Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for 2024
In 2024 (460,244 tests), the top of the values chart looks strikingly stable: the Top 10 is the same set as in 2023, and only Peace and Trust swapped positions. That kind of “no drama” ranking is a trend in itself, suggesting people’s core priorities consolidated rather than swung with headlines.
By share of tests, Health leads at 48.5%, with Family close behind at 43.1%. A second cluster sits tightly packed: Peace (37.3%), Trust (37.1%), and Financial stability (36.8%) are essentially tied, hinting at a 2024 mindset that treats calm relationships and dependable money as a single bundle. Then comes the “life-feels-good” lane: Love (33.1%) and Pleasure (30.9%), followed by autonomy and dignity staples—Freedom (29.0%) and Respect (29.0%). Security rounds it out at 25.7%, still highly present, just less dominant than health and close-connection themes.
Year-over-year ranking changes within the Top 10: one swap, Peace up to 3rd and Trust down to 4th. Nothing else rose or fell in positions, which implies any shifts are happening in intensity (percentages) rather than in what people consider non‑negotiable.
Compared to recent years, this reads like a continued “stability stack”: wellbeing, close bonds, and low-drama trust/peace staying glued at the top.
Outlook: expect Financial stability, Security, and Peace to stay resilient if uncertainty persists, while Freedom could creep upward if people feel more control returning.
Total Tests
460,244
in this month
🔥 Most Popular
Health
223,320 appearances
⭐ Best Ranking
Religion
Avg rank: 3.55
🥇 Most #1 Rankings
Family
61909 times first place
1
Health
▶Avg Rank:3.82
Appearance:48.5%
Trend (YOY):+1.1%
🥇 Top 1:11.1%
🥉 Top 3:26.8%
2
Family
▶Avg Rank:3.60
Appearance:43.1%
Trend (YOY):+2.3%
🥇 Top 1:13.5%
🥉 Top 3:25.5%
3
+1Peace
▶Avg Rank:4.78
Appearance:37.3%
Trend (YOY):+2.2%
🥇 Top 1:4.5%
🥉 Top 3:14.6%
4
-1Trust
▶Avg Rank:5.08
Appearance:37.1%
Trend (YOY):-0.9%
🥇 Top 1:3.3%
🥉 Top 3:12.2%
5
Financial stability
▶Avg Rank:4.76
Appearance:36.8%
Trend (YOY):+2.5%
🥇 Top 1:3.8%
🥉 Top 3:13.9%
6
Love
▶Avg Rank:4.64
Appearance:33.1%
Trend (YOY):+3.3%
🥇 Top 1:4.8%
🥉 Top 3:13.8%
7
Pleasure
▶Avg Rank:5.27
Appearance:30.9%
Trend (YOY):-1.7%
🥇 Top 1:2.5%
🥉 Top 3:9.4%
8
Freedom
▶Avg Rank:6.52
Appearance:29.0%
Trend (YOY):-0.7%
🥇 Top 1:2.8%
🥉 Top 3:6.5%
9
Respect
▶Avg Rank:5.56
Appearance:29.0%
Trend (YOY):+1.9%
🥇 Top 1:1.8%
🥉 Top 3:7.4%
10
Security
▶Avg Rank:4.76
Appearance:25.7%
Trend (YOY):+0.2%
🥇 Top 1:3.2%
🥉 Top 3:10.4%
11
Growth
▶Avg Rank:5.60
Appearance:24.5%
Trend (YOY):-0.4%
🥇 Top 1:1.9%
🥉 Top 3:6.6%
12
Friendship
▶Avg Rank:5.68
Appearance:24.0%
Trend (YOY):+1.4%
🥇 Top 1:1.5%
🥉 Top 3:6.3%
13
Loyalty
▶Avg Rank:5.59
Appearance:21.9%
Trend (YOY):+2.1%
🥇 Top 1:1.7%
🥉 Top 3:5.9%
14
+1Honesty
▶Avg Rank:5.80
Appearance:20.8%
Trend (YOY):-0.2%
🥇 Top 1:1.1%
🥉 Top 3:4.9%
15
-1Authenticity
▶Avg Rank:5.32
