Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for October 2025
October 2025 looks like a “get-your-life-together” month. Health leads with ~49.3% of tests (22173/45021), while the rest of the top tier clusters tightly around ~40%: Peace (~40.8%), Trust (~40.6%), Financial stability (~39.9%), and Family (~39.6%). That tight pack suggests people aren’t choosing one hero value; they’re building a whole stability stack.
The biggest climbers scream momentum. Security rockets up 11 positions despite a lower share (~25.7%), meaning it’s suddenly winning more head-to-head. Friendship (+9 positions, ~24.5%) and Pleasure (+8 positions, ~31.1%) also surge, hinting that “protect the basics” is now paired with “don’t forget to enjoy it.” Love (+7 positions, ~31.1%) and Respect (+6 positions, ~35.4%) reinforce a social reset.
Overall, priorities look like balancing wellness, calm, and reliable relationships with money and safety—classic “winter prep” energy. Seasonally, October often brings routine-building after summer and a reality check before the holidays, which fits the jump in stability values and the simultaneous rise in connection and comfort.
Total Tests
45,021
in this month
🔥 Most Popular
Health
22,173 appearances
⭐ Best Ranking
Family
Avg rank: 3.44
🥇 Most #1 Rankings
Family
5889 times first place
1
Health
▶Avg Rank:3.73
Appearance:49.3%
Trend (MOM):+2.3%
Trend (YOY):+2.6%
🥇 Top 1:12.3%
🥉 Top 3:28.4%
2
+2Peace
▶Avg Rank:5.11
Appearance:40.8%
Trend (MOM):+3.3%
Trend (YOY):+9.3%
🥇 Top 1:4.6%
🥉 Top 3:14.8%
3
-1Trust
▶Avg Rank:5.10
Appearance:40.6%
Trend (MOM):-4.8%
Trend (YOY):+7.6%
🥇 Top 1:3.7%
🥉 Top 3:13.3%
4
+1Financial stability
▶Avg Rank:4.84
Appearance:39.9%
Trend (MOM):+5.3%
Trend (YOY):+11.3%
🥇 Top 1:4.4%
🥉 Top 3:15.2%
5
-2Family
▶Avg Rank:3.44
Appearance:39.6%
Trend (MOM):-3.7%
Trend (YOY):-10.0%
🥇 Top 1:13.1%
🥉 Top 3:24.3%
6
Respect
▶Avg Rank:5.39
Appearance:35.4%
Trend (MOM):-4.7%
Trend (YOY):+16.4%
🥇 Top 1:2.4%
🥉 Top 3:9.7%
7
Love
▶Avg Rank:4.73
Appearance:31.1%
Trend (MOM):-6.4%
Trend (YOY):-5.2%
🥇 Top 1:4.5%
🥉 Top 3:12.6%
8
Pleasure
▶Avg Rank:5.76
Appearance:31.1%
Trend (MOM):+4.0%
Trend (YOY):+3.1%
🥇 Top 1:2.1%
🥉 Top 3:8.0%
9
+2Security
▶Avg Rank:5.23
Appearance:25.7%
Trend (MOM):+2.1%
Trend (YOY):-0.5%
🥇 Top 1:2.7%
🥉 Top 3:9.3%
10
-1Friendship
▶Avg Rank:5.53
Appearance:24.5%
Trend (MOM):-10.4%
Trend (YOY):-0.0%
🥇 Top 1:1.5%
🥉 Top 3:6.8%
11
+4Creativity
▶Avg Rank:6.18
Appearance:23.2%
Trend (MOM):+1.4%
Trend (YOY):+26.4%
🥇 Top 1:1.4%
