Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for October 2025
October 2025 looks like a “get-your-life-together” month. Health leads with ~49.2% of tests (22107/44922), while the rest of the top tier clusters tightly around ~40%: Peace (~40.8%), Trust (~40.6%), Financial stability (~39.9%), and Family (~39.7%). That tight pack suggests people aren’t choosing one hero value; they’re building a whole stability stack.
The biggest climbers are about safety and calm. Security rises 2 positions back into the top 10 at 9th despite a lower share (~25.6%), and Peace also climbs 2 to 2nd, while Family slips 2 to 5th. Pleasure (~31.1%), Love (~31.2%) and Respect (~35.5%) hold 8th, 7th and 6th, so “protect the basics” stays paired with “don’t forget to enjoy it.” Friendship (~24.5%) slips a place to 10th and Loyalty drops out.
Overall, priorities look like balancing wellness, calm, and reliable relationships with money and safety—classic “winter prep” energy. Seasonally, October often brings routine-building after summer and a reality check before the holidays, which fits the gains in stability values while connection and comfort hold steady.
How October fits into 2025, in the Global Values Research
Total Tests
44,922
in this month
🔥 Most Popular
Health
22,107 appearances
⭐ Best Ranking
Family
Avg rank: 3.43
🥇 Most #1 Rankings
Family
5886 times first place
1
Health
▶Avg Rank:3.72
Appearance:49.2%
Trend (MOM):+2.3%
Trend (YOY):+2.5%
🥇 Top 1:12.3%
🥉 Top 3:28.5%
2
+2Peace
▶Avg Rank:5.11
Appearance:40.8%
Trend (MOM):+3.3%
Trend (YOY):+9.3%
🥇 Top 1:4.6%
🥉 Top 3:14.8%
3
-1Trust
▶Avg Rank:5.10
Appearance:40.6%
Trend (MOM):-4.8%
Trend (YOY):+7.2%
🥇 Top 1:3.7%
🥉 Top 3:13.3%
4
+1Financial stability
▶Avg Rank:4.84
Appearance:39.9%
Trend (MOM):+5.3%
Trend (YOY):+11.3%
🥇 Top 1:4.4%
🥉 Top 3:15.2%
5
-2Family
▶Avg Rank:3.43
Appearance:39.7%
Trend (MOM):-3.7%
Trend (YOY):-10.3%
🥇 Top 1:13.1%
🥉 Top 3:24.4%
6
Respect
▶Avg Rank:5.39
Appearance:35.5%
Trend (MOM):-4.7%
Trend (YOY):+16.0%
🥇 Top 1:2.4%
🥉 Top 3:9.7%
7
Love
▶Avg Rank:4.73
Appearance:31.2%
Trend (MOM):-6.3%
Trend (YOY):-5.4%
🥇 Top 1:4.6%
🥉 Top 3:12.6%
8
Pleasure
▶Avg Rank:5.75
Appearance:31.1%
Trend (MOM):+4.0%
Trend (YOY):+3.1%
🥇 Top 1:2.1%
🥉 Top 3:8.1%
9
+2Security
▶Avg Rank:5.23
Appearance:25.6%
Trend (MOM):+2.0%
Trend (YOY):-0.5%
🥇 Top 1:2.7%
🥉 Top 3:9.3%
10
-1Friendship
▶Avg Rank:5.53
Appearance:24.5%
Trend (MOM):-10.4%
Trend (YOY):-0.2%
🥇 Top 1:1.5%
🥉 Top 3:6.8%
11
+4Creativity
▶Avg Rank:6.18
Appearance:23.2%
Trend (MOM):+1.5%
Trend (YOY):+26.0%
