Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for November 2025
November’s top values cluster around stability + wellbeing. Health leads, showing up in 49.3% of tests, while Financial stability (41.4%) and Peace (41.1%) are essentially tied for the anxiety-soothing silver medal. Add Trust at 40.6%, and the message is clear: people are optimizing for “feel safe, feel okay, keep it together.”
The biggest climber is Growth, jumping 7 positions into 10th at 24.0%—a late-year “plot twist” where self-improvement muscles into a comfort-first top 10. Security holds 9th (25.4%), while Pleasure (31.0%) edges past Love (30.6%) for 7th, suggesting a deliberate counterbalance to stress: yes, protect the future, but also enjoy the present.
The steady hold of Family (38.6%, 5th) and Respect (34.7%, 6th) hints at people prioritizing relationships and smoother social dynamics.
Seasonally, this reads like classic pre-holiday mode: safeguard money and calm, reconnect with loved ones, and sneak in a “new me” reboot before the year closes.
How November fits into 2025, in the Global Values Research
Total Tests
32,196
in this month
🔥 Most Popular
Health
15,883 appearances
⭐ Best Ranking
Family
Avg rank: 3.39
🥇 Most #1 Rankings
Family
4178 times first place
1
Health
▶Avg Rank:3.73
Appearance:49.3%
Trend (MOM):+0.2%
Trend (YOY):+1.5%
🥇 Top 1:12.5%
🥉 Top 3:28.5%
2
+2Financial stability
▶Avg Rank:4.80
Appearance:41.4%
Trend (MOM):+3.9%
Trend (YOY):+11.9%
🥇 Top 1:4.7%
🥉 Top 3:16.2%
3
-1Peace
▶Avg Rank:5.14
Appearance:41.1%
Trend (MOM):+0.9%
Trend (YOY):+7.7%
🥇 Top 1:4.5%
🥉 Top 3:14.6%
4
-1Trust
▶Avg Rank:5.15
Appearance:40.6%
Trend (MOM):+0.0%
Trend (YOY):+12.5%
🥇 Top 1:3.5%
🥉 Top 3:13.1%
5
Family
▶Avg Rank:3.39
Appearance:38.6%
Trend (MOM):-2.7%
Trend (YOY):-9.3%
🥇 Top 1:13.0%
🥉 Top 3:23.9%
6
Respect
▶Avg Rank:5.40
Appearance:34.7%
Trend (MOM):-2.2%
Trend (YOY):+21.2%
🥇 Top 1:2.4%
🥉 Top 3:9.6%
7
+1Pleasure
▶Avg Rank:5.75
Appearance:31.0%
Trend (MOM):-0.4%
Trend (YOY):+2.3%
🥇 Top 1:2.0%
🥉 Top 3:8.0%
8
-1Love
▶Avg Rank:4.67
Appearance:30.6%
Trend (MOM):-1.9%
Trend (YOY):-5.2%
🥇 Top 1:4.7%
🥉 Top 3:12.6%
9
Security
▶Avg Rank:5.25
Appearance:25.4%
Trend (MOM):-0.8%
Trend (YOY):-2.0%
🥇 Top 1:2.5%
🥉 Top 3:9.1%
10
+7Growth
▶Avg Rank:5.64
Appearance:24.0%
Trend (MOM):+10.7%
Trend (YOY):-3.8%
🥇 Top 1:1.6%
🥉 Top 3:6.2%
11
Creativity
▶Avg Rank:6.07
Appearance:23.0%
Trend (MOM):-0.7%
Trend (YOY):+32.2%
🥇 Top 1:1.5%
🥉 Top 3:5.0%
12
-2Friendship
▶Avg Rank:5.70
