Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for July 2024
July’s value leaderboard looks like a collective “get my life together” month. Health dominates with about 51.0% of tests, followed by Family (41.4%) and Financial stability (39.9%). The top 10 are tightly clustered: even Respect still shows up in roughly 26.3% of results, suggesting broad agreement on core priorities rather than niche spikes.
The big story is stability with a few swaps. Respect climbs a place back into the top 10 as Security slips out, Family passes Financial stability for 2nd, and Love edges past Pleasure for 6th. Growth and Freedom hold 9th and 8th and Trust keeps 5th, so “treat me well, let me evolve, and don’t box me in” stays in place, with connection nudging slightly ahead of fun.
Put together, people seem to be optimizing for stability plus emotional quality: secure body, secure home, secure money, then better vibes. Seasonally, July often brings travel, social intensity, and mid-year reflection—fuel for Freedom/Pleasure, but also a reality check that boosts Health/Peace/Finances.
How July fits into 2024, in the Global Values Research
Total Tests
29,536
in this month
🔥 Most Popular
Health
15,059 appearances
⭐ Best Ranking
Religion
Avg rank: 3.60
🥇 Most #1 Rankings
Health
3771 times first place
1
Health
▶Avg Rank:3.68
Appearance:51.0%
Trend (MOM):+3.6%
Trend (YOY):+2.8%
🥇 Top 1:12.8%
🥉 Top 3:29.2%
2
+1Family
▶Avg Rank:3.64
Appearance:41.4%
Trend (MOM):+3.1%
Trend (YOY):+4.1%
🥇 Top 1:12.7%
🥉 Top 3:24.2%
3
-1Financial stability
▶Avg Rank:4.75
Appearance:39.9%
Trend (MOM):-0.8%
Trend (YOY):+0.2%
🥇 Top 1:4.0%
🥉 Top 3:15.3%
4
Peace
▶Avg Rank:4.71
Appearance:37.3%
Trend (MOM):-3.3%
Trend (YOY):+1.9%
🥇 Top 1:4.6%
🥉 Top 3:14.7%
5
Trust
▶Avg Rank:5.09
Appearance:34.5%
Trend (MOM):+2.9%
Trend (YOY):+2.2%
🥇 Top 1:2.9%
🥉 Top 3:11.2%
6
+1Love
▶Avg Rank:4.57
Appearance:32.6%
Trend (MOM):+1.7%
Trend (YOY):+4.6%
🥇 Top 1:5.0%
🥉 Top 3:14.0%
7
-1Pleasure
▶Avg Rank:5.16
Appearance:31.9%
Trend (MOM):-2.5%
Trend (YOY):-3.0%
🥇 Top 1:2.7%
🥉 Top 3:10.2%
8
Freedom
▶Avg Rank:6.52
Appearance:29.4%
Trend (MOM):-3.0%
Trend (YOY):-2.5%
🥇 Top 1:3.0%
🥉 Top 3:6.7%
9
Growth
▶Avg Rank:5.59
Appearance:28.1%
Trend (MOM):+0.9%
Trend (YOY):-4.4%
🥇 Top 1:2.2%
🥉 Top 3:7.6%
10
+1Respect
▶Avg Rank:5.55
Appearance:26.3%
Trend (MOM):+5.9%
Trend (YOY):+4.6%
🥇 Top 1:1.6%
🥉 Top 3:6.8%
11
-1Security
▶Avg Rank:4.72
Appearance:25.9%
Trend (MOM):-3.7%
Trend (YOY):+0.3%
🥇 Top 1:3.2%
🥉 Top 3:10.5%
