Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for May 2025
May’s 29,237 tests show a strong tilt toward stability + wellbeing. Health leads with about 49.7% of tests, while Family (41.5%) and Peace (38.7%) keep the emotional thermostat set to “calm and close.” The whole top 10 is tightly clustered (roughly 25.9%–49.7%), suggesting people aren’t obsessing over one thing; they’re stacking priorities like a sensible buffet.
The biggest mover is Security, up 10 positions, even though it appears in “only” 25.9% of tests. That combo screams “rising concern”: it’s becoming more important faster than it’s becoming universal. Freedom (+9 positions) and Pleasure (+8 positions) also surge, a fun counterbalance to the grown-up gains in Financial stability (37.2%, +5 positions) and Trust (36.2%, +4 positions).
Taken together, May reads like late-spring planning energy: people want to feel good (Health, Love) and safe (Security, Financial stability), but they’re also itching for movement and joy (Freedom, Pleasure) as the weather and social calendars open up.
Total Tests
29,237
in this month
🔥 Most Popular
Health
14,522 appearances
⭐ Best Ranking
Religion
Avg rank: 3.58
🥇 Most #1 Rankings
Family
3778 times first place
1
Health
▶Avg Rank:3.74
Appearance:49.7%
Trend (MOM):+4.1%
Trend (YOY):+0.1%
🥇 Top 1:11.8%
🥉 Top 3:27.7%
2
Family
▶Avg Rank:3.60
Appearance:41.5%
Trend (MOM):-0.7%
Trend (YOY):-2.0%
🥇 Top 1:12.9%
🥉 Top 3:24.6%
3
Peace
▶Avg Rank:4.70
Appearance:38.7%
Trend (MOM):+2.9%
Trend (YOY):+2.8%
🥇 Top 1:4.9%
🥉 Top 3:15.5%
4
+1Financial stability
▶Avg Rank:4.79
Appearance:37.2%
Trend (MOM):+3.8%
Trend (YOY):-2.7%
🥇 Top 1:3.7%
🥉 Top 3:13.8%
5
-1Trust
▶Avg Rank:5.08
Appearance:36.2%
Trend (MOM):-2.9%
Trend (YOY):+2.9%
🥇 Top 1:3.4%
🥉 Top 3:12.1%
6
Love
▶Avg Rank:4.64
Appearance:32.2%
Trend (MOM):+1.7%
Trend (YOY):-3.4%
🥇 Top 1:4.8%
🥉 Top 3:13.5%
7
+1Pleasure
▶Avg Rank:5.35
Appearance:29.5%
Trend (MOM):+2.6%
Trend (YOY):-10.6%
🥇 Top 1:2.2%
🥉 Top 3:8.5%
8
+1Freedom
▶Avg Rank:6.47
Appearance:29.2%
Trend (MOM):+2.0%
Trend (YOY):-5.1%
🥇 Top 1:2.9%
🥉 Top 3:6.6%
9
-2Respect
▶Avg Rank:5.62
Appearance:28.5%
Trend (MOM):-4.5%
Trend (YOY):+8.5%
🥇 Top 1:1.7%
🥉 Top 3:7.2%
10
Security
▶Avg Rank:4.68
Appearance:25.9%
Trend (MOM):-0.6%
Trend (YOY):+0.4%
🥇 Top 1:3.2%
🥉 Top 3:10.7%
11
Growth
▶Avg Rank:5.65
Appearance:25.3%
Trend (MOM):+7.6%
Trend (YOY):-1.8%
🥇 Top 1:2.0%
🥉 Top 3:6.6%
12
+3Authenticity
▶Avg Rank:5.28
Appearance:23.8%
