Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for September 2024
September’s top values cluster into a “take care of me and mine” storyline. Health leads with 47.2% of all tests, with Family close behind at 44.9%. Then comes a strong social-safety layer: Trust (38.5%) and Peace (37.2%) signal people aren’t just chasing goals; they’re chasing calm and reliability while doing it.
Ranking movement is the headline: every top value is up, and by a lot. The biggest leap inside the top 10 is Friendship at +11 positions, suggesting a late-summer social rebound. The steady climb from Financial stability (35.1%, +5 positions) to Freedom (28.7%, +9 positions) shows a classic balancing act: security first, then room to breathe. Pleasure (29.8%, +8 positions) rising alongside stability hints at “responsible indulgence.”
Seasonally, this reads like a back-to-routine reset. As fall approaches, people prioritize health, home-base, and predictable relationships—while still trying to keep a little joy and autonomy on the calendar.
Total Tests
65,405
in this month
🔥 Most Popular
Health
30,901 appearances
⭐ Best Ranking
Religion
Avg rank: 3.47
🥇 Most #1 Rankings
Family
9218 times first place
1
Health
▶Avg Rank:3.92
Appearance:47.2%
Trend (MOM):-0.0%
Trend (YOY):—
🥇 Top 1:10.1%
🥉 Top 3:25.1%
2
Family
▶Avg Rank:3.56
Appearance:44.9%
Trend (MOM):+2.2%
Trend (YOY):—
🥇 Top 1:14.1%
🥉 Top 3:27.0%
3
Trust
▶Avg Rank:5.07
Appearance:38.5%
Trend (MOM):+0.6%
Trend (YOY):—
🥇 Top 1:3.5%
🥉 Top 3:12.7%
4
Peace
▶Avg Rank:4.85
Appearance:37.2%
Trend (MOM):-2.0%
Trend (YOY):—
🥇 Top 1:4.3%
🥉 Top 3:14.2%
5
Financial stability
▶Avg Rank:4.76
Appearance:35.0%
Trend (MOM):+0.2%
Trend (YOY):—
🥇 Top 1:3.7%
🥉 Top 3:13.3%
6
Love
▶Avg Rank:4.66
Appearance:33.8%
Trend (MOM):-1.2%
Trend (YOY):—
🥇 Top 1:4.7%
🥉 Top 3:13.8%
7
Respect
▶Avg Rank:5.56
Appearance:31.6%
Trend (MOM):+3.0%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:8.0%
8
Pleasure
▶Avg Rank:5.33
Appearance:29.8%
Trend (MOM):+1.1%
Trend (YOY):—
🥇 Top 1:2.3%
🥉 Top 3:8.9%
9
Freedom
▶Avg Rank:6.42
Appearance:28.7%
Trend (MOM):-0.8%
Trend (YOY):—
🥇 Top 1:3.1%
🥉 Top 3:6.8%
10
+1Friendship
▶Avg Rank:5.55
Appearance:27.1%
Trend (MOM):+6.1%
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:7.6%
11
-1Security
▶Avg Rank:4.82
Appearance:25.2%
Trend (MOM):-1.4%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:9.9%
12
Loyalty
▶Avg Rank:5.53
Appearance:24.8%
Trend (MOM):+3.7%
Trend (YOY):—
🥇 Top 1:1.9%
🥉 Top 3:6.9%
13
Growth
▶Avg Rank:5.71
Appearance:21.4%
Trend (MOM):-8.1%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:5.6%
14
+1Discipline
▶Avg Rank:5.06
Appearance:21.1%
Trend (MOM):+2.0%
Trend (YOY):—
🥇 Top 1:2.2%
🥉 Top 3:7.3%
15
+1Wealth
▶Avg Rank:4.97
Appearance:21.0%
Trend (MOM):+6.3%
Trend (YOY):—
🥇 Top 1:2.5%
🥉 Top 3:7.7%
16
-2Honesty
▶Avg Rank:5.86
Appearance:20.7%
Trend (MOM):-0.7%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:4.7%
17
+1Success
▶Avg Rank:5.53
Appearance:19.8%
Trend (MOM):+7.7%
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:5.7%