12
Authenticity
▶Avg Rank:5.29
Appearance:24.4%
Trend (MOM):+3.3%
Trend (YOY):+0.5%
🥇 Top 1:2.2%
🥉 Top 3:7.4%
13
+2Friendship
▶Avg Rank:5.82
Appearance:20.9%
Trend (MOM):+3.4%
Trend (YOY):+3.9%
🥇 Top 1:1.2%
🥉 Top 3:5.2%
14
Curiosity
▶Avg Rank:5.78
Appearance:20.4%
Trend (MOM):-3.0%
Trend (YOY):-2.8%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
+1Honesty
▶Avg Rank:5.75
Appearance:20.0%
Trend (MOM):-0.9%
Trend (YOY):+0.6%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
16
-3Certainty
▶Avg Rank:4.97
Appearance:19.5%
Trend (MOM):-9.0%
Trend (YOY):+0.7%
🥇 Top 1:2.5%
🥉 Top 3:7.3%
17
+1Compassion
▶Avg Rank:5.63
Appearance:19.0%
Trend (MOM):-1.0%
Trend (YOY):-1.6%
🥇 Top 1:1.5%
🥉 Top 3:5.1%
18
-1Wisdom
▶Avg Rank:5.67
Appearance:19.0%
Trend (MOM):-2.6%
Trend (YOY):+1.6%
🥇 Top 1:1.7%
🥉 Top 3:5.1%
19
+5Loyalty
▶Avg Rank:5.68
Appearance:18.8%
Trend (MOM):+8.4%
Trend (YOY):+5.3%
🥇 Top 1:1.3%
🥉 Top 3:4.9%
20
+5Discipline
▶Avg Rank:5.09
Appearance:18.5%
Trend (MOM):+9.7%
Trend (YOY):+9.4%
🥇 Top 1:1.9%
🥉 Top 3:6.3%
21
-2Ethics
▶Avg Rank:6.26
Appearance:18.0%
Trend (MOM):-2.6%
Trend (YOY):-2.4%
🥇 Top 1:1.5%
🥉 Top 3:4.4%
22
-2Creativity
▶Avg Rank:5.81
Appearance:17.9%
Trend (MOM):-2.8%
Trend (YOY):-5.8%
🥇 Top 1:1.4%
🥉 Top 3:4.4%
23
-1Meaningful work
▶Avg Rank:6.46
Appearance:17.5%
Trend (MOM):+0.1%
Trend (YOY):-2.9%
🥇 Top 1:1.1%
🥉 Top 3:3.4%
24
-3Inner harmony
▶Avg Rank:5.26
Appearance:17.3%
Trend (MOM):-2.5%
Trend (YOY):-0.6%
🥇 Top 1:2.4%
🥉 Top 3:5.8%
25
-2Accountability
▶Avg Rank:5.66
Appearance:17.2%
Trend (MOM):-1.2%
Trend (YOY):+1.4%
🥇 Top 1:1.0%
🥉 Top 3:4.2%
26
+1Wealth
▶Avg Rank:4.97
Appearance:16.7%
Trend (MOM):+2.5%
Trend (YOY):+1.8%
🥇 Top 1:1.8%
🥉 Top 3:5.9%
27
+2Success
▶Avg Rank:5.75
Appearance:16.3%
Trend (MOM):+3.5%
Trend (YOY):-3.8%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
28
-2Control
▶Avg Rank:5.25
Appearance:16.2%
Trend (MOM):-3.4%
Trend (YOY):-3.9%
🥇 Top 1:1.6%
🥉 Top 3:5.4%
29
+1Independence
▶Avg Rank:6.17
Appearance:15.6%
Trend (MOM):+0.1%
Trend (YOY):-6.0%
🥇 Top 1:0.9%
🥉 Top 3:3.2%
30
-2Helpfulness
▶Avg Rank:7.24
Appearance:15.3%
Trend (MOM):-5.2%
Trend (YOY):-0.9%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
31
+1Appreciation
▶Avg Rank:6.24
Appearance:14.7%
Trend (MOM):+0.6%
Trend (YOY):-0.2%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
32
-1Justice
▶Avg Rank:6.26
Appearance:14.1%
Trend (MOM):-6.0%
Trend (YOY):-2.9%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
33
