Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for November 2024
November’s top values read like a cozy-but-realistic checklist. Health leads with 48.6% of tests, followed by Family at 42.5% and Peace at 38.2%. The whole top 10 clusters around protection and stability: Financial stability (37.0%), Trust (36.1%), and Security (25.9%) suggest people want fewer surprises and more solid ground.
The rankings show a modest reshuffle rather than a rocket launch. Pleasure and Freedom each climb a place, to 7th and 8th, as Respect slips 2 to 9th, and Peace and Financial stability move up one each while Trust drops 2 to 5th. Love and Security hold 6th and 10th. That mix hints at a small shift from bare survival to “survive, then actually live.”
Priority-wise, this month looks like stress management meets year-end planning: protect the body, protect the wallet, protect the vibe. Seasonally, November tends to amplify Family, Peace, and Security (holiday proximity, colder weather, end-of-year reflection), while the rise in Pleasure hints at people giving themselves permission to enjoy the season too.
How November fits into 2024, in the Global Values Research
Total Tests
32,552
in this month
🔥 Most Popular
Health
15,821 appearances
⭐ Best Ranking
Family
Avg rank: 3.58
🥇 Most #1 Rankings
Family
4289 times first place
1
Health
▶Avg Rank:3.82
Appearance:48.6%
Trend (MOM):+1.2%
Trend (YOY):+2.2%
🥇 Top 1:10.9%
🥉 Top 3:26.7%
2
Family
▶Avg Rank:3.58
Appearance:42.5%
Trend (MOM):-3.8%
Trend (YOY):+1.5%
🥇 Top 1:13.2%
🥉 Top 3:25.3%
3
+1Peace
▶Avg Rank:4.73
Appearance:38.2%
Trend (MOM):+2.4%
Trend (YOY):+2.3%
🥇 Top 1:4.7%
🥉 Top 3:15.2%
4
+1Financial stability
▶Avg Rank:4.80
Appearance:37.0%
Trend (MOM):+3.3%
Trend (YOY):+2.2%
🥇 Top 1:3.9%
🥉 Top 3:13.8%
5
-2Trust
▶Avg Rank:5.13
Appearance:36.1%
Trend (MOM):-4.7%
Trend (YOY):-4.0%
🥇 Top 1:3.1%
🥉 Top 3:11.7%
6
Love
▶Avg Rank:4.65
Appearance:32.3%
Trend (MOM):-2.1%
Trend (YOY):-1.0%
🥇 Top 1:4.6%
🥉 Top 3:13.4%
7
+1Pleasure
▶Avg Rank:5.34
Appearance:30.3%
Trend (MOM):+0.4%
Trend (YOY):-3.5%
🥇 Top 1:2.4%
🥉 Top 3:8.9%
8
+1Freedom
▶Avg Rank:6.51
Appearance:29.0%
Trend (MOM):+0.2%
Trend (YOY):+1.9%
🥇 Top 1:2.9%
🥉 Top 3:6.5%
9
-2Respect
▶Avg Rank:5.56
Appearance:28.6%
Trend (MOM):-6.4%
Trend (YOY):+0.6%
🥇 Top 1:1.8%
🥉 Top 3:7.3%
10
Security
▶Avg Rank:4.80
Appearance:25.9%
Trend (MOM):+0.7%
Trend (YOY):-1.6%
🥇 Top 1:3.1%
🥉 Top 3:10.3%
11
+1Growth
▶Avg Rank:5.48
Appearance:24.9%
Trend (MOM):+7.8%
Trend (YOY):+4.6%
