Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2025
January’s top values read like a “reset and rebuild” playlist. Health leads with 48.8% of tests, followed by Family at 44.4% and Trust at 38.1%—a strong cluster of self-care plus close-connection fundamentals. The middle is tightly packed: Peace (36.7%) and Financial stability (36.6%) are nearly tied, hinting that calm minds and calm budgets were equally on people’s minds.
On movement, it’s a rare quiet month: every top-10 value held steady with 0 positions gained or lost. That stability suggests consistent, widely shared priorities rather than a viral value-of-the-month effect.
The mix is telling. High emphasis on health, peace, and money security points to practical goals and anxiety-management, while Love (33.4%), Respect (29.9%), and Friendship (25.0%) keep the social glue strong. Pleasure (29.0%) and Freedom (28.6%) add a “yes, but enjoy it” undercurrent.
Seasonally, this fits January: post-holiday recovery, New Year intentions, and financial reality checks—optimistic, but grounded.
Total Tests
45,883
in this month
🔥 Most Popular
Health
22,403 appearances
⭐ Best Ranking
Religion
Avg rank: 3.43
🥇 Most #1 Rankings
Family
6391 times first place
1
Health
▶Avg Rank:3.86
Appearance:48.8%
Trend (MOM):-2.9%
Trend (YOY):-0.7%
🥇 Top 1:10.9%
🥉 Top 3:26.7%
2
Family
▶Avg Rank:3.57
Appearance:44.4%
Trend (MOM):+8.1%
Trend (YOY):+4.3%
🥇 Top 1:13.9%
🥉 Top 3:26.5%
3
+2Trust
▶Avg Rank:5.08
Appearance:38.1%
Trend (MOM):+9.3%
Trend (YOY):+2.4%
🥇 Top 1:3.4%
🥉 Top 3:12.6%
4
Peace
▶Avg Rank:4.86
Appearance:36.7%
Trend (MOM):-2.0%
Trend (YOY):+0.0%
🥇 Top 1:4.4%
🥉 Top 3:14.0%
5
-2Financial stability
▶Avg Rank:4.72
Appearance:36.6%
Trend (MOM):-5.4%
Trend (YOY):-3.1%
🥇 Top 1:3.8%
🥉 Top 3:14.1%
6
Love
▶Avg Rank:4.65
Appearance:33.4%
Trend (MOM):-0.3%
Trend (YOY):+1.7%
🥇 Top 1:4.6%
🥉 Top 3:13.9%
7
+4Respect
▶Avg Rank:5.59
Appearance:29.9%
Trend (MOM):+16.0%
Trend (YOY):+6.0%
🥇 Top 1:1.8%
🥉 Top 3:7.6%
8
-1Pleasure
▶Avg Rank:5.38
Appearance:29.0%
Trend (MOM):-4.2%
Trend (YOY):-6.4%
🥇 Top 1:2.2%
🥉 Top 3:8.4%
9
-1Freedom
▶Avg Rank:6.46
Appearance:28.6%
Trend (MOM):-3.1%
Trend (YOY):-0.1%
🥇 Top 1:2.9%
🥉 Top 3:6.5%
10
+3Friendship
▶Avg Rank:5.63
Appearance:25.0%
Trend (MOM):+12.2%
Trend (YOY):+6.2%
🥇 Top 1:1.6%
🥉 Top 3:6.7%
11
-1Security
▶Avg Rank:4.78
Appearance:24.9%
Trend (MOM):-6.4%
Trend (YOY):-4.0%
🥇 Top 1:3.1%
🥉 Top 3:10.0%
12
-3Growth
▶Avg Rank:5.66
Appearance:24.2%
Trend (MOM):-15.0%
Trend (YOY):-4.9%
🥇 Top 1:1.8%