Trend (MOM):+11.4%
Trend (YOY):+9.2%
🥇 Top 1:2.1%
🥉 Top 3:7.4%
13
-1Friendship
▶Avg Rank:5.69
Appearance:22.8%
Trend (MOM):-1.3%
Trend (YOY):+2.6%
🥇 Top 1:1.4%
🥉 Top 3:5.9%
14
Honesty
▶Avg Rank:5.78
Appearance:21.3%
Trend (MOM):-1.7%
Trend (YOY):+1.4%
🥇 Top 1:1.1%
🥉 Top 3:5.1%
15
-2Loyalty
▶Avg Rank:5.64
Appearance:20.5%
Trend (MOM):-7.7%
Trend (YOY):+10.2%
🥇 Top 1:1.4%
🥉 Top 3:5.2%
16
+1Curiosity
▶Avg Rank:5.78
Appearance:20.1%
Trend (MOM):+4.7%
Trend (YOY):+5.5%
🥇 Top 1:1.4%
🥉 Top 3:4.9%
17
+1Compassion
▶Avg Rank:5.59
Appearance:19.6%
Trend (MOM):+4.7%
Trend (YOY):+12.7%
🥇 Top 1:1.5%
🥉 Top 3:5.3%
18
+2Creativity
▶Avg Rank:5.81
Appearance:19.1%
Trend (MOM):+3.3%
Trend (YOY):+1.5%
🥇 Top 1:1.3%
🥉 Top 3:4.6%
19
Certainty
▶Avg Rank:5.01
Appearance:18.9%
Trend (MOM):+1.1%
Trend (YOY):-4.5%
🥇 Top 1:2.6%
🥉 Top 3:7.0%
20
-4Discipline
▶Avg Rank:5.13
Appearance:18.6%
Trend (MOM):-5.7%
Trend (YOY):+3.0%
🥇 Top 1:1.7%
🥉 Top 3:6.1%
21
+3Ethics
▶Avg Rank:6.12
Appearance:18.4%
Trend (MOM):+4.2%
Trend (YOY):+6.8%
🥇 Top 1:1.7%
🥉 Top 3:4.8%
22
-1Accountability
▶Avg Rank:5.66
Appearance:18.1%
Trend (MOM):-1.1%
Trend (YOY):+9.3%
🥇 Top 1:1.0%
🥉 Top 3:4.4%
23
+3Wisdom
▶Avg Rank:5.72
Appearance:17.3%
Trend (MOM):+7.2%
Trend (YOY):-4.4%
🥇 Top 1:1.5%
🥉 Top 3:4.6%
24
-1Control
▶Avg Rank:5.11
Appearance:16.7%
Trend (MOM):-6.2%
Trend (YOY):-3.2%
🥇 Top 1:1.9%
🥉 Top 3:6.0%
25
+3Meaningful work
▶Avg Rank:6.47
Appearance:16.7%
Trend (MOM):+8.4%
Trend (YOY):+6.3%
🥇 Top 1:0.9%
🥉 Top 3:3.3%
26
+1Helpfulness
▶Avg Rank:7.19
Appearance:16.5%
Trend (MOM):+2.9%
Trend (YOY):+9.0%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
27
-5Wealth
▶Avg Rank:5.06
Appearance:16.3%
Trend (MOM):-10.0%
Trend (YOY):-14.4%
🥇 Top 1:1.8%
🥉 Top 3:5.6%
28
+1Justice
▶Avg Rank:6.09
Appearance:15.4%
Trend (MOM):+2.7%
Trend (YOY):+4.7%
🥇 Top 1:1.2%
🥉 Top 3:3.7%
29
-4Success
▶Avg Rank:5.77
Appearance:15.0%
Trend (MOM):-9.7%
Trend (YOY):-11.7%
🥇 Top 1:1.2%
🥉 Top 3:3.9%
30
+1Appreciation
▶Avg Rank:6.26
Appearance:14.4%
Trend (MOM):+3.3%
Trend (YOY):+6.6%
🥇 Top 1:0.5%
🥉 Top 3:2.6%
31
-1Job security
▶Avg Rank:5.42
Appearance:14.2%
Trend (MOM):-4.4%
Trend (YOY):+4.6%
🥇 Top 1:0.7%
🥉 Top 3:3.9%
32
Independence
▶Avg Rank:6.14
Appearance:14.1%
Trend (MOM):+1.9%
Trend (YOY):-7.7%
🥇 Top 1:0.8%
🥉 Top 3:3.0%
33
+6Inner harmony
▶Avg Rank:5.42
Appearance:13.8%
Trend (MOM):+18.7%
Trend (YOY):-21.3%
🥇 Top 1:1.7%
🥉 Top 3:4.5%
34
+1Intelligence
▶Avg Rank:6.39
Appearance:13.2%
