Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2025
January’s top values read like a “reset and rebuild” playlist. Health leads with 48.9% of tests, followed by Family at 44.5% and Trust at 38.2%—a strong cluster of self-care plus close-connection fundamentals. The middle is tightly packed: Peace (36.7%) and Financial stability (36.6%) are nearly tied, hinting that calm minds and calm budgets were equally on people’s minds.
On movement, it’s livelier than it looks: Respect jumps 4 positions back into the top 10 at 7th and Friendship climbs 3 into 10th, pushing Security and Growth out, while Trust passes Financial stability for 3rd. Health, Family, Peace and Love hold their places, so the core stays consistent even as the edges reshuffle—widely shared priorities rather than a viral value-of-the-month effect.
The mix is telling. High emphasis on health, peace, and money security points to practical goals and anxiety-management, while Love (33.5%), Respect (30.0%), and Friendship (25.0%) keep the social glue strong. Pleasure (29.0%) and Freedom (28.5%) add a “yes, but enjoy it” undercurrent.
Seasonally, this fits January: post-holiday recovery, New Year intentions, and financial reality checks—optimistic, but grounded.
Total Tests
45,633
in this month
🔥 Most Popular
Health
22,319 appearances
⭐ Best Ranking
Religion
Avg rank: 3.43
🥇 Most #1 Rankings
Family
6390 times first place
1
Health
▶Avg Rank:3.86
Appearance:48.9%
Trend (MOM):-2.8%
Trend (YOY):-0.6%
🥇 Top 1:10.9%
🥉 Top 3:26.8%
2
Family
▶Avg Rank:3.56
Appearance:44.5%
Trend (MOM):+8.1%
Trend (YOY):+4.3%
🥇 Top 1:14.0%
🥉 Top 3:26.7%
3
+2Trust
▶Avg Rank:5.07
Appearance:38.2%
Trend (MOM):+9.4%
Trend (YOY):+2.4%
🥇 Top 1:3.4%
🥉 Top 3:12.7%
4
Peace
▶Avg Rank:4.87
Appearance:36.7%
Trend (MOM):-2.0%
Trend (YOY):-0.0%
🥇 Top 1:4.4%
🥉 Top 3:14.0%
5
-2Financial stability
▶Avg Rank:4.71
Appearance:36.6%
Trend (MOM):-5.4%
Trend (YOY):-3.0%
🥇 Top 1:3.9%
🥉 Top 3:14.2%
6
Love
▶Avg Rank:4.65
Appearance:33.5%
Trend (MOM):-0.1%
Trend (YOY):+1.8%
🥇 Top 1:4.6%
🥉 Top 3:14.0%
7
+4Respect
▶Avg Rank:5.58
Appearance:30.0%
Trend (MOM):+16.1%
Trend (YOY):+6.1%
🥇 Top 1:1.8%
🥉 Top 3:7.7%
8
-1Pleasure
▶Avg Rank:5.36
Appearance:29.0%
Trend (MOM):-4.2%
Trend (YOY):-6.4%
🥇 Top 1:2.2%
🥉 Top 3:8.4%
9
-1Freedom
▶Avg Rank:6.49
Appearance:28.5%
Trend (MOM):-3.3%
Trend (YOY):-0.1%
🥇 Top 1:2.7%
🥉 Top 3:6.4%
10
+3Friendship
▶Avg Rank:5.62
Appearance:25.0%
Trend (MOM):+12.2%
Trend (YOY):+6.3%
🥇 Top 1:1.7%
🥉 Top 3:6.7%
11
-1Security
▶Avg Rank:4.79
Appearance:24.9%
Trend (MOM):-6.4%
