Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for August 2024
August’s top values skew heavily toward “keep life running smoothly.” Health leads with 47.3% of tests, followed by Family at 44.1%. The next cluster is tightly packed: Trust (38.4%) and Peace (38.0%) are basically neck-and-neck, suggesting people want calmer relationships as much as they want strong ones. Money matters too: Financial stability hits 35.0%, with Security at 25.5%, making stability a major theme.
The biggest movers are the “social glue” values. Respect climbs 3 positions to 7th, Friendship rises 3 into the top 10, and Trust gains 2 to 3rd, while Love holds 6th. Freedom and Pleasure each slip a place, Financial stability drops 2 to 5th, and Growth falls 4 places out of the top 10. That mix reads like a collective upgrade in boundaries and belonging: be safe, be seen, and still breathe.
Overall, priorities look like a late-summer reset: protect the body (Health), protect the circle (Family, Trust, Respect), and reduce friction (Peace). Seasonally, August often blends back-to-school planning and end-of-summer reflection, which can nudge people toward stability, harmony, and relationship maintenance—before fall’s pace kicks in.
How August fits into 2024, in the Global Values Research
Total Tests
43,411
in this month
🔥 Most Popular
Health
20,529 appearances
⭐ Best Ranking
Family
Avg rank: 3.59
🥇 Most #1 Rankings
Family
5988 times first place
1
Health
▶Avg Rank:3.88
Appearance:47.3%
Trend (MOM):-7.2%
Trend (YOY):+0.6%
🥇 Top 1:10.4%
🥉 Top 3:25.6%
2
Family
▶Avg Rank:3.59
Appearance:44.1%
Trend (MOM):+6.7%
Trend (YOY):+2.6%
🥇 Top 1:13.8%
🥉 Top 3:26.3%
3
+2Trust
▶Avg Rank:5.07
Appearance:38.4%
Trend (MOM):+11.5%
Trend (YOY):-1.1%
🥇 Top 1:3.5%
🥉 Top 3:12.7%
4
Peace
▶Avg Rank:4.80
Appearance:38.0%
Trend (MOM):+1.9%
Trend (YOY):+5.1%
🥇 Top 1:4.8%
🥉 Top 3:14.9%
5
-2Financial stability
▶Avg Rank:4.74
Appearance:35.0%
Trend (MOM):-12.3%
Trend (YOY):+1.1%
🥇 Top 1:3.6%
🥉 Top 3:13.4%
6
Love
▶Avg Rank:4.61
Appearance:34.3%
Trend (MOM):+5.1%
Trend (YOY):+8.3%
🥇 Top 1:5.0%
🥉 Top 3:14.4%
7
+3Respect
▶Avg Rank:5.54
Appearance:30.8%
Trend (MOM):+17.1%
Trend (YOY):+3.3%
🥇 Top 1:1.9%
🥉 Top 3:8.0%
8
-1Pleasure
▶Avg Rank:5.31
Appearance:29.5%
Trend (MOM):-7.5%
Trend (YOY):-1.7%
🥇 Top 1:2.3%
🥉 Top 3:8.8%
9
-1Freedom
▶Avg Rank:6.46
Appearance:28.9%
Trend (MOM):-1.8%
Trend (YOY):-1.6%
🥇 Top 1:2.8%
🥉 Top 3:6.6%
10
+3Friendship
▶Avg Rank:5.61
Appearance:25.6%
Trend (MOM):+22.3%
Trend (YOY):+1.7%
🥇 Top 1:1.6%
🥉 Top 3:7.0%
11
Security