🥉 Top 3:6.3%
13
+3Loyalty
▶Avg Rank:5.58
Appearance:23.2%
Trend (MOM):+18.4%
Trend (YOY):+4.1%
🥇 Top 1:1.7%
🥉 Top 3:6.1%
14
+7Discipline
▶Avg Rank:5.02
Appearance:21.2%
Trend (MOM):+17.5%
Trend (YOY):+7.3%
🥇 Top 1:2.2%
🥉 Top 3:7.4%
15
Honesty
▶Avg Rank:5.86
Appearance:20.7%
Trend (MOM):+2.4%
Trend (YOY):+1.4%
🥇 Top 1:1.1%
🥉 Top 3:4.6%
16
-4Authenticity
▶Avg Rank:5.35
Appearance:20.0%
Trend (MOM):-16.1%
Trend (YOY):-3.7%
🥇 Top 1:1.7%
🥉 Top 3:5.9%
17
+9Wealth
▶Avg Rank:4.98
Appearance:19.5%
Trend (MOM):+18.2%
Trend (YOY):+3.0%
🥇 Top 1:2.2%
🥉 Top 3:7.0%
18
+9Success
▶Avg Rank:5.63
Appearance:18.4%
Trend (MOM):+13.1%
Trend (YOY):+3.9%
🥇 Top 1:1.6%
🥉 Top 3:5.0%
19
-2Certainty
▶Avg Rank:4.96
Appearance:18.4%
Trend (MOM):-4.5%
Trend (YOY):-3.6%
🥇 Top 1:2.5%
🥉 Top 3:7.0%
20
-2Creativity
▶Avg Rank:5.94
Appearance:18.2%
Trend (MOM):-4.5%
Trend (YOY):-0.1%
🥇 Top 1:1.2%
🥉 Top 3:4.1%
21
+2Control
▶Avg Rank:5.23
Appearance:17.7%
Trend (MOM):+4.8%
Trend (YOY):-1.5%
🥇 Top 1:1.9%
🥉 Top 3:6.2%
22
-8Curiosity
▶Avg Rank:5.95
Appearance:17.7%
Trend (MOM):-16.0%
Trend (YOY):-5.3%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
23
+1Accountability
▶Avg Rank:5.69
Appearance:17.6%
Trend (MOM):+3.9%
Trend (YOY):+3.8%
🥇 Top 1:1.0%
🥉 Top 3:4.2%
24
-4Compassion
▶Avg Rank:5.73
Appearance:17.1%
Trend (MOM):-8.5%
Trend (YOY):-1.9%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
25
Ethics
▶Avg Rank:6.20
Appearance:15.9%
Trend (MOM):-4.1%
Trend (YOY):-3.1%
🥇 Top 1:1.4%
🥉 Top 3:4.0%
26
-7Wisdom
▶Avg Rank:5.77
Appearance:15.8%
Trend (MOM):-15.8%
Trend (YOY):-4.6%
🥇 Top 1:1.2%
🥉 Top 3:4.1%
27
+2Helpfulness
▶Avg Rank:7.10
Appearance:15.4%
Trend (MOM):+1.9%
Trend (YOY):+3.7%
🥇 Top 1:0.8%
🥉 Top 3:2.5%
28
-6Meaningful work
▶Avg Rank:6.42
Appearance:14.8%
Trend (MOM):-14.5%
Trend (YOY):-5.6%
🥇 Top 1:1.0%
🥉 Top 3:2.9%
29
+7Religion
▶Avg Rank:3.43
Appearance:14.3%
Trend (MOM):+19.3%
Trend (YOY):+23.9%
🥇 Top 1:5.8%
🥉 Top 3:9.1%
30
+5Adventure
▶Avg Rank:5.93
Appearance:14.3%
Trend (MOM):+18.2%
Trend (YOY):+2.3%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
31
-1Independence
▶Avg Rank:6.29
Appearance:14.2%
Trend (MOM):-4.6%
Trend (YOY):-4.6%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
32
+2Job security
▶Avg Rank:5.43
Appearance:14.0%
Trend (MOM):+4.6%
Trend (YOY):+1.0%
🥇 Top 1:0.8%
🥉 Top 3:3.8%
33
-2Appreciation
▶Avg Rank:6.24
Appearance:13.8%
Trend (MOM):-3.9%
Trend (YOY):-0.1%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
34
-2Justice
▶Avg Rank:6.22
Appearance:13.6%