Trend (YOY):-4.1%
🥇 Top 1:3.1%
🥉 Top 3:9.9%
12
-3Growth
▶Avg Rank:5.66
Appearance:24.3%
Trend (MOM):-14.9%
Trend (YOY):-4.9%
🥇 Top 1:1.8%
🥉 Top 3:6.3%
13
+3Loyalty
▶Avg Rank:5.58
Appearance:23.3%
Trend (MOM):+18.5%
Trend (YOY):+4.2%
🥇 Top 1:1.7%
🥉 Top 3:6.1%
14
+7Discipline
▶Avg Rank:5.02
Appearance:21.2%
Trend (MOM):+17.7%
Trend (YOY):+7.3%
🥇 Top 1:2.2%
🥉 Top 3:7.4%
15
Honesty
▶Avg Rank:5.86
Appearance:20.7%
Trend (MOM):+2.4%
Trend (YOY):+1.3%
🥇 Top 1:1.1%
🥉 Top 3:4.6%
16
-4Authenticity
▶Avg Rank:5.35
Appearance:20.1%
Trend (MOM):-16.0%
Trend (YOY):-3.7%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
17
+9Wealth
▶Avg Rank:4.96
Appearance:19.5%
Trend (MOM):+18.3%
Trend (YOY):+3.0%
🥇 Top 1:2.2%
🥉 Top 3:7.1%
18
+9Success
▶Avg Rank:5.63
Appearance:18.5%
Trend (MOM):+13.2%
Trend (YOY):+3.9%
🥇 Top 1:1.6%
🥉 Top 3:5.1%
19
-2Certainty
▶Avg Rank:4.99
Appearance:18.4%
Trend (MOM):-4.6%
Trend (YOY):-3.7%
🥇 Top 1:2.4%
🥉 Top 3:6.9%
20
-2Creativity
▶Avg Rank:5.94
Appearance:18.3%
Trend (MOM):-4.4%
Trend (YOY):+0.1%
🥇 Top 1:1.3%
🥉 Top 3:4.1%
21
-7Curiosity
▶Avg Rank:5.94
Appearance:17.8%
Trend (MOM):-15.8%
Trend (YOY):-5.2%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
22
+2Control
▶Avg Rank:5.26
Appearance:17.7%
Trend (MOM):+4.8%
Trend (YOY):-1.5%
🥇 Top 1:1.9%
🥉 Top 3:6.1%
23
Accountability
▶Avg Rank:5.69
Appearance:17.6%
Trend (MOM):+3.8%
Trend (YOY):+3.8%
🥇 Top 1:1.0%
🥉 Top 3:4.2%
24
-4Compassion
▶Avg Rank:5.73
Appearance:17.2%
Trend (MOM):-8.6%
Trend (YOY):-2.0%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
25
-6Wisdom
▶Avg Rank:5.77
Appearance:15.8%
Trend (MOM):-15.8%
Trend (YOY):-4.6%
🥇 Top 1:1.2%
🥉 Top 3:4.1%
26
-1Ethics
▶Avg Rank:6.24
Appearance:15.8%
Trend (MOM):-4.3%
Trend (YOY):-3.2%
🥇 Top 1:1.4%
🥉 Top 3:3.9%
27
+2Helpfulness
▶Avg Rank:7.16
Appearance:15.3%
Trend (MOM):+1.6%
Trend (YOY):+3.7%
🥇 Top 1:0.8%
🥉 Top 3:2.3%
28
-6Meaningful work
▶Avg Rank:6.42
Appearance:14.7%
Trend (MOM):-14.8%
Trend (YOY):-5.7%
🥇 Top 1:1.0%
🥉 Top 3:2.9%
29
+8Religion
▶Avg Rank:3.43
Appearance:14.4%
Trend (MOM):+19.6%
Trend (YOY):+24.0%
🥇 Top 1:5.8%
🥉 Top 3:9.1%
30
+5Adventure
▶Avg Rank:5.93
Appearance:14.3%
Trend (MOM):+18.4%
Trend (YOY):+2.4%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
31
-1Independence
▶Avg Rank:6.29
Appearance:14.2%
Trend (MOM):-4.7%
Trend (YOY):-4.6%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
32
+2Job security
▶Avg Rank:5.42
Appearance:13.9%
Trend (MOM):+4.6%
Trend (YOY):+0.8%
🥇 Top 1:0.8%
🥉 Top 3:3.8%
33
-2Appreciation
▶Avg Rank:6.24
Appearance:13.8%
Trend (MOM):-3.8%
