Personal value statistics: Helpfulness
Helpfulness appeared in the ranked ten of 14.8% of the 2,099,004 assessments completed since 2020, which makes it the 28th most frequently ranked of the 62 core values.
At a glance, 2020 to 2026
- Appearance rateof assessments rank it in their ten. 28th of 62 values.
- 14.8%
- First placeof assessments put it first. 35th of 62 on this measure.
- 0.8%
- Top threeof assessments put it in the top three. 16% of those who rank it.
- 2.4%
- Average positionis its mean position, out of ten, where it is ranked at all.
- 7.0
In the overall ranking helpfulness sits just below Meaningful work (15.2%) and just above Independence (14.8%).
How the Popularity of Helpfulness Has Changed
In 2020 helpfulness appeared in 16.8% of assessments and ranked 26th. In 2026 so far it appeared in 12.9% and ranked 35th, a fall of 3.9 percentage points.
Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.
Helpfulness, year by year
Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.
| Year | Assessments | Appearance rate | Rank | First place | Top three | Average position |
|---|---|---|---|---|---|---|
| 2020 | 84,378 | 16.8% | 26th | 0.8% | 2.6% | 7.1 |
| 2021 | 224,096 | 17.0% | 23rd▲3 | 0.9% | 2.5% | 7.2 |
| 2022 | 179,271 | 16.3% | 24th▼1 | 0.8% | 2.4% | 7.2 |
| 2023 | 397,249 | 15.7% | 28th▼4 | 0.8% | 2.3% | 7.2 |
| 2024 | 460,244 | 15.3% | 27th▲1 | 0.7% | 2.2% | 7.2 |
| 2025 | 449,233 | 12.6% | 36th▼9 | 0.7% | 2.2% | 6.8 |
| 2026 so far | 304,533 | 12.9% | 35th▲1 | 0.9% | 3.2% | 5.9 |
2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.
Helpfulness by Country
Of the 25 countries with enough assessments to publish, participants in Brazil rank helpfulness most often, at 15.0%, and those in the Philippines least often, at 8.2%.
Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.
Where helpfulness is ranked most often
12.9% of participants rank helpfulness in their top ten, from 15.0% in Brazil to 8.2% in the Philippines. Tap or hover a country to see its top values.
- 8–9%
- 9–10%
- 10–12%
- 12–13%
- 13–14%
- 14–15%
- too few assessments
| Country | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Brazil | 15.0% | +2.1 | 29th of 62 |
| Malaysia | 14.9% | +2.0 | 28th of 62 |
| India | 14.0% | +1.1 | 31st of 62 |
| United Kingdom | 13.7% | +0.8 | 31st of 62 |
| Germany | 13.7% | +0.8 | 32nd of 62 |
| New Zealand | 13.7% | +0.8 | 37th of 62 |
| Indonesia | 13.6% | +0.7 | 37th of 62 |
| United States | 13.4% | +0.5 | 35th of 62 |
| Hong Kong SAR China | 13.3% | +0.4 | 29th of 62 |
| Australia | 13.0% | +0.1 | 37th of 62 |
| Canada | 12.9% | +0.0 | 36th of 62 |
| Netherlands | 12.6% | −0.3 | 37th of 62 |
| Mexico | 12.2% | −0.7 | 37th of 62 |
| Saudi Arabia | 12.1% | −0.8 | 36th of 62 |
| Italy | 11.9% | −1.0 | 37th of 62 |
| United Arab Emirates | 11.9% | −1.1 | 37th of 62 |
| Egypt | 11.7% | −1.2 | 33rd of 62 |
| South Africa | 11.4% | −1.5 | 39th of 62 |
| Singapore | 10.8% | −2.1 | 41st of 62 |
| France | 10.8% | −2.1 | 38th of 62 |
| Romania | 10.4% | −2.5 | 43rd of 62 |
| Ireland | 10.4% | −2.5 | 42nd of 62 |
| Switzerland | 9.7% | −3.2 | 43rd of 62 |
| Poland | 8.5% | −4.4 | 44th of 62 |
| Philippines | 8.2% | −4.7 | 50th of 62 |
Every assessment with a known country, 12.9%
Helpfulness by Age
Helpfulness is ranked more often with age, from 12.4% of assessments among participants under 18 to 14.0% among those 65 and over, about 0.7 points per band.
Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.
| Age | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Under 18 | 12.4% | −1.7 | 38th of 62 |
| 18–24 | 13.6% | −0.5 | 35th of 62 |
| 25–34 | 14.4% | +0.3 | 29th of 62 |
| 35–44 | 14.8% | +0.7 | 27th of 62 |
| 45–54 | 15.6% | +1.6 | 24th of 62 |
| 55–64 | 16.1% | +2.0 | 25th of 62 |
| 65 and over | 14.0% | −0.0 | 31st of 62 |
Everyone who gave an age, 14.1%
Helpfulness by Gender
Women rank helpfulness more often than men, by 2.0 percentage points.
Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.
| Gender | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Women | 14.9% | +0.8 | 27th of 62 |
| Men | 12.9% | −1.2 | 38th of 62 |
| Non-binary | 15.4% | +1.3 | 30th of 62 |
Everyone who gave a gender, 14.1%
About These Figures
Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often helpfulness is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.
How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.
Statistics for every value
- Acceptance
- Accountability
- Adventure
- Ambition
- Appreciation
- Authenticity
- Authority
- Beauty
- Certainty
- Challenge
- Commitment
- Compassion
- Competence
- Contribution
- Control
- Courage
- Creativity
- Curiosity
- Determination
- Discipline
- Equality
- Ethics
- Excellence
- Excitement
- Fame
- Family
- Financial stability
- Forgiveness
- Freedom
- Friendship
- Growth
- Health
- Helpfulness
- Honesty
- Independence
- Influence
- Inner harmony
- Intelligence
- Job security
- Justice
- Love
- Loyalty
- Meaningful work
- Passion
- Peace
- Pleasure
- Popularity
- Privacy
- Religion
- Reputation
- Respect
- Security
- Spirituality
- Success
- Teamwork
- Tolerance
- Tradition
- Trust
- Uniqueness
- Variety
- Wealth
- Wisdom
Where does helpfulness stand among your own values? Rank your own values.