▶Avg Rank:4.79
Appearance:25.5%
Trend (MOM):-1.6%
Trend (YOY):+0.2%
🥇 Top 1:3.2%
🥉 Top 3:10.2%
12
+7Loyalty
▶Avg Rank:5.51
Appearance:24.0%
Trend (MOM):+27.1%
Trend (YOY):+3.0%
🥇 Top 1:1.9%
🥉 Top 3:6.6%
13
-4Growth
▶Avg Rank:5.60
Appearance:23.4%
Trend (MOM):-16.7%
Trend (YOY):+3.1%
🥇 Top 1:1.9%
🥉 Top 3:6.3%
14
+1Honesty
▶Avg Rank:5.83
Appearance:20.9%
Trend (MOM):+4.6%
Trend (YOY):-1.3%
🥇 Top 1:1.1%
🥉 Top 3:4.7%
15
+5Discipline
▶Avg Rank:5.00
Appearance:20.6%
Trend (MOM):+10.9%
Trend (YOY):+1.9%
🥇 Top 1:2.1%
🥉 Top 3:7.3%
16
+10Wealth
▶Avg Rank:4.96
Appearance:19.7%
Trend (MOM):+17.4%
Trend (YOY):-0.4%
🥇 Top 1:2.3%
🥉 Top 3:7.1%
17
-5Authenticity
▶Avg Rank:5.36
Appearance:19.2%
Trend (MOM):-21.3%
Trend (YOY):-0.4%
🥇 Top 1:1.6%
🥉 Top 3:5.7%
18
+9Success
▶Avg Rank:5.63
Appearance:18.4%
Trend (MOM):+12.8%
Trend (YOY):+0.4%
🥇 Top 1:1.7%
🥉 Top 3:5.1%
19
-3Certainty
▶Avg Rank:4.98
Appearance:18.2%
Trend (MOM):-6.6%
Trend (YOY):-0.5%
🥇 Top 1:2.2%
🥉 Top 3:6.9%
20
+2Creativity
▶Avg Rank:5.89
Appearance:18.2%
Trend (MOM):+1.3%
Trend (YOY):+0.1%
🥇 Top 1:1.3%
🥉 Top 3:4.2%
21
-7Curiosity
▶Avg Rank:5.94
Appearance:17.9%
Trend (MOM):-12.3%
Trend (YOY):+2.1%
🥇 Top 1:1.1%
🥉 Top 3:4.0%
22
+6Control
▶Avg Rank:5.27
Appearance:17.8%
Trend (MOM):+9.6%
Trend (YOY):-1.8%
🥇 Top 1:2.0%
🥉 Top 3:6.1%
23
-6Compassion
▶Avg Rank:5.68
Appearance:16.7%
Trend (MOM):-11.9%
Trend (YOY):+2.2%
🥇 Top 1:1.2%
🥉 Top 3:4.3%
24
+1Accountability
▶Avg Rank:5.72
Appearance:16.4%
Trend (MOM):-4.6%
Trend (YOY):-3.4%
🥇 Top 1:0.9%
🥉 Top 3:3.8%
25
-7Wisdom
▶Avg Rank:5.79
Appearance:16.2%
Trend (MOM):-14.4%
Trend (YOY):+4.9%
🥇 Top 1:1.2%
🥉 Top 3:4.1%
26
-5Ethics
▶Avg Rank:6.34
Appearance:15.5%
Trend (MOM):-13.6%
Trend (YOY):-3.8%
🥇 Top 1:1.3%
🥉 Top 3:3.7%
27
+3Helpfulness
▶Avg Rank:7.21
Appearance:15.1%
Trend (MOM):-1.1%
Trend (YOY):-1.1%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
28
+7Adventure
▶Avg Rank:5.84
Appearance:14.7%
Trend (MOM):+18.9%
Trend (YOY):+1.9%
🥇 Top 1:0.8%
🥉 Top 3:3.4%
29
Independence
▶Avg Rank:6.25
Appearance:14.5%
Trend (MOM):-6.8%
Trend (YOY):-0.4%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
30
+1Appreciation
▶Avg Rank:6.20
Appearance:14.4%
Trend (MOM):-2.2%
Trend (YOY):+2.5%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
31
-8Meaningful work
▶Avg Rank:6.45
Appearance:14.0%
Trend (MOM):-19.9%
Trend (YOY):-4.1%
🥇 Top 1:0.9%
🥉 Top 3:2.7%
32
+6Privacy
▶Avg Rank:6.13
Appearance:13.7%
Trend (MOM):+24.2%
Trend (YOY):-8.3%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
33
+9Religion
▶Avg Rank:3.61