Appearance:22.8%
Trend (MOM):-6.8%
Trend (YOY):+0.3%
🥇 Top 1:1.4%
🥉 Top 3:5.6%
13
+6Authenticity
▶Avg Rank:5.04
Appearance:22.7%
Trend (MOM):+8.3%
Trend (YOY):+6.2%
🥇 Top 1:2.9%
🥉 Top 3:7.8%
14
Discipline
▶Avg Rank:5.21
Appearance:22.7%
Trend (MOM):+0.3%
Trend (YOY):+9.2%
🥇 Top 1:2.3%
🥉 Top 3:7.6%
15
-3Freedom
▶Avg Rank:5.77
Appearance:22.6%
Trend (MOM):-1.0%
Trend (YOY):-21.9%
🥇 Top 1:2.1%
🥉 Top 3:6.2%
16
Honesty
▶Avg Rank:5.68
Appearance:22.5%
Trend (MOM):+3.1%
Trend (YOY):+10.7%
🥇 Top 1:1.6%
🥉 Top 3:5.7%
17
-2Curiosity
▶Avg Rank:6.18
Appearance:22.1%
Trend (MOM):+1.5%
Trend (YOY):+17.7%
🥇 Top 1:1.2%
🥉 Top 3:4.6%
18
+2Accountability
▶Avg Rank:5.51
Appearance:21.8%
Trend (MOM):+8.3%
Trend (YOY):+22.0%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
19
-6Loyalty
▶Avg Rank:5.80
Appearance:21.1%
Trend (MOM):-6.8%
Trend (YOY):+1.4%
🥇 Top 1:1.4%
🥉 Top 3:5.0%
20
-2Wealth
▶Avg Rank:5.16
Appearance:19.4%
Trend (MOM):-7.9%
Trend (YOY):+5.2%
🥇 Top 1:2.2%
🥉 Top 3:6.9%
21
+2Compassion
▶Avg Rank:5.24
Appearance:19.1%
Trend (MOM):+9.1%
Trend (YOY):+7.2%
🥇 Top 1:1.9%
🥉 Top 3:6.1%
22
-1Certainty
▶Avg Rank:5.60
Appearance:18.8%
Trend (MOM):+0.4%
Trend (YOY):-2.6%
🥇 Top 1:1.8%
🥉 Top 3:5.8%
23
-1Control
▶Avg Rank:5.71
Appearance:17.7%
Trend (MOM):-4.1%
Trend (YOY):-5.9%
🥇 Top 1:1.7%
🥉 Top 3:5.2%
24
Success
▶Avg Rank:5.68
Appearance:16.4%
Trend (MOM):-4.8%
Trend (YOY):-8.2%
🥇 Top 1:1.3%
🥉 Top 3:4.2%
25
+2Appreciation
▶Avg Rank:6.56
Appearance:15.9%
Trend (MOM):+6.0%
Trend (YOY):+9.4%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
26
-1Adventure
▶Avg Rank:6.08
Appearance:15.7%
Trend (MOM):-4.3%
Trend (YOY):+18.7%
🥇 Top 1:0.9%
🥉 Top 3:3.5%
27
-1Privacy
▶Avg Rank:6.42
Appearance:15.4%
Trend (MOM):-5.8%
Trend (YOY):+24.9%
🥇 Top 1:0.7%
🥉 Top 3:2.8%
28
Challenge
▶Avg Rank:6.35
Appearance:13.9%
Trend (MOM):-3.9%
Trend (YOY):+15.5%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
29
Job security
▶Avg Rank:5.51
Appearance:13.8%
Trend (MOM):+2.7%
Trend (YOY):-1.5%
🥇 Top 1:0.9%
🥉 Top 3:4.0%
30
Independence
▶Avg Rank:6.38
Appearance:13.7%
Trend (MOM):+2.3%
Trend (YOY):+1.8%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
31
+3Wisdom
▶Avg Rank:5.33
Appearance:13.2%
Trend (MOM):+9.1%
Trend (YOY):-21.9%
🥇 Top 1:1.3%
🥉 Top 3:4.1%
32
-1Intelligence
▶Avg Rank:6.29
Appearance:12.9%
Trend (MOM):-0.8%
Trend (YOY):-5.2%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
33
+3Meaningful work
▶Avg Rank:5.98
Appearance:12.9%
Trend (MOM):+10.1%
