Personal ValuesValues Research & Tools

Personal value statistics: Pleasure

Pleasure appeared in the ranked ten of 29.7% of the 2,131,634 assessments completed since 2020, which makes it the 8th most frequently ranked of the 62 core values.

By , founder of personalvalu.esData updated

What pleasure means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 8th of 62 values.
29.7%
First placeof assessments put it first. 10th of 62 on this measure.
2.4%
Top threeof assessments put it in the top three. 30% of those who rank it.
8.9%
Average positionis its mean position, out of ten, where it is ranked at all.
5.4

In the overall ranking pleasure sits just below Respect (30.0%) and just above Freedom (28.0%).

How the Popularity of Pleasure Has Changed

In 2020 pleasure appeared in 32.2% of assessments and ranked 5th. In 2026 so far it appeared in 21.2% and ranked 13th, a fall of 11.0 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Pleasure, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Pleasure by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37832.2%5th3.0%10.5%5.1
2021224,09632.4%6th▼13.0%10.7%5.1
2022179,27132.3%6th2.8%10.5%5.1
2023397,24931.4%7th▼12.7%9.8%5.2
2024460,24430.9%7th2.5%9.4%5.3
2025449,23330.4%8th▼12.2%8.4%5.5
2026 so far337,16321.2%13th▼51.3%5.1%5.9

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.

Pleasure by Country

Of the 26 countries with enough assessments to publish, participants in Hong Kong SAR China rank pleasure most often, at 33.6%, and those in Brazil least often, at 11.8%.

Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.

Where pleasure is ranked most often

21.7% of participants rank pleasure in their top ten, from 33.6% in Hong Kong SAR China to 11.8% in Brazil. Tap or hover a country to see its top values.

  • 11–15%
  • 15–19%
  • 19–23%
  • 23–26%
  • 26–30%
  • 30–34%
  • too few assessments
Appearance rate of pleasure by country, December 2025 to October 2026
CountryAppearance ratevs average (pp)Rank there
Hong Kong SAR China
33.6%
+11.99th of 62
Egypt
31.4%
+9.76th of 62
Poland
28.6%
+6.99th of 62
Netherlands
27.7%
+6.011th of 62
Singapore
26.3%
+4.611th of 62
Indonesia
26.1%
+4.48th of 62
Italy
25.7%
+4.011th of 62
United Kingdom
25.3%
+3.611th of 62
France
24.4%
+2.714th of 62
Ireland
24.3%
+2.611th of 62
Germany
23.2%
+1.513th of 62
Romania
22.8%
+1.113th of 62
Canada
22.6%
+0.913th of 62
Saudi Arabia
22.0%
+0.414th of 62
Switzerland
21.7%
+0.015th of 62
Australia
21.3%
−0.416th of 62
New Zealand
20.9%
−0.815th of 62
United States
20.6%
−1.015th of 62
Philippines
20.3%
−1.416th of 62
India
20.2%
−1.516th of 62
Malaysia
18.8%
−2.916th of 62
South Africa
18.4%
−3.319th of 62
United Arab Emirates
15.5%
−6.225th of 62
Mexico
14.4%
−7.329th of 62
Vietnam
13.4%
−8.333rd of 62
Brazil
11.8%
−9.942nd of 62

Every assessment with a known country, 21.7%

Pleasure by Age

Pleasure is ranked less often with age, from 18.4% of assessments among participants under 18 to 18.2% among those 65 and over, about 0.6 points per band.

Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of pleasure by age band, December 2025 to October 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
18.4%
−0.518th of 62
18–24
20.5%
+1.514th of 62
25–34
20.6%
+1.716th of 62
35–44
18.2%
−0.723rd of 62
45–54
16.2%
−2.724th of 62
55–64
15.7%
−3.228th of 62
65 and over
18.2%
−0.720th of 62

Everyone who gave an age, 18.9%

Pleasure by Gender

Men rank pleasure more often than women, by 0.6 percentage points.

Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of pleasure by gender, December 2025 to October 2026
GenderAppearance ratevs average (pp)Rank there
Women
18.5%
−0.319th of 62
Men
19.1%
+0.320th of 62
Non-binary
23.5%
+4.713th of 62

Everyone who gave a gender, 18.9%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often pleasure is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does pleasure stand among your own values? Rank your own values.

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