Trend (YOY):-0.1%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
34
-2Justice
▶Avg Rank:6.21
Appearance:13.5%
Trend (MOM):-5.0%
Trend (YOY):+3.7%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
35
-2Intelligence
▶Avg Rank:6.35
Appearance:13.2%
Trend (MOM):-6.3%
Trend (YOY):-4.2%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
36
Privacy
▶Avg Rank:6.16
Appearance:13.0%
Trend (MOM):+7.6%
Trend (YOY):-0.8%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
37
+2Challenge
▶Avg Rank:6.12
Appearance:12.5%
Trend (MOM):+10.8%
Trend (YOY):+2.2%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
38
Equality
▶Avg Rank:5.80
Appearance:11.5%
Trend (MOM):+1.9%
Trend (YOY):-2.0%
🥇 Top 1:1.2%
🥉 Top 3:3.3%
39
-11Inner harmony
▶Avg Rank:5.48
Appearance:11.4%
Trend (MOM):-29.5%
Trend (YOY):-15.7%
🥇 Top 1:1.4%
🥉 Top 3:3.6%
40
Passion
▶Avg Rank:6.25
Appearance:10.6%
Trend (MOM):-2.7%
Trend (YOY):+0.4%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
+2Courage
▶Avg Rank:6.27
Appearance:10.5%
Trend (MOM):+6.0%
Trend (YOY):+4.1%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
42
+6Excitement
▶Avg Rank:6.50
Appearance:10.2%
Trend (MOM):+14.5%
Trend (YOY):+3.1%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
43
-1Acceptance
▶Avg Rank:6.41
Appearance:10.1%
Trend (MOM):-2.7%
Trend (YOY):-0.4%
🥇 Top 1:0.4%
🥉 Top 3:1.6%
44
Ambition
▶Avg Rank:6.39
Appearance:10.0%
Trend (MOM):+2.4%
Trend (YOY):+3.9%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
45
+2Determination
▶Avg Rank:6.36
Appearance:9.9%
Trend (MOM):+9.6%
Trend (YOY):+3.6%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
46
-1Commitment
▶Avg Rank:7.10
Appearance:9.5%
Trend (MOM):+0.8%
Trend (YOY):-4.2%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
47
+2Forgiveness
▶Avg Rank:6.10
Appearance:9.5%
Trend (MOM):+18.6%
Trend (YOY):+11.8%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
48
-7Tolerance
▶Avg Rank:6.91
Appearance:9.5%
Trend (MOM):-12.5%
Trend (YOY):-10.5%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
49
+2Teamwork
▶Avg Rank:6.97
Appearance:7.9%
Trend (MOM):+8.4%
Trend (YOY):-3.5%
🥇 Top 1:0.4%
🥉 Top 3:1.1%
50
-4Spirituality
▶Avg Rank:5.56
Appearance:7.5%
Trend (MOM):-18.7%
Trend (YOY):-7.2%
🥇 Top 1:0.9%
🥉 Top 3:2.4%
51
-1Competence
▶Avg Rank:6.76
Appearance:6.7%
Trend (MOM):-13.9%
Trend (YOY):-2.7%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
52
+2Beauty
▶Avg Rank:6.43
Appearance:6.5%
Trend (MOM):+17.6%
Trend (YOY):+5.2%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
53
-1Uniqueness