🥇 Top 1:1.4%
🥉 Top 3:4.9%
12
Freedom
▶Avg Rank:5.72
Appearance:22.9%
Trend (MOM):-2.5%
Trend (YOY):-20.9%
🥇 Top 1:2.1%
🥉 Top 3:6.4%
13
-3Loyalty
▶Avg Rank:5.74
Appearance:22.7%
Trend (MOM):-11.9%
Trend (YOY):-0.7%
🥇 Top 1:1.6%
🥉 Top 3:5.5%
14
-1Discipline
▶Avg Rank:5.16
Appearance:22.6%
Trend (MOM):-3.0%
Trend (YOY):+14.1%
🥇 Top 1:2.4%
🥉 Top 3:7.8%
15
+4Curiosity
▶Avg Rank:6.21
Appearance:21.8%
Trend (MOM):+15.1%
Trend (YOY):+23.8%
🥇 Top 1:1.1%
🥉 Top 3:4.4%
16
Honesty
▶Avg Rank:5.76
Appearance:21.8%
Trend (MOM):-3.0%
Trend (YOY):+2.1%
🥇 Top 1:1.5%
🥉 Top 3:5.1%
17
Growth
▶Avg Rank:5.72
Appearance:21.7%
Trend (MOM):+8.5%
Trend (YOY):-6.3%
🥇 Top 1:1.4%
🥉 Top 3:5.3%
18
-4Wealth
▶Avg Rank:5.12
Appearance:21.1%
Trend (MOM):-9.2%
Trend (YOY):+7.1%
🥇 Top 1:2.6%
🥉 Top 3:7.6%
19
+4Authenticity
▶Avg Rank:5.16
Appearance:21.0%
Trend (MOM):+19.1%
Trend (YOY):+7.9%
🥇 Top 1:2.4%
🥉 Top 3:7.0%
20
-2Accountability
▶Avg Rank:5.55
Appearance:20.1%
Trend (MOM):+3.8%
Trend (YOY):+19.0%
🥇 Top 1:1.5%
🥉 Top 3:5.5%
21
+4Certainty
▶Avg Rank:5.55
Appearance:18.7%
Trend (MOM):+8.4%
Trend (YOY):+1.1%
🥇 Top 1:1.9%
🥉 Top 3:5.8%
22
-1Control
▶Avg Rank:5.70
Appearance:18.4%
Trend (MOM):-1.3%
Trend (YOY):+0.3%
🥇 Top 1:1.7%
🥉 Top 3:5.5%
23
+3Compassion
▶Avg Rank:5.26
Appearance:17.5%
Trend (MOM):+8.2%
Trend (YOY):+1.9%
🥇 Top 1:1.8%
🥉 Top 3:5.4%
24
-4Success
▶Avg Rank:5.61
Appearance:17.2%
Trend (MOM):-9.0%
Trend (YOY):-6.2%
🥇 Top 1:1.5%
🥉 Top 3:4.8%
25
-3Adventure
▶Avg Rank:6.13
Appearance:16.4%
Trend (MOM):-8.2%
Trend (YOY):+22.0%
🥇 Top 1:0.9%
🥉 Top 3:3.5%
26
-2Privacy
▶Avg Rank:6.32
Appearance:16.4%
Trend (MOM):-6.6%
Trend (YOY):+20.8%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
27
+1Appreciation
▶Avg Rank:6.56
Appearance:15.0%
Trend (MOM):+4.1%
Trend (YOY):+4.3%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
28
-1Challenge
▶Avg Rank:6.31
Appearance:14.4%
Trend (MOM):-2.1%
Trend (YOY):+20.1%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
29
+2Job security
▶Avg Rank:5.61
Appearance:13.4%
Trend (MOM):+1.5%
Trend (YOY):-3.2%
🥇 Top 1:0.7%
🥉 Top 3:3.7%
30
+2Independence
▶Avg Rank:6.36
Appearance:13.4%
Trend (MOM):+2.9%
Trend (YOY):-4.7%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
31
+3Intelligence
▶Avg Rank:6.24
Appearance:13.0%
Trend (MOM):+1.8%
Trend (YOY):-1.8%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
32
+1Courage
▶Avg Rank:6.26
Appearance:12.8%
Trend (MOM):-0.5%
Trend (YOY):+22.9%
🥇 Top 1:0.7%
🥉 Top 3:2.4%
33
-3Excitement
▶Avg Rank:6.89
Appearance:12.5%
Trend (MOM):-10.6%