18
+4Control
▶Avg Rank:5.18
Appearance:18.9%
Trend (MOM):+6.2%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:6.7%
19
Certainty
▶Avg Rank:4.96
Appearance:18.5%
Trend (MOM):+1.4%
Trend (YOY):—
🥇 Top 1:2.6%
🥉 Top 3:7.0%
20
Creativity
▶Avg Rank:5.96
Appearance:17.9%
Trend (MOM):-1.1%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.1%
21
-4Authenticity
▶Avg Rank:5.41
Appearance:17.0%
Trend (MOM):-11.0%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:4.9%
22
+2Accountability
▶Avg Rank:5.71
Appearance:16.6%
Trend (MOM):+1.2%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:3.9%
23
-2Curiosity
▶Avg Rank:6.07
Appearance:16.4%
Trend (MOM):-8.0%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:3.4%
24
-1Compassion
▶Avg Rank:5.73
Appearance:15.7%
Trend (MOM):-6.0%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:4.0%
25
+2Helpfulness
▶Avg Rank:7.10
Appearance:15.3%
Trend (MOM):+0.5%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.4%
26
Ethics
▶Avg Rank:6.24
Appearance:15.3%
Trend (MOM):-2.4%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:3.8%
27
+1Adventure
▶Avg Rank:5.87
Appearance:14.9%
Trend (MOM):+2.2%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:3.4%
28
+4Privacy
▶Avg Rank:6.17
Appearance:14.8%
Trend (MOM):+8.0%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.8%
29
-4Wisdom
▶Avg Rank:5.80
Appearance:14.5%
Trend (MOM):-10.6%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.7%
30
+3Religion
▶Avg Rank:3.47
Appearance:14.1%
Trend (MOM):+4.3%
Trend (YOY):—
🥇 Top 1:5.8%
🥉 Top 3:8.9%
31
-1Appreciation
▶Avg Rank:6.29
Appearance:13.9%
Trend (MOM):-2.7%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.4%
32
+2Job security
▶Avg Rank:5.50
Appearance:13.9%
Trend (MOM):+6.3%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.7%
33
-4Independence
▶Avg Rank:6.24
Appearance:13.8%
Trend (MOM):-4.8%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.7%
34
+1Intelligence
▶Avg Rank:6.28
Appearance:13.4%
Trend (MOM):+2.6%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.7%
35
-4Meaningful work
▶Avg Rank:6.31
Appearance:13.2%
Trend (MOM):-6.4%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:2.7%
36
Justice
▶Avg Rank:6.19
Appearance:13.0%
Trend (MOM):+1.7%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:3.0%
37
Challenge
▶Avg Rank:6.14
Appearance:12.8%
Trend (MOM):+4.0%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.5%
38
+1Equality
▶Avg Rank:5.94
Appearance:11.6%
Trend (MOM):+4.2%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.0%
39
+3Excitement
▶Avg Rank:6.53
Appearance:11.2%
Trend (MOM):+3.5%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.7%
40
+1Passion
▶Avg Rank:6.26
Appearance:10.9%
Trend (MOM):-0.7%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.1%
41
-1Courage
▶Avg Rank:6.29
Appearance:10.5%
Trend (MOM):-4.7%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.8%
42
+1Acceptance
▶Avg Rank:6.44
Appearance:10.3%
Trend (MOM):-0.6%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
