Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for August 2025
August’s top values read like a “take care of me and my people” playlist. Health leads with about 47.6% of tests, with Trust (43.2%) and Family (40.3%) close behind, suggesting a strong tilt toward security, stability, and reliable relationships. The top 10 are tightly packed (from ~47.6% down to ~25.8%), so preferences are broad rather than winner-take-all.
The biggest movers are the social glue values: Loyalty jumped 19 positions (still ~25.8%), Friendship rose 15 positions (~27.7%), and Love climbed 8 positions (~32.9%). Respect is up 7 positions (~36.1%). Even the “good vibes” pick, Pleasure, holds strong at ~29.6% and is up 6 positions. Overall, nearly everything in the top 10 is rising, implying a shake-up where communal and interpersonal values are gaining momentum versus whatever sat above them previously.
Seasonally, this feels very late-summer: people are protecting energy (Peace ~39.9%), shoring up budgets before fall (Financial stability ~36.7%), and doubling down on close bonds while squeezing the last fun out of the season.
Total Tests
41,338
in this month
🔥 Most Popular
Health
19,663 appearances
⭐ Best Ranking
Family
Avg rank: 3.38
🥇 Most #1 Rankings
Family
5482 times first place
1
Health
▶Avg Rank:3.85
Appearance:47.6%
Trend (MOM):-5.6%
Trend (YOY):+0.7%
🥇 Top 1:11.4%
🥉 Top 3:26.7%
2
+3Trust
▶Avg Rank:4.94
Appearance:43.2%
Trend (MOM):+18.4%
Trend (YOY):+12.8%
🥇 Top 1:4.3%
🥉 Top 3:15.2%
3
+1Family
▶Avg Rank:3.38
Appearance:40.3%
Trend (MOM):+5.2%
Trend (YOY):-8.4%
🥇 Top 1:13.3%
🥉 Top 3:24.9%
4
-1Peace
▶Avg Rank:5.19
Appearance:39.9%
Trend (MOM):+0.5%
Trend (YOY):+4.9%
🥇 Top 1:4.3%
🥉 Top 3:14.0%
5
-3Financial stability
▶Avg Rank:4.91
Appearance:36.7%
Trend (MOM):-13.3%
Trend (YOY):+4.8%
🥇 Top 1:3.8%
🥉 Top 3:13.7%
6
+1Respect
▶Avg Rank:5.36
Appearance:36.1%
Trend (MOM):+15.9%
Trend (YOY):+17.7%
🥇 Top 1:2.6%
🥉 Top 3:10.1%
7
+1Love
▶Avg Rank:4.68
Appearance:32.9%
Trend (MOM):+9.5%
Trend (YOY):-3.8%
🥇 Top 1:4.8%
🥉 Top 3:13.5%
8
-2Pleasure
▶Avg Rank:5.70
Appearance:29.6%
Trend (MOM):-7.8%
Trend (YOY):+0.2%
🥇 Top 1:2.0%
🥉 Top 3:7.8%
9
+6Friendship
▶Avg Rank:5.31
Appearance:27.7%
Trend (MOM):+29.0%
Trend (YOY):+8.5%
🥇 Top 1:2.2%
🥉 Top 3:8.3%
10
+9Loyalty
▶Avg Rank:5.56
Appearance:25.8%
Trend (MOM):+32.1%
Trend (YOY):+8.1%
🥇 Top 1:1.9%
🥉 Top 3:6.9%
11
Security
▶Avg Rank:5.24
Appearance:24.8%
Trend (MOM):-3.4%
Trend (YOY):-2.9%
🥇 Top 1:2.6%
🥉 Top 3:8.9%
12
+4Honesty
▶Avg Rank:5.66
Appearance:23.1%