Trend (MOM):+1.7%
Trend (YOY):-2.2%
🥇 Top 1:0.7%
🥉 Top 3:2.4%
35
+1Equality
▶Avg Rank:5.77
Appearance:12.8%
Trend (MOM):-0.9%
Trend (YOY):+21.4%
🥇 Top 1:1.2%
🥉 Top 3:3.6%
36
-3Adventure
▶Avg Rank:5.96
Appearance:12.5%
Trend (MOM):-6.8%
Trend (YOY):-9.8%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
37
Religion
▶Avg Rank:3.58
Appearance:11.9%
Trend (MOM):-7.2%
Trend (YOY):+12.7%
🥇 Top 1:4.7%
🥉 Top 3:7.3%
38
-4Privacy
▶Avg Rank:6.19
Appearance:11.9%
Trend (MOM):-9.2%
Trend (YOY):+1.2%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
39
-1Challenge
▶Avg Rank:6.18
Appearance:11.4%
Trend (MOM):-7.6%
Trend (YOY):+0.8%
🥇 Top 1:0.4%
🥉 Top 3:2.2%
40
Tolerance
▶Avg Rank:6.87
Appearance:11.4%
Trend (MOM):+6.8%
Trend (YOY):+6.1%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
41
Passion
▶Avg Rank:6.31
Appearance:10.7%
Trend (MOM):+1.2%
Trend (YOY):-4.1%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
42
+1Acceptance
▶Avg Rank:6.41
Appearance:10.6%
Trend (MOM):+2.9%
Trend (YOY):+10.4%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
43
-1Courage
▶Avg Rank:6.20
Appearance:10.2%
Trend (MOM):-2.2%
Trend (YOY):+5.8%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
44
Commitment
▶Avg Rank:7.06
Appearance:9.6%
Trend (MOM):-6.1%
Trend (YOY):-0.3%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
45
+1Ambition
▶Avg Rank:6.47
Appearance:9.2%
Trend (MOM):-6.0%
Trend (YOY):-6.4%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
46
-1Excitement
▶Avg Rank:6.53
Appearance:9.1%
Trend (MOM):-9.2%
Trend (YOY):+3.8%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
47
Determination
▶Avg Rank:6.26
Appearance:8.8%
Trend (MOM):-4.4%
Trend (YOY):+7.7%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
48
Teamwork
▶Avg Rank:6.92
Appearance:8.7%
Trend (MOM):-5.9%
Trend (YOY):+2.0%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
49
Forgiveness
▶Avg Rank:6.13
Appearance:8.3%
Trend (MOM):-7.3%
Trend (YOY):+6.9%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
50
Spirituality
▶Avg Rank:5.48
Appearance:7.8%
Trend (MOM):+6.6%
Trend (YOY):-13.4%
🥇 Top 1:1.0%
🥉 Top 3:2.6%
51
Competence
▶Avg Rank:6.79
Appearance:7.3%
Trend (MOM):+3.1%
Trend (YOY):-1.6%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
Beauty
▶Avg Rank:6.45
Appearance:5.9%
Trend (MOM):-5.7%
Trend (YOY):-4.0%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
+3Contribution
▶Avg Rank:7.01
Appearance:5.7%
Trend (MOM):+8.3%