+1Ambition
▶Avg Rank:6.18
Appearance:10.2%
Trend (MOM):+3.3%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.3%
44
+1Forgiveness
▶Avg Rank:6.13
Appearance:10.1%
Trend (MOM):+2.3%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.0%
45
+1Commitment
▶Avg Rank:7.07
Appearance:10.1%
Trend (MOM):+3.0%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.4%
46
+2Determination
▶Avg Rank:6.25
Appearance:10.0%
Trend (MOM):+4.0%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.9%
47
Tolerance
▶Avg Rank:6.90
Appearance:9.5%
Trend (MOM):-2.0%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.5%
48
-10Inner harmony
▶Avg Rank:5.44
Appearance:9.4%
Trend (MOM):-21.0%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:3.0%
49
Teamwork
▶Avg Rank:6.94
Appearance:8.9%
Trend (MOM):+3.6%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.3%
50
+1Beauty
▶Avg Rank:6.35
Appearance:7.3%
Trend (MOM):+6.4%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.5%
51
-1Spirituality
▶Avg Rank:5.53
Appearance:6.7%
Trend (MOM):-6.5%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.1%
52
Competence
▶Avg Rank:6.73
Appearance:6.4%
Trend (MOM):+1.4%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.0%
53
Uniqueness
▶Avg Rank:6.31
Appearance:5.9%
Trend (MOM):-6.1%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
Excellence
▶Avg Rank:6.21
Appearance:5.7%
Trend (MOM):+5.3%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
55
+1Tradition
▶Avg Rank:6.05
Appearance:5.4%
Trend (MOM):+6.9%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
56
+2Reputation
▶Avg Rank:6.73
Appearance:5.2%
Trend (MOM):+7.8%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
-2Variety
▶Avg Rank:6.61
Appearance:4.8%
Trend (MOM):-9.9%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
-1Contribution
▶Avg Rank:7.03
Appearance:4.5%
Trend (MOM):-8.9%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.6%
59
Influence
▶Avg Rank:6.69
Appearance:4.5%
Trend (MOM):-4.8%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.6%
60
Fame
▶Avg Rank:6.14
Appearance:3.1%
Trend (MOM):+6.1%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
61
Authority
▶Avg Rank:6.46
Appearance:3.0%
Trend (MOM):+4.8%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Popularity
▶Avg Rank:6.66
Appearance:2.9%
Trend (MOM):+7.5%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.92 | 10.1% | 25.1% | 47.2% | ▼−0.0% |
▶ 2 | Family | 3.56 | 14.1% | 27.0% | 44.9% | ▲+2.2% |
▶ 3 | Trust | 5.07 | 3.5% | 12.7% | 38.5% | ▲+0.6% |
▶ 4 | Peace | 4.85 | 4.3% | 14.2% | 37.2% | ▼−2.0% |
▶ 5 | Financial stability | 4.76 | 3.7% | 13.3% | 35.0% | ▲+0.2% |
▶ 6 | Love | 4.66 | 4.7% | 13.8% | 33.8% | ▼−1.2% |
▶ 7 | Respect | 5.56 | 2.0% | 8.0% | 31.6% | ▲+3.0% |
▶ 8 | Pleasure | 5.33 | 2.3% | 8.9% | 29.8% | ▲+1.1% |
▶ 9 | Freedom | 6.42 | 3.1% | 6.8% | 28.7% | ▼−0.8% |
▶ 10 ▲+1 | Friendship | 5.55 | 1.8% | 7.6% | 27.1% | ▲+6.1% |
▶ 11 ▼−1 | Security | 4.82 | 3.0% | 9.9% | 25.2% | ▼−1.4% |
▶ 12 | Loyalty | 5.53 | 1.9% | 6.9% | 24.8% | ▲+3.7% |