Appearance:20.7%
Trend (YOY):-0.8%
🥇 Top 1:1.8%
🥉 Top 3:6.2%
16
Discipline
▶Avg Rank:5.07
Appearance:19.6%
Trend (YOY):+3.6%
🥇 Top 1:2.0%
🥉 Top 3:6.7%
17
Certainty
▶Avg Rank:4.96
Appearance:19.0%
Trend (YOY):+1.5%
🥇 Top 1:2.4%
🥉 Top 3:7.2%
18
+2Wealth
▶Avg Rank:4.95
Appearance:18.9%
Trend (YOY):+3.2%
🥇 Top 1:2.2%
🥉 Top 3:6.9%
19
-1Curiosity
▶Avg Rank:5.89
Appearance:18.5%
Trend (YOY):-1.1%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
20
-1Creativity
▶Avg Rank:5.86
Appearance:18.3%
Trend (YOY):-2.0%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
21
+1Success
▶Avg Rank:5.65
Appearance:17.8%
Trend (YOY):+1.2%
🥇 Top 1:1.5%
🥉 Top 3:4.9%
22
-1Control
▶Avg Rank:5.19
Appearance:17.8%
Trend (YOY):-2.0%
🥇 Top 1:2.0%
🥉 Top 3:6.3%
23
Compassion
▶Avg Rank:5.69
Appearance:17.5%
Trend (YOY):-0.6%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
24
+2Accountability
▶Avg Rank:5.70
Appearance:16.8%
Trend (YOY):+1.6%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
25
Wisdom
▶Avg Rank:5.74
Appearance:16.7%
Trend (YOY):+0.7%
🥇 Top 1:1.4%
🥉 Top 3:4.4%
26
-2Ethics
▶Avg Rank:6.25
Appearance:16.5%
Trend (YOY):-1.6%
🥇 Top 1:1.5%
🥉 Top 3:4.0%
27
+1Helpfulness
▶Avg Rank:7.23
Appearance:15.3%
Trend (YOY):-3.0%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
28
-1Meaningful work
▶Avg Rank:6.42
Appearance:15.2%
Trend (YOY):-3.9%
🥇 Top 1:1.0%
🥉 Top 3:3.0%
29
Independence
▶Avg Rank:6.21
Appearance:14.5%
Trend (YOY):-2.9%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
30
Appreciation
▶Avg Rank:6.22
Appearance:14.2%
Trend (YOY):+1.3%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
31
Adventure
▶Avg Rank:5.88
Appearance:13.9%
Trend (YOY):-0.2%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
32
Justice
▶Avg Rank:6.17
Appearance:13.7%
Trend (YOY):-1.1%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
33
+1Job security
▶Avg Rank:5.45
Appearance:13.7%
Trend (YOY):+0.4%
🥇 Top 1:0.7%
🥉 Top 3:3.7%
34
-1Intelligence
▶Avg Rank:6.34
Appearance:13.4%
Trend (YOY):-1.6%
🥇 Top 1:0.8%
🥉 Top 3:2.6%
35
+1Inner harmony
▶Avg Rank:5.37
Appearance:13.2%
Trend (YOY):-0.6%
🥇 Top 1:1.7%
🥉 Top 3:4.3%
36
-1Privacy
▶Avg Rank:6.13
Appearance:13.0%
Trend (YOY):-4.3%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
37
+6Religion
▶Avg Rank:3.55
Appearance:12.1%
Trend (YOY):+18.2%
🥇 Top 1:4.8%
🥉 Top 3:7.4%
38
Challenge
▶Avg Rank:6.12
Appearance:12.0%
Trend (YOY):-4.1%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
39
-2Equality
▶Avg Rank:5.86
Appearance:11.4%
Trend (YOY):-12.3%
🥇 Top 1:1.1%
🥉 Top 3:3.1%
40
+1Passion
▶Avg Rank:6.26
Appearance:11.0%
Trend (YOY):+2.4%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
41
-2Tolerance
▶Avg Rank:6.94
Appearance:10.3%
Trend (YOY):-9.3%
🥇 Top 1:0.5%
🥉 Top 3:1.6%
42
-2Courage
▶Avg Rank:6.21
Appearance:10.3%
Trend (YOY):-4.2%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
43
-1Acceptance
▶Avg Rank:6.41
Appearance:10.3%
