Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for September 2024
September’s top values cluster into a “take care of me and mine” storyline. Health leads with 47.3% of all tests, with Family close behind at 45.1%. Then comes a strong social-safety layer: Trust (38.7%) and Peace (37.2%) signal people aren’t just chasing goals; they’re chasing calm and reliability while doing it.
Ranking movement is the headline, because there is none: the whole top 10 keeps exactly the order it had in August, down to Friendship in 10th. The ladder from Financial stability (35.1%, 5th) to Freedom (28.6%, 9th) shows a classic balancing act: security first, then room to breathe. Pleasure (29.8%) holding 8th alongside stability hints at “responsible indulgence.”
Seasonally, this reads like a back-to-routine reset. As fall approaches, people prioritize health, home-base, and predictable relationships—while still trying to keep a little joy and autonomy on the calendar.
How September fits into 2024, in the Global Values Research
Total Tests
65,031
in this month
🔥 Most Popular
Health
30,751 appearances
⭐ Best Ranking
Religion
Avg rank: 3.47
🥇 Most #1 Rankings
Family
9217 times first place
1
Health
▶Avg Rank:3.92
Appearance:47.3%
Trend (MOM):-0.0%
Trend (YOY):+1.1%
🥇 Top 1:10.1%
🥉 Top 3:25.2%
2
Family
▶Avg Rank:3.55
Appearance:45.1%
Trend (MOM):+2.2%
Trend (YOY):+3.7%
🥇 Top 1:14.2%
🥉 Top 3:27.1%
3
Trust
▶Avg Rank:5.07
Appearance:38.7%
Trend (MOM):+0.6%
Trend (YOY):-2.3%
🥇 Top 1:3.5%
🥉 Top 3:12.8%
4
Peace
▶Avg Rank:4.85
Appearance:37.2%
Trend (MOM):-2.1%
Trend (YOY):+2.8%
🥇 Top 1:4.3%
🥉 Top 3:14.2%
5
Financial stability
▶Avg Rank:4.75
Appearance:35.1%
Trend (MOM):+0.2%
Trend (YOY):-1.2%
🥇 Top 1:3.7%
🥉 Top 3:13.4%
6
Love
▶Avg Rank:4.66
Appearance:33.9%
Trend (MOM):-1.3%
Trend (YOY):+4.6%
🥇 Top 1:4.8%
🥉 Top 3:13.9%
7
Respect
▶Avg Rank:5.55
Appearance:31.7%
Trend (MOM):+3.0%
Trend (YOY):+2.0%
🥇 Top 1:2.0%
🥉 Top 3:8.1%
8
Pleasure
▶Avg Rank:5.31
Appearance:29.8%
Trend (MOM):+1.1%
Trend (YOY):-3.6%
🥇 Top 1:2.4%
🥉 Top 3:8.9%
9
Freedom
▶Avg Rank:6.45
Appearance:28.6%
Trend (MOM):-0.7%
Trend (YOY):-0.2%
🥇 Top 1:2.9%
🥉 Top 3:6.6%
10
Friendship
▶Avg Rank:5.55
Appearance:27.2%
Trend (MOM):+6.1%
Trend (YOY):+2.9%
🥇 Top 1:1.8%
🥉 Top 3:7.7%
11
Security
▶Avg Rank:4.84
Appearance:25.1%
Trend (MOM):-1.4%
Trend (YOY):+0.7%
🥇 Top 1:3.0%
🥉 Top 3:9.8%
12
Loyalty
▶Avg Rank:5.52
Appearance:24.8%
Trend (MOM):+3.7%
Trend (YOY):+2.7%
🥇 Top 1:2.0%