▶ 13 | Growth | 5.71 | 1.6% | 5.6% | 21.4% | ▼−8.1% |
▶ 14 ▲+1 | Discipline | 5.06 | 2.2% | 7.3% | 21.1% | ▲+2.0% |
▶ 15 ▲+1 | Wealth | 4.97 | 2.5% | 7.7% | 21.0% | ▲+6.3% |
▶ 16 ▼−2 | Honesty | 5.86 | 1.1% | 4.7% | 20.7% | ▼−0.7% |
▶ 17 ▲+1 | Success | 5.53 | 1.8% | 5.7% | 19.8% | ▲+7.7% |
▶ 18 ▲+4 | Control | 5.18 | 2.0% | 6.7% | 18.9% | ▲+6.2% |
▶ 19 | Certainty | 4.96 | 2.6% | 7.0% | 18.5% | ▲+1.4% |
▶ 20 | Creativity | 5.96 | 1.2% | 4.1% | 17.9% | ▼−1.1% |
▶ 21 ▼−4 | Authenticity | 5.41 | 1.4% | 4.9% | 17.0% | ▼−11.0% |
▶ 22 ▲+2 | Accountability | 5.71 | 0.9% | 3.9% | 16.6% | ▲+1.2% |
▶ 23 ▼−2 | Curiosity | 6.07 | 0.9% | 3.4% | 16.4% | ▼−8.0% |
▶ 24 ▼−1 | Compassion | 5.73 | 1.1% | 4.0% | 15.7% | ▼−6.0% |
▶ 25 ▲+2 | Helpfulness | 7.10 | 0.7% | 2.4% | 15.3% | ▲+0.5% |
▶ 26 | Ethics | 6.24 | 1.3% | 3.8% | 15.3% | ▼−2.4% |
▶ 27 ▲+1 | Adventure | 5.87 | 0.9% | 3.4% | 14.9% | ▲+2.2% |
▶ 28 ▲+4 | Privacy | 6.17 | 0.6% | 2.8% | 14.8% | ▲+8.0% |
▶ 29 ▼−4 | Wisdom | 5.80 | 1.1% | 3.7% | 14.5% | ▼−10.6% |
▶ 30 ▲+3 | Religion | 3.47 | 5.8% | 8.9% | 14.1% | ▲+4.3% |
▶ 31 ▼−1 | Appreciation | 6.29 | 0.5% | 2.4% | 13.9% | ▼−2.7% |
▶ 32 ▲+2 | Job security | 5.50 | 0.7% | 3.7% | 13.9% | ▲+6.3% |
▶ 33 ▼−4 | Independence | 6.24 | 0.8% | 2.7% | 13.8% | ▼−4.8% |
▶ 34 ▲+1 | Intelligence | 6.28 | 0.8% | 2.7% | 13.4% | ▲+2.6% |
▶ 35 ▼−4 | Meaningful work | 6.31 | 0.9% | 2.7% | 13.2% | ▼−6.4% |
▶ 36 | Justice | 6.19 | 0.9% | 3.0% | 13.0% | ▲+1.7% |
▶ 37 | Challenge | 6.14 | 0.6% | 2.5% | 12.8% | ▲+4.0% |
▶ 38 ▲+1 | Equality | 5.94 | 1.0% | 3.0% | 11.6% | ▲+4.2% |
▶ 39 ▲+3 | Excitement | 6.53 | 0.3% | 1.7% | 11.2% | ▲+3.5% |
▶ 40 ▲+1 | Passion | 6.26 | 0.6% | 2.1% | 10.9% | ▼−0.7% |
▶ 41 ▼−1 | Courage | 6.29 | 0.4% | 1.8% | 10.5% | ▼−4.7% |
▶ 42 ▲+1 | Acceptance | 6.44 | 0.4% | 1.7% | 10.3% | ▼−0.6% |
▶ 43 ▲+1 | Ambition | 6.18 | 0.7% | 2.3% | 10.2% | ▲+3.3% |
▶ 44 ▲+1 | Forgiveness | 6.13 | 0.5% | 2.0% | 10.1% | ▲+2.3% |
▶ 45 ▲+1 | Commitment | 7.07 | 0.4% | 1.4% | 10.1% | ▲+3.0% |
▶ 46 ▲+2 | Determination | 6.25 | 0.5% | 1.9% | 10.0% | ▲+4.0% |
▶ 47 | Tolerance | 6.90 | 0.5% | 1.5% | 9.5% | ▼−2.0% |
▶ 48 ▼−10 | Inner harmony | 5.44 | 1.2% | 3.0% | 9.4% | ▼−21.0% |
▶ 49 | Teamwork | 6.94 | 0.4% | 1.3% | 8.9% | ▲+3.6% |
▶ 50 ▲+1 | Beauty | 6.35 | 0.4% | 1.5% | 7.3% | ▲+6.4% |
▶ 51 ▼−1 | Spirituality | 5.53 | 0.8% | 2.1% | 6.7% | ▼−6.5% |
▶ 52 | Competence | 6.73 | 0.3% | 1.0% | 6.4% | ▲+1.4% |
▶ 53 | Uniqueness | 6.31 | 0.3% | 1.1% | 5.9% | ▼−6.1% |
▶ 54 | Excellence | 6.21 | 0.3% | 1.2% | 5.7% | ▲+5.3% |
▶ 55 ▲+1 | Tradition | 6.05 | 0.3% | 1.2% | 5.4% | ▲+6.9% |
▶ 56 ▲+2 | Reputation | 6.73 | 0.2% | 0.8% | 5.2% | ▲+7.8% |
▶ 57 ▼−2 | Variety | 6.61 | 0.2% | 0.7% | 4.8% | ▼−9.9% |
▶ 58 ▼−1 | Contribution | 7.03 | 0.2% | 0.6% | 4.5% | ▼−8.9% |
▶ 59 | Influence | 6.69 | 0.1% | 0.6% | 4.5% | ▼−4.8% |
▶ 60 | Fame | 6.14 | 0.2% | 0.7% | 3.1% | ▲+6.1% |
▶ 61 | Authority | 6.46 | 0.1% | 0.5% | 3.0% | ▲+4.8% |
▶ 62 | Popularity | 6.66 | 0.1% | 0.4% | 2.9% | ▲+7.5% |