Trend (MOM):+7.9%
Trend (YOY):+10.6%
🥇 Top 1:1.5%
🥉 Top 3:5.8%
13
+1Creativity
▶Avg Rank:6.16
Appearance:22.5%
Trend (MOM):+0.7%
Trend (YOY):+24.5%
🥇 Top 1:1.3%
🥉 Top 3:4.7%
14
-5Growth
▶Avg Rank:5.72
Appearance:22.2%
Trend (MOM):-16.4%
Trend (YOY):-4.7%
🥇 Top 1:1.4%
🥉 Top 3:5.4%
15
-2Freedom
▶Avg Rank:5.86
Appearance:22.0%
Trend (MOM):-8.2%
Trend (YOY):-24.0%
🥇 Top 1:2.0%
🥉 Top 3:5.8%
16
-6Authenticity
▶Avg Rank:5.11
Appearance:21.7%
Trend (MOM):-17.4%
Trend (YOY):+13.1%
🥇 Top 1:2.6%
🥉 Top 3:7.2%
17
+3Discipline
▶Avg Rank:5.21
Appearance:21.4%
Trend (MOM):+11.9%
Trend (YOY):+3.9%
🥇 Top 1:2.3%
🥉 Top 3:7.4%
18
-1Accountability
▶Avg Rank:5.56
Appearance:20.7%
Trend (MOM):+3.0%
Trend (YOY):+26.8%
🥇 Top 1:1.4%
🥉 Top 3:5.5%
19
-7Curiosity
▶Avg Rank:6.26
Appearance:20.3%
Trend (MOM):-17.9%
Trend (YOY):+13.6%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
20
+3Wealth
▶Avg Rank:5.05
Appearance:20.0%
Trend (MOM):+21.4%
Trend (YOY):+1.3%
🥇 Top 1:2.7%
🥉 Top 3:7.4%
21
-3Compassion
▶Avg Rank:5.36
Appearance:17.8%
Trend (MOM):-10.4%
Trend (YOY):+6.8%
🥇 Top 1:1.7%
🥉 Top 3:5.3%
22
-1Certainty
▶Avg Rank:5.57
Appearance:17.3%
Trend (MOM):-9.7%
Trend (YOY):-5.5%
🥇 Top 1:1.8%
🥉 Top 3:5.4%
23
+5Success
▶Avg Rank:5.64
Appearance:17.2%
Trend (MOM):+16.6%
Trend (YOY):-6.2%
🥇 Top 1:1.4%
🥉 Top 3:4.6%
24
+6Adventure
▶Avg Rank:6.12
Appearance:16.8%
Trend (MOM):+19.7%
Trend (YOY):+15.0%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
25
Control
▶Avg Rank:5.73
Appearance:16.6%
Trend (MOM):+4.6%
Trend (YOY):-6.8%
🥇 Top 1:1.6%
🥉 Top 3:5.0%
26
+8Privacy
▶Avg Rank:6.36
Appearance:15.9%
Trend (MOM):+20.9%
Trend (YOY):+16.4%
🥇 Top 1:0.7%
🥉 Top 3:2.9%
27
-5Appreciation
▶Avg Rank:6.48
Appearance:15.5%
Trend (MOM):-6.4%
Trend (YOY):+8.5%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
28
+14Excitement
▶Avg Rank:6.83
Appearance:14.3%
Trend (MOM):+43.1%
Trend (YOY):+32.3%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
29
+4Challenge
▶Avg Rank:6.35
Appearance:14.2%
Trend (MOM):+7.3%
Trend (YOY):+16.0%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
30
+13Religion
▶Avg Rank:3.50
Appearance:13.3%
Trend (MOM):+37.4%
Trend (YOY):-1.5%
🥇 Top 1:5.3%
🥉 Top 3:8.2%
31
+5Acceptance
▶Avg Rank:6.66
Appearance:13.2%
Trend (MOM):+6.4%
Trend (YOY):+26.8%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
32
-5Independence
▶Avg Rank:6.43
Appearance:13.1%
Trend (MOM):-12.7%
Trend (YOY):-9.4%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
33
-4Intelligence
▶Avg Rank:6.39
Appearance:12.9%
Trend (MOM):-8.4%