+1Job security
▶Avg Rank:5.39
Appearance:14.0%
Trend (MOM):+0.8%
Trend (YOY):-1.3%
🥇 Top 1:0.8%
🥉 Top 3:3.9%
34
-1Intelligence
▶Avg Rank:6.47
Appearance:13.9%
Trend (MOM):-3.8%
Trend (YOY):-6.9%
🥇 Top 1:0.7%
🥉 Top 3:2.4%
35
Adventure
▶Avg Rank:5.90
Appearance:12.3%
Trend (MOM):+0.1%
Trend (YOY):+4.9%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
36
+4Challenge
▶Avg Rank:6.15
Appearance:11.3%
Trend (MOM):+8.0%
Trend (YOY):+1.2%
🥇 Top 1:0.4%
🥉 Top 3:2.2%
37
+1Passion
▶Avg Rank:6.28
Appearance:11.3%
Trend (MOM):+1.0%
Trend (YOY):+0.4%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
38
+1Privacy
▶Avg Rank:6.08
Appearance:11.0%
Trend (MOM):+1.8%
Trend (YOY):-0.4%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
39
-3Tolerance
▶Avg Rank:7.01
Appearance:10.9%
Trend (MOM):-8.2%
Trend (YOY):-14.5%
🥇 Top 1:0.5%
🥉 Top 3:1.6%
40
-3Equality
▶Avg Rank:5.99
Appearance:10.8%
Trend (MOM):-3.1%
Trend (YOY):-12.8%
🥇 Top 1:0.9%
🥉 Top 3:2.7%
41
+2Ambition
▶Avg Rank:6.49
Appearance:10.4%
Trend (MOM):+4.5%
Trend (YOY):+1.5%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
42
Religion
▶Avg Rank:3.60
Appearance:10.1%
Trend (MOM):-0.4%
Trend (YOY):+18.3%
🥇 Top 1:4.0%
🥉 Top 3:6.0%
43
-2Acceptance
▶Avg Rank:6.42
Appearance:9.9%
Trend (MOM):-3.7%
Trend (YOY):-2.2%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
44
Commitment
▶Avg Rank:7.37
Appearance:9.7%
Trend (MOM):-0.5%
Trend (YOY):+7.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
45
+1Courage
▶Avg Rank:6.21
Appearance:9.2%
Trend (MOM):+1.1%
Trend (YOY):+0.0%
🥇 Top 1:0.3%
🥉 Top 3:1.7%
46
+1Determination
▶Avg Rank:6.40
Appearance:9.1%
Trend (MOM):+6.9%
Trend (YOY):-3.3%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
47
-2Spirituality
▶Avg Rank:5.64
Appearance:8.8%
Trend (MOM):-3.7%
Trend (YOY):+1.2%
🥇 Top 1:1.0%
🥉 Top 3:2.8%
48
+2Excitement
▶Avg Rank:6.61
Appearance:8.8%
Trend (MOM):+6.9%
Trend (YOY):+8.3%
🥇 Top 1:0.2%
🥉 Top 3:1.3%
49
Teamwork
▶Avg Rank:7.00
Appearance:8.3%
Trend (MOM):-1.3%
Trend (YOY):-2.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
-2Competence
▶Avg Rank:6.77
Appearance:8.0%
Trend (MOM):-3.8%
Trend (YOY):-0.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
51
Forgiveness
▶Avg Rank:6.14
Appearance:7.2%
Trend (MOM):+5.6%
Trend (YOY):+4.2%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
52
Uniqueness
▶Avg Rank:6.32
Appearance:6.3%
Trend (MOM):-3.4%
Trend (YOY):-10.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
+2Excellence
▶Avg Rank:6.34
