Personal ValuesValues Research & Tools

Personal value statistics: Adventure

Adventure appeared in the ranked ten of 14.6% of the 2,131,634 assessments completed since 2020, which makes it the 30th most frequently ranked of the 62 core values.

By , founder of personalvalu.esData updated

What adventure means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 30th of 62 values.
14.6%
First placeof assessments put it first. 33rd of 62 on this measure.
0.9%
Top threeof assessments put it in the top three. 22% of those who rank it.
3.3%
Average positionis its mean position, out of ten, where it is ranked at all.
5.9

In the overall ranking adventure sits just below Helpfulness (14.8%) and just above Appreciation (14.2%).

How the Popularity of Adventure Has Changed

In 2020 adventure appeared in 15.2% of assessments and ranked 30th. In 2026 so far it appeared in 15.0% and ranked 28th, a fall of 0.2 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Adventure, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Adventure by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37815.2%30th0.9%3.5%5.9
2021224,09615.0%32nd▼20.9%3.5%5.8
2022179,27115.1%31st▲10.9%3.4%5.8
2023397,24913.9%31st0.8%3.2%5.9
2024460,24413.9%31st0.8%3.2%5.9
2025449,23315.1%25th▲60.9%3.3%6.0
2026 so far337,16315.0%28th▼30.9%3.1%6.2

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.

Adventure by Country

Of the 26 countries with enough assessments to publish, participants in France rank adventure most often, at 18.5%, and those in Brazil least often, at 8.6%.

Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.

Where adventure is ranked most often

14.8% of participants rank adventure in their top ten, from 18.5% in France to 8.6% in Brazil. Tap or hover a country to see its top values.

  • 8–10%
  • 10–12%
  • 12–14%
  • 14–15%
  • 15–17%
  • 17–19%
  • too few assessments
Appearance rate of adventure by country, December 2025 to October 2026
CountryAppearance ratevs average (pp)Rank there
France
18.5%
+3.724th of 62
New Zealand
17.4%
+2.620th of 62
Netherlands
16.7%
+1.923rd of 62
Switzerland
16.6%
+1.824th of 62
Poland
16.2%
+1.426th of 62
Canada
16.1%
+1.323rd of 62
Australia
16.0%
+1.123rd of 62
United States
15.1%
+0.326th of 62
Indonesia
14.6%
−0.331st of 62
Philippines
14.5%
−0.328th of 62
Malaysia
14.4%
−0.430th of 62
Egypt
14.1%
−0.729th of 62
India
14.0%
−0.831st of 62
Hong Kong SAR China
13.8%
−1.027th of 62
Germany
13.8%
−1.034th of 62
Ireland
13.5%
−1.334th of 62
United Arab Emirates
12.6%
−2.236th of 62
Italy
12.4%
−2.434th of 62
Singapore
12.4%
−2.437th of 62
United Kingdom
12.2%
−2.638th of 62
Mexico
11.6%
−3.238th of 62
Vietnam
11.3%
−3.539th of 62
Romania
11.1%
−3.841st of 62
South Africa
11.0%
−3.841st of 62
Saudi Arabia
9.3%
−5.551st of 62
Brazil
8.6%
−6.250th of 62

Every assessment with a known country, 14.8%

Adventure by Age

Adventure is ranked less often with age, from 16.9% of assessments among participants under 18 to 11.5% among those 65 and over, about 1.5 points per band.

Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of adventure by age band, December 2025 to October 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
16.9%
+3.522nd of 62
18–24
14.4%
+1.033rd of 62
25–34
13.5%
+0.134th of 62
35–44
11.1%
−2.343rd of 62
45–54
9.7%
−3.746th of 62
55–64
9.2%
−4.246th of 62
65 and over
11.5%
−1.943rd of 62

Everyone who gave an age, 13.4%

Adventure by Gender

Men rank adventure more often than women, by 3.5 percentage points.

Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of adventure by gender, December 2025 to October 2026
GenderAppearance ratevs average (pp)Rank there
Women
12.0%
−1.437th of 62
Men
15.5%
+2.125th of 62
Non-binary
13.5%
+0.134th of 62

Everyone who gave a gender, 13.4%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often adventure is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

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