Personal value statistics: Curiosity
Curiosity appeared in the ranked ten of 19.2% of the 2,131,634 assessments completed since 2020, which makes it the 17th most frequently ranked of the 62 core values.
By Arkadiusz Zalewski, founder of personalvalu.esData updated
At a glance, 2020 to 2026
- Appearance rateof assessments rank it in their ten. 17th of 62 values.
- 19.2%
- First placeof assessments put it first. 28th of 62 on this measure.
- 1.1%
- Top threeof assessments put it in the top three. 22% of those who rank it.
- 4.3%
- Average positionis its mean position, out of ten, where it is ranked at all.
- 6.0
In the overall ranking curiosity sits just below Creativity (19.6%) and just above Discipline (19.1%).
How the Popularity of Curiosity Has Changed
In 2020 curiosity appeared in 18.7% of assessments and ranked 19th. In 2026 so far it appeared in 20.3% and ranked 15th, a rise of 1.6 percentage points.
Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.
Curiosity, year by year
Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.
| Year | Assessments | Appearance rate | Rank | First place | Top three | Average position |
|---|---|---|---|---|---|---|
| 2020 | 84,378 | 18.7% | 19th | 1.1% | 4.1% | 5.9 |
| 2021 | 224,096 | 18.6% | 17th▲2 | 1.1% | 4.3% | 5.8 |
| 2022 | 179,271 | 18.3% | 19th▼2 | 1.1% | 4.2% | 5.9 |
| 2023 | 397,249 | 18.7% | 18th▲1 | 1.1% | 4.3% | 5.9 |
| 2024 | 460,244 | 18.5% | 19th▼1 | 1.1% | 4.2% | 5.9 |
| 2025 | 449,233 | 20.3% | 18th▲1 | 1.1% | 4.4% | 6.1 |
| 2026 so far | 337,163 | 20.3% | 15th▲3 | 1.2% | 4.4% | 6.1 |
2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.
Curiosity by Country
Of the 26 countries with enough assessments to publish, participants in Germany rank curiosity most often, at 30.9%, and those in Egypt least often, at 13.7%.
Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.
Where curiosity is ranked most often
20.8% of participants rank curiosity in their top ten, from 30.9% in Germany to 13.7% in Egypt. Tap or hover a country to see its top values.
- 13–16%
- 16–19%
- 19–22%
- 22–25%
- 25–28%
- 28–31%
- too few assessments
| Country | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Germany | 30.9% | +10.1 | 6th of 62 |
| Italy | 30.5% | +9.7 | 8th of 62 |
| Poland | 29.8% | +9.0 | 7th of 62 |
| France | 29.7% | +9.0 | 7th of 62 |
| Netherlands | 28.6% | +7.8 | 10th of 62 |
| Indonesia | 26.4% | +5.7 | 7th of 62 |
| Romania | 26.4% | +5.6 | 10th of 62 |
| Switzerland | 25.9% | +5.1 | 11th of 62 |
| United Kingdom | 24.4% | +3.7 | 14th of 62 |
| Ireland | 23.3% | +2.5 | 12th of 62 |
| New Zealand | 23.2% | +2.4 | 12th of 62 |
| Australia | 23.0% | +2.2 | 12th of 62 |
| Brazil | 22.3% | +1.5 | 16th of 62 |
| Canada | 21.4% | +0.7 | 14th of 62 |
| Malaysia | 20.7% | −0.0 | 12th of 62 |
| Mexico | 20.3% | −0.5 | 17th of 62 |
| South Africa | 20.1% | −0.7 | 16th of 62 |
| Singapore | 19.8% | −1.0 | 19th of 62 |
| Hong Kong SAR China | 19.8% | −1.0 | 15th of 62 |
| United States | 19.2% | −1.6 | 18th of 62 |
| India | 18.6% | −2.1 | 19th of 62 |
| Philippines | 18.4% | −2.3 | 18th of 62 |
| Saudi Arabia | 15.5% | −5.3 | 27th of 62 |
| United Arab Emirates | 15.3% | −5.5 | 26th of 62 |
| Vietnam | 14.2% | −6.5 | 30th of 62 |
| Egypt | 13.7% | −7.1 | 30th of 62 |
Every assessment with a known country, 20.8%
Curiosity by Age
Curiosity is ranked more often with age, from 16.9% of assessments among participants under 18 to 23.8% among those 65 and over, about 1.8 points per band.
Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.
| Age | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Under 18 | 16.9% | −5.6 | 23rd of 62 |
| 18–24 | 20.3% | −2.1 | 15th of 62 |
| 25–34 | 26.3% | +3.8 | 9th of 62 |
| 35–44 | 25.8% | +3.4 | 10th of 62 |
| 45–54 | 24.1% | +1.7 | 13th of 62 |
| 55–64 | 25.0% | +2.6 | 13th of 62 |
| 65 and over | 23.8% | +1.4 | 12th of 62 |
Everyone who gave an age, 22.4%
Curiosity by Gender
Women and men rank curiosity almost equally often, at 22.3% and 22.1%.
Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.
| Gender | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Women | 22.3% | −0.2 | 14th of 62 |
| Men | 22.1% | −0.4 | 13th of 62 |
| Non-binary | 35.5% | +13.1 | 2nd of 62 |
Everyone who gave a gender, 22.4%
About These Figures
Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often curiosity is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.
How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.
Statistics for every value
- Acceptance
- Accountability
- Adventure
- Ambition
- Appreciation
- Authenticity
- Authority
- Beauty
- Certainty
- Challenge
- Commitment
- Compassion
- Competence
- Contribution
- Control
- Courage
- Creativity
- Curiosity
- Determination
- Discipline
- Equality
- Ethics
- Excellence
- Excitement
- Fame
- Family
- Financial stability
- Forgiveness
- Freedom
- Friendship
- Growth
- Health
- Helpfulness
- Honesty
- Independence
- Influence
- Inner harmony
- Intelligence
- Job security
- Justice
- Love
- Loyalty
- Meaningful work
- Passion
- Peace
- Pleasure
- Popularity
- Privacy
- Religion
- Reputation
- Respect
- Security
- Spirituality
- Success
- Teamwork
- Tolerance
- Tradition
- Trust
- Uniqueness
- Variety
- Wealth
- Wisdom
Where does curiosity stand among your own values? Rank your own values.