Personal value statistics: Passion

Passion appeared in the ranked ten of 11.4% of the 2,099,004 assessments completed since 2020, which makes it the 39th most frequently ranked of the 62 core values.

What passion means as a value →

Passion

I feel passionate about what I do. I don’t want to do things without energy or interest.

36/62

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 39th of 62 values.: 11.4%
First placeof assessments put it first. 40th of 62 on this measure.: 0.6%
Top threeof assessments put it in the top three. 20% of those who rank it.: 2.3%
Average positionis its mean position, out of ten, where it is ranked at all.: 6.2

In the overall ranking passion sits just below Inner harmony (11.9%) and just above Religion (11.3%).

How the Popularity of Passion Has Changed

In 2020 passion appeared in 10.2% of assessments and ranked 44th. In 2026 so far it appeared in 14.5% and ranked 30th, a rise of 4.3 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Passion, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Passion by year: assessments, appearance rate and rank, first place, top three and average position
Year	Assessments	Appearance rate	Rank	First place	Top three	Average position
2020	84,378	10.2%	44th	0.6%	1.9%	6.3
2021	224,096	11.0%	41st▲3	0.6%	2.1%	6.3
2022	179,271	10.8%	42nd▼1	0.6%	2.1%	6.2
2023	397,249	10.7%	41st▲1	0.6%	2.1%	6.3
2024	460,244	11.0%	40th▲1	0.6%	2.1%	6.3
2025	449,233	11.0%	42nd▼2	0.5%	2.1%	6.3
2026 so far	304,533	14.5%	30th▲12	0.9%	3.3%	6.0

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.

Passion by Country

Of the 25 countries with enough assessments to publish, participants in France rank passion most often, at 19.9%, and those in South Africa least often, at 9.7%.

Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.

Where passion is ranked most often

14.3% of participants rank passion in their top ten, from 19.9% in France to 9.7% in South Africa. Tap or hover a country to see its top values.

9–11%
11–13%
13–15%
15–16%
16–18%
18–20%
too few assessments

Appearance rate of passion by country, December 2025 to September 2026
Country	Assessments	Appearance rate	vs average (pp)	Rank there
France	667	19.9%	+5.6	21st of 62
Switzerland	1,067	18.9%	+4.6	19th of 62
Mexico	941	18.5%	+4.2	19th of 62
Netherlands	2,246	17.7%	+3.4	19th of 62
Poland	423	17.3%	+3.0	22nd of 62
Malaysia	1,057	17.2%	+2.9	21st of 62
Ireland	385	17.1%	+2.8	22nd of 62
Italy	564	16.8%	+2.5	23rd of 62
Germany	2,274	16.0%	+1.7	27th of 62
New Zealand	5,381	15.5%	+1.2	28th of 62
United States	154,508	14.6%	+0.2	31st of 62
Brazil	373	14.5%	+0.2	34th of 62
Australia	22,203	14.5%	+0.2	27th of 62
Hong Kong SAR China	369	14.1%	−0.2	25th of 62
Canada	18,667	13.8%	−0.5	32nd of 62
Singapore	2,481	13.6%	−0.7	32nd of 62
Romania	1,535	13.3%	−1.0	32nd of 62
Saudi Arabia	768	13.3%	−1.0	30th of 62
United Kingdom	13,561	12.9%	−1.4	34th of 62
Indonesia	1,533	12.9%	−1.5	38th of 62
United Arab Emirates	481	12.7%	−1.6	33rd of 62
India	7,202	12.5%	−1.8	34th of 62
Philippines	5,645	11.7%	−2.6	36th of 62
Egypt	3,089	10.7%	−3.7	36th of 62
South Africa	2,608	9.7%	−4.6	45th of 62

Every assessment with a known country, 14.3%

Passion by Age

Passion is ranked less often with age, from 16.4% of assessments among participants under 18 to 11.8% among those 65 and over, about 1.2 points per band.

Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of passion by age band, December 2025 to September 2026
Age	Assessments	Appearance rate	vs average (pp)	Rank there
Under 18	14,615	16.4%	+1.5	25th of 62
18–24	15,203	17.4%	+2.5	23rd of 62
25–34	14,080	15.3%	+0.4	27th of 62
35–44	11,071	12.0%	−2.9	40th of 62
45–54	7,261	11.9%	−3.0	38th of 62
55–64	3,296	12.4%	−2.5	36th of 62
65 and over	1,098	11.8%	−3.1	41st of 62

Everyone who gave an age, 14.9%

Passion by Gender

Women rank passion more often than men, by 1.2 percentage points.

Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of passion by gender, December 2025 to September 2026
Gender	Assessments	Appearance rate	vs average (pp)	Rank there
Women	37,968	15.2%	+0.4	24th of 62
Men	25,478	14.0%	−0.8	32nd of 62
Non-binary	1,210	20.9%	+6.1	19th of 62

Everyone who gave a gender, 14.8%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often passion is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does passion stand among your own values? Rank your own values.