Trend (YOY):+24.1%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
34
+3Wisdom
▶Avg Rank:5.38
Appearance:12.1%
Trend (MOM):+8.3%
Trend (YOY):-24.3%
🥇 Top 1:1.2%
🥉 Top 3:3.6%
35
Acceptance
▶Avg Rank:6.66
Appearance:12.1%
Trend (MOM):-1.6%
Trend (YOY):+18.3%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
36
+5Meaningful work
▶Avg Rank:5.89
Appearance:11.7%
Trend (MOM):+17.2%
Trend (YOY):-20.5%
🥇 Top 1:0.9%
🥉 Top 3:2.8%
37
-8Religion
▶Avg Rank:3.54
Appearance:11.5%
Trend (MOM):-17.8%
Trend (YOY):-14.5%
🥇 Top 1:4.6%
🥉 Top 3:7.1%
38
Justice
▶Avg Rank:5.60
Appearance:11.4%
Trend (MOM):+6.1%
Trend (YOY):-19.7%
🥇 Top 1:1.1%
🥉 Top 3:3.3%
39
+1Ethics
▶Avg Rank:5.29
Appearance:11.2%
Trend (MOM):+10.1%
Trend (YOY):-32.8%
🥇 Top 1:1.3%
🥉 Top 3:3.8%
40
-4Passion
▶Avg Rank:6.28
Appearance:11.0%
Trend (MOM):-2.4%
Trend (YOY):+2.5%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
41
-2Equality
▶Avg Rank:5.41
Appearance:10.1%
Trend (MOM):-0.4%
Trend (YOY):-14.6%
🥇 Top 1:1.2%
🥉 Top 3:3.2%
42
+1Helpfulness
▶Avg Rank:6.03
Appearance:9.7%
Trend (MOM):+1.7%
Trend (YOY):-37.4%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
43
+2Ambition
▶Avg Rank:6.02
Appearance:9.3%
Trend (MOM):+0.7%
Trend (YOY):-7.3%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
44
-2Determination
▶Avg Rank:6.28
Appearance:9.3%
Trend (MOM):-6.4%
Trend (YOY):-4.6%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
-1Beauty
▶Avg Rank:6.92
Appearance:8.7%
Trend (MOM):-6.9%
Trend (YOY):+36.6%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
46
Forgiveness
▶Avg Rank:6.22
Appearance:7.9%
Trend (MOM):-13.0%
Trend (YOY):-12.7%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
47
+6Inner harmony
▶Avg Rank:5.52
Appearance:7.6%
Trend (MOM):+29.5%
Trend (YOY):-34.2%
🥇 Top 1:0.8%
🥉 Top 3:2.2%
48
-1Teamwork
▶Avg Rank:6.45
Appearance:7.2%
Trend (MOM):+5.6%
Trend (YOY):-17.4%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
49
+6Competence
▶Avg Rank:6.63
Appearance:6.7%
Trend (MOM):+19.8%
Trend (YOY):+0.8%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
50
+2Tolerance
▶Avg Rank:6.31
Appearance:6.6%
Trend (MOM):+10.9%
Trend (YOY):-33.6%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
51
-3Reputation
▶Avg Rank:7.04
Appearance:6.5%
Trend (MOM):+3.2%
Trend (YOY):+30.5%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
52
+2Variety
▶Avg Rank:6.78
Appearance:6.3%
Trend (MOM):+12.0%
Trend (YOY):+18.7%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
-3Uniqueness
▶Avg Rank:6.57
Appearance:6.2%
