Personal value statistics: Friendship
Friendship appeared in the ranked ten of 24.7% of the 2,099,004 assessments completed since 2020, which makes it the 11th most frequently ranked of the 62 core values.
At a glance, 2020 to 2026
- Appearance rateof assessments rank it in their ten. 11th of 62 values.
- 24.7%
- First placeof assessments put it first. 18th of 62 on this measure.
- 1.7%
- Top threeof assessments put it in the top three. 27% of those who rank it.
- 6.7%
- Average positionis its mean position, out of ten, where it is ranked at all.
- 5.6
In the overall ranking friendship sits just below Security (24.8%) and just above Growth (24.5%).
How the Popularity of Friendship Has Changed
In 2020 friendship appeared in 23.1% of assessments and ranked 12th. In 2026 so far it appeared in 29.0% and ranked 8th, a rise of 5.9 percentage points.
Pick a measure, and read it by year or month by month. A month holds a few thousand assessments, so it moves more than a year does. The gaps are months the archive has no data for.
Friendship, year by year
Each rank is among the 62 values that year, by appearance rate. The arrow is its move from the year before.
| Year | Assessments | Appearance rate | Rank | First place | Top three | Average position |
|---|---|---|---|---|---|---|
| 2020 | 84,378 | 23.1% | 12th | 1.5% | 5.9% | 5.7 |
| 2021 | 224,096 | 23.6% | 12th | 1.5% | 6.1% | 5.7 |
| 2022 | 179,271 | 24.6% | 11th▲1 | 1.7% | 6.5% | 5.7 |
| 2023 | 397,249 | 23.7% | 12th▼1 | 1.6% | 6.2% | 5.7 |
| 2024 | 460,244 | 24.0% | 12th | 1.5% | 6.3% | 5.7 |
| 2025 | 449,233 | 24.5% | 11th▲1 | 1.6% | 6.7% | 5.6 |
| 2026 so far | 304,533 | 29.0% | 8th▲3 | 2.3% | 9.1% | 5.3 |
2020 holds 6 months of data and 2022 holds 7 months of data, so their figures cover part of the year. 2026 covers January to September 2026.
Friendship by Country
Of the 25 countries with enough assessments to publish, participants in Hong Kong SAR China rank friendship most often, at 36.0%, and those in South Africa least often, at 15.7%.
Country is recorded for the assessments from December 2025 to September 2026, so this section reads those 272,982 assessments and compares each country with all of them.
Where friendship is ranked most often
27.9% of participants rank friendship in their top ten, from 36.0% in Hong Kong SAR China to 15.7% in South Africa. Tap or hover a country to see its top values.
- 15–19%
- 19–22%
- 22–26%
- 26–29%
- 29–33%
- 33–36%
- too few assessments
| Country | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Hong Kong SAR China | 36.0% | +8.1 | 6th of 62 |
| France | 35.2% | +7.3 | 3rd of 62 |
| New Zealand | 31.5% | +3.6 | 5th of 62 |
| Australia | 31.2% | +3.2 | 7th of 62 |
| Netherlands | 31.1% | +3.2 | 7th of 62 |
| Italy | 30.9% | +2.9 | 7th of 62 |
| Switzerland | 30.7% | +2.8 | 6th of 62 |
| United States | 29.5% | +1.6 | 8th of 62 |
| Mexico | 28.8% | +0.9 | 9th of 62 |
| Canada | 28.7% | +0.8 | 8th of 62 |
| Ireland | 27.5% | −0.4 | 9th of 62 |
| Brazil | 25.5% | −2.4 | 8th of 62 |
| Germany | 25.3% | −2.6 | 12th of 62 |
| Singapore | 25.1% | −2.8 | 11th of 62 |
| Saudi Arabia | 24.9% | −3.0 | 9th of 62 |
| Malaysia | 24.6% | −3.3 | 10th of 62 |
| United Kingdom | 24.3% | −3.6 | 13th of 62 |
| Poland | 23.4% | −4.5 | 12th of 62 |
| Indonesia | 21.7% | −6.3 | 13th of 62 |
| United Arab Emirates | 21.6% | −6.3 | 14th of 62 |
| India | 21.2% | −6.7 | 13th of 62 |
| Romania | 20.0% | −7.9 | 19th of 62 |
| Philippines | 18.6% | −9.3 | 17th of 62 |
| Egypt | 17.6% | −10.3 | 24th of 62 |
| South Africa | 15.7% | −12.2 | 25th of 62 |
Every assessment with a known country, 27.9%
Friendship by Age
Friendship is ranked less often with age, from 35.8% of assessments among participants under 18 to 23.6% among those 65 and over, about 3.3 points per band.
Age is an optional question after the ranking, so this section reads the 66,624 assessments from December 2025 to September 2026 whose participants gave one. A difference between bands mixes what changes as people age with what differs between generations.
| Age | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Under 18 | 35.8% | +10.5 | 2nd of 62 |
| 18–24 | 26.5% | +1.2 | 9th of 62 |
| 25–34 | 21.9% | −3.4 | 14th of 62 |
| 35–44 | 19.5% | −5.8 | 19th of 62 |
| 45–54 | 19.4% | −5.9 | 18th of 62 |
| 55–64 | 21.2% | −4.1 | 16th of 62 |
| 65 and over | 23.6% | −1.7 | 12th of 62 |
Everyone who gave an age, 25.3%
Friendship by Gender
Women rank friendship more often than men, by 1.7 percentage points.
Gender is optional too, asked beside age, so this section reads the 64,656 assessments from December 2025 to September 2026 whose participants gave one. “Prefer not to say” is counted in no group.
| Gender | Appearance rate | vs average (pp) | Rank there |
|---|---|---|---|
| Women | 26.0% | +0.7 | 9th of 62 |
| Men | 24.3% | −1.0 | 12th of 62 |
| Non-binary | 26.4% | +1.1 | 9th of 62 |
Everyone who gave a gender, 25.3%
About These Figures
Every figure on this page is a share of completed assessments on Personalvalu.es, read from the same aggregates as the Global Values Research. The appearance rate is how often friendship is among a participant's ten most important values. It is not a score, and a difference between groups describes the participants in them without explaining it.
How the aggregates are built, and why some countries and groups are left out, is set out in the methodology. Month-by-month figures for every value are in the monthly archive.
Statistics for every value
- Acceptance
- Accountability
- Adventure
- Ambition
- Appreciation
- Authenticity
- Authority
- Beauty
- Certainty
- Challenge
- Commitment
- Compassion
- Competence
- Contribution
- Control
- Courage
- Creativity
- Curiosity
- Determination
- Discipline
- Equality
- Ethics
- Excellence
- Excitement
- Fame
- Family
- Financial stability
- Forgiveness
- Freedom
- Friendship
- Growth
- Health
- Helpfulness
- Honesty
- Independence
- Influence
- Inner harmony
- Intelligence
- Job security
- Justice
- Love
- Loyalty
- Meaningful work
- Passion
- Peace
- Pleasure
- Popularity
- Privacy
- Religion
- Reputation
- Respect
- Security
- Spirituality
- Success
- Teamwork
- Tolerance
- Tradition
- Trust
- Uniqueness
- Variety
- Wealth
- Wisdom
Where does friendship stand among your own values? Rank your own values.