▶Avg Rank:6.36
Appearance:5.9%
Trend (MOM):-5.6%
Trend (YOY):-8.0%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
54
-1Excellence
▶Avg Rank:6.29
Appearance:5.7%
Trend (MOM):-4.1%
Trend (YOY):-0.3%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
55
+1Variety
▶Avg Rank:6.66
Appearance:5.0%
Trend (MOM):-3.7%
Trend (YOY):-7.2%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
56
+2Reputation
▶Avg Rank:6.77
Appearance:5.0%
Trend (MOM):+11.2%
Trend (YOY):+0.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
+2Tradition
▶Avg Rank:6.05
Appearance:4.8%
Trend (MOM):+11.3%
Trend (YOY):-0.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
58
-1Influence
▶Avg Rank:6.69
Appearance:4.7%
Trend (MOM):-1.5%
Trend (YOY):-4.2%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
59
-4Contribution
▶Avg Rank:6.94
Appearance:4.6%
Trend (MOM):-11.8%
Trend (YOY):-5.7%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
60
+1Popularity
▶Avg Rank:6.80
Appearance:2.8%
Trend (MOM):+15.6%
Trend (YOY):+9.7%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
-1Authority
▶Avg Rank:6.64
Appearance:2.8%
Trend (MOM):-0.0%
Trend (YOY):-4.9%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.01
Appearance:2.7%
Trend (MOM):+12.5%
Trend (YOY):+9.0%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.86 | 10.9% | 26.8% | 48.9% | ▼−2.8% |
▶ 2 | Family | 3.56 | 14.0% | 26.7% | 44.5% | ▲+8.1% |
▶ 3 ▲+2 | Trust | 5.07 | 3.4% | 12.7% | 38.2% | ▲+9.4% |
▶ 4 | Peace | 4.87 | 4.4% | 14.0% | 36.7% | ▼−2.0% |
▶ 5 ▼−2 | Financial stability | 4.71 | 3.9% | 14.2% | 36.6% | ▼−5.4% |
▶ 6 | Love | 4.65 | 4.6% | 14.0% | 33.5% | ▼−0.1% |
▶ 7 ▲+4 | Respect | 5.58 | 1.8% | 7.7% | 30.0% | ▲+16.1% |
▶ 8 ▼−1 | Pleasure | 5.36 | 2.2% | 8.4% | 29.0% | ▼−4.2% |
▶ 9 ▼−1 | Freedom | 6.49 | 2.7% | 6.4% | 28.5% | ▼−3.3% |
▶ 10 ▲+3 | Friendship | 5.62 | 1.7% | 6.7% | 25.0% | ▲+12.2% |
▶ 11 ▼−1 | Security | 4.79 | 3.1% | 9.9% | 24.9% | ▼−6.4% |
▶ 12 ▼−3 | Growth | 5.66 | 1.8% | 6.3% | 24.3% | ▼−14.9% |
▶ 13 ▲+3 | Loyalty | 5.58 | 1.7% | 6.1% | 23.3% | ▲+18.5% |
▶ 14 ▲+7 | Discipline | 5.02 | 2.2% | 7.4% | 21.2% | ▲+17.7% |
▶ 15 | Honesty | 5.86 | 1.1% | 4.6% | 20.7% | ▲+2.4% |
▶ 16 ▼−4 | Authenticity | 5.35 | 1.7% | 6.0% | 20.1% | ▼−16.0% |
▶ 17 ▲+9 | Wealth | 4.96 | 2.2% | 7.1% | 19.5% | ▲+18.3% |
▶ 18 ▲+9 | Success | 5.63 | 1.6% | 5.1% | 18.5% | ▲+13.2% |
▶ 19 ▼−2 | Certainty | 4.99 | 2.4% | 6.9% | 18.4% | ▼−4.6% |
▶ 20 ▼−2 | Creativity | 5.94 | 1.3% | 4.1% | 18.3% | ▼−4.4% |
▶ 21 ▼−7 | Curiosity | 5.94 | 1.0% | 4.0% | 17.8% | ▼−15.8% |