🥇 Top 1:2.2%
🥉 Top 3:7.1%
12
-1Friendship
▶Avg Rank:5.72
Appearance:22.8%
Trend (MOM):-7.3%
Trend (YOY):-3.2%
🥇 Top 1:1.3%
🥉 Top 3:5.8%
13
+4Authenticity
▶Avg Rank:5.30
Appearance:21.4%
Trend (MOM):+10.0%
Trend (YOY):+2.4%
🥇 Top 1:1.9%
🥉 Top 3:6.4%
14
-1Loyalty
▶Avg Rank:5.63
Appearance:20.8%
Trend (MOM):-8.8%
Trend (YOY):-4.2%
🥇 Top 1:1.5%
🥉 Top 3:5.5%
15
Discipline
▶Avg Rank:5.14
Appearance:20.8%
Trend (MOM):+4.8%
Trend (YOY):+5.4%
🥇 Top 1:2.0%
🥉 Top 3:6.8%
16
-2Honesty
▶Avg Rank:5.75
Appearance:20.3%
Trend (MOM):-4.9%
Trend (YOY):-3.6%
🥇 Top 1:1.1%
🥉 Top 3:4.8%
17
+1Certainty
▶Avg Rank:5.02
Appearance:19.3%
Trend (MOM):+4.2%
Trend (YOY):+0.8%
🥇 Top 1:2.5%
🥉 Top 3:7.1%
18
+2Control
▶Avg Rank:5.19
Appearance:18.8%
Trend (MOM):+2.3%
Trend (YOY):-0.3%
🥇 Top 1:2.0%
🥉 Top 3:6.6%
19
+3Curiosity
▶Avg Rank:5.93
Appearance:18.8%
Trend (MOM):+6.7%
Trend (YOY):-1.4%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
20
-4Wealth
▶Avg Rank:5.12
Appearance:18.5%
Trend (MOM):-6.3%
Trend (YOY):-1.1%
🥇 Top 1:1.8%
🥉 Top 3:6.3%
21
+3Accountability
▶Avg Rank:5.67
Appearance:17.9%
Trend (MOM):+5.7%
Trend (YOY):+8.1%
🥇 Top 1:1.2%
🥉 Top 3:4.5%
22
-1Success
▶Avg Rank:5.60
Appearance:17.8%
Trend (MOM):-2.8%
Trend (YOY):+4.7%
🥇 Top 1:1.7%
🥉 Top 3:5.2%
23
Compassion
▶Avg Rank:5.66
Appearance:17.8%
Trend (MOM):+3.7%
Trend (YOY):+3.1%
🥇 Top 1:1.4%
🥉 Top 3:4.6%
24
-5Creativity
▶Avg Rank:5.80
Appearance:17.4%
Trend (MOM):-5.4%
Trend (YOY):-7.8%
🥇 Top 1:1.3%
🥉 Top 3:4.2%
25
Ethics
▶Avg Rank:6.15
Appearance:17.4%
Trend (MOM):+4.7%
Trend (YOY):+7.6%
🥇 Top 1:1.7%
🥉 Top 3:4.4%
26
Wisdom
▶Avg Rank:5.71
Appearance:16.9%
Trend (MOM):+5.6%
Trend (YOY):+4.5%
🥇 Top 1:1.4%
🥉 Top 3:4.5%
27
+1Meaningful work
▶Avg Rank:6.39
Appearance:15.3%
Trend (MOM):+4.1%
Trend (YOY):-1.1%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
28
-1Helpfulness
▶Avg Rank:7.23
Appearance:15.2%
Trend (MOM):-2.1%
Trend (YOY):-1.6%
🥇 Top 1:0.8%
🥉 Top 3:2.2%
29
+1Justice
▶Avg Rank:5.94
Appearance:14.9%
Trend (MOM):+5.0%
Trend (YOY):+9.4%
🥇 Top 1:1.3%
🥉 Top 3:3.9%
30
-1Appreciation
▶Avg Rank:6.22
Appearance:14.6%
Trend (MOM):+1.0%
Trend (YOY):+2.4%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
31
+1Job security
▶Avg Rank:5.51
Appearance:14.0%
Trend (MOM):+0.9%
Trend (YOY):-1.1%
🥇 Top 1:0.7%
🥉 Top 3:3.6%
32
+4Intelligence
▶Avg Rank:6.34
Appearance:13.6%
Trend (MOM):+2.7%
Trend (YOY):+0.6%
🥇 Top 1:0.7%
🥉 Top 3:2.6%
33
-2Independence
▶Avg Rank:6.17
Appearance:13.5%
Trend (MOM):-4.2%