Trend (YOY):-15.9%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
34
-2Courage
▶Avg Rank:6.27
Appearance:12.6%
Trend (MOM):-1.4%
Trend (YOY):+21.6%
🥇 Top 1:0.7%
🥉 Top 3:2.4%
35
Acceptance
▶Avg Rank:6.75
Appearance:12.5%
Trend (MOM):+3.8%
Trend (YOY):+21.6%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
36
-3Excitement
▶Avg Rank:6.87
Appearance:12.0%
Trend (MOM):-3.7%
Trend (YOY):+25.6%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
37
+2Ethics
▶Avg Rank:5.20
Appearance:11.7%
Trend (MOM):+5.0%
Trend (YOY):-32.6%
🥇 Top 1:1.5%
🥉 Top 3:4.2%
38
Justice
▶Avg Rank:5.55
Appearance:11.7%
Trend (MOM):+2.0%
Trend (YOY):-22.0%
🥇 Top 1:1.2%
🥉 Top 3:3.3%
39
-2Religion
▶Avg Rank:3.66
Appearance:11.3%
Trend (MOM):-1.5%
Trend (YOY):-8.2%
🥇 Top 1:4.4%
🥉 Top 3:6.7%
40
Passion
▶Avg Rank:6.33
Appearance:11.1%
Trend (MOM):+0.6%
Trend (YOY):-1.0%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
41
+1Helpfulness
▶Avg Rank:6.05
Appearance:10.1%
Trend (MOM):+4.1%
Trend (YOY):-33.5%
🥇 Top 1:0.7%
🥉 Top 3:2.3%
42
-1Equality
▶Avg Rank:5.34
Appearance:9.5%
Trend (MOM):-5.9%
Trend (YOY):-20.2%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
43
+1Determination
▶Avg Rank:6.39
Appearance:8.9%
Trend (MOM):-3.6%
Trend (YOY):-9.7%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
44
-1Ambition
▶Avg Rank:6.08
Appearance:8.8%
Trend (MOM):-5.2%
Trend (YOY):-15.5%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
45
+2Inner harmony
▶Avg Rank:5.43
Appearance:8.5%
Trend (MOM):+11.9%
Trend (YOY):-31.8%
🥇 Top 1:0.9%
🥉 Top 3:2.5%
46
-1Beauty
▶Avg Rank:6.94
Appearance:7.7%
Trend (MOM):-12.1%
Trend (YOY):+30.6%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
47
-1Forgiveness
▶Avg Rank:5.94
Appearance:7.2%
Trend (MOM):-9.2%
Trend (YOY):-19.8%
🥇 Top 1:0.4%
🥉 Top 3:1.6%
48
+1Competence
▶Avg Rank:6.55
Appearance:7.0%
Trend (MOM):+3.7%
Trend (YOY):-6.4%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
49
-1Teamwork
▶Avg Rank:6.58
Appearance:6.9%
Trend (MOM):-4.8%
Trend (YOY):-18.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
Tolerance
▶Avg Rank:6.38
Appearance:6.7%
Trend (MOM):+1.9%
Trend (YOY):-34.7%
🥇 Top 1:0.3%
🥉 Top 3:1.4%
51
Reputation
▶Avg Rank:7.06
Appearance:6.6%
Trend (MOM):+0.2%
Trend (YOY):+33.3%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
52
Variety
▶Avg Rank:6.89
Appearance:6.3%
Trend (MOM):-0.8%
Trend (YOY):+19.4%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
+1Commitment
▶Avg Rank:6.64
Appearance:6.3%
Trend (MOM):+1.0%