Trend (YOY):-1.2%
🥇 Top 1:0.6%
🥉 Top 3:2.2%
34
+6Courage
▶Avg Rank:6.29
Appearance:12.7%
Trend (MOM):+16.4%
Trend (YOY):+14.9%
🥇 Top 1:0.6%
🥉 Top 3:2.3%
35
-3Job security
▶Avg Rank:5.54
Appearance:12.6%
Trend (MOM):-6.0%
Trend (YOY):-3.6%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
36
-10Wisdom
▶Avg Rank:5.43
Appearance:12.3%
Trend (MOM):-21.6%
Trend (YOY):-23.8%
🥇 Top 1:1.1%
🥉 Top 3:3.5%
37
-13Meaningful work
▶Avg Rank:5.98
Appearance:11.5%
Trend (MOM):-27.7%
Trend (YOY):-18.5%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
38
+1Passion
▶Avg Rank:6.37
Appearance:11.2%
Trend (MOM):+0.3%
Trend (YOY):+2.1%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
39
-4Justice
▶Avg Rank:5.63
Appearance:10.8%
Trend (MOM):-17.2%
Trend (YOY):-15.2%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
40
-9Ethics
▶Avg Rank:5.34
Appearance:10.6%
Trend (MOM):-23.1%
Trend (YOY):-32.1%
🥇 Top 1:1.2%
🥉 Top 3:3.5%
41
+4Determination
▶Avg Rank:6.38
Appearance:9.9%
Trend (MOM):+10.5%
Trend (YOY):+2.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
42
-4Helpfulness
▶Avg Rank:6.25
Appearance:9.9%
Trend (MOM):-15.2%
Trend (YOY):-35.2%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
43
-2Equality
▶Avg Rank:5.36
Appearance:9.7%
Trend (MOM):-5.6%
Trend (YOY):-12.9%
🥇 Top 1:1.1%
🥉 Top 3:3.0%
44
Ambition
▶Avg Rank:6.09
Appearance:9.5%
Trend (MOM):+3.1%
Trend (YOY):-4.2%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
45
+8Beauty
▶Avg Rank:6.88
Appearance:8.8%
Trend (MOM):+35.5%
Trend (YOY):+27.5%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
46
+6Forgiveness
▶Avg Rank:6.14
Appearance:8.7%
Trend (MOM):+27.9%
Trend (YOY):-11.9%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
47
+2Teamwork
▶Avg Rank:6.56
Appearance:7.5%
Trend (MOM):+0.1%
Trend (YOY):-12.8%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
48
-11Inner harmony
▶Avg Rank:5.49
Appearance:7.2%
Trend (MOM):-39.2%
Trend (YOY):-39.7%
🥇 Top 1:0.8%
🥉 Top 3:2.2%
49
+2Commitment
▶Avg Rank:6.59
Appearance:6.7%
Trend (MOM):-2.8%
Trend (YOY):-31.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
-4Tolerance
▶Avg Rank:6.32
Appearance:6.4%
Trend (MOM):-24.0%
Trend (YOY):-34.5%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
51
+3Uniqueness
▶Avg Rank:6.65
Appearance:6.2%
Trend (MOM):-4.3%
Trend (YOY):-1.1%
🥇 Top 1:0.3%
🥉 Top 3:0.9%
52
-5Competence
▶Avg Rank:6.57
Appearance:6.1%
Trend (MOM):-26.3%
Trend (YOY):-4.3%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
+2Reputation
▶Avg Rank:7.04
Appearance:6.0%
