Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for May 2024
May’s top values are remarkably steady: the order barely moves in positions—Financial stability climbs 2 to 3rd past Trust, Freedom passes Respect, and Growth edges into 10th—suggesting a “no surprises” month where priorities feel settled rather than experimental. Even so, the distribution tells a story. Health appears in 49.7% of tests, comfortably ahead of Family at 42.5% and Financial stability at 38.2%. That’s a clear wellness-first mindset with a strong home-and-money backbone.
The mid-pack is tightly clustered: Peace (37.6%), Trust (35.3%), Love (33.5%), and Pleasure (33.0%) are separated by only a few percentage points, hinting that emotional stability, reliable relationships, and enjoying life are being pursued as a bundle deal. Freedom (30.7%) rounds out the “I want space, but I also want safety” theme, while Respect (26.3%) and Security (25.7%) anchor the social and protective needs.
Few values rose or fell in positions, which itself is the headline: May looks like consolidation. Seasonally, late spring often brings renewed health focus and social reconnection, while financial stability stays sticky amid ongoing economic uncertainty.
Total Tests
35,785
in this month
🔥 Most Popular
Health
17,769 appearances
⭐ Best Ranking
Religion
Avg rank: 3.48
🥇 Most #1 Rankings
Family
4706 times first place
1
Health
▶Avg Rank:3.73
Appearance:49.7%
Trend (MOM):+2.1%
Trend (YOY):+2.0%
🥇 Top 1:11.7%
🥉 Top 3:28.1%
2
Family
▶Avg Rank:3.65
Appearance:42.5%
Trend (MOM):+0.1%
Trend (YOY):+1.6%
🥇 Top 1:13.2%
🥉 Top 3:24.8%
3
+2Financial stability
▶Avg Rank:4.74
Appearance:38.2%
Trend (MOM):+6.0%
Trend (YOY):+5.2%
🥇 Top 1:3.9%
🥉 Top 3:14.6%
4
Peace
▶Avg Rank:4.75
Appearance:37.6%
Trend (MOM):+1.7%
Trend (YOY):+4.8%
🥇 Top 1:4.7%
🥉 Top 3:14.9%
5
-2Trust
▶Avg Rank:5.13
Appearance:35.3%
Trend (MOM):-6.3%
Trend (YOY):-3.6%
🥇 Top 1:3.0%
🥉 Top 3:11.3%
6
Love
▶Avg Rank:4.67
Appearance:33.5%
Trend (MOM):+3.9%
Trend (YOY):+7.7%
🥇 Top 1:4.7%
🥉 Top 3:13.8%
7
Pleasure
▶Avg Rank:5.17
Appearance:33.0%
Trend (MOM):+4.6%
Trend (YOY):+5.9%
🥇 Top 1:2.8%
🥉 Top 3:10.5%
8
+1Freedom
▶Avg Rank:6.53
Appearance:30.7%
Trend (MOM):+10.4%
Trend (YOY):+6.6%
🥇 Top 1:3.0%
🥉 Top 3:6.8%
9
-1Respect
▶Avg Rank:5.63
Appearance:26.3%
Trend (MOM):-10.2%
Trend (YOY):-5.0%
🥇 Top 1:1.5%
🥉 Top 3:6.4%
10
+1Growth
▶Avg Rank:5.60
Appearance:25.9%
Trend (MOM):+5.8%
Trend (YOY):+1.3%
🥇 Top 1:2.0%
🥉 Top 3:6.9%
11
-1Security
▶Avg Rank:4.70
Appearance:25.7%
Trend (MOM):-0.7%
Trend (YOY):+0.8%
🥇 Top 1:3.2%
🥉 Top 3:10.6%
12
Friendship
▶Avg Rank:5.83
Appearance:22.3%
Trend (MOM):-6.1%
Trend (YOY):-0.4%
🥇 Top 1:1.3%
🥉 Top 3:5.4%
13
+1Authenticity
▶Avg Rank:5.25
Appearance:21.9%
Trend (MOM):-0.2%
Trend (YOY):-4.0%
🥇 Top 1:2.0%
