Key Findings for August 2024

August’s top values skew heavily toward “keep life running smoothly.” Health leads with 47.3% of tests, followed by Family at 43.9%. The next cluster is tightly packed: Trust (38.3%) and Peace (38.0%) are basically neck-and-neck, suggesting people want calmer relationships as much as they want strong ones. Money matters too: Financial stability hits 35.0%, with Security at 25.5%, making stability a major theme.

The biggest movers are the “social glue” values. Security jumps 11 positions, Respect rises 10 positions, Freedom climbs 8 positions, and Love surges 6 positions. That mix reads like a collective upgrade in boundaries and belonging: be safe, be seen, and still breathe.

Overall, priorities look like a late-summer reset: protect the body (Health), protect the circle (Family, Trust, Respect), and reduce friction (Peace). Seasonally, August often blends back-to-school planning and end-of-summer reflection, which can nudge people toward stability, harmony, and relationship maintenance—before fall’s pace kicks in.