Trend (YOY):-36.9%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
54
-1Uniqueness
▶Avg Rank:6.64
Appearance:6.3%
Trend (MOM):+0.6%
Trend (YOY):+3.7%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
55
Spirituality
▶Avg Rank:5.50
Appearance:6.2%
Trend (MOM):+7.4%
Trend (YOY):-17.4%
🥇 Top 1:0.8%
🥉 Top 3:2.0%
56
Tradition
▶Avg Rank:6.42
Appearance:5.5%
Trend (MOM):-4.0%
Trend (YOY):+10.1%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
57
Excellence
▶Avg Rank:6.53
Appearance:5.5%
Trend (MOM):-0.1%
Trend (YOY):-8.7%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
58
Influence
▶Avg Rank:6.77
Appearance:5.0%
Trend (MOM):-2.8%
Trend (YOY):+5.5%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
59
Contribution
▶Avg Rank:6.58
Appearance:3.8%
Trend (MOM):+5.2%
Trend (YOY):-25.6%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
60
Authority
▶Avg Rank:6.90
Appearance:2.9%
Trend (MOM):-2.4%
Trend (YOY):+3.2%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
Popularity
▶Avg Rank:6.78
Appearance:2.4%
Trend (MOM):-21.4%
Trend (YOY):-2.6%
🥇 Top 1:0.1%
🥉 Top 3:0.3%
62
Fame
▶Avg Rank:6.63
Appearance:2.2%
Trend (MOM):-20.4%
Trend (YOY):+5.5%
🥇 Top 1:0.1%
🥉 Top 3:0.3%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.73 | 12.5% | 28.5% | 49.3% | ▲+0.2% |
▶ 2 ▲+2 | Financial stability | 4.80 | 4.7% | 16.2% | 41.4% | ▲+3.9% |
▶ 3 ▼−1 | Peace | 5.14 | 4.5% | 14.6% | 41.1% | ▲+0.9% |
▶ 4 ▼−1 | Trust | 5.15 | 3.5% | 13.1% | 40.6% | ▲+0.0% |
▶ 5 | Family | 3.39 | 13.0% | 23.9% | 38.6% | ▼−2.7% |
▶ 6 | Respect | 5.40 | 2.4% | 9.6% | 34.7% | ▼−2.2% |
▶ 7 ▲+1 | Pleasure | 5.75 | 2.0% | 8.0% | 31.0% | ▼−0.4% |
▶ 8 ▼−1 | Love | 4.67 | 4.7% | 12.6% | 30.6% | ▼−1.9% |
▶ 9 | Security | 5.25 | 2.5% | 9.1% | 25.4% | ▼−0.8% |
▶ 10 ▲+7 | Growth | 5.64 | 1.6% | 6.2% | 24.0% | ▲+10.7% |
▶ 11 | Creativity | 6.07 | 1.5% | 5.0% | 23.0% | ▼−0.7% |
▶ 12 ▼−2 | Friendship | 5.70 | 1.4% | 5.6% | 22.8% | ▼−6.8% |
▶ 13 ▲+6 | Authenticity | 5.04 | 2.9% | 7.8% | 22.7% | ▲+8.3% |
▶ 14 | Discipline | 5.21 | 2.3% | 7.6% | 22.7% | ▲+0.3% |
▶ 15 ▼−3 | Freedom | 5.77 | 2.1% | 6.2% | 22.6% | ▼−1.0% |
▶ 16 | Honesty | 5.68 | 1.6% | 5.7% | 22.5% | ▲+3.1% |
▶ 17 ▼−2 | Curiosity | 6.18 | 1.2% | 4.6% | 22.1% | ▲+1.5% |
▶ 18 ▲+2 | Accountability | 5.51 | 1.7% | 6.0% | 21.8% | ▲+8.3% |
▶ 19 ▼−6 | Loyalty | 5.80 | 1.4% | 5.0% | 21.1% | ▼−6.8% |
▶ 20 ▼−2 | Wealth | 5.16 | 2.2% | 6.9% | 19.4% | ▼−7.9% |
▶ 21 ▲+2 | Compassion | 5.24 | 1.9% | 6.1% | 19.1% | ▲+9.1% |
