Personal value statistics: Variety
Variety appeared in the ranked ten of 5.8% of the 2,099,004 assessments completed since 2020, which makes it the 55th most frequently ranked of the 62 core values.
At a glance, 2020 to 2026
- Appearance rateof assessments rank it in their ten. 55th of 62 values.
- 5.8%
- First placeof assessments put it first. 58th of 62 on this measure.
- 0.2%
- Top threeof assessments put it in the top three. 15% of those who rank it.
- 0.9%
- Average positionis its mean position, out of ten, where it is ranked at all.
- 6.7
In the overall ranking variety sits just below Excellence (5.9%) and just above Reputation (5.5%).
How the Popularity of Variety Has Changed
In 2020 variety appeared in 6.2% of assessments and ranked 52nd. In 2026 so far it appeared in 6.5% and ranked 57th, a rise of 0.3 percentage points.
Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.
Variety, year by year
Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.
| Year | Assessments | Appearance rate | Rank | First place | Top three | Average position |
|---|---|---|---|---|---|---|
| 2020 | 84,378 | 6.2% | 52nd | 0.2% | 1.0% | 6.6 |
| 2021 | 224,096 | 6.2% | 53rd▼1 | 0.2% | 1.0% | 6.5 |
| 2022 | 179,271 | 5.8% | 54th▼1 | 0.2% | 0.9% | 6.5 |
| 2023 | 397,249 | 5.7% | 55th▼1 | 0.2% | 0.8% | 6.6 |
| 2024 | 460,244 | 5.4% | 55th | 0.2% | 0.8% | 6.6 |
| 2025 | 449,233 | 5.7% | 54th▲1 | 0.2% | 0.8% | 6.7 |
| 2026 so far | 304,533 | 6.5% | 57th▼3 | 0.2% | 0.9% | 6.9 |
2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.
Variety by Country
Of the 25 countries with enough assessments to publish, participants in Ireland rank variety most often, at 11.9%, and those in the Philippines least often, at 3.1%.
Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.
Where variety is ranked most often
6.6% of participants rank variety in their top ten, from 11.9% in Ireland to 3.1% in the Philippines. Tap or hover a country to see its top values.
- 3–5%
- 5–6%
- 6–8%
- 8–9%
- 9–11%
- 11–12%
- too few assessments
| Country | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Ireland | 11.9% | +5.3 | 39th of 62 |
| Italy | 10.3% | +3.7 | 42nd of 62 |
| Switzerland | 9.9% | +3.3 | 42nd of 62 |
| Germany | 9.9% | +3.2 | 45th of 62 |
| Netherlands | 9.7% | +3.1 | 45th of 62 |
| United Kingdom | 9.6% | +3.0 | 48th of 62 |
| France | 9.6% | +3.0 | 42nd of 62 |
| Brazil | 9.1% | +2.5 | 49th of 62 |
| Poland | 8.5% | +1.9 | 44th of 62 |
| Egypt | 8.2% | +1.6 | 48th of 62 |
| Romania | 7.6% | +1.0 | 51st of 62 |
| Hong Kong SAR China | 7.6% | +1.0 | 48th of 62 |
| New Zealand | 7.2% | +0.6 | 55th of 62 |
| Singapore | 6.9% | +0.3 | 54th of 62 |
| Australia | 6.7% | +0.1 | 56th of 62 |
| Canada | 6.6% | +0.0 | 57th of 62 |
| United Arab Emirates | 6.4% | −0.2 | 57th of 62 |
| United States | 6.2% | −0.4 | 57th of 62 |
| Indonesia | 5.6% | −1.0 | 58th of 62 |
| Saudi Arabia | 5.5% | −1.1 | 59th of 62 |
| India | 5.3% | −1.3 | 59th of 62 |
| Mexico | 5.1% | −1.5 | 59th of 62 |
| South Africa | 4.8% | −1.8 | 59th of 62 |
| Malaysia | 4.6% | −2.0 | 59th of 62 |
| Philippines | 3.1% | −3.5 | 60th of 62 |
Every assessment with a known country, 6.6%
Variety by Age
Variety is ranked more often with age, from 5.7% of assessments among participants under 18 to 8.0% among those 65 and over, about 0.6 points per band.
Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.
| Age | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Under 18 | 5.7% | −1.5 | 57th of 62 |
| 18–24 | 6.4% | −0.7 | 57th of 62 |
| 25–34 | 8.0% | +0.8 | 53rd of 62 |
| 35–44 | 7.6% | +0.5 | 54th of 62 |
| 45–54 | 8.5% | +1.3 | 50th of 62 |
| 55–64 | 9.1% | +2.0 | 46th of 62 |
| 65 and over | 8.0% | +0.8 | 52nd of 62 |
Everyone who gave an age, 7.2%
Variety by Gender
Women rank variety more often than men, by 0.8 percentage points.
Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.
| Gender | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Women | 7.4% | +0.3 | 56th of 62 |
| Men | 6.6% | −0.5 | 56th of 62 |
| Non-binary | 9.7% | +2.5 | 44th of 62 |
Everyone who gave a gender, 7.1%
About These Figures
Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often variety is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.
How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.
Statistics for every value
- Acceptance
- Accountability
- Adventure
- Ambition
- Appreciation
- Authenticity
- Authority
- Beauty
- Certainty
- Challenge
- Commitment
- Compassion
- Competence
- Contribution
- Control
- Courage
- Creativity
- Curiosity
- Determination
- Discipline
- Equality
- Ethics
- Excellence
- Excitement
- Fame
- Family
- Financial stability
- Forgiveness
- Freedom
- Friendship
- Growth
- Health
- Helpfulness
- Honesty
- Independence
- Influence
- Inner harmony
- Intelligence
- Job security
- Justice
- Love
- Loyalty
- Meaningful work
- Passion
- Peace
- Pleasure
- Popularity
- Privacy
- Religion
- Reputation
- Respect
- Security
- Spirituality
- Success
- Teamwork
- Tolerance
- Tradition
- Trust
- Uniqueness
- Variety
- Wealth
- Wisdom
Where does variety stand among your own values? Rank your own values.