🥉 Top 3:6.6%
14
+1Honesty
▶Avg Rank:5.76
Appearance:21.0%
Trend (MOM):-0.9%
Trend (YOY):-1.9%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
+2Certainty
▶Avg Rank:4.99
Appearance:19.8%
Trend (MOM):+4.4%
Trend (YOY):+8.1%
🥇 Top 1:2.5%
🥉 Top 3:7.4%
16
+2Curiosity
▶Avg Rank:5.83
Appearance:19.1%
Trend (MOM):+2.8%
Trend (YOY):-1.9%
🥇 Top 1:1.2%
🥉 Top 3:4.5%
17
+4Wealth
▶Avg Rank:4.90
Appearance:19.0%
Trend (MOM):+4.6%
Trend (YOY):+12.3%
🥇 Top 1:2.2%
🥉 Top 3:7.1%
18
+2Creativity
▶Avg Rank:5.83
Appearance:18.9%
Trend (MOM):+3.8%
Trend (YOY):+1.3%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
19
-6Loyalty
▶Avg Rank:5.68
Appearance:18.7%
Trend (MOM):-15.9%
Trend (YOY):-7.4%
🥇 Top 1:1.3%
🥉 Top 3:4.8%
20
+3Wisdom
▶Avg Rank:5.75
Appearance:18.1%
Trend (MOM):+5.6%
Trend (YOY):+0.4%
🥇 Top 1:1.4%
🥉 Top 3:4.9%
21
-5Discipline
▶Avg Rank:5.15
Appearance:18.0%
Trend (MOM):-5.8%
Trend (YOY):+6.2%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
22
+12Inner harmony
▶Avg Rank:5.29
Appearance:17.5%
Trend (MOM):+32.9%
Trend (YOY):+19.4%
🥇 Top 1:2.5%
🥉 Top 3:5.9%
23
-4Compassion
▶Avg Rank:5.74
Appearance:17.5%
Trend (MOM):-5.9%
Trend (YOY):-7.4%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
24
+1Control
▶Avg Rank:5.12
Appearance:17.2%
Trend (MOM):+1.3%
Trend (YOY):+1.3%
🥇 Top 1:2.0%
🥉 Top 3:6.2%
25
+1Ethics
▶Avg Rank:6.27
Appearance:17.1%
Trend (MOM):+1.2%
Trend (YOY):-7.9%
🥇 Top 1:1.6%
🥉 Top 3:4.1%
26
-4Success
▶Avg Rank:5.82
Appearance:17.1%
Trend (MOM):-1.8%
Trend (YOY):+2.4%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
27
-3Accountability
▶Avg Rank:5.69
Appearance:16.6%
Trend (MOM):-2.8%
Trend (YOY):-1.8%
🥇 Top 1:0.9%
🥉 Top 3:4.0%
28
-1Meaningful work
▶Avg Rank:6.49
Appearance:15.6%
Trend (MOM):-0.4%
Trend (YOY):-10.8%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
29
+1Independence
▶Avg Rank:6.18
Appearance:15.4%
Trend (MOM):+7.0%
Trend (YOY):+0.7%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
30
-2Helpfulness
▶Avg Rank:7.27
Appearance:15.0%
Trend (MOM):-2.9%
Trend (YOY):-7.0%
🥇 Top 1:0.7%
🥉 Top 3:2.1%
31
Justice
▶Avg Rank:6.24
Appearance:14.6%
Trend (MOM):+5.1%
Trend (YOY):-0.3%
🥇 Top 1:1.0%
🥉 Top 3:3.3%
32
Adventure
▶Avg Rank:5.87
Appearance:13.9%
Trend (MOM):+2.0%
Trend (YOY):+3.4%
🥇 Top 1:0.7%
🥉 Top 3:3.1%
33
-4Appreciation
▶Avg Rank:6.19
Appearance:13.6%
Trend (MOM):-6.2%
Trend (YOY):-6.1%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
34
+1Intelligence
▶Avg Rank:6.43
Appearance:13.5%
Trend (MOM):+2.7%
Trend (YOY):-1.0%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
35
-2Job security
▶Avg Rank:5.40
Appearance:13.5%
Trend (MOM):+0.7%
Trend (YOY):-4.0%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
36
Privacy
▶Avg Rank:6.13
Appearance:11.7%
Trend (MOM):-7.5%