🥉 Top 3:4.9%
12
Freedom
▶Avg Rank:5.72
Appearance:22.9%
Trend (MOM):-2.5%
Trend (YOY):-21.3%
🥇 Top 1:2.2%
🥉 Top 3:6.4%
13
Discipline
▶Avg Rank:5.17
Appearance:22.7%
Trend (MOM):-2.9%
Trend (YOY):+13.8%
🥇 Top 1:2.4%
🥉 Top 3:7.8%
14
-4Loyalty
▶Avg Rank:5.74
Appearance:22.7%
Trend (MOM):-11.9%
Trend (YOY):-0.4%
🥇 Top 1:1.6%
🥉 Top 3:5.5%
15
+4Curiosity
▶Avg Rank:6.21
Appearance:21.8%
Trend (MOM):+15.0%
Trend (YOY):+24.0%
🥇 Top 1:1.1%
🥉 Top 3:4.4%
16
Honesty
▶Avg Rank:5.77
Appearance:21.8%
Trend (MOM):-3.0%
Trend (YOY):+2.4%
🥇 Top 1:1.5%
🥉 Top 3:5.1%
17
Growth
▶Avg Rank:5.72
Appearance:21.6%
Trend (MOM):+8.5%
Trend (YOY):-6.0%
🥇 Top 1:1.4%
🥉 Top 3:5.3%
18
-4Wealth
▶Avg Rank:5.13
Appearance:21.2%
Trend (MOM):-9.1%
Trend (YOY):+7.0%
🥇 Top 1:2.6%
🥉 Top 3:7.6%
19
+4Authenticity
▶Avg Rank:5.16
Appearance:21.0%
Trend (MOM):+19.0%
Trend (YOY):+8.2%
🥇 Top 1:2.4%
🥉 Top 3:7.0%
20
-2Accountability
▶Avg Rank:5.55
Appearance:20.2%
Trend (MOM):+3.9%
Trend (YOY):+19.3%
🥇 Top 1:1.5%
🥉 Top 3:5.5%
21
+4Certainty
▶Avg Rank:5.54
Appearance:18.7%
Trend (MOM):+8.5%
Trend (YOY):+0.9%
🥇 Top 1:2.0%
🥉 Top 3:5.8%
22
-1Control
▶Avg Rank:5.69
Appearance:18.5%
Trend (MOM):-1.2%
Trend (YOY):+0.2%
🥇 Top 1:1.7%
🥉 Top 3:5.6%
23
+3Compassion
▶Avg Rank:5.26
Appearance:17.5%
Trend (MOM):+8.2%
Trend (YOY):+2.0%
🥇 Top 1:1.8%
🥉 Top 3:5.4%
24
-4Success
▶Avg Rank:5.61
Appearance:17.2%
Trend (MOM):-9.0%
Trend (YOY):-5.9%
🥇 Top 1:1.5%
🥉 Top 3:4.7%
25
-3Adventure
▶Avg Rank:6.12
Appearance:16.4%
Trend (MOM):-8.2%
Trend (YOY):+22.4%
🥇 Top 1:0.9%
🥉 Top 3:3.5%
26
-2Privacy
▶Avg Rank:6.32
Appearance:16.4%
Trend (MOM):-6.6%
Trend (YOY):+20.9%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
27
+1Appreciation
▶Avg Rank:6.56
Appearance:15.0%
Trend (MOM):+4.2%
Trend (YOY):+4.7%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
28
-1Challenge
▶Avg Rank:6.31
Appearance:14.4%
Trend (MOM):-2.0%
Trend (YOY):+20.3%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
29
+2Job security
▶Avg Rank:5.60
Appearance:13.5%
Trend (MOM):+1.6%
Trend (YOY):-3.5%
🥇 Top 1:0.7%
🥉 Top 3:3.7%
30
+2Independence
▶Avg Rank:6.36
Appearance:13.4%
Trend (MOM):+2.8%
Trend (YOY):-4.6%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
31
+3Intelligence
▶Avg Rank:6.24
Appearance:13.0%
Trend (MOM):+1.7%
Trend (YOY):-1.8%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
32
+1Courage
▶Avg Rank:6.26
Appearance:12.8%
Trend (MOM):-0.4%
Trend (YOY):+23.4%
🥇 Top 1:0.7%
🥉 Top 3:2.4%
33
-3Excitement
▶Avg Rank:6.88
Appearance:12.5%