Trend (YOY):+8.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
54
-1Uniqueness
▶Avg Rank:6.39
Appearance:5.6%
Trend (MOM):-3.3%
Trend (YOY):-17.3%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
55
Excellence
▶Avg Rank:6.18
Appearance:5.6%
Trend (MOM):+0.2%
Trend (YOY):-6.6%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
56
-2Variety
▶Avg Rank:6.59
Appearance:5.4%
Trend (MOM):-4.6%
Trend (YOY):-14.2%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
57
Tradition
▶Avg Rank:6.23
Appearance:4.8%
Trend (MOM):-9.2%
Trend (YOY):+5.9%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
58
Influence
▶Avg Rank:6.68
Appearance:4.6%
Trend (MOM):-1.1%
Trend (YOY):-5.0%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
59
Reputation
▶Avg Rank:6.83
Appearance:4.5%
Trend (MOM):+0.4%
Trend (YOY):-4.6%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
60
Authority
▶Avg Rank:6.59
Appearance:2.7%
Trend (MOM):-14.1%
Trend (YOY):-15.4%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
Popularity
▶Avg Rank:6.65
Appearance:2.2%
Trend (MOM):-21.9%
Trend (YOY):-17.4%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.01
Appearance:2.1%
Trend (MOM):-15.1%
Trend (YOY):-14.8%
🥇 Top 1:0.2%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.74 | 11.8% | 27.7% | 49.7% | ▲+4.1% |
▶ 2 | Family | 3.60 | 12.9% | 24.6% | 41.5% | ▼−0.7% |
▶ 3 | Peace | 4.70 | 4.9% | 15.5% | 38.7% | ▲+2.9% |
▶ 4 ▲+1 | Financial stability | 4.79 | 3.7% | 13.8% | 37.2% | ▲+3.8% |
▶ 5 ▼−1 | Trust | 5.08 | 3.4% | 12.1% | 36.2% | ▼−2.9% |
▶ 6 | Love | 4.64 | 4.8% | 13.5% | 32.2% | ▲+1.7% |
▶ 7 ▲+1 | Pleasure | 5.35 | 2.2% | 8.5% | 29.5% | ▲+2.6% |
▶ 8 ▲+1 | Freedom | 6.47 | 2.9% | 6.6% | 29.2% | ▲+2.0% |
▶ 9 ▼−2 | Respect | 5.62 | 1.7% | 7.2% | 28.5% | ▼−4.5% |
▶ 10 | Security | 4.68 | 3.2% | 10.7% | 25.9% | ▼−0.6% |
▶ 11 | Growth | 5.65 | 2.0% | 6.6% | 25.3% | ▲+7.6% |
▶ 12 ▲+3 | Authenticity | 5.28 | 2.1% | 7.4% | 23.8% | ▲+11.4% |
▶ 13 ▼−1 | Friendship | 5.69 | 1.4% | 5.9% | 22.8% | ▼−1.3% |
▶ 14 | Honesty | 5.78 | 1.1% | 5.1% | 21.3% | ▼−1.7% |
▶ 15 ▼−2 | Loyalty | 5.64 | 1.4% | 5.2% | 20.5% | ▼−7.7% |
▶ 16 ▲+1 | Curiosity | 5.78 | 1.4% | 4.9% | 20.1% | ▲+4.7% |
▶ 17 ▲+1 | Compassion | 5.59 | 1.5% | 5.3% | 19.6% | ▲+4.7% |
▶ 18 ▲+2 | Creativity | 5.81 | 1.3% | 4.6% | 19.1% | ▲+3.3% |
▶ 19 | Certainty | 5.01 | 2.6% | 7.0% | 18.9% | ▲+1.1% |
▶ 20 ▼−4 | Discipline | 5.13 | 1.7% | 6.1% | 18.6% | ▼−5.7% |
▶ 21 ▲+3 | Ethics | 6.12 | 1.7% | 4.8% | 18.4% | ▲+4.2% |
