Personal value statistics: Love
Love appeared in the ranked ten of 32.5% of the 2,099,004 assessments completed since 2020, which makes it the 6th most frequently ranked of the 62 core values.
At a glance, 2020 to 2026
- Appearance rateof assessments rank it in their ten. 6th of 62 values.
- 32.5%
- First placeof assessments put it first. 3rd of 62 on this measure.
- 4.8%
- Top threeof assessments put it in the top three. 42% of those who rank it.
- 13.5%
- Average positionis its mean position, out of ten, where it is ranked at all.
- 4.6
In the overall ranking love sits just below Financial stability (35.5%) and just above Respect (30.0%).
How the Popularity of Love Has Changed
In 2020 love appeared in 31.7% of assessments and ranked 6th. In 2026 so far it appeared in 33.6% and ranked 5th, a rise of 2.0 percentage points.
Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.
Love, year by year
Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.
| Year | Assessments | Appearance rate | Rank | First place | Top three | Average position |
|---|---|---|---|---|---|---|
| 2020 | 84,378 | 31.7% | 6th | 4.8% | 13.2% | 4.6 |
| 2021 | 224,096 | 31.5% | 7th▼1 | 4.5% | 13.1% | 4.7 |
| 2022 | 179,271 | 32.1% | 7th | 4.7% | 13.3% | 4.7 |
| 2023 | 397,249 | 32.0% | 6th▲1 | 4.6% | 13.2% | 4.7 |
| 2024 | 460,244 | 33.1% | 6th | 4.8% | 13.8% | 4.6 |
| 2025 | 449,233 | 32.2% | 7th▼1 | 4.6% | 13.1% | 4.7 |
| 2026 so far | 304,533 | 33.6% | 5th▲2 | 5.5% | 14.4% | 4.6 |
2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.
Love by Country
Of the 25 countries with enough assessments to publish, participants in Romania rank love most often, at 38.0%, and those in Saudi Arabia least often, at 21.7%.
Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.
Where love is ranked most often
33.4% of participants rank love in their top ten, from 38.0% in Romania to 21.7% in Saudi Arabia. Tap or hover a country to see its top values.
- 21–24%
- 24–27%
- 27–30%
- 30–32%
- 32–35%
- 35–38%
- too few assessments
| Country | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Romania | 38.0% | +4.6 | 4th of 62 |
| Italy | 37.4% | +4.0 | 3rd of 62 |
| Mexico | 37.4% | +4.0 | 2nd of 62 |
| United States | 35.8% | +2.3 | 4th of 62 |
| Hong Kong SAR China | 35.2% | +1.8 | 7th of 62 |
| Switzerland | 34.0% | +0.6 | 5th of 62 |
| Netherlands | 33.3% | −0.2 | 4th of 62 |
| Australia | 33.1% | −0.4 | 5th of 62 |
| Poland | 32.9% | −0.6 | 6th of 62 |
| Canada | 31.9% | −1.5 | 7th of 62 |
| Germany | 31.6% | −1.8 | 4th of 62 |
| New Zealand | 31.1% | −2.3 | 6th of 62 |
| France | 30.4% | −3.0 | 8th of 62 |
| United Kingdom | 29.2% | −4.3 | 7th of 62 |
| Ireland | 28.8% | −4.6 | 8th of 62 |
| Philippines | 26.9% | −6.5 | 9th of 62 |
| South Africa | 26.8% | −6.6 | 10th of 62 |
| Singapore | 26.0% | −7.4 | 10th of 62 |
| Brazil | 25.5% | −8.0 | 8th of 62 |
| Malaysia | 24.9% | −8.6 | 9th of 62 |
| India | 24.4% | −9.0 | 10th of 62 |
| Egypt | 23.6% | −9.8 | 14th of 62 |
| Indonesia | 22.6% | −10.8 | 11th of 62 |
| United Arab Emirates | 22.2% | −11.2 | 13th of 62 |
| Saudi Arabia | 21.7% | −11.7 | 14th of 62 |
Every assessment with a known country, 33.4%
Love by Age
Love is ranked less often with age, from 35.6% of assessments among participants under 18 to 28.0% among those 65 and over, about 1.8 points per band.
Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.
| Age | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Under 18 | 35.6% | +3.1 | 3rd of 62 |
| 18–24 | 34.2% | +1.7 | 4th of 62 |
| 25–34 | 33.4% | +0.9 | 5th of 62 |
| 35–44 | 30.3% | −2.2 | 6th of 62 |
| 45–54 | 27.2% | −5.3 | 9th of 62 |
| 55–64 | 27.6% | −4.9 | 9th of 62 |
| 65 and over | 28.0% | −4.5 | 6th of 62 |
Everyone who gave an age, 32.5%
Love by Gender
Women rank love more often than men, by 7.7 percentage points.
Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.
| Gender | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Women | 35.7% | +3.1 | 4th of 62 |
| Men | 28.0% | −4.6 | 8th of 62 |
| Non-binary | 33.5% | +0.9 | 3rd of 62 |
Everyone who gave a gender, 32.6%
About These Figures
Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often love is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.
How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.
Statistics for every value
- Acceptance
- Accountability
- Adventure
- Ambition
- Appreciation
- Authenticity
- Authority
- Beauty
- Certainty
- Challenge
- Commitment
- Compassion
- Competence
- Contribution
- Control
- Courage
- Creativity
- Curiosity
- Determination
- Discipline
- Equality
- Ethics
- Excellence
- Excitement
- Fame
- Family
- Financial stability
- Forgiveness
- Freedom
- Friendship
- Growth
- Health
- Helpfulness
- Honesty
- Independence
- Influence
- Inner harmony
- Intelligence
- Job security
- Justice
- Love
- Loyalty
- Meaningful work
- Passion
- Peace
- Pleasure
- Popularity
- Privacy
- Religion
- Reputation
- Respect
- Security
- Spirituality
- Success
- Teamwork
- Tolerance
- Tradition
- Trust
- Uniqueness
- Variety
- Wealth
- Wisdom
Where does love stand among your own values? Rank your own values.