Trend (MOM):-10.5%
Trend (YOY):+24.4%
🥇 Top 1:0.4%
🥉 Top 3:1.6%
34
+3Wisdom
▶Avg Rank:5.38
Appearance:12.1%
Trend (MOM):+8.2%
Trend (YOY):-24.2%
🥇 Top 1:1.2%
🥉 Top 3:3.6%
35
Acceptance
▶Avg Rank:6.66
Appearance:12.1%
Trend (MOM):-1.7%
Trend (YOY):+18.4%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
36
+5Meaningful work
▶Avg Rank:5.90
Appearance:11.7%
Trend (MOM):+17.1%
Trend (YOY):-21.2%
🥇 Top 1:0.9%
🥉 Top 3:2.8%
37
-8Religion
▶Avg Rank:3.54
Appearance:11.5%
Trend (MOM):-17.9%
Trend (YOY):-14.3%
🥇 Top 1:4.6%
🥉 Top 3:7.1%
38
Justice
▶Avg Rank:5.60
Appearance:11.4%
Trend (MOM):+6.0%
Trend (YOY):-20.6%
🥇 Top 1:1.1%
🥉 Top 3:3.3%
39
+1Ethics
▶Avg Rank:5.29
Appearance:11.1%
Trend (MOM):+10.0%
Trend (YOY):-33.2%
🥇 Top 1:1.3%
🥉 Top 3:3.8%
40
-4Passion
▶Avg Rank:6.28
Appearance:11.0%
Trend (MOM):-2.5%
Trend (YOY):+2.7%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
41
-2Equality
▶Avg Rank:5.42
Appearance:10.1%
Trend (MOM):-0.5%
Trend (YOY):-15.7%
🥇 Top 1:1.1%
🥉 Top 3:3.2%
42
+1Helpfulness
▶Avg Rank:6.03
Appearance:9.7%
Trend (MOM):+1.6%
Trend (YOY):-38.0%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
43
+2Ambition
▶Avg Rank:6.02
Appearance:9.3%
Trend (MOM):+0.5%
Trend (YOY):-7.4%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
44
-2Determination
▶Avg Rank:6.28
Appearance:9.3%
Trend (MOM):-6.5%
Trend (YOY):-4.5%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
-1Beauty
▶Avg Rank:6.92
Appearance:8.7%
Trend (MOM):-6.8%
Trend (YOY):+37.1%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
46
Forgiveness
▶Avg Rank:6.22
Appearance:7.9%
Trend (MOM):-12.9%
Trend (YOY):-12.6%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
47
+6Inner harmony
▶Avg Rank:5.52
Appearance:7.5%
Trend (MOM):+29.4%
Trend (YOY):-34.1%
🥇 Top 1:0.8%
🥉 Top 3:2.2%
48
-1Teamwork
▶Avg Rank:6.45
Appearance:7.2%
Trend (MOM):+5.5%
Trend (YOY):-18.6%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
49
+6Competence
▶Avg Rank:6.63
Appearance:6.7%
Trend (MOM):+19.7%
Trend (YOY):+0.7%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
50
+2Tolerance
▶Avg Rank:6.31
Appearance:6.6%
Trend (MOM):+10.8%
Trend (YOY):-34.6%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
51
-3Reputation
▶Avg Rank:7.03
Appearance:6.5%
Trend (MOM):+3.4%
Trend (YOY):+30.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
52
+2Variety
▶Avg Rank:6.77
Appearance:6.4%
Trend (MOM):+11.9%
Trend (YOY):+18.6%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
-3Uniqueness
▶Avg Rank:6.57
Appearance:6.2%