▶ 22 ▼−1 | Certainty | 5.60 | 1.8% | 5.8% | 18.8% | ▲+0.4% |
▶ 23 ▼−1 | Control | 5.71 | 1.7% | 5.2% | 17.7% | ▼−4.1% |
▶ 24 | Success | 5.68 | 1.3% | 4.2% | 16.4% | ▼−4.8% |
▶ 25 ▲+2 | Appreciation | 6.56 | 0.5% | 2.3% | 15.9% | ▲+6.0% |
▶ 26 ▼−1 | Adventure | 6.08 | 0.9% | 3.5% | 15.7% | ▼−4.3% |
▶ 27 ▼−1 | Privacy | 6.42 | 0.7% | 2.8% | 15.4% | ▼−5.8% |
▶ 28 | Challenge | 6.35 | 0.5% | 2.5% | 13.9% | ▼−3.9% |
▶ 29 | Job security | 5.51 | 0.9% | 4.0% | 13.8% | ▲+2.7% |
▶ 30 | Independence | 6.38 | 0.5% | 2.4% | 13.7% | ▲+2.3% |
▶ 31 ▲+3 | Wisdom | 5.33 | 1.3% | 4.1% | 13.2% | ▲+9.1% |
▶ 32 ▼−1 | Intelligence | 6.29 | 0.6% | 2.4% | 12.9% | ▼−0.8% |
▶ 33 ▲+3 | Meaningful work | 5.98 | 0.8% | 2.9% | 12.9% | ▲+10.1% |
▶ 34 ▼−2 | Courage | 6.27 | 0.7% | 2.4% | 12.6% | ▼−1.4% |
▶ 35 | Acceptance | 6.75 | 0.4% | 1.7% | 12.5% | ▲+3.8% |
▶ 36 ▼−3 | Excitement | 6.87 | 0.3% | 1.5% | 12.0% | ▼−3.7% |
▶ 37 ▲+2 | Ethics | 5.20 | 1.5% | 4.2% | 11.7% | ▲+5.0% |
▶ 38 | Justice | 5.55 | 1.2% | 3.3% | 11.7% | ▲+2.0% |
▶ 39 ▼−2 | Religion | 3.66 | 4.4% | 6.7% | 11.3% | ▼−1.5% |
▶ 40 | Passion | 6.33 | 0.5% | 2.0% | 11.1% | ▲+0.6% |
▶ 41 ▲+1 | Helpfulness | 6.05 | 0.7% | 2.3% | 10.1% | ▲+4.1% |
▶ 42 ▼−1 | Equality | 5.34 | 1.0% | 3.1% | 9.5% | ▼−5.9% |
▶ 43 ▲+1 | Determination | 6.39 | 0.4% | 1.5% | 8.9% | ▼−3.6% |
▶ 44 ▼−1 | Ambition | 6.08 | 0.5% | 1.9% | 8.8% | ▼−5.2% |
▶ 45 ▲+2 | Inner harmony | 5.43 | 0.9% | 2.5% | 8.5% | ▲+11.9% |
▶ 46 ▼−1 | Beauty | 6.94 | 0.3% | 1.2% | 7.7% | ▼−12.1% |
▶ 47 ▼−1 | Forgiveness | 5.94 | 0.4% | 1.6% | 7.2% | ▼−9.2% |
▶ 48 ▲+1 | Competence | 6.55 | 0.2% | 1.0% | 7.0% | ▲+3.7% |
▶ 49 ▼−1 | Teamwork | 6.58 | 0.3% | 1.1% | 6.9% | ▼−4.8% |
▶ 50 | Tolerance | 6.38 | 0.3% | 1.4% | 6.7% | ▲+1.9% |
▶ 51 | Reputation | 7.06 | 0.2% | 0.8% | 6.6% | ▲+0.2% |
▶ 52 | Variety | 6.89 | 0.2% | 0.9% | 6.3% | ▼−0.8% |
▶ 53 ▲+1 | Commitment | 6.64 | 0.3% | 1.0% | 6.3% | ▲+1.0% |
▶ 54 ▼−1 | Uniqueness | 6.64 | 0.3% | 1.0% | 6.3% | ▲+0.6% |
▶ 55 | Spirituality | 5.50 | 0.8% | 2.0% | 6.2% | ▲+7.4% |
▶ 56 | Tradition | 6.42 | 0.3% | 1.1% | 5.5% | ▼−4.0% |
▶ 57 | Excellence | 6.53 | 0.2% | 0.9% | 5.5% | ▼−0.1% |
▶ 58 | Influence | 6.77 | 0.1% | 0.7% | 5.0% | ▼−2.8% |
▶ 59 | Contribution | 6.58 | 0.2% | 0.6% | 3.8% | ▲+5.2% |
▶ 60 | Authority | 6.90 | 0.1% | 0.4% | 2.9% | ▼−2.4% |
▶ 61 | Popularity | 6.78 | 0.1% | 0.3% | 2.4% | ▼−21.4% |
▶ 62 | Fame | 6.63 | 0.1% | 0.3% | 2.2% | ▼−20.4% |
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