🥉 Top 3:6.9%
13
Growth
▶Avg Rank:5.71
Appearance:21.5%
Trend (MOM):-8.1%
Trend (YOY):-2.7%
🥇 Top 1:1.6%
🥉 Top 3:5.6%
14
+1Discipline
▶Avg Rank:5.05
Appearance:21.0%
Trend (MOM):+2.1%
Trend (YOY):+0.9%
🥇 Top 1:2.2%
🥉 Top 3:7.3%
15
+1Wealth
▶Avg Rank:4.95
Appearance:20.9%
Trend (MOM):+6.3%
Trend (YOY):+3.7%
🥇 Top 1:2.5%
🥉 Top 3:7.7%
16
-2Honesty
▶Avg Rank:5.86
Appearance:20.8%
Trend (MOM):-0.7%
Trend (YOY):-1.4%
🥇 Top 1:1.1%
🥉 Top 3:4.7%
17
+1Success
▶Avg Rank:5.53
Appearance:19.8%
Trend (MOM):+7.8%
Trend (YOY):+3.1%
🥇 Top 1:1.8%
🥉 Top 3:5.7%
18
+4Control
▶Avg Rank:5.21
Appearance:18.9%
Trend (MOM):+6.3%
Trend (YOY):-1.8%
🥇 Top 1:2.0%
🥉 Top 3:6.6%
19
Certainty
▶Avg Rank:5.00
Appearance:18.5%
Trend (MOM):+1.4%
Trend (YOY):+0.3%
🥇 Top 1:2.4%
🥉 Top 3:6.9%
20
Creativity
▶Avg Rank:5.96
Appearance:18.0%
Trend (MOM):-1.1%
Trend (YOY):-0.7%
🥇 Top 1:1.2%
🥉 Top 3:4.1%
21
-4Authenticity
▶Avg Rank:5.41
Appearance:17.1%
Trend (MOM):-11.1%
Trend (YOY):-2.3%
🥇 Top 1:1.4%
🥉 Top 3:4.9%
22
+2Accountability
▶Avg Rank:5.71
Appearance:16.6%
Trend (MOM):+1.1%
Trend (YOY):-0.6%
🥇 Top 1:0.9%
🥉 Top 3:3.9%
23
-2Curiosity
▶Avg Rank:6.07
Appearance:16.5%
Trend (MOM):-8.0%
Trend (YOY):+0.1%
🥇 Top 1:0.9%
🥉 Top 3:3.5%
24
-1Compassion
▶Avg Rank:5.73
Appearance:15.7%
Trend (MOM):-6.1%
Trend (YOY):-0.8%
🥇 Top 1:1.1%
🥉 Top 3:4.0%
25
+2Helpfulness
▶Avg Rank:7.16
Appearance:15.2%
Trend (MOM):+0.5%
Trend (YOY):-2.2%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
26
Ethics
▶Avg Rank:6.28
Appearance:15.2%
Trend (MOM):-2.3%
Trend (YOY):-3.2%
🥇 Top 1:1.3%
🥉 Top 3:3.6%
27
+1Adventure
▶Avg Rank:5.87
Appearance:15.0%
Trend (MOM):+2.2%
Trend (YOY):-1.5%
🥇 Top 1:0.9%
🥉 Top 3:3.4%
28
+4Privacy
▶Avg Rank:6.17
Appearance:14.8%
Trend (MOM):+8.0%
Trend (YOY):-2.3%
🥇 Top 1:0.6%
🥉 Top 3:2.8%
29
-4Wisdom
▶Avg Rank:5.80
Appearance:14.5%
Trend (MOM):-10.6%
Trend (YOY):-0.7%
🥇 Top 1:1.2%
🥉 Top 3:3.7%
30
+3Religion
▶Avg Rank:3.47
Appearance:14.2%
Trend (MOM):+4.4%
Trend (YOY):+20.8%
🥇 Top 1:5.8%
🥉 Top 3:8.9%
31
-1Appreciation
▶Avg Rank:6.28
Appearance:14.0%
Trend (MOM):-2.8%
Trend (YOY):+0.3%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
32
+3Job security
▶Avg Rank:5.49
Appearance:13.8%
Trend (MOM):+6.5%
Trend (YOY):+2.1%
🥇 Top 1:0.7%
🥉 Top 3:3.7%
33
-4Independence
▶Avg Rank:6.24
Appearance:13.8%
Trend (MOM):-4.8%
Trend (YOY):-2.3%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
34
Intelligence
▶Avg Rank:6.28
Appearance:13.4%
Trend (MOM):+2.6%