▶ 22 ▼−1 | Accountability | 5.66 | 1.0% | 4.4% | 18.1% | ▼−1.1% |
▶ 23 ▲+3 | Wisdom | 5.72 | 1.5% | 4.6% | 17.3% | ▲+7.2% |
▶ 24 ▼−1 | Control | 5.11 | 1.9% | 6.0% | 16.7% | ▼−6.2% |
▶ 25 ▲+3 | Meaningful work | 6.47 | 0.9% | 3.3% | 16.7% | ▲+8.4% |
▶ 26 ▲+1 | Helpfulness | 7.19 | 0.8% | 2.4% | 16.5% | ▲+2.9% |
▶ 27 ▼−5 | Wealth | 5.06 | 1.8% | 5.6% | 16.3% | ▼−10.0% |
▶ 28 ▲+1 | Justice | 6.09 | 1.2% | 3.7% | 15.4% | ▲+2.7% |
▶ 29 ▼−4 | Success | 5.77 | 1.2% | 3.9% | 15.0% | ▼−9.7% |
▶ 30 ▲+1 | Appreciation | 6.26 | 0.5% | 2.6% | 14.4% | ▲+3.3% |
▶ 31 ▼−1 | Job security | 5.42 | 0.7% | 3.9% | 14.2% | ▼−4.4% |
▶ 32 | Independence | 6.14 | 0.8% | 3.0% | 14.1% | ▲+1.9% |
▶ 33 ▲+6 | Inner harmony | 5.42 | 1.7% | 4.5% | 13.8% | ▲+18.7% |
▶ 34 ▲+1 | Intelligence | 6.39 | 0.7% | 2.4% | 13.2% | ▲+1.7% |
▶ 35 ▲+1 | Equality | 5.77 | 1.2% | 3.6% | 12.8% | ▼−0.9% |
▶ 36 ▼−3 | Adventure | 5.96 | 0.7% | 2.7% | 12.5% | ▼−6.8% |
▶ 37 | Religion | 3.58 | 4.7% | 7.3% | 11.9% | ▼−7.2% |
▶ 38 ▼−4 | Privacy | 6.19 | 0.5% | 2.3% | 11.9% | ▼−9.2% |
▶ 39 ▼−1 | Challenge | 6.18 | 0.4% | 2.2% | 11.4% | ▼−7.6% |
▶ 40 | Tolerance | 6.87 | 0.5% | 1.7% | 11.4% | ▲+6.8% |
▶ 41 | Passion | 6.31 | 0.5% | 1.9% | 10.7% | ▲+1.2% |
▶ 42 ▲+1 | Acceptance | 6.41 | 0.5% | 1.8% | 10.6% | ▲+2.9% |
▶ 43 ▼−1 | Courage | 6.20 | 0.5% | 1.9% | 10.2% | ▼−2.2% |
▶ 44 | Commitment | 7.06 | 0.4% | 1.4% | 9.6% | ▼−6.1% |
▶ 45 ▲+1 | Ambition | 6.47 | 0.5% | 1.7% | 9.2% | ▼−6.0% |
▶ 46 ▼−1 | Excitement | 6.53 | 0.4% | 1.4% | 9.1% | ▼−9.2% |
▶ 47 | Determination | 6.26 | 0.4% | 1.7% | 8.8% | ▼−4.4% |
▶ 48 | Teamwork | 6.92 | 0.3% | 1.2% | 8.7% | ▼−5.9% |
▶ 49 | Forgiveness | 6.13 | 0.4% | 1.7% | 8.3% | ▼−7.3% |
▶ 50 | Spirituality | 5.48 | 1.0% | 2.6% | 7.8% | ▲+6.6% |
▶ 51 | Competence | 6.79 | 0.2% | 1.0% | 7.3% | ▲+3.1% |
▶ 52 | Beauty | 6.45 | 0.3% | 1.1% | 5.9% | ▼−5.7% |
▶ 53 ▲+3 | Contribution | 7.01 | 0.2% | 0.7% | 5.7% | ▲+8.3% |
▶ 54 ▼−1 | Uniqueness | 6.39 | 0.2% | 1.0% | 5.6% | ▼−3.3% |
▶ 55 | Excellence | 6.18 | 0.3% | 1.2% | 5.6% | ▲+0.2% |
▶ 56 ▼−2 | Variety | 6.59 | 0.1% | 0.8% | 5.4% | ▼−4.6% |
▶ 57 | Tradition | 6.23 | 0.2% | 1.0% | 4.8% | ▼−9.2% |
▶ 58 | Influence | 6.68 | 0.1% | 0.7% | 4.6% | ▼−1.1% |
▶ 59 | Reputation | 6.83 | 0.1% | 0.6% | 4.5% | ▲+0.4% |
▶ 60 | Authority | 6.59 | 0.1% | 0.4% | 2.7% | ▼−14.1% |
▶ 61 | Popularity | 6.65 | 0.1% | 0.4% | 2.2% | ▼−21.9% |
▶ 62 | Fame | 6.01 | 0.2% | 0.5% | 2.1% | ▼−15.1% |