Trend (YOY):-2.7%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
44
+2Ambition
▶Avg Rank:6.35
Appearance:10.0%
Trend (YOY):+2.7%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
45
-1Excitement
▶Avg Rank:6.50
Appearance:10.0%
Trend (YOY):-0.4%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
46
-1Commitment
▶Avg Rank:7.19
Appearance:9.8%
Trend (YOY):-1.0%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
47
Determination
▶Avg Rank:6.29
Appearance:9.5%
Trend (YOY):-2.3%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
48
+1Forgiveness
▶Avg Rank:6.12
Appearance:8.8%
Trend (YOY):+4.6%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
-1Teamwork
▶Avg Rank:7.00
Appearance:8.5%
Trend (YOY):-4.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
Spirituality
▶Avg Rank:5.58
Appearance:7.8%
Trend (YOY):-2.5%
🥇 Top 1:1.0%
🥉 Top 3:2.4%
51
Competence
▶Avg Rank:6.75
Appearance:7.0%
Trend (YOY):+2.0%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
52
+1Beauty
▶Avg Rank:6.40
Appearance:6.3%
Trend (YOY):+5.6%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
53
-1Uniqueness
▶Avg Rank:6.28
Appearance:6.2%
Trend (YOY):-1.5%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
Excellence
▶Avg Rank:6.24
Appearance:5.7%
Trend (YOY):-1.0%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
55
Variety
▶Avg Rank:6.62
Appearance:5.4%
Trend (YOY):-4.2%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
Contribution
▶Avg Rank:6.88
Appearance:5.0%
Trend (YOY):-5.5%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
+1Reputation
▶Avg Rank:6.73
Appearance:4.9%
Trend (YOY):-0.5%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
+1Tradition
▶Avg Rank:6.11
Appearance:4.9%
Trend (YOY):+0.6%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
59
-2Influence
▶Avg Rank:6.62
Appearance:4.8%
Trend (YOY):-5.0%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.47
Appearance:2.9%
Trend (YOY):+0.3%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.65
Appearance:2.6%
Trend (YOY):-3.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.19
Appearance:2.6%
Trend (YOY):-1.6%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (YoY) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.82 | 11.1% | 26.8% | 48.5% | ▲+1.1% |
▶ 2 | Family | 3.60 | 13.5% | 25.5% | 43.1% | ▲+2.3% |
▶ 3 ▲+1 | Peace | 4.78 | 4.5% | 14.6% | 37.3% | ▲+2.2% |
▶ 4 ▼−1 | Trust | 5.08 | 3.3% | 12.2% | 37.1% | ▼−0.9% |
▶ 5 | Financial stability | 4.76 | 3.8% | 13.9% | 36.8% | ▲+2.5% |
▶ 6 | Love | 4.64 | 4.8% | 13.8% | 33.1% | ▲+3.3% |
▶ 7 | Pleasure | 5.27 | 2.5% | 9.4% | 30.9% | ▼−1.7% |
▶ 8 | Freedom | 6.52 | 2.8% | 6.5% | 29.0% | ▼−0.7% |
▶ 9 | Respect | 5.56 | 1.8% | 7.4% | 29.0% | ▲+1.9% |
▶ 10 | Security | 4.76 | 3.2% | 10.4% | 25.7% | ▲+0.2% |
▶ 11 | Growth | 5.60 | 1.9% | 6.6% | 24.5% | ▼−0.4% |
▶ 12 | Friendship | 5.68 | 1.5% | 6.3% | 24.0% | ▲+1.4% |
▶ 13 | Loyalty | 5.59 | 1.7% | 5.9% | 21.9% | ▲+2.1% |
▶ 14 ▲+1 | Honesty | 5.80 | 1.1% | 4.9% | 20.8% | ▼−0.2% |
