Personal ValuesValues Research & Tools

Personal value statistics: Challenge

Challenge appeared in the ranked ten of 12.7% of the 2,131,634 assessments completed since 2020, which makes it the 37th most frequently ranked of the 62 core values.

By , founder of personalvalu.esData updated

What challenge means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 37th of 62 values.
12.7%
First placeof assessments put it first. 41st of 62 on this measure.
0.6%
Top threeof assessments put it in the top three. 20% of those who rank it.
2.5%
Average positionis its mean position, out of ten, where it is ranked at all.
6.1

In the overall ranking challenge sits just below Job security (13.2%) and just above Inner harmony (11.9%).

How the Popularity of Challenge Has Changed

In 2020 challenge appeared in 13.7% of assessments and ranked 36th. In 2026 so far it appeared in 12.5% and ranked 39th, a fall of 1.2 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Challenge, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Challenge by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37813.7%36th0.6%2.9%6.0
2021224,09612.8%39th▼30.6%2.8%6.0
2022179,27112.9%37th▲20.6%2.7%6.0
2023397,24912.6%38th▼10.6%2.6%6.0
2024460,24412.0%38th0.5%2.4%6.1
2025449,23313.1%34th▲40.6%2.5%6.2
2026 so far337,16312.5%39th▼50.6%2.3%6.3

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.

Challenge by Country

Of the 26 countries with enough assessments to publish, participants in Egypt rank challenge most often, at 18.6%, and those in Vietnam least often, at 7.0%.

Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.

Where challenge is ranked most often

12.4% of participants rank challenge in their top ten, from 18.6% in Egypt to 7.0% in Vietnam. Tap or hover a country to see its top values.

  • 7–9%
  • 9–11%
  • 11–13%
  • 13–15%
  • 15–17%
  • 17–19%
  • too few assessments
Appearance rate of challenge by country, December 2025 to October 2026
CountryAppearance ratevs average (pp)Rank there
Egypt
18.6%
+6.221st of 62
France
16.1%
+3.728th of 62
India
15.8%
+3.424th of 62
Ireland
15.7%
+3.326th of 62
New Zealand
15.2%
+2.831st of 62
Poland
14.7%
+2.331st of 62
Saudi Arabia
14.2%
+1.829th of 62
Indonesia
14.1%
+1.736th of 62
Switzerland
13.2%
+0.835th of 62
United Kingdom
13.2%
+0.834th of 62
Malaysia
13.2%
+0.837th of 62
United Arab Emirates
13.1%
+0.735th of 62
Hong Kong SAR China
13.0%
+0.631st of 62
Australia
12.8%
+0.438th of 62
Germany
12.7%
+0.336th of 62
Canada
12.6%
+0.237th of 62
Philippines
12.5%
+0.132nd of 62
Italy
12.2%
−0.235th of 62
Netherlands
12.2%
−0.238th of 62
South Africa
12.0%
−0.436th of 62
United States
11.8%
−0.642nd of 62
Singapore
11.0%
−1.441st of 62
Mexico
10.2%
−2.245th of 62
Romania
10.0%
−2.444th of 62
Brazil
8.0%
−4.454th of 62
Vietnam
7.0%
−5.456th of 62

Every assessment with a known country, 12.4%

Challenge by Age

Challenge is ranked less often with age, from 13.6% of assessments among participants under 18 to 9.8% among those 65 and over, about 0.5 points per band.

Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of challenge by age band, December 2025 to October 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
13.6%
+1.731st of 62
18–24
11.8%
−0.144th of 62
25–34
10.9%
−1.045th of 62
35–44
11.9%
+0.040th of 62
45–54
11.5%
−0.340th of 62
55–64
10.2%
−1.743rd of 62
65 and over
9.8%
−2.148th of 62

Everyone who gave an age, 11.9%

Challenge by Gender

Men rank challenge more often than women, by 6.5 percentage points.

Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of challenge by gender, December 2025 to October 2026
GenderAppearance ratevs average (pp)Rank there
Women
9.4%
−2.550th of 62
Men
15.9%
+4.023rd of 62
Non-binary
6.9%
−4.952nd of 62

Everyone who gave a gender, 11.9%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often challenge is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does challenge stand among your own values? Rank your own values.

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