Trend (YOY):-9.5%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
34
Adventure
▶Avg Rank:6.02
Appearance:13.2%
Trend (MOM):-1.7%
Trend (YOY):-5.5%
🥇 Top 1:0.7%
🥉 Top 3:2.8%
35
+4Inner harmony
▶Avg Rank:5.38
Appearance:12.4%
Trend (MOM):+7.9%
Trend (YOY):-3.8%
🥇 Top 1:1.6%
🥉 Top 3:4.0%
36
-3Privacy
▶Avg Rank:6.13
Appearance:12.4%
Trend (MOM):-8.9%
Trend (YOY):-9.6%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
37
-2Religion
▶Avg Rank:3.59
Appearance:12.3%
Trend (MOM):-8.2%
Trend (YOY):+18.2%
🥇 Top 1:4.9%
🥉 Top 3:7.6%
38
-1Challenge
▶Avg Rank:6.17
Appearance:12.0%
Trend (MOM):-0.0%
Trend (YOY):-6.6%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
39
-1Equality
▶Avg Rank:5.67
Appearance:11.9%
Trend (MOM):+0.7%
Trend (YOY):-0.2%
🥇 Top 1:1.2%
🥉 Top 3:3.5%
40
Passion
▶Avg Rank:6.21
Appearance:11.2%
Trend (MOM):+4.1%
Trend (YOY):+5.4%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
41
+3Ambition
▶Avg Rank:6.32
Appearance:10.4%
Trend (MOM):+4.1%
Trend (YOY):+8.4%
🥇 Top 1:0.7%
🥉 Top 3:2.1%
42
-1Courage
▶Avg Rank:6.19
Appearance:10.4%
Trend (MOM):-0.4%
Trend (YOY):-7.1%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
43
-1Acceptance
▶Avg Rank:6.41
Appearance:10.3%
Trend (MOM):+1.0%
Trend (YOY):-2.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
44
+2Tolerance
▶Avg Rank:6.90
Appearance:10.3%
Trend (MOM):+3.8%
Trend (YOY):-5.3%
🥇 Top 1:0.5%
🥉 Top 3:1.6%
45
Commitment
▶Avg Rank:7.16
Appearance:10.0%
Trend (MOM):+0.6%
Trend (YOY):+2.5%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
46
+1Determination
▶Avg Rank:6.19
Appearance:9.9%
Trend (MOM):+1.9%
Trend (YOY):+0.9%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
47
-4Excitement
▶Avg Rank:6.54
Appearance:9.6%
Trend (MOM):-4.9%
Trend (YOY):-5.4%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
48
Forgiveness
▶Avg Rank:6.10
Appearance:8.9%
Trend (MOM):-1.2%
Trend (YOY):+5.3%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
49
Teamwork
▶Avg Rank:7.02
Appearance:8.4%
Trend (MOM):-3.8%
Trend (YOY):-2.3%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
Spirituality
▶Avg Rank:5.60
Appearance:7.6%
Trend (MOM):+7.4%
Trend (YOY):+2.4%
🥇 Top 1:0.9%
🥉 Top 3:2.4%
51
Competence
▶Avg Rank:6.79
Appearance:7.4%
Trend (MOM):+11.7%
Trend (YOY):+15.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
52
+1Uniqueness
▶Avg Rank:6.24
Appearance:6.1%
Trend (MOM):-2.8%
Trend (YOY):-0.6%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
53
+1Excellence
▶Avg Rank:6.20