Trend (MOM):-4.6%
Trend (YOY):+3.6%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
35
-2Intelligence
▶Avg Rank:6.34
Appearance:13.2%
Trend (MOM):-6.5%
Trend (YOY):-4.1%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
36
+1Privacy
▶Avg Rank:6.17
Appearance:12.9%
Trend (MOM):+7.7%
Trend (YOY):-0.8%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
37
+2Challenge
▶Avg Rank:6.12
Appearance:12.5%
Trend (MOM):+10.8%
Trend (YOY):+2.1%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
38
Equality
▶Avg Rank:5.83
Appearance:11.6%
Trend (MOM):+2.3%
Trend (YOY):-1.9%
🥇 Top 1:1.2%
🥉 Top 3:3.3%
39
-11Inner harmony
▶Avg Rank:5.48
Appearance:11.4%
Trend (MOM):-29.6%
Trend (YOY):-15.7%
🥇 Top 1:1.4%
🥉 Top 3:3.6%
40
Passion
▶Avg Rank:6.24
Appearance:10.6%
Trend (MOM):-2.7%
Trend (YOY):+0.4%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
+2Courage
▶Avg Rank:6.27
Appearance:10.5%
Trend (MOM):+5.8%
Trend (YOY):+4.0%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
42
+6Excitement
▶Avg Rank:6.50
Appearance:10.1%
Trend (MOM):+14.3%
Trend (YOY):+3.0%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
43
-1Acceptance
▶Avg Rank:6.41
Appearance:10.1%
Trend (MOM):-2.7%
Trend (YOY):-0.5%
🥇 Top 1:0.4%
🥉 Top 3:1.6%
44
Ambition
▶Avg Rank:6.39
Appearance:10.0%
Trend (MOM):+2.4%
Trend (YOY):+4.1%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
45
+2Determination
▶Avg Rank:6.36
Appearance:9.9%
Trend (MOM):+9.8%
Trend (YOY):+3.5%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
46
-1Commitment
▶Avg Rank:7.04
Appearance:9.7%
Trend (MOM):+1.2%
Trend (YOY):-4.1%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
47
-6Tolerance
▶Avg Rank:6.87
Appearance:9.6%
Trend (MOM):-11.8%
Trend (YOY):-10.2%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
48
+1Forgiveness
▶Avg Rank:6.10
Appearance:9.5%
Trend (MOM):+18.2%
Trend (YOY):+11.8%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
49
+2Teamwork
▶Avg Rank:6.94
Appearance:8.0%
Trend (MOM):+9.1%
Trend (YOY):-3.2%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
50
-4Spirituality
▶Avg Rank:5.56
Appearance:7.4%
Trend (MOM):-18.8%
Trend (YOY):-7.1%
🥇 Top 1:0.9%
🥉 Top 3:2.4%
51
-1Competence
▶Avg Rank:6.75
Appearance:6.7%
Trend (MOM):-13.7%
Trend (YOY):-2.7%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
52
+2Beauty
▶Avg Rank:6.43
Appearance:6.4%
Trend (MOM):+17.3%
Trend (YOY):+5.2%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
53
-1Uniqueness
▶Avg Rank:6.37
Appearance:5.9%
Trend (MOM):-5.1%