Trend (YOY):+2.3%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
35
-4Meaningful work
▶Avg Rank:6.31
Appearance:13.1%
Trend (MOM):-6.4%
Trend (YOY):-2.1%
🥇 Top 1:0.9%
🥉 Top 3:2.7%
36
Justice
▶Avg Rank:6.18
Appearance:12.9%
Trend (MOM):+1.8%
Trend (YOY):-0.9%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
37
Challenge
▶Avg Rank:6.13
Appearance:12.8%
Trend (MOM):+3.9%
Trend (YOY):-2.6%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
38
+3Equality
▶Avg Rank:5.91
Appearance:11.4%
Trend (MOM):+4.6%
Trend (YOY):-11.3%
🥇 Top 1:1.0%
🥉 Top 3:3.0%
39
+3Excitement
▶Avg Rank:6.53
Appearance:11.2%
Trend (MOM):+3.6%
Trend (YOY):+0.1%
🥇 Top 1:0.3%
🥉 Top 3:1.7%
40
Passion
▶Avg Rank:6.27
Appearance:10.9%
Trend (MOM):-0.5%
Trend (YOY):+1.4%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
41
-2Courage
▶Avg Rank:6.29
Appearance:10.5%
Trend (MOM):-4.7%
Trend (YOY):-5.8%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
42
+1Acceptance
▶Avg Rank:6.44
Appearance:10.4%
Trend (MOM):-0.7%
Trend (YOY):-2.9%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
+1Ambition
▶Avg Rank:6.18
Appearance:10.2%
Trend (MOM):+3.4%
Trend (YOY):+0.7%
🥇 Top 1:0.7%
🥉 Top 3:2.3%
44
+1Forgiveness
▶Avg Rank:6.13
Appearance:10.1%
Trend (MOM):+2.3%
Trend (YOY):+8.6%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
45
+2Determination
▶Avg Rank:6.25
Appearance:10.0%
Trend (MOM):+4.0%
Trend (YOY):-1.7%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
46
Commitment
▶Avg Rank:7.13
Appearance:9.9%
Trend (MOM):+3.0%
Trend (YOY):-3.5%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
47
-9Inner harmony
▶Avg Rank:5.43
Appearance:9.5%
Trend (MOM):-21.0%
Trend (YOY):-7.8%
🥇 Top 1:1.2%
🥉 Top 3:3.0%
48
Tolerance
▶Avg Rank:6.94
Appearance:9.4%
Trend (MOM):-2.2%
Trend (YOY):-7.2%
🥇 Top 1:0.5%
🥉 Top 3:1.5%
49
Teamwork
▶Avg Rank:6.96
Appearance:8.7%
Trend (MOM):+3.8%
Trend (YOY):-3.5%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
50
+1Beauty
▶Avg Rank:6.35
Appearance:7.3%
Trend (MOM):+6.5%
Trend (YOY):+7.6%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
51
-1Spirituality
▶Avg Rank:5.52
Appearance:6.8%
Trend (MOM):-6.4%
Trend (YOY):-8.4%
🥇 Top 1:0.8%
🥉 Top 3:2.2%
52
Competence
▶Avg Rank:6.73
Appearance:6.4%
Trend (MOM):+1.4%
Trend (YOY):+6.1%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
53
Uniqueness
▶Avg Rank:6.32
Appearance:5.9%
Trend (MOM):-6.1%
Trend (YOY):-3.3%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