Appearance:6.0%
Trend (MOM):+10.8%
Trend (YOY):+7.5%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
54
-2Beauty
▶Avg Rank:6.52
Appearance:5.9%
Trend (MOM):-8.0%
Trend (YOY):-8.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
Variety
▶Avg Rank:6.70
Appearance:5.3%
Trend (MOM):-1.4%
Trend (YOY):-11.5%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
56
+2Contribution
▶Avg Rank:6.81
Appearance:5.1%
Trend (MOM):+5.9%
Trend (YOY):-0.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
-1Tradition
▶Avg Rank:6.31
Appearance:5.0%
Trend (MOM):-4.0%
Trend (YOY):-4.8%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
58
-1Reputation
▶Avg Rank:6.67
Appearance:4.9%
Trend (MOM):-1.9%
Trend (YOY):-6.6%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
Influence
▶Avg Rank:6.65
Appearance:4.8%
Trend (MOM):+2.1%
Trend (YOY):-2.9%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.46
Appearance:2.8%
Trend (MOM):-5.0%
Trend (YOY):-4.9%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.58
Appearance:2.4%
Trend (MOM):-8.1%
Trend (YOY):-14.9%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.28
Appearance:2.1%
Trend (MOM):-21.2%
Trend (YOY):-20.1%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.82 | 10.9% | 26.7% | 48.6% | ▲+1.2% |
▶ 2 | Family | 3.58 | 13.2% | 25.3% | 42.5% | ▼−3.8% |
▶ 3 ▲+1 | Peace | 4.73 | 4.7% | 15.2% | 38.2% | ▲+2.4% |
▶ 4 ▲+1 | Financial stability | 4.80 | 3.9% | 13.8% | 37.0% | ▲+3.3% |
▶ 5 ▼−2 | Trust | 5.13 | 3.1% | 11.7% | 36.1% | ▼−4.7% |
▶ 6 | Love | 4.65 | 4.6% | 13.4% | 32.3% | ▼−2.1% |
▶ 7 ▲+1 | Pleasure | 5.34 | 2.4% | 8.9% | 30.3% | ▲+0.4% |
▶ 8 ▲+1 | Freedom | 6.51 | 2.9% | 6.5% | 29.0% | ▲+0.2% |
▶ 9 ▼−2 | Respect | 5.56 | 1.8% | 7.3% | 28.6% | ▼−6.4% |
▶ 10 | Security | 4.80 | 3.1% | 10.3% | 25.9% | ▲+0.7% |
▶ 11 ▲+1 | Growth | 5.48 | 2.2% | 7.1% | 24.9% | ▲+7.8% |
▶ 12 ▼−1 | Friendship | 5.72 | 1.3% | 5.8% | 22.8% | ▼−7.3% |
▶ 13 ▲+4 | Authenticity | 5.30 | 1.9% | 6.4% | 21.4% | ▲+10.0% |
▶ 14 ▼−1 | Loyalty | 5.63 | 1.5% | 5.5% | 20.8% | ▼−8.8% |
▶ 15 | Discipline | 5.14 | 2.0% | 6.8% | 20.8% | ▲+4.8% |
▶ 16 ▼−2 | Honesty | 5.75 | 1.1% | 4.8% | 20.3% | ▼−4.9% |
▶ 17 ▲+1 | Certainty | 5.02 | 2.5% | 7.1% | 19.3% | ▲+4.2% |
▶ 18 ▲+2 | Control | 5.19 | 2.0% | 6.6% | 18.8% | ▲+2.3% |
▶ 19 ▲+3 | Curiosity | 5.93 | 1.1% | 4.2% | 18.8% | ▲+6.7% |
▶ 20 ▼−4 | Wealth | 5.12 | 1.8% | 6.3% | 18.5% | ▼−6.3% |
▶ 21 ▲+3 | Accountability | 5.67 | 1.2% | 4.5% | 17.9% | ▲+5.7% |
