Personal ValuesValues Research & Tools

Personal value statistics: Love

Love appeared in the ranked ten of 32.5% of the 2,131,634 assessments completed since 2020, which makes it the 6th most frequently ranked of the 62 core values.

By , founder of personalvalu.esData updated

What love means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 6th of 62 values.
32.5%
First placeof assessments put it first. 3rd of 62 on this measure.
4.8%
Top threeof assessments put it in the top three. 42% of those who rank it.
13.5%
Average positionis its mean position, out of ten, where it is ranked at all.
4.6

In the overall ranking love sits just below Financial stability (35.3%) and just above Respect (30.0%).

How the Popularity of Love Has Changed

In 2020 love appeared in 31.7% of assessments and ranked 6th. In 2026 so far it appeared in 33.9% and ranked 4th, a rise of 2.2 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Love, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Love by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37831.7%6th4.8%13.2%4.6
2021224,09631.5%7th▼14.5%13.1%4.7
2022179,27132.1%7th4.7%13.3%4.7
2023397,24932.0%6th▲14.6%13.2%4.7
2024460,24433.1%6th4.8%13.8%4.6
2025449,23332.2%7th▼14.6%13.1%4.7
2026 so far337,16333.9%4th▲35.6%14.6%4.5

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to October 2026.

Love by Country

Of the 26 countries with enough assessments to publish, participants in Mexico rank love most often, at 39.7%, and those in Saudi Arabia least often, at 21.0%.

Country is recorded for the assessments from December 2025 to October 2026, so this section reads those 300,899 assessments and compares each country with all of them.

Where love is ranked most often

33.7% of participants rank love in their top ten, from 39.7% in Mexico to 21.0% in Saudi Arabia. Tap or hover a country to see its top values.

  • 21–24%
  • 24–27%
  • 27–31%
  • 31–34%
  • 34–37%
  • 37–40%
  • too few assessments
Appearance rate of love by country, December 2025 to October 2026
CountryAppearance ratevs average (pp)Rank there
Mexico
39.7%
+6.02nd of 62
Romania
38.3%
+4.64th of 62
Italy
37.4%
+3.73rd of 62
United States
36.0%
+2.42nd of 62
Hong Kong SAR China
35.2%
+1.67th of 62
Switzerland
34.8%
+1.14th of 62
Vietnam
34.0%
+0.34th of 62
Poland
33.6%
−0.16th of 62
Netherlands
33.6%
−0.14th of 62
Australia
33.3%
−0.45th of 62
Canada
32.0%
−1.76th of 62
Germany
32.0%
−1.75th of 62
New Zealand
30.9%
−2.86th of 62
Ireland
30.3%
−3.46th of 62
France
29.4%
−4.38th of 62
United Kingdom
28.8%
−4.97th of 62
Singapore
27.7%
−6.08th of 62
South Africa
27.0%
−6.610th of 62
Philippines
27.0%
−6.79th of 62
Malaysia
25.9%
−7.810th of 62
Brazil
25.5%
−8.28th of 62
India
25.0%
−8.710th of 62
Egypt
23.7%
−9.913th of 62
United Arab Emirates
23.3%
−10.311th of 62
Indonesia
23.1%
−10.611th of 62
Saudi Arabia
21.0%
−12.716th of 62

Every assessment with a known country, 33.7%

Love by Age

Love is ranked less often with age, from 35.8% of assessments among participants under 18 to 28.0% among those 65 and over, about 1.8 points per band.

Age is an optional question after the ranking, so this section reads the 75,449 assessments from December 2025 to October 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of love by age band, December 2025 to October 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
35.8%
+3.03rd of 62
18–24
34.8%
+2.02nd of 62
25–34
33.9%
+1.04th of 62
35–44
30.5%
−2.46th of 62
45–54
27.6%
−5.29th of 62
55–64
27.3%
−5.510th of 62
65 and over
28.0%
−4.86th of 62

Everyone who gave an age, 32.9%

Love by Gender

Women rank love more often than men, by 7.7 percentage points.

Gender is optional too, asked beside age, so this section reads the 73,168 assessments from December 2025 to October 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of love by gender, December 2025 to October 2026
GenderAppearance ratevs average (pp)Rank there
Women
36.0%
+3.03rd of 62
Men
28.3%
−4.68th of 62
Non-binary
33.4%
+0.43rd of 62

Everyone who gave a gender, 32.9%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often love is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

Where does love stand among your own values? Rank your own values.

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