Key Findings for August 2020

August 2020 looks like a month of “secure the basics, then breathe.” Health leads with 45.5% of tests, with Family close behind at 41.0% and Trust at 38.4%. Together, the top three show a strong pull toward resilience and reliable relationships, while the rest of the top 10 clusters around emotional calm and stability rather than status or adventure.

The biggest climbers inside the top 10 are the social glue and safety net values: Respect rises 3 positions to 8th (30.3% of tests) and Security climbs 2 to 10th (25.2%), suggesting people were craving predictability and decency. Pleasure also gains 2 positions to 4th (32.1%), hinting at comfort-seeking rather than pure escapism. Peace holds 7th (30.8%), while Freedom (28.2%) and Love (31.0%) each slip one place, so the reshuffle is gentle rather than dramatic. Just outside the top 10, Friendship makes the month’s biggest jump, up 8 positions to 13th.

Seasonally, late-summer vibes may amplify Pleasure and Freedom, but the dominance of Health, Financial stability (31.1%), and Security points to a period where uncertainty made practical priorities feel extra urgent.