Personal value statistics: Friendship

Friendship appeared in the ranked ten of 24.7% of the 2,099,004 assessments completed since 2020, which makes it the 11th most frequently ranked of the 62 core values.

What friendship means as a value →

At a glance, 2020 to 2026

Appearance rateof assessments rank it in their ten. 11th of 62 values.
24.7%
First placeof assessments put it first. 18th of 62 on this measure.
1.7%
Top threeof assessments put it in the top three. 27% of those who rank it.
6.7%
Average positionis its mean position, out of ten, where it is ranked at all.
5.6

In the overall ranking friendship sits just below Security (24.8%) and just above Growth (24.5%).

How the Popularity of Friendship Has Changed

In 2020 friendship appeared in 23.1% of assessments and ranked 12th. In 2026 so far it appeared in 29.0% and ranked 8th, a rise of 5.9 percentage points.

Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.

Friendship, year by year

Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.

Friendship by year: assessments, appearance rate and rank, first place, top three and average position
YearAssessmentsAppearance rateRankFirst placeTop threeAverage position
202084,37823.1%12th1.5%5.9%5.7
2021224,09623.6%12th1.5%6.1%5.7
2022179,27124.6%11th▲11.7%6.5%5.7
2023397,24923.7%12th▼11.6%6.2%5.7
2024460,24424.0%12th1.5%6.3%5.7
2025449,23324.5%11th▲11.6%6.7%5.6
2026 so far304,53329.0%8th▲32.3%9.1%5.3

2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.

Friendship by Country

Of the 25 countries with enough assessments to publish, participants in Hong Kong SAR China rank friendship most often, at 36.0%, and those in South Africa least often, at 15.7%.

Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.

Where friendship is ranked most often

27.9% of participants rank friendship in their top ten, from 36.0% in Hong Kong SAR China to 15.7% in South Africa. Tap or hover a country to see its top values.

  • 15–19%
  • 19–22%
  • 22–26%
  • 26–29%
  • 29–33%
  • 33–36%
  • too few assessments
Appearance rate of friendship by country, December 2025 to September 2026
CountryAppearance ratevs average (pp)Rank there
Hong Kong SAR China
36.0%
+8.16th of 62
France
35.2%
+7.33rd of 62
New Zealand
31.5%
+3.65th of 62
Australia
31.2%
+3.27th of 62
Netherlands
31.1%
+3.27th of 62
Italy
30.9%
+2.97th of 62
Switzerland
30.7%
+2.86th of 62
United States
29.5%
+1.68th of 62
Mexico
28.8%
+0.99th of 62
Canada
28.7%
+0.88th of 62
Ireland
27.5%
−0.49th of 62
Brazil
25.5%
−2.48th of 62
Germany
25.3%
−2.612th of 62
Singapore
25.1%
−2.811th of 62
Saudi Arabia
24.9%
−3.09th of 62
Malaysia
24.6%
−3.310th of 62
United Kingdom
24.3%
−3.613th of 62
Poland
23.4%
−4.512th of 62
Indonesia
21.7%
−6.313th of 62
United Arab Emirates
21.6%
−6.314th of 62
India
21.2%
−6.713th of 62
Romania
20.0%
−7.919th of 62
Philippines
18.6%
−9.317th of 62
Egypt
17.6%
−10.324th of 62
South Africa
15.7%
−12.225th of 62

Every assessment with a known country, 27.9%

Friendship by Age

Friendship is ranked less often with age, from 35.8% of assessments among participants under 18 to 23.6% among those 65 and over, about 3.3 points per band.

Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.

Appearance rate of friendship by age band, December 2025 to September 2026
AgeAppearance ratevs average (pp)Rank there
Under 18
35.8%
+10.52nd of 62
18–24
26.5%
+1.29th of 62
25–34
21.9%
−3.414th of 62
35–44
19.5%
−5.819th of 62
45–54
19.4%
−5.918th of 62
55–64
21.2%
−4.116th of 62
65 and over
23.6%
−1.712th of 62

Everyone who gave an age, 25.3%

Friendship by Gender

Women rank friendship more often than men, by 1.7 percentage points.

Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.

Appearance rate of friendship by gender, December 2025 to September 2026
GenderAppearance ratevs average (pp)Rank there
Women
26.0%
+0.79th of 62
Men
24.3%
−1.012th of 62
Non-binary
26.4%
+1.19th of 62

Everyone who gave a gender, 25.3%

About These Figures

Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often friendship is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.

How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.

Statistics for every value

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