |
▶ 48 ▲+2 | Spirituality | 5.63 | 1.0% | 2.5% | 8.5% | ▲+8.9% |
▶ 49 ▼−1 | Forgiveness | 6.17 | 0.4% | 1.7% | 8.4% | ▼−13.2% |
▶ 50 ▼−3 | Religion | 3.68 | 3.1% | 4.9% | 8.3% | ▼−17.6% |
▶ 51 | Uniqueness | 6.16 | 0.4% | 1.4% | 7.2% | ▲+3.9% |
▶ 52 | Competence | 6.84 | 0.2% | 1.0% | 6.5% | ▲+8.7% |
▶ 53 | Variety | 6.44 | 0.2% | 1.0% | 6.3% | ▲+14.3% |
▶ 54 | Contribution | 6.78 | 0.2% | 0.9% | 6.1% | ▲+15.0% |
▶ 55 ▲+1 | Influence | 6.45 | 0.2% | 0.8% | 5.5% | ▲+7.7% |
▶ 56 ▼−1 | Excellence | 6.36 | 0.2% | 0.9% | 5.3% | ▲+3.0% |
▶ 57 ▲+1 | Reputation | 6.82 | 0.1% | 0.6% | 4.7% | ▼−1.8% |
▶ 58 ▼−1 | Beauty | 6.56 | 0.2% | 0.9% | 4.7% | ▼−7.4% |
▶ 59 | Tradition | 6.19 | 0.2% | 0.8% | 3.9% | ▼−19.5% |
▶ 60 | Authority | 6.51 | 0.1% | 0.5% | 2.7% | ▼−6.4% |
▶ 61 | Popularity | 6.91 | 0.1% | 0.3% | 2.2% | ▼−14.0% |
▶ 62 | Fame | 6.23 | 0.1% | 0.4% | 1.9% | ▼−23.5% |
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