Appearance:13.6%
Trend (MOM):+35.1%
Trend (YOY):+15.1%
🥇 Top 1:5.3%
🥉 Top 3:8.3%
34
Intelligence
▶Avg Rank:6.34
Appearance:13.1%
Trend (MOM):-5.5%
Trend (YOY):-2.0%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
35
-2Job security
▶Avg Rank:5.50
Appearance:13.0%
Trend (MOM):-7.5%
Trend (YOY):-2.7%
🥇 Top 1:0.7%
🥉 Top 3:3.5%
36
-4Justice
▶Avg Rank:6.23
Appearance:12.6%
Trend (MOM):-10.2%
Trend (YOY):-2.8%
🥇 Top 1:0.9%
🥉 Top 3:2.8%
37
-1Challenge
▶Avg Rank:6.12
Appearance:12.3%
Trend (MOM):+9.1%
Trend (YOY):-6.0%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
38
-14Inner harmony
▶Avg Rank:5.43
Appearance:12.0%
Trend (MOM):-30.7%
Trend (YOY):+1.6%
🥇 Top 1:1.6%
🥉 Top 3:3.9%
39
+6Courage
▶Avg Rank:6.17
Appearance:11.0%
Trend (MOM):+19.7%
Trend (YOY):-0.5%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
40
-3Passion
▶Avg Rank:6.26
Appearance:11.0%
Trend (MOM):-2.5%
Trend (YOY):+2.9%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
-1Equality
▶Avg Rank:5.88
Appearance:10.9%
Trend (MOM):+1.5%
Trend (YOY):-15.8%
🥇 Top 1:1.0%
🥉 Top 3:3.0%
42
+6Excitement
▶Avg Rank:6.53
Appearance:10.8%
Trend (MOM):+23.3%
Trend (YOY):+0.1%
🥇 Top 1:0.4%
🥉 Top 3:1.6%
43
Acceptance
▶Avg Rank:6.37
Appearance:10.4%
Trend (MOM):+5.8%
Trend (YOY):-3.3%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
44
-3Ambition
▶Avg Rank:6.40
Appearance:9.9%
Trend (MOM):-5.2%
Trend (YOY):+3.9%
🥇 Top 1:0.6%
🥉 Top 3:1.9%
45
+6Forgiveness
▶Avg Rank:6.12
Appearance:9.9%
Trend (MOM):+37.4%
Trend (YOY):+7.5%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
46
-2Commitment
▶Avg Rank:7.13
Appearance:9.6%
Trend (MOM):-0.8%
Trend (YOY):-5.5%
🥇 Top 1:0.5%
🥉 Top 3:1.3%
47
-1Determination
▶Avg Rank:6.28
Appearance:9.6%
Trend (MOM):+6.3%
Trend (YOY):-4.1%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
48
-9Tolerance
▶Avg Rank:6.97
Appearance:9.6%
Trend (MOM):-11.7%
Trend (YOY):-11.0%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
49
Teamwork
▶Avg Rank:7.01
Appearance:8.4%
Trend (MOM):+2.1%
Trend (YOY):-9.4%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
50
-3Spirituality
▶Avg Rank:5.58
Appearance:7.2%
Trend (MOM):-18.1%
Trend (YOY):-8.2%
🥇 Top 1:0.9%
🥉 Top 3:2.3%
51
+5Beauty
▶Avg Rank:6.42
Appearance:6.9%
Trend (MOM):+36.1%
Trend (YOY):+3.2%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
52
-2Competence
▶Avg Rank:6.79
Appearance:6.3%
Trend (MOM):-21.3%
Trend (YOY):-4.5%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
-1Uniqueness
▶Avg Rank:6.25
Appearance:6.3%
Trend (MOM):+0.3%
