Personal ValuesValues Research & Tools

Personal value statistics: Popularity

Popularity appeared in the ranked ten of 2.8% of the 2,099,004 assessments completed since 2020, which makes it the 61st most frequently ranked of the 62 core values.

What popularity means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 61st of 62 values.
2.8%
First placeof assessments put it first. 62nd of 62 on this measure.
0.1%
Top threeof assessments put it in the top three. 16% of those who rank it.
0.4%
Average positionis its mean position, out of ten, where it is ranked at all.
6.7

In the overall ranking popularity sits just below Authority (3.0%) and just above Fame (2.7%).

How the Popularity of Popularity Has Changed

In 2020 popularity appeared in 2.3% of assessments and ranked 62nd. In 2026 so far it appeared in 4.1% and ranked 60th, a rise of 1.8 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Popularity, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Popularity by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,3782.3%62nd0.1%0.3%6.8
2021224,0962.5%62nd0.1%0.4%6.7
2022179,2712.8%61st▲10.1%0.4%6.6
2023397,2492.7%61st0.1%0.4%6.6
2024460,2442.6%61st0.1%0.4%6.6
2025449,2332.7%61st0.1%0.4%6.8
2026 so far304,5334.1%60th▲10.2%0.7%6.7

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.

Popularity by Country

Of the 25 countries with enough assessments to publish, participants in Malaysia rank popularity most often, at 5.9%, and those in South Africa least often, at 1.4%.

Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.

Where popularity is ranked most often

3.8% of participants rank popularity in their top ten, from 5.9% in Malaysia to 1.4% in South Africa. Tap or hover a country to see its top values.

  • 1–2%
  • 2–3%
  • 3–4%
  • 4–4%
  • 4–5%
  • 5–6%
  • too few assessments
Appearance rate of popularity by country, December 2025 to September 2026
CountryAppearance ratevs average (pp)Rank there
Malaysia
5.9%
+2.157th of 62
Italy
5.1%
+1.459th of 62
Egypt
5.0%
+1.258th of 62
Ireland
4.9%
+1.159th of 62
Saudi Arabia
4.6%
+0.861st of 62
India
4.4%
+0.762nd of 62
United States
4.0%
+0.260th of 62
Australia
3.9%
+0.160th of 62
New Zealand
3.8%
−0.060th of 62
Brazil
3.8%
−0.059th of 62
Indonesia
3.7%
−0.160th of 62
Canada
3.6%
−0.260th of 62
Netherlands
3.6%
−0.260th of 62
Switzerland
3.4%
−0.461st of 62
United Kingdom
3.3%
−0.560th of 62
Singapore
3.3%
−0.561st of 62
France
3.0%
−0.861st of 62
Germany
2.8%
−1.061st of 62
Hong Kong SAR China
2.7%
−1.162nd of 62
Poland
2.6%
−1.261st of 62
Mexico
2.6%
−1.262nd of 62
United Arab Emirates
2.5%
−1.362nd of 62
Romania
2.3%
−1.561st of 62
Philippines
1.7%
−2.161st of 62
South Africa
1.4%
−2.461st of 62

Every assessment with a known country, 3.8%

Popularity by Age

Popularity is ranked less often with age, from 7.1% of assessments among participants under 18 to 4.7% among those 65 and over, about 0.9 points per band.

Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of popularity by age band, December 2025 to September 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
7.1%
+3.553rd of 62
18–24
3.2%
−0.461st of 62
25–34
2.4%
−1.261st of 62
35–44
2.3%
−1.361st of 62
45–54
2.2%
−1.461st of 62
55–64
2.5%
−1.260th of 62
65 and over
4.7%
+1.159th of 62

Everyone who gave an age, 3.6%

Popularity by Gender

Men rank popularity more often than women, by 1.0 percentage points.

Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of popularity by gender, December 2025 to September 2026
GenderAppearance ratevs average (pp)Rank there
Women
3.2%
−0.460th of 62
Men
4.2%
+0.661st of 62
Non-binary
3.2%
−0.461st of 62

Everyone who gave a gender, 3.6%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often popularity is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does popularity stand among your own values? Rank your own values.

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