Appearance:6.0%
Trend (MOM):+5.5%
Trend (YOY):-3.6%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
-1Variety
▶Avg Rank:6.60
Appearance:5.9%
Trend (MOM):-5.4%
Trend (YOY):-6.5%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
55
-1Contribution
▶Avg Rank:6.96
Appearance:5.8%
Trend (MOM):+1.1%
Trend (YOY):+1.1%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
Beauty
▶Avg Rank:6.65
Appearance:5.1%
Trend (MOM):-4.8%
Trend (YOY):+4.8%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
Influence
▶Avg Rank:6.55
Appearance:4.9%
Trend (MOM):+0.1%
Trend (YOY):-8.4%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
Reputation
▶Avg Rank:6.73
Appearance:4.7%
Trend (MOM):+6.2%
Trend (YOY):-1.1%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
59
Tradition
▶Avg Rank:6.28
Appearance:3.9%
Trend (MOM):-0.8%
Trend (YOY):+1.7%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.41
Appearance:2.7%
Trend (MOM):-6.3%
Trend (YOY):-4.2%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.68
Appearance:2.2%
Trend (MOM):+1.6%
Trend (YOY):+3.6%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.10
Appearance:2.0%
Trend (MOM):-1.0%
Trend (YOY):+3.6%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.68 | 12.8% | 29.2% | 51.0% | ▲+3.6% |
▶ 2 ▲+1 | Family | 3.64 | 12.7% | 24.2% | 41.4% | ▲+3.1% |
▶ 3 ▼−1 | Financial stability | 4.75 | 4.0% | 15.3% | 39.9% | ▼−0.8% |
▶ 4 | Peace | 4.71 | 4.6% | 14.7% | 37.3% | ▼−3.3% |
▶ 5 | Trust | 5.09 | 2.9% | 11.2% | 34.5% | ▲+2.9% |
▶ 6 ▲+1 | Love | 4.57 | 5.0% | 14.0% | 32.6% | ▲+1.7% |
▶ 7 ▼−1 | Pleasure | 5.16 | 2.7% | 10.2% | 31.9% | ▼−2.5% |
▶ 8 | Freedom | 6.52 | 3.0% | 6.7% | 29.4% | ▼−3.0% |
▶ 9 | Growth | 5.59 | 2.2% | 7.6% | 28.1% | ▲+0.9% |
▶ 10 ▲+1 | Respect | 5.55 | 1.6% | 6.8% | 26.3% | ▲+5.9% |
▶ 11 ▼−1 | Security | 4.72 | 3.2% | 10.5% | 25.9% | ▼−3.7% |
▶ 12 | Authenticity | 5.29 | 2.2% | 7.4% | 24.4% | ▲+3.3% |
▶ 13 ▲+2 | Friendship | 5.82 | 1.2% | 5.2% | 20.9% | ▲+3.4% |
▶ 14 | Curiosity | 5.78 | 1.2% | 4.9% | 20.4% | ▼−3.0% |
▶ 15 ▲+1 | Honesty | 5.75 | 1.2% | 4.9% | 20.0% | ▼−0.9% |
▶ 16 ▼−3 | Certainty | 4.97 | 2.5% | 7.3% | 19.5% | ▼−9.0% |
▶ 17 ▲+1 | Compassion | 5.63 | 1.5% | 5.1% | 19.0% | ▼−1.0% |
▶ 18 ▼−1 | Wisdom | 5.67 | 1.7% | 5.1% | 19.0% | ▼−2.6% |
▶ 19 ▲+5 | Loyalty | 5.68 | 1.3% | 4.9% | 18.8% | ▲+8.4% |
▶ 20 ▲+5 | Discipline | 5.09 | 1.9% | 6.3% | 18.5% | ▲+9.7% |
▶ 21 ▼−2 | Ethics | 6.26 | 1.5% | 4.4% | 18.0% | ▼−2.6% |
▶ 22 ▼−2 | Creativity | 5.81 | 1.4% | 4.4% | 17.9% | ▼−2.8% |