Trend (YOY):+5.7%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
-1Excellence
▶Avg Rank:6.25
Appearance:5.5%
Trend (MOM):-9.2%
Trend (YOY):-8.8%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
-1Variety
▶Avg Rank:6.66
Appearance:5.3%
Trend (MOM):-10.0%
Trend (YOY):-0.4%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
+3Tradition
▶Avg Rank:6.05
Appearance:5.1%
Trend (MOM):+28.6%
Trend (YOY):+0.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
57
+1Reputation
▶Avg Rank:6.73
Appearance:4.8%
Trend (MOM):+1.8%
Trend (YOY):-6.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
-3Contribution
▶Avg Rank:6.93
Appearance:4.8%
Trend (MOM):-17.8%
Trend (YOY):-5.6%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
59
-2Influence
▶Avg Rank:6.63
Appearance:4.7%
Trend (MOM):-3.8%
Trend (YOY):-6.2%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
60
+2Fame
▶Avg Rank:6.12
Appearance:3.0%
Trend (MOM):+48.2%
Trend (YOY):-1.9%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
61
-1Authority
▶Avg Rank:6.67
Appearance:2.8%
Trend (MOM):+4.3%
Trend (YOY):-5.5%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
-1Popularity
▶Avg Rank:6.69
Appearance:2.7%
Trend (MOM):+23.6%
Trend (YOY):-6.9%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.88 | 10.4% | 25.6% | 47.3% | ▼−7.2% |
▶ 2 | Family | 3.59 | 13.8% | 26.3% | 44.1% | ▲+6.7% |
▶ 3 ▲+2 | Trust | 5.07 | 3.5% | 12.7% | 38.4% | ▲+11.5% |
▶ 4 | Peace | 4.80 | 4.8% | 14.9% | 38.0% | ▲+1.9% |
▶ 5 ▼−2 | Financial stability | 4.74 | 3.6% | 13.4% | 35.0% | ▼−12.3% |
▶ 6 | Love | 4.61 | 5.0% | 14.4% | 34.3% | ▲+5.1% |
▶ 7 ▲+3 | Respect | 5.54 | 1.9% | 8.0% | 30.8% | ▲+17.1% |
▶ 8 ▼−1 | Pleasure | 5.31 | 2.3% | 8.8% | 29.5% | ▼−7.5% |
▶ 9 ▼−1 | Freedom | 6.46 | 2.8% | 6.6% | 28.9% | ▼−1.8% |
▶ 10 ▲+3 | Friendship | 5.61 | 1.6% | 7.0% | 25.6% | ▲+22.3% |
▶ 11 | Security | 4.79 | 3.2% | 10.2% | 25.5% | ▼−1.6% |
▶ 12 ▲+7 | Loyalty | 5.51 | 1.9% | 6.6% | 24.0% | ▲+27.1% |
▶ 13 ▼−4 | Growth | 5.60 | 1.9% | 6.3% | 23.4% | ▼−16.7% |
▶ 14 ▲+1 | Honesty | 5.83 | 1.1% | 4.7% | 20.9% | ▲+4.6% |
▶ 15 ▲+5 | Discipline | 5.00 | 2.1% | 7.3% | 20.6% | ▲+10.9% |
▶ 16 ▲+10 | Wealth | 4.96 | 2.3% | 7.1% | 19.7% | ▲+17.4% |
▶ 17 ▼−5 | Authenticity | 5.36 | 1.6% | 5.7% | 19.2% | ▼−21.3% |
▶ 18 ▲+9 | Success | 5.63 | 1.7% | 5.1% | 18.4% | ▲+12.8% |
▶ 19 ▼−3 | Certainty | 4.98 | 2.2% | 6.9% | 18.2% | ▼−6.6% |
▶ 20 ▲+2 | Creativity | 5.89 | 1.3% | 4.2% | 18.2% | ▲+1.3% |
▶ 21 ▼−7 | Curiosity | 5.94 | 1.1% | 4.0% | 17.9% | ▼−12.3% |
▶ 22 ▲+6 | Control | 5.27 | 2.0% | 6.1% | 17.8% | ▲+9.6% |