▶ 22 ▼−1 | Success | 5.60 | 1.7% | 5.2% | 17.8% | ▼−2.8% |
▶ 23 | Compassion | 5.66 | 1.4% | 4.6% | 17.8% | ▲+3.7% |
▶ 24 ▼−5 | Creativity | 5.80 | 1.3% | 4.2% | 17.4% | ▼−5.4% |
▶ 25 | Ethics | 6.15 | 1.7% | 4.4% | 17.4% | ▲+4.7% |
▶ 26 | Wisdom | 5.71 | 1.4% | 4.5% | 16.9% | ▲+5.6% |
▶ 27 ▲+1 | Meaningful work | 6.39 | 1.0% | 3.1% | 15.3% | ▲+4.1% |
▶ 28 ▼−1 | Helpfulness | 7.23 | 0.8% | 2.2% | 15.2% | ▼−2.1% |
▶ 29 ▲+1 | Justice | 5.94 | 1.3% | 3.9% | 14.9% | ▲+5.0% |
▶ 30 ▼−1 | Appreciation | 6.22 | 0.6% | 2.4% | 14.6% | ▲+1.0% |
▶ 31 ▲+1 | Job security | 5.51 | 0.7% | 3.6% | 14.0% | ▲+0.9% |
▶ 32 ▲+4 | Intelligence | 6.34 | 0.7% | 2.6% | 13.6% | ▲+2.7% |
▶ 33 ▼−2 | Independence | 6.17 | 0.8% | 2.9% | 13.5% | ▼−4.2% |
▶ 34 | Adventure | 6.02 | 0.7% | 2.8% | 13.2% | ▼−1.7% |
▶ 35 ▲+4 | Inner harmony | 5.38 | 1.6% | 4.0% | 12.4% | ▲+7.9% |
▶ 36 ▼−3 | Privacy | 6.13 | 0.5% | 2.5% | 12.4% | ▼−8.9% |
▶ 37 ▼−2 | Religion | 3.59 | 4.9% | 7.6% | 12.3% | ▼−8.2% |
▶ 38 ▼−1 | Challenge | 6.17 | 0.5% | 2.3% | 12.0% | ▼−0.0% |
▶ 39 ▼−1 | Equality | 5.67 | 1.2% | 3.5% | 11.9% | ▲+0.7% |
▶ 40 | Passion | 6.21 | 0.5% | 2.2% | 11.2% | ▲+4.1% |
▶ 41 ▲+3 | Ambition | 6.32 | 0.7% | 2.1% | 10.4% | ▲+4.1% |
▶ 42 ▼−1 | Courage | 6.19 | 0.5% | 2.0% | 10.4% | ▼−0.4% |
▶ 43 ▼−1 | Acceptance | 6.41 | 0.4% | 1.7% | 10.3% | ▲+1.0% |
▶ 44 ▲+2 | Tolerance | 6.90 | 0.5% | 1.6% | 10.3% | ▲+3.8% |
▶ 45 | Commitment | 7.16 | 0.4% | 1.4% | 10.0% | ▲+0.6% |
▶ 46 ▲+1 | Determination | 6.19 | 0.5% | 2.0% | 9.9% | ▲+1.9% |
▶ 47 ▼−4 | Excitement | 6.54 | 0.3% | 1.5% | 9.6% | ▼−4.9% |
▶ 48 | Forgiveness | 6.10 | 0.5% | 1.8% | 8.9% | ▼−1.2% |
▶ 49 | Teamwork | 7.02 | 0.3% | 1.1% | 8.4% | ▼−3.8% |
▶ 50 | Spirituality | 5.60 | 0.9% | 2.4% | 7.6% | ▲+7.4% |
▶ 51 | Competence | 6.79 | 0.3% | 1.1% | 7.4% | ▲+11.7% |
▶ 52 ▲+1 | Uniqueness | 6.24 | 0.3% | 1.2% | 6.1% | ▼−2.8% |
▶ 53 ▲+1 | Excellence | 6.20 | 0.4% | 1.2% | 6.0% | ▲+10.8% |
▶ 54 ▼−2 | Beauty | 6.52 | 0.3% | 1.1% | 5.9% | ▼−8.0% |
▶ 55 | Variety | 6.70 | 0.2% | 0.7% | 5.3% | ▼−1.4% |
▶ 56 ▲+2 | Contribution | 6.81 | 0.2% | 0.8% | 5.1% | ▲+5.9% |
▶ 57 ▼−1 | Tradition | 6.31 | 0.2% | 1.0% | 5.0% | ▼−4.0% |
▶ 58 ▼−1 | Reputation | 6.67 | 0.2% | 0.7% | 4.9% | ▼−1.9% |
▶ 59 | Influence | 6.65 | 0.1% | 0.7% | 4.8% | ▲+2.1% |
▶ 60 | Authority | 6.46 | 0.1% | 0.5% | 2.8% | ▼−5.0% |
▶ 61 | Popularity | 6.58 | 0.1% | 0.4% | 2.4% | ▼−8.1% |
▶ 62 | Fame | 6.28 | 0.1% | 0.4% | 2.1% | ▼−21.2% |
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