Personal ValuesValues Research & Tools

Personal value statistics: Helpfulness

Helpfulness appeared in the ranked ten of 14.8% of the 2,131,634 assessments completed since 2020, which makes it the 29th most frequently ranked of the 62 core values.

By , founder of personalvalu.esData updated

What helpfulness means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 29th of 62 values.
14.8%
First placeof assessments put it first. 35th of 62 on this measure.
0.8%
Top threeof assessments put it in the top three. 17% of those who rank it.
2.5%
Average positionis its mean position, out of ten, where it is ranked at all.
6.9

In the overall ranking helpfulness sits just below Independence (14.8%) and just above Adventure (14.6%).

How the Popularity of Helpfulness Has Changed

In 2020 helpfulness appeared in 16.8% of assessments and ranked 26th. In 2026 so far it appeared in 13.4% and ranked 34th, a fall of 3.4 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Helpfulness, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Helpfulness by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37816.8%26th0.8%2.6%7.1
2021224,09617.0%23rd▲30.9%2.5%7.2
2022179,27116.3%24th▼10.8%2.4%7.2
2023397,24915.7%28th▼40.8%2.3%7.2
2024460,24415.3%27th▲10.7%2.2%7.2
2025449,23312.6%36th▼90.7%2.2%6.8
2026 so far337,16313.4%34th▲21.0%3.4%5.9

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.

Helpfulness by Country

Of the 26 countries with enough assessments to publish, participants in the United Kingdom rank helpfulness most often, at 15.6%, and those in the Philippines least often, at 8.4%.

Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.

Where helpfulness is ranked most often

13.4% of participants rank helpfulness in their top ten, from 15.6% in the United Kingdom to 8.4% in the Philippines. Tap or hover a country to see its top values.

  • 8–9%
  • 9–11%
  • 11–12%
  • 12–13%
  • 13–15%
  • 15–16%
  • too few assessments
Appearance rate of helpfulness by country, December 2025 to October 2026
CountryAppearance ratevs average (pp)Rank there
United Kingdom
15.6%
+2.225th of 62
Brazil
15.0%
+1.629th of 62
Malaysia
15.0%
+1.628th of 62
India
14.3%
+0.929th of 62
New Zealand
14.2%
+0.835th of 62
Germany
14.2%
+0.830th of 62
United Arab Emirates
14.0%
+0.629th of 62
Saudi Arabia
13.9%
+0.531st of 62
United States
13.7%
+0.335th of 62
Egypt
13.7%
+0.331st of 62
Indonesia
13.6%
+0.338th of 62
Australia
13.3%
−0.034th of 62
Canada
13.3%
−0.035th of 62
Ireland
13.3%
−0.136th of 62
Hong Kong SAR China
13.3%
−0.129th of 62
Netherlands
13.1%
−0.237th of 62
Mexico
13.0%
−0.433rd of 62
Italy
11.9%
−1.537th of 62
Singapore
11.6%
−1.839th of 62
South Africa
11.4%
−2.039th of 62
France
10.9%
−2.540th of 62
Romania
10.7%
−2.643rd of 62
Switzerland
9.4%
−4.045th of 62
Poland
9.4%
−4.040th of 62
Vietnam
9.3%
−4.146th of 62
Philippines
8.4%
−5.050th of 62

Every assessment with a known country, 13.4%

Helpfulness by Age

Helpfulness is ranked more often with age, from 12.7% of assessments among participants under 18 to 15.1% among those 65 and over, about 0.7 points per band.

Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of helpfulness by age band, December 2025 to October 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
12.7%
−1.938th of 62
18–24
14.1%
−0.434th of 62
25–34
14.8%
+0.330th of 62
35–44
15.3%
+0.825th of 62
45–54
16.2%
+1.723rd of 62
55–64
16.9%
+2.424th of 62
65 and over
15.1%
+0.627th of 62

Everyone who gave an age, 14.5%

Helpfulness by Gender

Women rank helpfulness more often than men, by 2.0 percentage points.

Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of helpfulness by gender, December 2025 to October 2026
GenderAppearance ratevs average (pp)Rank there
Women
15.3%
+0.826th of 62
Men
13.4%
−1.236th of 62
Non-binary
16.1%
+1.629th of 62

Everyone who gave a gender, 14.6%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often helpfulness is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does helpfulness stand among your own values? Rank your own values.

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