Excellence
▶Avg Rank:6.21
Appearance:5.8%
Trend (MOM):+5.3%
Trend (YOY):+4.9%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
55
+1Tradition
▶Avg Rank:6.04
Appearance:5.4%
Trend (MOM):+7.0%
Trend (YOY):-3.2%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
56
+1Reputation
▶Avg Rank:6.73
Appearance:5.2%
Trend (MOM):+7.8%
Trend (YOY):+3.4%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
-2Variety
▶Avg Rank:6.61
Appearance:4.8%
Trend (MOM):-10.1%
Trend (YOY):-10.6%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
+1Influence
▶Avg Rank:6.68
Appearance:4.5%
Trend (MOM):-4.9%
Trend (YOY):-4.8%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
59
-1Contribution
▶Avg Rank:6.94
Appearance:4.4%
Trend (MOM):-8.9%
Trend (YOY):-5.4%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
60
Fame
▶Avg Rank:6.13
Appearance:3.1%
Trend (MOM):+6.4%
Trend (YOY):+4.3%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
61
Authority
▶Avg Rank:6.46
Appearance:3.0%
Trend (MOM):+4.9%
Trend (YOY):+0.3%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Popularity
▶Avg Rank:6.67
Appearance:2.9%
Trend (MOM):+7.0%
Trend (YOY):-0.5%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.92 | 10.1% | 25.2% | 47.3% | ▼−0.0% |
▶ 2 | Family | 3.55 | 14.2% | 27.1% | 45.1% | ▲+2.2% |
▶ 3 | Trust | 5.07 | 3.5% | 12.8% | 38.7% | ▲+0.6% |
▶ 4 | Peace | 4.85 | 4.3% | 14.2% | 37.2% | ▼−2.1% |
▶ 5 | Financial stability | 4.75 | 3.7% | 13.4% | 35.1% | ▲+0.2% |
▶ 6 | Love | 4.66 | 4.8% | 13.9% | 33.9% | ▼−1.3% |
▶ 7 | Respect | 5.55 | 2.0% | 8.1% | 31.7% | ▲+3.0% |
▶ 8 | Pleasure | 5.31 | 2.4% | 8.9% | 29.8% | ▲+1.1% |
▶ 9 | Freedom | 6.45 | 2.9% | 6.6% | 28.6% | ▼−0.7% |
▶ 10 | Friendship | 5.55 | 1.8% | 7.7% | 27.2% | ▲+6.1% |
▶ 11 | Security | 4.84 | 3.0% | 9.8% | 25.1% | ▼−1.4% |
▶ 12 | Loyalty | 5.52 | 2.0% | 6.9% | 24.8% | ▲+3.7% |
▶ 13 | Growth | 5.71 | 1.6% | 5.6% | 21.5% | ▼−8.1% |
▶ 14 ▲+1 | Discipline | 5.05 | 2.2% | 7.3% | 21.0% | ▲+2.1% |
▶ 15 ▲+1 | Wealth | 4.95 | 2.5% | 7.7% | 20.9% | ▲+6.3% |
▶ 16 ▼−2 | Honesty | 5.86 | 1.1% | 4.7% | 20.8% | ▼−0.7% |
▶ 17 ▲+1 | Success | 5.53 | 1.8% | 5.7% | 19.8% | ▲+7.8% |
▶ 18 ▲+4 | Control | 5.21 | 2.0% | 6.6% | 18.9% | ▲+6.3% |
▶ 19 | Certainty | 5.00 | 2.4% | 6.9% | 18.5% | ▲+1.4% |
▶ 20 | Creativity | 5.96 | 1.2% | 4.1% | 18.0% | ▼−1.1% |
▶ 21 ▼−4 | Authenticity | 5.41 | 1.4% | 4.9% | 17.1% | ▼−11.1% |
▶ 22 ▲+2 | Accountability | 5.71 | 0.9% | 3.9% | 16.6% | ▲+1.1% |
