Key Findings for July 2020

July 2020 looks like a values “greatest hits” month: as the first month on record, it sets the baseline the rest of the series moves against. Health leads with about 47.6% of tests (4246/8929), while Family sits at 39.2% and Trust at 33.5%—a clear theme of protecting the basics: body, home base, and reliable people. From rank 4 to 8 the spread is tight (roughly 30.7%–32.6%), so after the top three, many values are essentially in a statistical scrum.

With no earlier month to compare against, there are no changes in positions to report, which is the story: this is the starting line, the first stack every later month is measured against.

Priority-wise, the blend is telling. Practical security (Financial stability ~32.6%) sits alongside emotional fuel (Love ~32.3%, Pleasure ~31.6%) and calm-seeking (Peace ~31.2%), while Freedom (~30.7%) and Authenticity (~28.6%) show people still want agency and “realness,” not just safety.

Seasonally, July often nudges toward leisure, and Pleasure/Peace/Freedom holding strong hints at a summer craving for relief—without letting go of Health as the headline.