Trend (MOM):-1.4%
Trend (YOY):+24.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
54
-4Variety
▶Avg Rank:6.83
Appearance:5.9%
Trend (MOM):-14.4%
Trend (YOY):+11.6%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
55
-7Spirituality
▶Avg Rank:5.63
Appearance:5.9%
Trend (MOM):-23.8%
Trend (YOY):-17.6%
🥇 Top 1:0.7%
🥉 Top 3:1.8%
56
+2Tradition
▶Avg Rank:6.41
Appearance:5.4%
Trend (MOM):+16.9%
Trend (YOY):+5.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
57
Influence
▶Avg Rank:6.88
Appearance:5.1%
Trend (MOM):+1.4%
Trend (YOY):+7.3%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
58
-2Excellence
▶Avg Rank:6.57
Appearance:5.0%
Trend (MOM):-16.4%
Trend (YOY):-8.5%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
59
Contribution
▶Avg Rank:6.54
Appearance:3.4%
Trend (MOM):-20.7%
Trend (YOY):-30.6%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
60
+1Popularity
▶Avg Rank:6.85
Appearance:2.9%
Trend (MOM):+35.3%
Trend (YOY):+8.4%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
+1Fame
▶Avg Rank:6.41
Appearance:2.8%
Trend (MOM):+63.0%
Trend (YOY):-3.6%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
-2Authority
▶Avg Rank:6.86
Appearance:2.8%
Trend (MOM):-1.9%
Trend (YOY):+0.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.85 | 11.4% | 26.7% | 47.6% | ▼−5.6% |
▶ 2 ▲+3 | Trust | 4.94 | 4.3% | 15.2% | 43.2% | ▲+18.4% |
▶ 3 ▲+1 | Family | 3.38 | 13.3% | 24.9% | 40.3% | ▲+5.2% |
▶ 4 ▼−1 | Peace | 5.19 | 4.3% | 14.0% | 39.9% | ▲+0.5% |
▶ 5 ▼−3 | Financial stability | 4.91 | 3.8% | 13.7% | 36.7% | ▼−13.3% |
▶ 6 ▲+1 | Respect | 5.36 | 2.6% | 10.1% | 36.1% | ▲+15.9% |
▶ 7 ▲+1 | Love | 4.68 | 4.8% | 13.5% | 32.9% | ▲+9.5% |
▶ 8 ▼−2 | Pleasure | 5.70 | 2.0% | 7.8% | 29.6% | ▼−7.8% |
▶ 9 ▲+6 | Friendship | 5.31 | 2.2% | 8.3% | 27.7% | ▲+29.0% |
▶ 10 ▲+9 | Loyalty | 5.56 | 1.9% | 6.9% | 25.8% | ▲+32.1% |
▶ 11 | Security | 5.24 | 2.6% | 8.9% | 24.8% | ▼−3.4% |
▶ 12 ▲+4 | Honesty | 5.66 | 1.5% | 5.8% | 23.1% | ▲+7.9% |
▶ 13 ▲+1 | Creativity | 6.16 | 1.3% | 4.7% | 22.5% | ▲+0.7% |
▶ 14 ▼−5 | Growth | 5.72 | 1.4% | 5.4% | 22.2% | ▼−16.4% |
▶ 15 ▼−2 | Freedom | 5.86 | 2.0% | 5.8% | 22.0% | ▼−8.2% |
▶ 16 ▼−6 | Authenticity | 5.11 | 2.6% | 7.2% | 21.7% | ▼−17.4% |
▶ 17 ▲+3 | Discipline | 5.21 | 2.3% | 7.4% | 21.4% | ▲+11.9% |
▶ 18 ▼−1 | Accountability | 5.56 | 1.4% | 5.5% | 20.7% | ▲+3.0% |
▶ 19 ▼−7 | Curiosity | 6.26 | 1.0% | 4.0% | 20.3% | ▼−17.9% |
▶ 20 ▲+3 | Wealth | 5.05 | 2.7% | 7.4% | 20.0% | ▲+21.4% |
▶ 21 ▼−3 | Compassion | 5.36 | 1.7% | 5.3% | 17.8% | ▼−10.4% |