▶ 15 ▼−1 | Authenticity | 5.32 | 1.8% | 6.2% | 20.7% | ▼−0.8% |
▶ 16 | Discipline | 5.07 | 2.0% | 6.7% | 19.6% | ▲+3.6% |
▶ 17 | Certainty | 4.96 | 2.4% | 7.2% | 19.0% | ▲+1.5% |
▶ 18 ▲+2 | Wealth | 4.95 | 2.2% | 6.9% | 18.9% | ▲+3.2% |
▶ 19 ▼−1 | Curiosity | 5.89 | 1.1% | 4.2% | 18.5% | ▼−1.1% |
▶ 20 ▼−1 | Creativity | 5.86 | 1.3% | 4.4% | 18.3% | ▼−2.0% |
▶ 21 ▲+1 | Success | 5.65 | 1.5% | 4.9% | 17.8% | ▲+1.2% |
▶ 22 ▼−1 | Control | 5.19 | 2.0% | 6.3% | 17.8% | ▼−2.0% |
▶ 23 | Compassion | 5.69 | 1.3% | 4.5% | 17.5% | ▼−0.6% |
▶ 24 ▲+2 | Accountability | 5.70 | 1.0% | 4.0% | 16.8% | ▲+1.6% |
▶ 25 | Wisdom | 5.74 | 1.4% | 4.4% | 16.7% | ▲+0.7% |
▶ 26 ▼−2 | Ethics | 6.25 | 1.5% | 4.0% | 16.5% | ▼−1.6% |
▶ 27 ▲+1 | Helpfulness | 7.23 | 0.7% | 2.2% | 15.3% | ▼−3.0% |
▶ 28 ▼−1 | Meaningful work | 6.42 | 1.0% | 3.0% | 15.2% | ▼−3.9% |
▶ 29 | Independence | 6.21 | 0.8% | 2.9% | 14.5% | ▼−2.9% |
▶ 30 | Appreciation | 6.22 | 0.6% | 2.5% | 14.2% | ▲+1.3% |
▶ 31 | Adventure | 5.88 | 0.8% | 3.2% | 13.9% | ▼−0.2% |
▶ 32 | Justice | 6.17 | 1.0% | 3.2% | 13.7% | ▼−1.1% |
▶ 33 ▲+1 | Job security | 5.45 | 0.7% | 3.7% | 13.7% | ▲+0.4% |
▶ 34 ▼−1 | Intelligence | 6.34 | 0.8% | 2.6% | 13.4% | ▼−1.6% |
▶ 35 ▲+1 | Inner harmony | 5.37 | 1.7% | 4.3% | 13.2% | ▼−0.6% |
▶ 36 ▼−1 | Privacy | 6.13 | 0.6% | 2.5% | 13.0% | ▼−4.3% |
▶ 37 ▲+6 | Religion | 3.55 | 4.8% | 7.4% | 12.1% | ▲+18.2% |
▶ 38 | Challenge | 6.12 | 0.5% | 2.4% | 12.0% | ▼−4.1% |
▶ 39 ▼−2 | Equality | 5.86 | 1.1% | 3.1% | 11.4% | ▼−12.3% |
▶ 40 ▲+1 | Passion | 6.26 | 0.6% | 2.1% | 11.0% | ▲+2.4% |
▶ 41 ▼−2 | Tolerance | 6.94 | 0.5% | 1.6% | 10.3% | ▼−9.3% |
▶ 42 ▼−2 | Courage | 6.21 | 0.4% | 1.9% | 10.3% | ▼−4.2% |
▶ 43 ▼−1 | Acceptance | 6.41 | 0.4% | 1.8% | 10.3% | ▼−2.7% |
▶ 44 ▲+2 | Ambition | 6.35 | 0.6% | 2.0% | 10.0% | ▲+2.7% |
▶ 45 ▼−1 | Excitement | 6.50 | 0.3% | 1.5% | 10.0% | ▼−0.4% |
▶ 46 ▼−1 | Commitment | 7.19 | 0.4% | 1.3% | 9.8% | ▼−1.0% |
▶ 47 | Determination | 6.29 | 0.5% | 1.8% | 9.5% | ▼−2.3% |
▶ 48 ▲+1 | Forgiveness | 6.12 | 0.4% | 1.8% | 8.8% | ▲+4.6% |
▶ 49 ▼−1 | Teamwork | 7.00 | 0.3% | 1.1% | 8.5% | ▼−4.9% |
▶ 50 | Spirituality | 5.58 | 1.0% | 2.4% | 7.8% | ▼−2.5% |
▶ 51 | Competence | 6.75 | 0.3% | 1.0% | 7.0% | ▲+2.0% |
▶ 52 ▲+1 | Beauty | 6.40 | 0.3% | 1.2% | 6.3% | ▲+5.6% |
▶ 53 ▼−1 | Uniqueness | 6.28 | 0.3% | 1.2% | 6.2% | ▼−1.5% |
▶ 54 | Excellence | 6.24 | 0.3% | 1.2% | 5.7% | ▼−1.0% |
▶ 55 | Variety | 6.62 | 0.2% | 0.8% | 5.4% | ▼−4.2% |
▶ 56 | Contribution | 6.88 | 0.2% | 0.7% | 5.0% | ▼−5.5% |
▶ 57 ▲+1 | Reputation | 6.73 | 0.2% | 0.7% | 4.9% | ▼−0.5% |
▶ 58 ▲+1 | Tradition | 6.11 | 0.2% | 1.0% | 4.9% | ▲+0.6% |
▶ 59 ▼−2 | Influence | 6.62 | 0.2% | 0.7% | 4.8% | ▼−5.0% |
▶ 60 | Authority | 6.47 | 0.1% | 0.5% | 2.9% | ▲+0.3% |
▶ 61 | Popularity | 6.65 | 0.1% | 0.4% | 2.6% | ▼−3.0% |
▶ 62 | Fame | 6.19 | 0.1% | 0.5% | 2.6% | ▼−1.6% |
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