▶ 23 ▼−1 | Meaningful work | 6.46 | 1.1% | 3.4% | 17.5% | ▲+0.1% |
▶ 24 ▼−3 | Inner harmony | 5.26 | 2.4% | 5.8% | 17.3% | ▼−2.5% |
▶ 25 ▼−2 | Accountability | 5.66 | 1.0% | 4.2% | 17.2% | ▼−1.2% |
▶ 26 ▲+1 | Wealth | 4.97 | 1.8% | 5.9% | 16.7% | ▲+2.5% |
▶ 27 ▲+2 | Success | 5.75 | 1.3% | 4.3% | 16.3% | ▲+3.5% |
▶ 28 ▼−2 | Control | 5.25 | 1.6% | 5.4% | 16.2% | ▼−3.4% |
▶ 29 ▲+1 | Independence | 6.17 | 0.9% | 3.2% | 15.6% | ▲+0.1% |
▶ 30 ▼−2 | Helpfulness | 7.24 | 0.7% | 2.2% | 15.3% | ▼−5.2% |
▶ 31 ▲+1 | Appreciation | 6.24 | 0.6% | 2.6% | 14.7% | ▲+0.6% |
▶ 32 ▼−1 | Justice | 6.26 | 1.0% | 3.1% | 14.1% | ▼−6.0% |
▶ 33 ▲+1 | Job security | 5.39 | 0.8% | 3.9% | 14.0% | ▲+0.8% |
▶ 34 ▼−1 | Intelligence | 6.47 | 0.7% | 2.4% | 13.9% | ▼−3.8% |
▶ 35 | Adventure | 5.90 | 0.8% | 2.7% | 12.3% | ▲+0.1% |
▶ 36 ▲+4 | Challenge | 6.15 | 0.4% | 2.2% | 11.3% | ▲+8.0% |
▶ 37 ▲+1 | Passion | 6.28 | 0.5% | 2.1% | 11.3% | ▲+1.0% |
▶ 38 ▲+1 | Privacy | 6.08 | 0.5% | 2.2% | 11.0% | ▲+1.8% |
▶ 39 ▼−3 | Tolerance | 7.01 | 0.5% | 1.6% | 10.9% | ▼−8.2% |
▶ 40 ▼−3 | Equality | 5.99 | 0.9% | 2.7% | 10.8% | ▼−3.1% |
▶ 41 ▲+2 | Ambition | 6.49 | 0.5% | 1.8% | 10.4% | ▲+4.5% |
▶ 42 | Religion | 3.60 | 4.0% | 6.0% | 10.1% | ▼−0.4% |
▶ 43 ▼−2 | Acceptance | 6.42 | 0.4% | 1.7% | 9.9% | ▼−3.7% |
▶ 44 | Commitment | 7.37 | 0.3% | 1.1% | 9.7% | ▼−0.5% |
▶ 45 ▲+1 | Courage | 6.21 | 0.3% | 1.7% | 9.2% | ▲+1.1% |
▶ 46 ▲+1 | Determination | 6.40 | 0.4% | 1.5% | 9.1% | ▲+6.9% |
▶ 47 ▼−2 | Spirituality | 5.64 | 1.0% | 2.8% | 8.8% | ▼−3.7% |
▶ 48 ▲+2 | Excitement | 6.61 | 0.2% | 1.3% | 8.8% | ▲+6.9% |
▶ 49 | Teamwork | 7.00 | 0.3% | 1.1% | 8.3% | ▼−1.3% |
▶ 50 ▼−2 | Competence | 6.77 | 0.3% | 1.2% | 8.0% | ▼−3.8% |
▶ 51 | Forgiveness | 6.14 | 0.3% | 1.5% | 7.2% | ▲+5.6% |
▶ 52 | Uniqueness | 6.32 | 0.3% | 1.1% | 6.3% | ▼−3.4% |
▶ 53 ▲+2 | Excellence | 6.34 | 0.3% | 1.2% | 6.0% | ▲+5.5% |
▶ 54 ▼−1 | Variety | 6.60 | 0.2% | 0.9% | 5.9% | ▼−5.4% |
▶ 55 ▼−1 | Contribution | 6.96 | 0.2% | 0.8% | 5.8% | ▲+1.1% |
▶ 56 | Beauty | 6.65 | 0.2% | 0.8% | 5.1% | ▼−4.8% |
▶ 57 | Influence | 6.55 | 0.2% | 0.7% | 4.9% | ▲+0.1% |
▶ 58 | Reputation | 6.73 | 0.2% | 0.6% | 4.7% | ▲+6.2% |
▶ 59 | Tradition | 6.28 | 0.2% | 0.7% | 3.9% | ▼−0.8% |
▶ 60 | Authority | 6.41 | 0.1% | 0.5% | 2.7% | ▼−6.3% |
▶ 61 | Popularity | 6.68 | 0.1% | 0.4% | 2.2% | ▲+1.6% |
▶ 62 | Fame | 6.10 | 0.1% | 0.4% | 2.0% | ▼−1.0% |
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