▶ 23 ▼−2 | Curiosity | 6.07 | 0.9% | 3.5% | 16.5% | ▼−8.0% |
▶ 24 ▼−1 | Compassion | 5.73 | 1.1% | 4.0% | 15.7% | ▼−6.1% |
▶ 25 ▲+2 | Helpfulness | 7.16 | 0.7% | 2.2% | 15.2% | ▲+0.5% |
▶ 26 | Ethics | 6.28 | 1.3% | 3.6% | 15.2% | ▼−2.3% |
▶ 27 ▲+1 | Adventure | 5.87 | 0.9% | 3.4% | 15.0% | ▲+2.2% |
▶ 28 ▲+4 | Privacy | 6.17 | 0.6% | 2.8% | 14.8% | ▲+8.0% |
▶ 29 ▼−4 | Wisdom | 5.80 | 1.2% | 3.7% | 14.5% | ▼−10.6% |
▶ 30 ▲+3 | Religion | 3.47 | 5.8% | 8.9% | 14.2% | ▲+4.4% |
▶ 31 ▼−1 | Appreciation | 6.28 | 0.5% | 2.4% | 14.0% | ▼−2.8% |
▶ 32 ▲+3 | Job security | 5.49 | 0.7% | 3.7% | 13.8% | ▲+6.5% |
▶ 33 ▼−4 | Independence | 6.24 | 0.8% | 2.7% | 13.8% | ▼−4.8% |
▶ 34 | Intelligence | 6.28 | 0.8% | 2.7% | 13.4% | ▲+2.6% |
▶ 35 ▼−4 | Meaningful work | 6.31 | 0.9% | 2.7% | 13.1% | ▼−6.4% |
▶ 36 | Justice | 6.18 | 0.9% | 3.0% | 12.9% | ▲+1.8% |
▶ 37 | Challenge | 6.13 | 0.6% | 2.5% | 12.8% | ▲+3.9% |
▶ 38 ▲+3 | Equality | 5.91 | 1.0% | 3.0% | 11.4% | ▲+4.6% |
▶ 39 ▲+3 | Excitement | 6.53 | 0.3% | 1.7% | 11.2% | ▲+3.6% |
▶ 40 | Passion | 6.27 | 0.6% | 2.1% | 10.9% | ▼−0.5% |
▶ 41 ▼−2 | Courage | 6.29 | 0.4% | 1.8% | 10.5% | ▼−4.7% |
▶ 42 ▲+1 | Acceptance | 6.44 | 0.4% | 1.7% | 10.4% | ▼−0.7% |
▶ 43 ▲+1 | Ambition | 6.18 | 0.7% | 2.3% | 10.2% | ▲+3.4% |
▶ 44 ▲+1 | Forgiveness | 6.13 | 0.5% | 2.1% | 10.1% | ▲+2.3% |
▶ 45 ▲+2 | Determination | 6.25 | 0.5% | 1.9% | 10.0% | ▲+4.0% |
▶ 46 | Commitment | 7.13 | 0.4% | 1.4% | 9.9% | ▲+3.0% |
▶ 47 ▼−9 | Inner harmony | 5.43 | 1.2% | 3.0% | 9.5% | ▼−21.0% |
▶ 48 | Tolerance | 6.94 | 0.5% | 1.5% | 9.4% | ▼−2.2% |
▶ 49 | Teamwork | 6.96 | 0.4% | 1.3% | 8.7% | ▲+3.8% |
▶ 50 ▲+1 | Beauty | 6.35 | 0.4% | 1.5% | 7.3% | ▲+6.5% |
▶ 51 ▼−1 | Spirituality | 5.52 | 0.8% | 2.2% | 6.8% | ▼−6.4% |
▶ 52 | Competence | 6.73 | 0.3% | 1.0% | 6.4% | ▲+1.4% |
▶ 53 | Uniqueness | 6.32 | 0.3% | 1.1% | 5.9% | ▼−6.1% |
▶ 54 | Excellence | 6.21 | 0.3% | 1.2% | 5.8% | ▲+5.3% |
▶ 55 ▲+1 | Tradition | 6.04 | 0.3% | 1.2% | 5.4% | ▲+7.0% |
▶ 56 ▲+1 | Reputation | 6.73 | 0.2% | 0.8% | 5.2% | ▲+7.8% |
▶ 57 ▼−2 | Variety | 6.61 | 0.2% | 0.7% | 4.8% | ▼−10.1% |
▶ 58 ▲+1 | Influence | 6.68 | 0.1% | 0.6% | 4.5% | ▼−4.9% |
▶ 59 ▼−1 | Contribution | 6.94 | 0.2% | 0.6% | 4.4% | ▼−8.9% |
▶ 60 | Fame | 6.13 | 0.2% | 0.7% | 3.1% | ▲+6.4% |
▶ 61 | Authority | 6.46 | 0.1% | 0.5% | 3.0% | ▲+4.9% |
▶ 62 | Popularity | 6.67 | 0.1% | 0.4% | 2.9% | ▲+7.0% |
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