Personal value statistics: Trust
Trust appeared in the ranked ten of 37.4% of the 2,131,634 assessments completed since 2020, which makes it the 3rd most frequently ranked of the 62 core values.
By Arkadiusz Zalewski, founder of personalvalu.esData updated
At a glance, 2020 to 2026
- Appearance rateof assessments rank it in their ten. 3rd of 62 values.
- 37.4%
- First placeof assessments put it first. 7th of 62 on this measure.
- 3.5%
- Top threeof assessments put it in the top three. 34% of those who rank it.
- 12.5%
- Average positionis its mean position, out of ten, where it is ranked at all.
- 5.1
In the overall ranking trust sits just below Family (41.5%) and just above Peace (36.4%).
How the Popularity of Trust Has Changed
In 2020 trust appeared in 38.7% of assessments and ranked 3rd. In 2026 so far it appeared in 34.7% and ranked 3rd, a fall of 4.0 percentage points.
Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.
Trust, year by year
Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.
| Year | Assessments | Appearance rate | Rank | First place | Top three | Average position |
|---|---|---|---|---|---|---|
| 2020 | 84,378 | 38.7% | 3rd | 4.0% | 13.9% | 4.9 |
| 2021 | 224,096 | 37.6% | 3rd | 3.8% | 13.2% | 4.9 |
| 2022 | 179,271 | 37.9% | 3rd | 3.7% | 13.3% | 4.9 |
| 2023 | 397,249 | 37.4% | 3rd | 3.5% | 12.6% | 5.0 |
| 2024 | 460,244 | 37.1% | 4th▼1 | 3.3% | 12.2% | 5.1 |
| 2025 | 449,233 | 39.0% | 3rd▲1 | 3.6% | 13.0% | 5.1 |
| 2026 so far | 337,163 | 34.7% | 3rd | 3.1% | 11.2% | 5.2 |
2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.
Trust by Country
Of the 26 countries with enough assessments to publish, participants in New Zealand rank trust most often, at 37.0%, and those in Brazil least often, at 15.0%.
Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.
Where trust is ranked most often
34.4% of participants rank trust in their top ten, from 37.0% in New Zealand to 15.0% in Brazil. Tap or hover a country to see its top values.
- 15–19%
- 19–22%
- 22–26%
- 26–30%
- 30–33%
- 33–37%
- too few assessments
| Country | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| New Zealand | 37.0% | +2.6 | 3rd of 62 |
| Philippines | 36.9% | +2.5 | 5th of 62 |
| Australia | 36.5% | +2.1 | 3rd of 62 |
| United States | 35.8% | +1.4 | 3rd of 62 |
| Canada | 34.8% | +0.4 | 3rd of 62 |
| United Kingdom | 33.0% | −1.4 | 5th of 62 |
| United Arab Emirates | 32.8% | −1.6 | 4th of 62 |
| South Africa | 32.7% | −1.7 | 6th of 62 |
| India | 32.6% | −1.8 | 6th of 62 |
| Hong Kong SAR China | 32.5% | −1.9 | 10th of 62 |
| Netherlands | 31.1% | −3.4 | 7th of 62 |
| Singapore | 30.2% | −4.2 | 6th of 62 |
| Switzerland | 29.3% | −5.1 | 8th of 62 |
| Germany | 29.0% | −5.4 | 8th of 62 |
| Ireland | 28.8% | −5.6 | 8th of 62 |
| Saudi Arabia | 28.2% | −6.2 | 6th of 62 |
| Egypt | 28.1% | −6.3 | 7th of 62 |
| Italy | 27.8% | −6.6 | 10th of 62 |
| France | 27.5% | −6.9 | 11th of 62 |
| Romania | 26.8% | −7.6 | 9th of 62 |
| Malaysia | 26.1% | −8.3 | 8th of 62 |
| Mexico | 25.8% | −8.6 | 11th of 62 |
| Indonesia | 24.7% | −9.7 | 9th of 62 |
| Vietnam | 24.1% | −10.3 | 9th of 62 |
| Poland | 23.5% | −10.9 | 12th of 62 |
| Brazil | 15.0% | −19.4 | 29th of 62 |
Every assessment with a known country, 34.4%
Trust by Age
Trust is ranked less often with age, from 34.5% of assessments among participants under 18 to 30.2% among those 65 and over, about 0.8 points per band.
Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.
| Age | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Under 18 | 34.5% | +4.7 | 4th of 62 |
| 18–24 | 29.1% | −0.8 | 8th of 62 |
| 25–34 | 26.1% | −3.7 | 10th of 62 |
| 35–44 | 28.9% | −0.9 | 7th of 62 |
| 45–54 | 30.9% | +1.1 | 6th of 62 |
| 55–64 | 28.8% | −1.0 | 7th of 62 |
| 65 and over | 30.2% | +0.4 | 5th of 62 |
Everyone who gave an age, 29.8%
Trust by Gender
Men rank trust more often than women, by 0.9 percentage points.
Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.
| Gender | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Women | 29.5% | −0.3 | 8th of 62 |
| Men | 30.4% | +0.6 | 5th of 62 |
| Non-binary | 25.5% | −4.3 | 10th of 62 |
Everyone who gave a gender, 29.8%
About These Figures
Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often trust is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.
How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.
Statistics for every value
- Acceptance
- Accountability
- Adventure
- Ambition
- Appreciation
- Authenticity
- Authority
- Beauty
- Certainty
- Challenge
- Commitment
- Compassion
- Competence
- Contribution
- Control
- Courage
- Creativity
- Curiosity
- Determination
- Discipline
- Equality
- Ethics
- Excellence
- Excitement
- Fame
- Family
- Financial stability
- Forgiveness
- Freedom
- Friendship
- Growth
- Health
- Helpfulness
- Honesty
- Independence
- Influence
- Inner harmony
- Intelligence
- Job security
- Justice
- Love
- Loyalty
- Meaningful work
- Passion
- Peace
- Pleasure
- Popularity
- Privacy
- Religion
- Reputation
- Respect
- Security
- Spirituality
- Success
- Teamwork
- Tolerance
- Tradition
- Trust
- Uniqueness
- Variety
- Wealth
- Wisdom
Where does trust stand among your own values? Rank your own values.