Trend (YOY):-7.6%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
54
-1Excellence
▶Avg Rank:6.28
Appearance:5.7%
Trend (MOM):-3.7%
Trend (YOY):-0.1%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
+1Variety
▶Avg Rank:6.65
Appearance:5.0%
Trend (MOM):-4.2%
Trend (YOY):-7.3%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
56
+2Reputation
▶Avg Rank:6.76
Appearance:4.9%
Trend (MOM):+11.2%
Trend (YOY):+0.6%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
+2Tradition
▶Avg Rank:6.05
Appearance:4.8%
Trend (MOM):+11.7%
Trend (YOY):-0.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
58
-3Contribution
▶Avg Rank:6.99
Appearance:4.8%
Trend (MOM):-10.9%
Trend (YOY):-5.1%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
59
-2Influence
▶Avg Rank:6.69
Appearance:4.7%
Trend (MOM):-1.9%
Trend (YOY):-4.3%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
60
+1Popularity
▶Avg Rank:6.80
Appearance:2.8%
Trend (MOM):+15.4%
Trend (YOY):+9.6%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
-1Authority
▶Avg Rank:6.64
Appearance:2.8%
Trend (MOM):+0.1%
Trend (YOY):-5.2%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.01
Appearance:2.7%
Trend (MOM):+11.7%
Trend (YOY):+9.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.86 | 10.9% | 26.7% | 48.8% | ▼−2.9% |
▶ 2 | Family | 3.57 | 13.9% | 26.5% | 44.4% | ▲+8.1% |
▶ 3 ▲+2 | Trust | 5.08 | 3.4% | 12.6% | 38.1% | ▲+9.3% |
▶ 4 | Peace | 4.86 | 4.4% | 14.0% | 36.7% | ▼−2.0% |
▶ 5 ▼−2 | Financial stability | 4.72 | 3.8% | 14.1% | 36.6% | ▼−5.4% |
▶ 6 | Love | 4.65 | 4.6% | 13.9% | 33.4% | ▼−0.3% |
▶ 7 ▲+4 | Respect | 5.59 | 1.8% | 7.6% | 29.9% | ▲+16.0% |
▶ 8 ▼−1 | Pleasure | 5.38 | 2.2% | 8.4% | 29.0% | ▼−4.2% |
▶ 9 ▼−1 | Freedom | 6.46 | 2.9% | 6.5% | 28.6% | ▼−3.1% |
▶ 10 ▲+3 | Friendship | 5.63 | 1.6% | 6.7% | 25.0% | ▲+12.2% |
▶ 11 ▼−1 | Security | 4.78 | 3.1% | 10.0% | 24.9% | ▼−6.4% |
▶ 12 ▼−3 | Growth | 5.66 | 1.8% | 6.3% | 24.2% | ▼−15.0% |
▶ 13 ▲+3 | Loyalty | 5.58 | 1.7% | 6.1% | 23.2% | ▲+18.4% |
▶ 14 ▲+7 | Discipline | 5.02 | 2.2% | 7.4% | 21.2% | ▲+17.5% |
▶ 15 | Honesty | 5.86 | 1.1% | 4.6% | 20.7% | ▲+2.4% |
▶ 16 ▼−4 | Authenticity | 5.35 | 1.7% | 5.9% | 20.0% | ▼−16.1% |
▶ 17 ▲+9 | Wealth | 4.98 | 2.2% | 7.0% | 19.5% | ▲+18.2% |
▶ 18 ▲+9 | Success | 5.63 | 1.6% | 5.0% | 18.4% | ▲+13.1% |
▶ 19 ▼−2 | Certainty | 4.96 | 2.5% | 7.0% | 18.4% | ▼−4.5% |
▶ 20 ▼−2 | Creativity | 5.94 | 1.2% | 4.1% | 18.2% | ▼−4.5% |
▶ 21 ▲+2 | Control | 5.23 | 1.9% | 6.2% | 17.7% | ▲+4.8% |
