Personal value statistics: Trust

Trust appeared in the ranked ten of 37.5% of the 2,099,004 assessments completed since 2020, which makes it the 3rd most frequently ranked of the 62 core values.

What trust means as a value →

Trust

I trust the people around me. I don’t want to feel doubt or suspicion in my relationships.

26/62

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 3rd of 62 values.: 37.5%
First placeof assessments put it first. 7th of 62 on this measure.: 3.5%
Top threeof assessments put it in the top three. 34% of those who rank it.: 12.6%
Average positionis its mean position, out of ten, where it is ranked at all.: 5.0

In the overall ranking trust sits just below Family (41.5%) and just above Peace (36.6%).

How the Popularity of Trust Has Changed

In 2020 trust appeared in 38.7% of assessments and ranked 3rd. In 2026 so far it appeared in 35.5% and ranked 3rd, a fall of 3.2 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Trust, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Trust by year: assessments, appearance rate and rank, first place, top three and average position
Year	Assessments	Appearance rate	Rank	First place	Top three	Average position
2020	84,378	38.7%	3rd	4.0%	13.9%	4.9
2021	224,096	37.6%	3rd	3.8%	13.2%	4.9
2022	179,271	37.9%	3rd	3.7%	13.3%	4.9
2023	397,249	37.4%	3rd	3.5%	12.6%	5.0
2024	460,244	37.1%	4th▼1	3.3%	12.2%	5.1
2025	449,233	39.0%	3rd▲1	3.6%	13.0%	5.1
2026 so far	304,533	35.5%	3rd	3.2%	11.5%	5.2

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.

Trust by Country

Of the 25 countries with enough assessments to publish, participants in New Zealand rank trust most often, at 37.8%, and those in Brazil least often, at 15.0%.

Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.

Where trust is ranked most often

35.2% of participants rank trust in their top ten, from 37.8% in New Zealand to 15.0% in Brazil. Tap or hover a country to see its top values.

15–19%
19–23%
23–27%
27–30%
30–34%
34–38%
too few assessments

Appearance rate of trust by country, December 2025 to September 2026
Country	Assessments	Appearance rate	vs average (pp)	Rank there
New Zealand	5,381	37.8%	+2.6	3rd of 62
Philippines	5,645	37.4%	+2.2	5th of 62
Australia	22,203	37.0%	+1.8	3rd of 62
United States	154,508	36.6%	+1.4	3rd of 62
Canada	18,667	35.2%	+0.0	3rd of 62
United Kingdom	13,561	34.9%	−0.3	5th of 62
United Arab Emirates	481	34.3%	−0.9	4th of 62
India	7,202	33.2%	−2.0	6th of 62
South Africa	2,608	32.9%	−2.2	6th of 62
Hong Kong SAR China	369	32.5%	−2.6	10th of 62
Singapore	2,481	32.4%	−2.7	5th of 62
Netherlands	2,246	31.3%	−3.8	6th of 62
Ireland	385	30.6%	−4.5	5th of 62
Switzerland	1,067	30.1%	−5.1	7th of 62
Egypt	3,089	29.5%	−5.6	7th of 62
Germany	2,274	28.8%	−6.3	9th of 62
Saudi Arabia	768	28.5%	−6.6	6th of 62
France	667	28.3%	−6.8	10th of 62
Italy	564	27.8%	−7.3	10th of 62
Mexico	941	27.5%	−7.6	10th of 62
Romania	1,535	27.4%	−7.7	8th of 62
Malaysia	1,057	26.8%	−8.4	8th of 62
Indonesia	1,533	25.6%	−9.6	9th of 62
Poland	423	23.9%	−11.3	11th of 62
Brazil	373	15.0%	−20.1	29th of 62

Every assessment with a known country, 35.2%

Trust by Age

Trust is ranked less often with age, from 35.1% of assessments among participants under 18 to 32.1% among those 65 and over, about 0.7 points per band.

Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of trust by age band, December 2025 to September 2026
Age	Assessments	Appearance rate	vs average (pp)	Rank there
Under 18	14,615	35.1%	+4.6	4th of 62
18–24	15,203	29.6%	−0.9	8th of 62
25–34	14,080	26.5%	−4.0	8th of 62
35–44	11,071	30.1%	−0.5	7th of 62
45–54	7,261	31.9%	+1.4	6th of 62
55–64	3,296	29.2%	−1.3	7th of 62
65 and over	1,098	32.1%	+1.5	5th of 62

Everyone who gave an age, 30.5%

Trust by Gender

Men rank trust more often than women, by 0.6 percentage points.

Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of trust by gender, December 2025 to September 2026
Gender	Assessments	Appearance rate	vs average (pp)	Rank there
Women	37,968	30.3%	−0.2	7th of 62
Men	25,478	31.0%	+0.5	4th of 62
Non-binary	1,210	26.3%	−4.2	10th of 62

Everyone who gave a gender, 30.5%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often trust is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does trust stand among your own values? Rank your own values.