Personal ValuesValues Research & Tools

Personal value statistics: Passion

Passion appeared in the ranked ten of 11.5% of the 2,131,634 assessments completed since 2020, which makes it the 39th most frequently ranked of the 62 core values.

By , founder of personalvalu.esData updated

What passion means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 39th of 62 values.
11.5%
First placeof assessments put it first. 40th of 62 on this measure.
0.6%
Top threeof assessments put it in the top three. 20% of those who rank it.
2.3%
Average positionis its mean position, out of ten, where it is ranked at all.
6.2

In the overall ranking passion sits just below Inner harmony (11.9%) and just above Religion (11.4%).

How the Popularity of Passion Has Changed

In 2020 passion appeared in 10.2% of assessments and ranked 44th. In 2026 so far it appeared in 15.0% and ranked 27th, a rise of 4.8 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Passion, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Passion by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37810.2%44th0.6%1.9%6.3
2021224,09611.0%41st▲30.6%2.1%6.3
2022179,27110.8%42nd▼10.6%2.1%6.2
2023397,24910.7%41st▲10.6%2.1%6.3
2024460,24411.0%40th▲10.6%2.1%6.3
2025449,23311.0%42nd▼20.5%2.1%6.3
2026 so far337,16315.0%27th▲150.9%3.5%5.9

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.

Passion by Country

Of the 26 countries with enough assessments to publish, participants in Vietnam rank passion most often, at 23.0%, and those in South Africa least often, at 9.9%.

Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.

Where passion is ranked most often

14.8% of participants rank passion in their top ten, from 23.0% in Vietnam to 9.9% in South Africa. Tap or hover a country to see its top values.

  • 9–11%
  • 11–14%
  • 14–16%
  • 16–18%
  • 18–21%
  • 21–23%
  • too few assessments
Appearance rate of passion by country, December 2025 to October 2026
CountryAppearance ratevs average (pp)Rank there
Vietnam
23.0%
+8.213th of 62
France
21.4%
+6.619th of 62
Switzerland
20.1%
+5.319th of 62
Poland
19.3%
+4.517th of 62
Mexico
18.9%
+4.218th of 62
Ireland
18.2%
+3.421st of 62
Netherlands
18.2%
+3.418th of 62
Malaysia
17.9%
+3.119th of 62
Italy
16.8%
+2.123rd of 62
Germany
16.6%
+1.825th of 62
New Zealand
15.9%
+1.125th of 62
Singapore
15.4%
+0.630th of 62
Australia
15.1%
+0.327th of 62
United States
14.9%
+0.228th of 62
Brazil
14.5%
−0.334th of 62
Canada
14.2%
−0.632nd of 62
Hong Kong SAR China
14.1%
−0.725th of 62
Romania
14.0%
−0.830th of 62
Saudi Arabia
13.9%
−0.931st of 62
United Kingdom
13.8%
−1.033rd of 62
Indonesia
12.9%
−1.939th of 62
United Arab Emirates
12.6%
−2.236th of 62
India
12.6%
−2.234th of 62
Egypt
11.8%
−2.935th of 62
Philippines
11.8%
−3.036th of 62
South Africa
9.9%
−4.945th of 62

Every assessment with a known country, 14.8%

Passion by Age

Passion is ranked less often with age, from 17.0% of assessments among participants under 18 to 12.1% among those 65 and over, about 1.3 points per band.

Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of passion by age band, December 2025 to October 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
17.0%
+1.621st of 62
18–24
18.0%
+2.522nd of 62
25–34
15.9%
+0.525th of 62
35–44
12.5%
−2.937th of 62
45–54
12.4%
−3.137th of 62
55–64
12.6%
−2.837th of 62
65 and over
12.1%
−3.441st of 62

Everyone who gave an age, 15.5%

Passion by Gender

Women rank passion more often than men, by 1.4 percentage points.

Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of passion by gender, December 2025 to October 2026
GenderAppearance ratevs average (pp)Rank there
Women
15.8%
+0.423rd of 62
Men
14.4%
−1.031st of 62
Non-binary
21.6%
+6.218th of 62

Everyone who gave a gender, 15.4%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often passion is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does passion stand among your own values? Rank your own values.

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