Trend (MOM):+0.8%
Trend (YOY):+0.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
54
-5Commitment
▶Avg Rank:6.61
Appearance:6.2%
Trend (MOM):+0.5%
Trend (YOY):-38.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
55
+1Spirituality
▶Avg Rank:5.63
Appearance:5.8%
Trend (MOM):+9.8%
Trend (YOY):-17.4%
🥇 Top 1:0.7%
🥉 Top 3:1.7%
56
-5Tradition
▶Avg Rank:6.49
Appearance:5.7%
Trend (MOM):-5.6%
Trend (YOY):+10.3%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
57
+1Excellence
▶Avg Rank:6.42
Appearance:5.5%
Trend (MOM):+10.8%
Trend (YOY):+1.1%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
58
-1Influence
▶Avg Rank:6.78
Appearance:5.2%
Trend (MOM):+3.1%
Trend (YOY):+11.1%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
+3Contribution
▶Avg Rank:6.65
Appearance:3.6%
Trend (MOM):+16.3%
Trend (YOY):-27.5%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
60
-1Authority
▶Avg Rank:6.77
Appearance:3.0%
Trend (MOM):-4.4%
Trend (YOY):+1.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
-1Popularity
▶Avg Rank:6.81
Appearance:3.0%
Trend (MOM):-4.3%
Trend (YOY):+14.2%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
-1Fame
▶Avg Rank:6.29
Appearance:2.7%
Trend (MOM):-12.5%
Trend (YOY):+4.8%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.73 | 12.3% | 28.4% | 49.3% | ▲+2.3% |
▶ 2 ▲+2 | Peace | 5.11 | 4.6% | 14.8% | 40.8% | ▲+3.3% |
▶ 3 ▼−1 | Trust | 5.10 | 3.7% | 13.3% | 40.6% | ▼−4.8% |
▶ 4 ▲+1 | Financial stability | 4.84 | 4.4% | 15.2% | 39.9% | ▲+5.3% |
▶ 5 ▼−2 | Family | 3.44 | 13.1% | 24.3% | 39.6% | ▼−3.7% |
▶ 6 | Respect | 5.39 | 2.4% | 9.7% | 35.4% | ▼−4.7% |
▶ 7 | Love | 4.73 | 4.5% | 12.6% | 31.1% | ▼−6.4% |
▶ 8 | Pleasure | 5.76 | 2.1% | 8.0% | 31.1% | ▲+4.0% |
▶ 9 ▲+2 | Security | 5.23 | 2.7% | 9.3% | 25.7% | ▲+2.1% |
▶ 10 ▼−1 | Friendship | 5.53 | 1.5% | 6.8% | 24.5% | ▼−10.4% |
▶ 11 ▲+4 | Creativity | 6.18 | 1.4% | 4.9% | 23.2% | ▲+1.4% |
▶ 12 | Freedom | 5.72 | 2.2% | 6.4% | 22.9% | ▼−2.5% |
▶ 13 | Discipline | 5.17 | 2.4% | 7.8% | 22.7% | ▼−2.9% |
▶ 14 ▼−4 | Loyalty | 5.74 | 1.6% | 5.5% | 22.7% | ▼−11.9% |
▶ 15 ▲+4 | Curiosity | 6.21 | 1.1% | 4.4% | 21.8% | ▲+15.0% |
▶ 16 | Honesty | 5.77 | 1.5% | 5.1% | 21.8% | ▼−3.0% |
▶ 17 | Growth | 5.72 | 1.4% | 5.3% | 21.6% | ▲+8.5% |
▶ 18 ▼−4 | Wealth | 5.13 | 2.6% | 7.6% | 21.2% | ▼−9.1% |
▶ 19 ▲+4 | Authenticity | 5.16 | 2.4% | 7.0% | 21.0% | ▲+19.0% |
▶ 20 ▼−2 | Accountability | 5.55 | 1.5% | 5.5% | 20.2% | ▲+3.9% |
▶ 21 ▲+4 | Certainty | 5.54 | 2.0% | 5.8% | 18.7% | ▲+8.5% |
