Personal ValuesValues Research & Tools

Personal value statistics: Honesty

Honesty appeared in the ranked ten of 21.3% of the 2,131,634 assessments completed since 2020, which makes it the 14th most frequently ranked of the 62 core values.

By , founder of personalvalu.esData updated

What honesty means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 14th of 62 values.
21.3%
First placeof assessments put it first. 27th of 62 on this measure.
1.3%
Top threeof assessments put it in the top three. 24% of those who rank it.
5.1%
Average positionis its mean position, out of ten, where it is ranked at all.
5.8

In the overall ranking honesty sits just below Loyalty (22.5%) and just above Authenticity (20.8%).

How the Popularity of Honesty Has Changed

In 2020 honesty appeared in 21.8% of assessments and ranked 14th. In 2026 so far it appeared in 22.7% and ranked 12th, a rise of 1.0 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Honesty, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Honesty by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37821.8%14th1.3%5.4%5.7
2021224,09621.0%14th1.2%5.0%5.8
2022179,27120.7%14th1.1%4.8%5.8
2023397,24920.8%15th▼11.2%4.9%5.8
2024460,24420.8%14th▲11.1%4.9%5.8
2025449,23321.5%14th1.3%5.1%5.8
2026 so far337,16322.7%12th▲21.6%6.0%5.6

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.

Honesty by Country

Of the 26 countries with enough assessments to publish, participants in Mexico rank honesty most often, at 29.2%, and those in Indonesia least often, at 14.6%.

Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.

Where honesty is ranked most often

22.6% of participants rank honesty in their top ten, from 29.2% in Mexico to 14.6% in Indonesia. Tap or hover a country to see its top values.

  • 14–17%
  • 17–19%
  • 19–22%
  • 22–25%
  • 25–27%
  • 27–30%
  • too few assessments
Appearance rate of honesty by country, December 2025 to October 2026
CountryAppearance ratevs average (pp)Rank there
Mexico
29.2%
+6.68th of 62
Brazil
28.7%
+6.15th of 62
New Zealand
25.4%
+2.810th of 62
Australia
25.3%
+2.611th of 62
United Arab Emirates
24.9%
+2.39th of 62
United Kingdom
24.6%
+2.013th of 62
Saudi Arabia
24.1%
+1.510th of 62
France
24.1%
+1.515th of 62
South Africa
23.8%
+1.212th of 62
Canada
23.4%
+0.811th of 62
Ireland
22.9%
+0.313th of 62
United States
22.7%
+0.112th of 62
Netherlands
22.2%
−0.415th of 62
Germany
21.9%
−0.815th of 62
Switzerland
21.1%
−1.618th of 62
India
20.6%
−2.015th of 62
Romania
20.3%
−2.317th of 62
Egypt
19.7%
−2.917th of 62
Italy
19.5%
−3.117th of 62
Vietnam
18.6%
−4.022nd of 62
Malaysia
17.5%
−5.221st of 62
Philippines
16.8%
−5.822nd of 62
Singapore
16.8%
−5.825th of 62
Poland
16.4%
−6.225th of 62
Hong Kong SAR China
15.2%
−7.423rd of 62
Indonesia
14.6%
−8.131st of 62

Every assessment with a known country, 22.6%

Honesty by Age

Honesty is ranked more often with age, from 20.6% of assessments among participants under 18 to 25.4% among those 65 and over, about 1.6 points per band.

Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of honesty by age band, December 2025 to October 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
20.6%
−1.616th of 62
18–24
19.9%
−2.416th of 62
25–34
20.3%
−1.917th of 62
35–44
24.7%
+2.511th of 62
45–54
27.2%
+5.010th of 62
55–64
27.6%
+5.48th of 62
65 and over
25.4%
+3.28th of 62

Everyone who gave an age, 22.2%

Honesty by Gender

Women rank honesty more often than men, by 1.6 percentage points.

Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of honesty by gender, December 2025 to October 2026
GenderAppearance ratevs average (pp)Rank there
Women
23.0%
+0.713th of 62
Men
21.3%
−0.915th of 62
Non-binary
19.8%
−2.422nd of 62

Everyone who gave a gender, 22.3%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often honesty is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does honesty stand among your own values? Rank your own values.

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