Key Findings for September 2020
September 2020 looks like a “take-care-of-me-and-mine” month. Health shows up in about 45.7% of tests, with Family (42.4%) and Trust (41.6%) close behind, suggesting people were prioritizing wellbeing, tight circles, and reliability over flashier ideals.
The biggest mover in the top 10 is Peace, climbing 3 positions to 4th and appearing in 36.9% of tests—a clear signal of stress-fatigue and a craving for calm. Below it the order barely moves: Respect (30.7%), Freedom (28.9%) and Security (24.9%) all hold their places, 8th to 10th. Pleasure (32.4%) is the one that gives way, slipping a place to 5th as Peace passes it.
Seasonally, September often marks a reset (back-to-routine energy), though not toward money: Financial stability (31.1%) slips 2 positions to 7th, and it is the calm of Peace that gains instead.
How September fits into 2020, in the Global Values Research
Total Tests
20,379
in this month
🔥 Most Popular
Health
9,322 appearances
⭐ Best Ranking
Family
Avg rank: 3.64
🥇 Most #1 Rankings
Family
2701 times first place
Health
▶Family
▶Trust
▶Peace
▶Pleasure
▶Love
▶Financial stability
▶Respect
▶Freedom
▶Security
▶Friendship
▶Loyalty
▶Growth
▶Honesty
▶Authenticity
▶Equality
▶Creativity
▶Control
▶Certainty
▶Compassion
▶Discipline
▶Curiosity
▶Ethics
▶Accountability
▶Adventure
▶Helpfulness
▶Justice
▶Success
▶Privacy
▶Wealth
▶Meaningful work
▶Wisdom
▶Challenge
▶Independence
▶Intelligence
▶Job security
▶Courage
▶Tolerance
▶Appreciation
▶Excitement
▶Ambition
▶Acceptance
▶Religion
▶Inner harmony
▶Determination
▶Forgiveness
▶Passion
▶Commitment
▶Teamwork
▶Spirituality
▶Uniqueness
▶Variety
▶Influence
▶Tradition
▶Competence
▶Beauty
▶Contribution
▶Excellence
▶Reputation
▶Authority
▶Fame
▶Popularity
▶| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.81 | 10.2% | 25.2% | 45.7% | ▲+0.6% |
▶ 2 | Family | 3.64 | 13.3% | 24.8% | 42.4% | ▲+3.4% |
▶ 3 | Trust | 4.80 | 4.7% | 15.5% | 41.6% | ▲+8.4% |
▶ 4 ▲+3 | Peace | 4.53 | 5.2% | 15.9% | 36.9% | ▲+19.8% |
▶ 5 ▼−1 | Pleasure | 5.10 | 3.0% | 10.5% | 32.4% | ▲+0.8% |
▶ 6 | Love | 4.69 | 4.5% | 12.7% | 31.4% | ▲+1.4% |
▶ 7 ▼−2 | Financial stability | 4.87 | 2.9% | 11.1% | 31.1% | ▲+0.2% |
▶ 8 | Respect | 5.49 | 2.1% | 8.2% | 30.7% | ▲+1.3% |
▶ 9 | Freedom | 6.39 | 3.2% | 7.1% | 28.9% | ▲+2.4% |
▶ 10 | Security | 4.75 | 3.0% | 10.0% | 24.9% | ▼−1.4% |
▶ 11 ▲+2 | Friendship | 5.68 | 1.5% | 6.3% | 24.4% | ▲+5.4% |
▶ 12 ▲+3 | Loyalty | 5.60 | 1.6% | 6.1% | 23.3% | ▲+3.2% |
▶ 13 ▼−2 | Growth | 5.66 | 1.7% | 5.7% | 22.0% | ▼−9.5% |
▶ 14 | Honesty | 5.68 | 1.3% | 5.5% | 22.0% | ▼−4.1% |
▶ 15 ▼−3 | Authenticity | 5.35 | 1.8% | 5.8% | 19.7% | ▼−15.3% |
▶ 16 ▲+1 | Equality | 5.30 | 2.6% | 6.7% | 19.7% | ▼−0.2% |