▶ 22 ▼−1 | Certainty | 5.57 | 1.8% | 5.4% | 17.3% | ▼−9.7% |
▶ 23 ▲+5 | Success | 5.64 | 1.4% | 4.6% | 17.2% | ▲+16.6% |
▶ 24 ▲+6 | Adventure | 6.12 | 0.9% | 3.6% | 16.8% | ▲+19.7% |
▶ 25 | Control | 5.73 | 1.6% | 5.0% | 16.6% | ▲+4.6% |
▶ 26 ▲+8 | Privacy | 6.36 | 0.7% | 2.9% | 15.9% | ▲+20.9% |
▶ 27 ▼−5 | Appreciation | 6.48 | 0.5% | 2.5% | 15.5% | ▼−6.4% |
▶ 28 ▲+14 | Excitement | 6.83 | 0.4% | 1.9% | 14.3% | ▲+43.1% |
▶ 29 ▲+4 | Challenge | 6.35 | 0.6% | 2.6% | 14.2% | ▲+7.3% |
▶ 30 ▲+13 | Religion | 3.50 | 5.3% | 8.2% | 13.3% | ▲+37.4% |
▶ 31 ▲+5 | Acceptance | 6.66 | 0.5% | 2.0% | 13.2% | ▲+6.4% |
▶ 32 ▼−5 | Independence | 6.43 | 0.5% | 2.2% | 13.1% | ▼−12.7% |
▶ 33 ▼−4 | Intelligence | 6.39 | 0.6% | 2.2% | 12.9% | ▼−8.4% |
▶ 34 ▲+6 | Courage | 6.29 | 0.6% | 2.3% | 12.7% | ▲+16.4% |
▶ 35 ▼−3 | Job security | 5.54 | 0.9% | 3.6% | 12.6% | ▼−6.0% |
▶ 36 ▼−10 | Wisdom | 5.43 | 1.1% | 3.5% | 12.3% | ▼−21.6% |
▶ 37 ▼−13 | Meaningful work | 5.98 | 0.8% | 2.7% | 11.5% | ▼−27.7% |
▶ 38 ▲+1 | Passion | 6.37 | 0.5% | 2.0% | 11.2% | ▲+0.3% |
▶ 39 ▼−4 | Justice | 5.63 | 1.0% | 3.1% | 10.8% | ▼−17.2% |
▶ 40 ▼−9 | Ethics | 5.34 | 1.2% | 3.5% | 10.6% | ▼−23.1% |
▶ 41 ▲+4 | Determination | 6.38 | 0.4% | 1.7% | 9.9% | ▲+10.5% |
▶ 42 ▼−4 | Helpfulness | 6.25 | 0.6% | 2.1% | 9.9% | ▼−15.2% |
▶ 43 ▼−2 | Equality | 5.36 | 1.1% | 3.0% | 9.7% | ▼−5.6% |
▶ 44 | Ambition | 6.09 | 0.6% | 2.0% | 9.5% | ▲+3.1% |
▶ 45 ▲+8 | Beauty | 6.88 | 0.4% | 1.4% | 8.8% | ▲+35.5% |
▶ 46 ▲+6 | Forgiveness | 6.14 | 0.4% | 1.7% | 8.7% | ▲+27.9% |
▶ 47 ▲+2 | Teamwork | 6.56 | 0.3% | 1.2% | 7.5% | ▲+0.1% |
▶ 48 ▼−11 | Inner harmony | 5.49 | 0.8% | 2.2% | 7.2% | ▼−39.2% |
▶ 49 ▲+2 | Commitment | 6.59 | 0.3% | 1.1% | 6.7% | ▼−2.8% |
▶ 50 ▼−4 | Tolerance | 6.32 | 0.4% | 1.3% | 6.4% | ▼−24.0% |
▶ 51 ▲+3 | Uniqueness | 6.65 | 0.3% | 0.9% | 6.2% | ▼−4.3% |
▶ 52 ▼−5 | Competence | 6.57 | 0.2% | 0.9% | 6.1% | ▼−26.3% |
▶ 53 ▲+2 | Reputation | 7.04 | 0.2% | 0.8% | 6.0% | ▼−1.4% |
▶ 54 ▼−4 | Variety | 6.83 | 0.2% | 0.8% | 5.9% | ▼−14.4% |
▶ 55 ▼−7 | Spirituality | 5.63 | 0.7% | 1.8% | 5.9% | ▼−23.8% |
▶ 56 ▲+2 | Tradition | 6.41 | 0.3% | 1.1% | 5.4% | ▲+16.9% |
▶ 57 | Influence | 6.88 | 0.1% | 0.7% | 5.1% | ▲+1.4% |
▶ 58 ▼−2 | Excellence | 6.57 | 0.2% | 0.8% | 5.0% | ▼−16.4% |
▶ 59 | Contribution | 6.54 | 0.1% | 0.6% | 3.4% | ▼−20.7% |
▶ 60 ▲+1 | Popularity | 6.85 | 0.1% | 0.4% | 2.9% | ▲+35.3% |
▶ 61 ▲+1 | Fame | 6.41 | 0.1% | 0.5% | 2.8% | ▲+63.0% |
▶ 62 ▼−2 | Authority | 6.86 | 0.1% | 0.4% | 2.8% | ▼−1.9% |