Key Findings for November 2020

November’s results look like a collective “protect the basics” mood. Health leads with about 42.5% of tests showing it, followed by Family at 39.8% and Trust at 37.7%. The top 10 are tightly clustered (roughly 24%–43%), suggesting a broad consensus: people weren’t chasing niche ideals; they were rallying around core needs.

The only movers are Freedom (up 1 position to 7th) and Financial stability (down one to 8th), which swap places; everything else holds, Love (6th), Peace (4th) and Pleasure (5th, ~31.9%) included. After months of uncertainty, that reads like people settling into a mix of breathing room, a safety net, and the emotional glue to hold it together—coping and comfort, not just survival.

Seasonally, late autumn often amplifies health concerns and family closeness, and the approach of holidays can boost relationship values. Add the long, darker days and you get a very November playlist: security, stability, and a little joy on repeat.