▶ 22 ▲+2 | Control | 5.26 | 1.9% | 6.1% | 17.7% | ▲+4.8% |
▶ 23 | Accountability | 5.69 | 1.0% | 4.2% | 17.6% | ▲+3.8% |
▶ 24 ▼−4 | Compassion | 5.73 | 1.3% | 4.5% | 17.2% | ▼−8.6% |
▶ 25 ▼−6 | Wisdom | 5.77 | 1.2% | 4.1% | 15.8% | ▼−15.8% |
▶ 26 ▼−1 | Ethics | 6.24 | 1.4% | 3.9% | 15.8% | ▼−4.3% |
▶ 27 ▲+2 | Helpfulness | 7.16 | 0.8% | 2.3% | 15.3% | ▲+1.6% |
▶ 28 ▼−6 | Meaningful work | 6.42 | 1.0% | 2.9% | 14.7% | ▼−14.8% |
▶ 29 ▲+8 | Religion | 3.43 | 5.8% | 9.1% | 14.4% | ▲+19.6% |
▶ 30 ▲+5 | Adventure | 5.93 | 0.8% | 3.2% | 14.3% | ▲+18.4% |
▶ 31 ▼−1 | Independence | 6.29 | 0.7% | 2.7% | 14.2% | ▼−4.7% |
▶ 32 ▲+2 | Job security | 5.42 | 0.8% | 3.8% | 13.9% | ▲+4.6% |
▶ 33 ▼−2 | Appreciation | 6.24 | 0.5% | 2.4% | 13.8% | ▼−3.8% |
▶ 34 ▼−2 | Justice | 6.21 | 0.9% | 3.0% | 13.5% | ▼−5.0% |
▶ 35 ▼−2 | Intelligence | 6.35 | 0.7% | 2.5% | 13.2% | ▼−6.3% |
▶ 36 | Privacy | 6.16 | 0.6% | 2.5% | 13.0% | ▲+7.6% |
▶ 37 ▲+2 | Challenge | 6.12 | 0.6% | 2.5% | 12.5% | ▲+10.8% |
▶ 38 | Equality | 5.80 | 1.2% | 3.3% | 11.5% | ▲+1.9% |
▶ 39 ▼−11 | Inner harmony | 5.48 | 1.4% | 3.6% | 11.4% | ▼−29.5% |
▶ 40 | Passion | 6.25 | 0.5% | 2.1% | 10.6% | ▼−2.7% |
▶ 41 ▲+2 | Courage | 6.27 | 0.4% | 1.8% | 10.5% | ▲+6.0% |
▶ 42 ▲+6 | Excitement | 6.50 | 0.3% | 1.5% | 10.2% | ▲+14.5% |
▶ 43 ▼−1 | Acceptance | 6.41 | 0.4% | 1.6% | 10.1% | ▼−2.7% |
▶ 44 | Ambition | 6.39 | 0.6% | 2.0% | 10.0% | ▲+2.4% |
▶ 45 ▲+2 | Determination | 6.36 | 0.4% | 1.8% | 9.9% | ▲+9.6% |
▶ 46 ▼−1 | Commitment | 7.10 | 0.4% | 1.4% | 9.5% | ▲+0.8% |
▶ 47 ▲+2 | Forgiveness | 6.10 | 0.5% | 1.9% | 9.5% | ▲+18.6% |
▶ 48 ▼−7 | Tolerance | 6.91 | 0.4% | 1.4% | 9.5% | ▼−12.5% |
▶ 49 ▲+2 | Teamwork | 6.97 | 0.4% | 1.1% | 7.9% | ▲+8.4% |
▶ 50 ▼−4 | Spirituality | 5.56 | 0.9% | 2.4% | 7.5% | ▼−18.7% |
▶ 51 ▼−1 | Competence | 6.76 | 0.3% | 1.0% | 6.7% | ▼−13.9% |
▶ 52 ▲+2 | Beauty | 6.43 | 0.4% | 1.2% | 6.5% | ▲+17.6% |
▶ 53 ▼−1 | Uniqueness | 6.36 | 0.3% | 1.0% | 5.9% | ▼−5.6% |
▶ 54 ▼−1 | Excellence | 6.29 | 0.3% | 1.0% | 5.7% | ▼−4.1% |
▶ 55 ▲+1 | Variety | 6.66 | 0.1% | 0.7% | 5.0% | ▼−3.7% |
▶ 56 ▲+2 | Reputation | 6.77 | 0.2% | 0.7% | 5.0% | ▲+11.2% |
▶ 57 ▲+2 | Tradition | 6.05 | 0.3% | 1.1% | 4.8% | ▲+11.3% |
▶ 58 ▼−1 | Influence | 6.69 | 0.1% | 0.7% | 4.7% | ▼−1.5% |
▶ 59 ▼−4 | Contribution | 6.94 | 0.2% | 0.6% | 4.6% | ▼−11.8% |
▶ 60 ▲+1 | Popularity | 6.80 | 0.1% | 0.4% | 2.8% | ▲+15.6% |
▶ 61 ▼−1 | Authority | 6.64 | 0.1% | 0.4% | 2.8% | ▼−0.0% |
▶ 62 | Fame | 6.01 | 0.2% | 0.7% | 2.7% | ▲+12.5% |
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