▶ 22 ▼−1 | Control | 5.69 | 1.7% | 5.6% | 18.5% | ▼−1.2% |
▶ 23 ▲+3 | Compassion | 5.26 | 1.8% | 5.4% | 17.5% | ▲+8.2% |
▶ 24 ▼−4 | Success | 5.61 | 1.5% | 4.7% | 17.2% | ▼−9.0% |
▶ 25 ▼−3 | Adventure | 6.12 | 0.9% | 3.5% | 16.4% | ▼−8.2% |
▶ 26 ▼−2 | Privacy | 6.32 | 0.8% | 3.1% | 16.4% | ▼−6.6% |
▶ 27 ▲+1 | Appreciation | 6.56 | 0.5% | 2.3% | 15.0% | ▲+4.2% |
▶ 28 ▼−1 | Challenge | 6.31 | 0.7% | 2.7% | 14.4% | ▼−2.0% |
▶ 29 ▲+2 | Job security | 5.60 | 0.7% | 3.7% | 13.5% | ▲+1.6% |
▶ 30 ▲+2 | Independence | 6.36 | 0.6% | 2.4% | 13.4% | ▲+2.8% |
▶ 31 ▲+3 | Intelligence | 6.24 | 0.6% | 2.6% | 13.0% | ▲+1.7% |
▶ 32 ▲+1 | Courage | 6.26 | 0.7% | 2.4% | 12.8% | ▼−0.4% |
▶ 33 ▼−3 | Excitement | 6.88 | 0.4% | 1.6% | 12.5% | ▼−10.5% |
▶ 34 ▲+3 | Wisdom | 5.38 | 1.2% | 3.6% | 12.1% | ▲+8.2% |
▶ 35 | Acceptance | 6.66 | 0.4% | 1.8% | 12.1% | ▼−1.7% |
▶ 36 ▲+5 | Meaningful work | 5.90 | 0.9% | 2.8% | 11.7% | ▲+17.1% |
▶ 37 ▼−8 | Religion | 3.54 | 4.6% | 7.1% | 11.5% | ▼−17.9% |
▶ 38 | Justice | 5.60 | 1.1% | 3.3% | 11.4% | ▲+6.0% |
▶ 39 ▲+1 | Ethics | 5.29 | 1.3% | 3.8% | 11.1% | ▲+10.0% |
▶ 40 ▼−4 | Passion | 6.28 | 0.6% | 2.1% | 11.0% | ▼−2.5% |
▶ 41 ▼−2 | Equality | 5.42 | 1.1% | 3.2% | 10.1% | ▼−0.5% |
▶ 42 ▲+1 | Helpfulness | 6.03 | 0.8% | 2.4% | 9.7% | ▲+1.6% |
▶ 43 ▲+2 | Ambition | 6.02 | 0.6% | 2.1% | 9.3% | ▲+0.5% |
▶ 44 ▼−2 | Determination | 6.28 | 0.4% | 1.7% | 9.3% | ▼−6.5% |
▶ 45 ▼−1 | Beauty | 6.92 | 0.3% | 1.3% | 8.7% | ▼−6.8% |
▶ 46 | Forgiveness | 6.22 | 0.4% | 1.5% | 7.9% | ▼−12.9% |
▶ 47 ▲+6 | Inner harmony | 5.52 | 0.8% | 2.2% | 7.5% | ▲+29.4% |
▶ 48 ▼−1 | Teamwork | 6.45 | 0.3% | 1.3% | 7.2% | ▲+5.5% |
▶ 49 ▲+6 | Competence | 6.63 | 0.2% | 1.0% | 6.7% | ▲+19.7% |
▶ 50 ▲+2 | Tolerance | 6.31 | 0.3% | 1.3% | 6.6% | ▲+10.8% |
▶ 51 ▼−3 | Reputation | 7.03 | 0.2% | 0.8% | 6.5% | ▲+3.4% |
▶ 52 ▲+2 | Variety | 6.77 | 0.2% | 0.9% | 6.4% | ▲+11.9% |
▶ 53 ▼−3 | Uniqueness | 6.57 | 0.2% | 1.0% | 6.2% | ▲+0.8% |
▶ 54 ▼−5 | Commitment | 6.61 | 0.2% | 1.0% | 6.2% | ▲+0.5% |
▶ 55 ▲+1 | Spirituality | 5.63 | 0.7% | 1.7% | 5.8% | ▲+9.8% |
▶ 56 ▼−5 | Tradition | 6.49 | 0.3% | 1.0% | 5.7% | ▼−5.6% |
▶ 57 ▲+1 | Excellence | 6.42 | 0.2% | 0.9% | 5.5% | ▲+10.8% |
▶ 58 ▼−1 | Influence | 6.78 | 0.2% | 0.7% | 5.2% | ▲+3.1% |
▶ 59 ▲+3 | Contribution | 6.65 | 0.1% | 0.5% | 3.6% | ▲+16.3% |
▶ 60 ▼−1 | Authority | 6.77 | 0.1% | 0.4% | 3.0% | ▼−4.4% |
▶ 61 ▼−1 | Popularity | 6.81 | 0.1% | 0.4% | 3.0% | ▼−4.3% |
▶ 62 ▼−1 | Fame | 6.29 | 0.2% | 0.6% | 2.7% | ▼−12.5% |