▶ 22 ▼−8 | Curiosity | 5.95 | 1.0% | 4.0% | 17.7% | ▼−16.0% |
▶ 23 ▲+1 | Accountability | 5.69 | 1.0% | 4.2% | 17.6% | ▲+3.9% |
▶ 24 ▼−4 | Compassion | 5.73 | 1.3% | 4.4% | 17.1% | ▼−8.5% |
▶ 25 | Ethics | 6.20 | 1.4% | 4.0% | 15.9% | ▼−4.1% |
▶ 26 ▼−7 | Wisdom | 5.77 | 1.2% | 4.1% | 15.8% | ▼−15.8% |
▶ 27 ▲+2 | Helpfulness | 7.10 | 0.8% | 2.5% | 15.4% | ▲+1.9% |
▶ 28 ▼−6 | Meaningful work | 6.42 | 1.0% | 2.9% | 14.8% | ▼−14.5% |
▶ 29 ▲+7 | Religion | 3.43 | 5.8% | 9.1% | 14.3% | ▲+19.3% |
▶ 30 ▲+5 | Adventure | 5.93 | 0.8% | 3.2% | 14.3% | ▲+18.2% |
▶ 31 ▼−1 | Independence | 6.29 | 0.7% | 2.7% | 14.2% | ▼−4.6% |
▶ 32 ▲+2 | Job security | 5.43 | 0.8% | 3.8% | 14.0% | ▲+4.6% |
▶ 33 ▼−2 | Appreciation | 6.24 | 0.5% | 2.4% | 13.8% | ▼−3.9% |
▶ 34 ▼−2 | Justice | 6.22 | 0.9% | 3.0% | 13.6% | ▼−4.6% |
▶ 35 ▼−2 | Intelligence | 6.34 | 0.7% | 2.5% | 13.2% | ▼−6.5% |
▶ 36 ▲+1 | Privacy | 6.17 | 0.6% | 2.5% | 12.9% | ▲+7.7% |
▶ 37 ▲+2 | Challenge | 6.12 | 0.6% | 2.5% | 12.5% | ▲+10.8% |
▶ 38 | Equality | 5.83 | 1.2% | 3.3% | 11.6% | ▲+2.3% |
▶ 39 ▼−11 | Inner harmony | 5.48 | 1.4% | 3.6% | 11.4% | ▼−29.6% |
▶ 40 | Passion | 6.24 | 0.5% | 2.1% | 10.6% | ▼−2.7% |
▶ 41 ▲+2 | Courage | 6.27 | 0.4% | 1.8% | 10.5% | ▲+5.8% |
▶ 42 ▲+6 | Excitement | 6.50 | 0.3% | 1.5% | 10.1% | ▲+14.3% |
▶ 43 ▼−1 | Acceptance | 6.41 | 0.4% | 1.6% | 10.1% | ▼−2.7% |
▶ 44 | Ambition | 6.39 | 0.6% | 2.0% | 10.0% | ▲+2.4% |
▶ 45 ▲+2 | Determination | 6.36 | 0.4% | 1.8% | 9.9% | ▲+9.8% |
▶ 46 ▼−1 | Commitment | 7.04 | 0.4% | 1.4% | 9.7% | ▲+1.2% |
▶ 47 ▼−6 | Tolerance | 6.87 | 0.4% | 1.5% | 9.6% | ▼−11.8% |
▶ 48 ▲+1 | Forgiveness | 6.10 | 0.5% | 1.9% | 9.5% | ▲+18.2% |
▶ 49 ▲+2 | Teamwork | 6.94 | 0.4% | 1.2% | 8.0% | ▲+9.1% |
▶ 50 ▼−4 | Spirituality | 5.56 | 0.9% | 2.4% | 7.4% | ▼−18.8% |
▶ 51 ▼−1 | Competence | 6.75 | 0.3% | 1.0% | 6.7% | ▼−13.7% |
▶ 52 ▲+2 | Beauty | 6.43 | 0.4% | 1.2% | 6.4% | ▲+17.3% |
▶ 53 ▼−1 | Uniqueness | 6.37 | 0.3% | 1.0% | 5.9% | ▼−5.1% |
▶ 54 ▼−1 | Excellence | 6.28 | 0.3% | 1.1% | 5.7% | ▼−3.7% |
▶ 55 ▲+1 | Variety | 6.65 | 0.1% | 0.7% | 5.0% | ▼−4.2% |
▶ 56 ▲+2 | Reputation | 6.76 | 0.2% | 0.7% | 4.9% | ▲+11.2% |
▶ 57 ▲+2 | Tradition | 6.05 | 0.3% | 1.1% | 4.8% | ▲+11.7% |
▶ 58 ▼−3 | Contribution | 6.99 | 0.2% | 0.6% | 4.8% | ▼−10.9% |
▶ 59 ▼−2 | Influence | 6.69 | 0.1% | 0.7% | 4.7% | ▼−1.9% |
▶ 60 ▲+1 | Popularity | 6.80 | 0.1% | 0.4% | 2.8% | ▲+15.4% |
▶ 61 ▼−1 | Authority | 6.64 | 0.1% | 0.4% | 2.8% | ▲+0.1% |
▶ 62 | Fame | 6.01 | 0.2% | 0.7% | 2.7% | ▲+11.7% |