▶ 17 ▼−1 | Creativity | 5.88 | 1.2% | 4.6% | 19.5% | ▼−4.5% |
▶ 18 ▲+3 | Control | 5.14 | 2.3% | 6.7% | 18.6% | ▲+4.1% |
▶ 19 ▲+3 | Certainty | 5.00 | 2.1% | 6.8% | 17.9% | ▲+0.8% |
▶ 20 ▼−2 | Compassion | 5.65 | 1.3% | 4.6% | 17.7% | ▼−9.5% |
▶ 21 ▼−1 | Discipline | 5.20 | 1.5% | 5.7% | 17.7% | ▼−8.0% |
▶ 22 ▼−3 | Curiosity | 6.11 | 0.8% | 3.5% | 16.9% | ▼−13.1% |
▶ 23 | Ethics | 6.14 | 1.7% | 4.2% | 16.6% | ▼−4.7% |
▶ 24 ▲+4 | Accountability | 5.60 | 0.9% | 4.0% | 16.4% | ▼−0.3% |
▶ 25 ▲+4 | Adventure | 5.91 | 1.0% | 3.8% | 16.3% | ▲+3.9% |
▶ 26 ▼−1 | Helpfulness | 7.17 | 0.8% | 2.4% | 16.0% | ▼−6.0% |
▶ 27 | Justice | 5.87 | 1.4% | 4.2% | 15.9% | ▼−3.7% |
▶ 28 ▲+2 | Success | 5.90 | 1.2% | 3.8% | 15.7% | ▲+5.8% |
▶ 29 ▲+5 | Privacy | 6.00 | 0.7% | 3.2% | 15.3% | ▲+15.1% |
▶ 30 ▲+7 | Wealth | 5.11 | 1.5% | 5.2% | 15.1% | ▲+15.7% |
▶ 31 ▼−7 | Meaningful work | 6.25 | 1.1% | 3.2% | 15.0% | ▼−13.5% |
▶ 32 ▼−6 | Wisdom | 5.79 | 1.3% | 3.7% | 14.9% | ▼−10.5% |
▶ 33 ▼−1 | Challenge | 5.92 | 0.6% | 3.0% | 14.0% | ▼−1.8% |
▶ 34 ▼−3 | Independence | 6.29 | 0.8% | 2.5% | 13.6% | ▼−8.1% |
▶ 35 | Intelligence | 6.35 | 0.8% | 2.6% | 13.1% | ▼−0.5% |
▶ 36 ▲+2 | Job security | 5.52 | 0.6% | 3.4% | 13.1% | ▲+1.1% |
▶ 37 ▲+2 | Courage | 6.18 | 0.5% | 2.3% | 12.3% | ▲+0.2% |
▶ 38 ▼−5 | Tolerance | 6.61 | 0.7% | 2.4% | 12.3% | ▼−8.8% |
▶ 39 ▲+2 | Appreciation | 6.57 | 0.4% | 1.6% | 11.7% | ▲+3.5% |
▶ 40 | Excitement | 6.52 | 0.3% | 1.7% | 11.7% | ▲+0.1% |
▶ 41 ▲+1 | Ambition | 6.42 | 0.6% | 2.2% | 11.6% | ▲+7.2% |
▶ 42 ▲+6 | Acceptance | 6.47 | 0.5% | 1.8% | 10.9% | ▲+19.1% |
▶ 43 ▲+4 | Religion | 3.79 | 3.9% | 6.3% | 10.7% | ▲+15.2% |
▶ 44 ▼−8 | Inner harmony | 5.24 | 1.5% | 3.7% | 10.6% | ▼−18.9% |
▶ 45 ▼−2 | Determination | 6.31 | 0.5% | 1.9% | 10.4% | ▼−1.1% |
▶ 46 ▼−1 | Forgiveness | 6.26 | 0.5% | 2.0% | 10.0% | ▲+4.0% |
▶ 47 ▼−1 | Passion | 6.42 | 0.5% | 1.8% | 9.9% | ▲+5.3% |
▶ 48 ▼−4 | Commitment | 7.14 | 0.4% | 1.3% | 9.4% | ▼−1.8% |
▶ 49 | Teamwork | 7.03 | 0.3% | 1.1% | 7.8% | ▼−6.6% |
▶ 50 | Spirituality | 5.62 | 0.8% | 2.2% | 7.4% | ▼−3.6% |
▶ 51 | Uniqueness | 6.57 | 0.3% | 1.1% | 6.9% | ▲+3.4% |
▶ 52 ▲+1 | Variety | 6.69 | 0.2% | 0.9% | 6.0% | ▲+0.2% |
▶ 53 ▼−1 | Influence | 6.66 | 0.2% | 0.8% | 5.6% | ▼−6.2% |
▶ 54 ▲+1 | Tradition | 5.90 | 0.3% | 1.3% | 5.6% | ▲+5.4% |
▶ 55 ▼−1 | Competence | 6.86 | 0.2% | 0.8% | 5.4% | ▼−2.1% |
▶ 56 ▲+2 | Beauty | 6.67 | 0.2% | 0.8% | 5.2% | ▲+6.7% |
▶ 57 ▼−1 | Contribution | 6.84 | 0.2% | 0.7% | 4.8% | ▼−9.5% |
▶ 58 ▼−1 | Excellence | 6.45 | 0.2% | 0.9% | 4.7% | ▼−9.5% |
▶ 59 | Reputation | 6.74 | 0.2% | 0.7% | 4.6% | ▲+16.1% |
▶ 60 | Authority | 6.46 | 0.2% | 0.5% | 2.9% | ▲+2.5% |
▶ 61 | Fame | 6.29 | 0.1% | 0.5% | 2.6% | ▲+5.0% |
▶ 62 | Popularity | 7.08 | 0.1% | 0.3% | 2.5% | ▲+8.2% |