Trend (MOM):+1.0%
Trend (YOY):+0.2%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
54
-5Commitment
▶Avg Rank:6.62
Appearance:6.2%
Trend (MOM):+0.7%
Trend (YOY):-37.2%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
55
+1Spirituality
▶Avg Rank:5.63
Appearance:5.8%
Trend (MOM):+9.9%
Trend (YOY):-17.4%
🥇 Top 1:0.7%
🥉 Top 3:1.7%
56
-5Tradition
▶Avg Rank:6.50
Appearance:5.7%
Trend (MOM):-5.4%
Trend (YOY):+10.1%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
57
+1Excellence
▶Avg Rank:6.42
Appearance:5.5%
Trend (MOM):+10.9%
Trend (YOY):+1.2%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
58
-1Influence
▶Avg Rank:6.78
Appearance:5.2%
Trend (MOM):+3.1%
Trend (YOY):+10.7%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
+3Contribution
▶Avg Rank:6.64
Appearance:3.6%
Trend (MOM):+16.6%
Trend (YOY):-25.1%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
60
-1Authority
▶Avg Rank:6.78
Appearance:3.0%
Trend (MOM):-4.8%
Trend (YOY):+0.5%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
-1Popularity
▶Avg Rank:6.81
Appearance:3.0%
Trend (MOM):-4.3%
Trend (YOY):+13.8%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
-1Fame
▶Avg Rank:6.29
Appearance:2.7%
Trend (MOM):-12.8%
Trend (YOY):+4.4%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.72 | 12.3% | 28.5% | 49.2% | ▲+2.3% |
▶ 2 ▲+2 | Peace | 5.11 | 4.6% | 14.8% | 40.8% | ▲+3.3% |
▶ 3 ▼−1 | Trust | 5.10 | 3.7% | 13.3% | 40.6% | ▼−4.8% |
▶ 4 ▲+1 | Financial stability | 4.84 | 4.4% | 15.2% | 39.9% | ▲+5.3% |
▶ 5 ▼−2 | Family | 3.43 | 13.1% | 24.4% | 39.7% | ▼−3.7% |
▶ 6 | Respect | 5.39 | 2.4% | 9.7% | 35.5% | ▼−4.7% |
▶ 7 | Love | 4.73 | 4.6% | 12.6% | 31.2% | ▼−6.3% |
▶ 8 | Pleasure | 5.75 | 2.1% | 8.1% | 31.1% | ▲+4.0% |
▶ 9 ▲+2 | Security | 5.23 | 2.7% | 9.3% | 25.6% | ▲+2.0% |
▶ 10 ▼−1 | Friendship | 5.53 | 1.5% | 6.8% | 24.5% | ▼−10.4% |
▶ 11 ▲+4 | Creativity | 6.18 | 1.4% | 4.9% | 23.2% | ▲+1.5% |
▶ 12 | Freedom | 5.72 | 2.1% | 6.4% | 22.9% | ▼−2.5% |
▶ 13 ▼−3 | Loyalty | 5.74 | 1.6% | 5.5% | 22.7% | ▼−11.9% |
▶ 14 ▼−1 | Discipline | 5.16 | 2.4% | 7.8% | 22.6% | ▼−3.0% |
▶ 15 ▲+4 | Curiosity | 6.21 | 1.1% | 4.4% | 21.8% | ▲+15.1% |
▶ 16 | Honesty | 5.76 | 1.5% | 5.1% | 21.8% | ▼−3.0% |
▶ 17 | Growth | 5.72 | 1.4% | 5.3% | 21.7% | ▲+8.5% |
▶ 18 ▼−4 | Wealth | 5.12 | 2.6% | 7.6% | 21.1% | ▼−9.2% |
▶ 19 ▲+4 | Authenticity | 5.16 | 2.4% | 7.0% | 21.0% | ▲+19.1% |
▶ 20 ▼−2 | Accountability | 5.55 | 1.5% | 5.5% | 20.1% | ▲+3.8% |
▶ 21 ▲+4 | Certainty | 5.55 | 1.9% | 5.8% | 18.7% | ▲+8.4% |