▶ 23 ▼−6 | Compassion | 5.68 | 1.2% | 4.3% | 16.7% | ▼−11.9% |
▶ 24 ▲+1 | Accountability | 5.72 | 0.9% | 3.8% | 16.4% | ▼−4.6% |
▶ 25 ▼−7 | Wisdom | 5.79 | 1.2% | 4.1% | 16.2% | ▼−14.4% |
▶ 26 ▼−5 | Ethics | 6.34 | 1.3% | 3.7% | 15.5% | ▼−13.6% |
▶ 27 ▲+3 | Helpfulness | 7.21 | 0.7% | 2.2% | 15.1% | ▼−1.1% |
▶ 28 ▲+7 | Adventure | 5.84 | 0.8% | 3.4% | 14.7% | ▲+18.9% |
▶ 29 | Independence | 6.25 | 0.8% | 2.9% | 14.5% | ▼−6.8% |
▶ 30 ▲+1 | Appreciation | 6.20 | 0.5% | 2.5% | 14.4% | ▼−2.2% |
▶ 31 ▼−8 | Meaningful work | 6.45 | 0.9% | 2.7% | 14.0% | ▼−19.9% |
▶ 32 ▲+6 | Privacy | 6.13 | 0.6% | 2.7% | 13.7% | ▲+24.2% |
▶ 33 ▲+9 | Religion | 3.61 | 5.3% | 8.3% | 13.6% | ▲+35.1% |
▶ 34 | Intelligence | 6.34 | 0.7% | 2.5% | 13.1% | ▼−5.5% |
▶ 35 ▼−2 | Job security | 5.50 | 0.7% | 3.5% | 13.0% | ▼−7.5% |
▶ 36 ▼−4 | Justice | 6.23 | 0.9% | 2.8% | 12.6% | ▼−10.2% |
▶ 37 ▼−1 | Challenge | 6.12 | 0.5% | 2.5% | 12.3% | ▲+9.1% |
▶ 38 ▼−14 | Inner harmony | 5.43 | 1.6% | 3.9% | 12.0% | ▼−30.7% |
▶ 39 ▲+6 | Courage | 6.17 | 0.5% | 2.1% | 11.0% | ▲+19.7% |
▶ 40 ▼−3 | Passion | 6.26 | 0.5% | 2.1% | 11.0% | ▼−2.5% |
▶ 41 ▼−1 | Equality | 5.88 | 1.0% | 3.0% | 10.9% | ▲+1.5% |
▶ 42 ▲+6 | Excitement | 6.53 | 0.4% | 1.6% | 10.8% | ▲+23.3% |
▶ 43 | Acceptance | 6.37 | 0.4% | 1.8% | 10.4% | ▲+5.8% |
▶ 44 ▼−3 | Ambition | 6.40 | 0.6% | 1.9% | 9.9% | ▼−5.2% |
▶ 45 ▲+6 | Forgiveness | 6.12 | 0.5% | 2.0% | 9.9% | ▲+37.4% |
▶ 46 ▼−2 | Commitment | 7.13 | 0.5% | 1.3% | 9.6% | ▼−0.8% |
▶ 47 ▼−1 | Determination | 6.28 | 0.5% | 1.9% | 9.6% | ▲+6.3% |
▶ 48 ▼−9 | Tolerance | 6.97 | 0.4% | 1.4% | 9.6% | ▼−11.7% |
▶ 49 | Teamwork | 7.01 | 0.4% | 1.2% | 8.4% | ▲+2.1% |
▶ 50 ▼−3 | Spirituality | 5.58 | 0.9% | 2.3% | 7.2% | ▼−18.1% |
▶ 51 ▲+5 | Beauty | 6.42 | 0.4% | 1.3% | 6.9% | ▲+36.1% |
▶ 52 ▼−2 | Competence | 6.79 | 0.2% | 0.9% | 6.3% | ▼−21.3% |
▶ 53 ▼−1 | Uniqueness | 6.25 | 0.3% | 1.2% | 6.3% | ▲+0.3% |
▶ 54 ▼−1 | Excellence | 6.25 | 0.3% | 1.1% | 5.5% | ▼−9.2% |
▶ 55 ▼−1 | Variety | 6.66 | 0.2% | 0.8% | 5.3% | ▼−10.0% |
▶ 56 ▲+3 | Tradition | 6.05 | 0.3% | 1.1% | 5.1% | ▲+28.6% |
▶ 57 ▲+1 | Reputation | 6.73 | 0.2% | 0.7% | 4.8% | ▲+1.8% |
▶ 58 ▼−3 | Contribution | 6.93 | 0.2% | 0.6% | 4.8% | ▼−17.8% |
▶ 59 ▼−2 | Influence | 6.63 | 0.1% | 0.7% | 4.7% | ▼−3.8% |
▶ 60 ▲+2 | Fame | 6.12 | 0.2% | 0.6% | 3.0% | ▲+48.2% |
▶ 61 ▼−1 | Authority | 6.67 | 0.1% | 0.4% | 2.8% | ▲+4.3% |
▶ 62 ▼−1 | Popularity | 6.69 | 0.1% | 0.4% | 2.7% | ▲+23.6% |
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