▶ 22 ▼−1 | Control | 5.70 | 1.7% | 5.5% | 18.4% | ▼−1.3% |
▶ 23 ▲+3 | Compassion | 5.26 | 1.8% | 5.4% | 17.5% | ▲+8.2% |
▶ 24 ▼−4 | Success | 5.61 | 1.5% | 4.8% | 17.2% | ▼−9.0% |
▶ 25 ▼−3 | Adventure | 6.13 | 0.9% | 3.5% | 16.4% | ▼−8.2% |
▶ 26 ▼−2 | Privacy | 6.32 | 0.8% | 3.1% | 16.4% | ▼−6.6% |
▶ 27 ▲+1 | Appreciation | 6.56 | 0.5% | 2.3% | 15.0% | ▲+4.1% |
▶ 28 ▼−1 | Challenge | 6.31 | 0.7% | 2.7% | 14.4% | ▼−2.1% |
▶ 29 ▲+2 | Job security | 5.61 | 0.7% | 3.7% | 13.4% | ▲+1.5% |
▶ 30 ▲+2 | Independence | 6.36 | 0.6% | 2.4% | 13.4% | ▲+2.9% |
▶ 31 ▲+3 | Intelligence | 6.24 | 0.6% | 2.6% | 13.0% | ▲+1.8% |
▶ 32 ▲+1 | Courage | 6.26 | 0.7% | 2.4% | 12.8% | ▼−0.5% |
▶ 33 ▼−3 | Excitement | 6.89 | 0.3% | 1.6% | 12.5% | ▼−10.6% |
▶ 34 ▲+3 | Wisdom | 5.38 | 1.2% | 3.6% | 12.1% | ▲+8.3% |
▶ 35 | Acceptance | 6.66 | 0.4% | 1.8% | 12.1% | ▼−1.6% |
▶ 36 ▲+5 | Meaningful work | 5.89 | 0.9% | 2.8% | 11.7% | ▲+17.2% |
▶ 37 ▼−8 | Religion | 3.54 | 4.6% | 7.1% | 11.5% | ▼−17.8% |
▶ 38 | Justice | 5.60 | 1.1% | 3.3% | 11.4% | ▲+6.1% |
▶ 39 ▲+1 | Ethics | 5.29 | 1.3% | 3.8% | 11.2% | ▲+10.1% |
▶ 40 ▼−4 | Passion | 6.28 | 0.6% | 2.1% | 11.0% | ▼−2.4% |
▶ 41 ▼−2 | Equality | 5.41 | 1.2% | 3.2% | 10.1% | ▼−0.4% |
▶ 42 ▲+1 | Helpfulness | 6.03 | 0.8% | 2.4% | 9.7% | ▲+1.7% |
▶ 43 ▲+2 | Ambition | 6.02 | 0.6% | 2.1% | 9.3% | ▲+0.7% |
▶ 44 ▼−2 | Determination | 6.28 | 0.4% | 1.7% | 9.3% | ▼−6.4% |
▶ 45 ▼−1 | Beauty | 6.92 | 0.3% | 1.3% | 8.7% | ▼−6.9% |
▶ 46 | Forgiveness | 6.22 | 0.4% | 1.5% | 7.9% | ▼−13.0% |
▶ 47 ▲+6 | Inner harmony | 5.52 | 0.8% | 2.2% | 7.6% | ▲+29.5% |
▶ 48 ▼−1 | Teamwork | 6.45 | 0.3% | 1.3% | 7.2% | ▲+5.6% |
▶ 49 ▲+6 | Competence | 6.63 | 0.2% | 1.0% | 6.7% | ▲+19.8% |
▶ 50 ▲+2 | Tolerance | 6.31 | 0.3% | 1.3% | 6.6% | ▲+10.9% |
▶ 51 ▼−3 | Reputation | 7.04 | 0.2% | 0.8% | 6.5% | ▲+3.2% |
▶ 52 ▲+2 | Variety | 6.78 | 0.2% | 0.9% | 6.3% | ▲+12.0% |
▶ 53 ▼−3 | Uniqueness | 6.57 | 0.2% | 1.0% | 6.2% | ▲+1.0% |
▶ 54 ▼−5 | Commitment | 6.62 | 0.2% | 1.0% | 6.2% | ▲+0.7% |
▶ 55 ▲+1 | Spirituality | 5.63 | 0.7% | 1.7% | 5.8% | ▲+9.9% |
▶ 56 ▼−5 | Tradition | 6.50 | 0.3% | 1.0% | 5.7% | ▼−5.4% |
▶ 57 ▲+1 | Excellence | 6.42 | 0.2% | 0.9% | 5.5% | ▲+10.9% |
▶ 58 ▼−1 | Influence | 6.78 | 0.2% | 0.7% | 5.2% | ▲+3.1% |
▶ 59 ▲+3 | Contribution | 6.64 | 0.1% | 0.5% | 3.6% | ▲+16.6% |
▶ 60 ▼−1 | Authority | 6.78 | 0.1% | 0.4% | 3.0% | ▼−4.8% |
▶ 61 ▼−1 | Popularity | 6.81 | 0.1% | 0.4% | 3.0% | ▼−4.3% |
▶ 62 ▼−1 | Fame | 6.29 | 0.2% | 0.6% | 2.7% | ▼−12.8% |
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