Trend (YOY):-4.4%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
37
Challenge
▶Avg Rank:6.09
Appearance:11.3%
Trend (MOM):-7.7%
Trend (YOY):-5.2%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
38
+2Passion
▶Avg Rank:6.24
Appearance:11.1%
Trend (MOM):+1.2%
Trend (YOY):+5.1%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
39
-1Religion
▶Avg Rank:3.48
Appearance:10.6%
Trend (MOM):-10.5%
Trend (YOY):+10.4%
🥇 Top 1:4.4%
🥉 Top 3:6.7%
40
+1Tolerance
▶Avg Rank:6.94
Appearance:10.6%
Trend (MOM):-1.7%
Trend (YOY):-13.1%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
41
-2Equality
▶Avg Rank:5.87
Appearance:10.4%
Trend (MOM):-10.3%
Trend (YOY):-19.6%
🥇 Top 1:1.0%
🥉 Top 3:2.8%
42
+3Ambition
▶Avg Rank:6.40
Appearance:9.8%
Trend (MOM):-0.0%
Trend (YOY):+0.5%
🥇 Top 1:0.7%
🥉 Top 3:2.0%
43
Courage
▶Avg Rank:6.14
Appearance:9.6%
Trend (MOM):-8.3%
Trend (YOY):-9.2%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
44
-2Acceptance
▶Avg Rank:6.44
Appearance:9.6%
Trend (MOM):-9.2%
Trend (YOY):-7.5%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
-1Commitment
▶Avg Rank:7.20
Appearance:9.5%
Trend (MOM):-5.4%
Trend (YOY):-3.6%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
46
+4Spirituality
▶Avg Rank:5.56
Appearance:9.0%
Trend (MOM):+18.9%
Trend (YOY):+6.5%
🥇 Top 1:1.1%
🥉 Top 3:2.9%
47
Excitement
▶Avg Rank:6.52
Appearance:8.8%
Trend (MOM):-10.4%
Trend (YOY):-10.0%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
48
+1Teamwork
▶Avg Rank:7.02
Appearance:8.4%
Trend (MOM):-3.3%
Trend (YOY):-13.1%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
49
-3Determination
▶Avg Rank:6.41
Appearance:8.2%
Trend (MOM):-16.5%
Trend (YOY):-12.7%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
50
-2Forgiveness
▶Avg Rank:6.01
Appearance:7.8%
Trend (MOM):-13.0%
Trend (YOY):-3.9%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
51
Competence
▶Avg Rank:6.81
Appearance:7.4%
Trend (MOM):+8.0%
Trend (YOY):-2.9%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
+2Uniqueness
▶Avg Rank:6.25
Appearance:6.8%
Trend (MOM):+18.3%
Trend (YOY):+12.0%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
53
+2Variety
▶Avg Rank:6.61
Appearance:6.3%
Trend (MOM):+15.1%
Trend (YOY):+5.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
54
-2Beauty
▶Avg Rank:6.49
Appearance:6.1%
Trend (MOM):+0.0%
Trend (YOY):+21.8%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
-2Excellence
▶Avg Rank:6.22
Appearance:5.9%
Trend (MOM):+2.2%
Trend (YOY):+2.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
56
Contribution
▶Avg Rank:6.83
Appearance:5.1%
Trend (MOM):+0.4%
Trend (YOY):-12.8%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
+1Influence
▶Avg Rank:6.54
Appearance:4.9%
Trend (MOM):+1.0%
Trend (YOY):-5.6%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
58
+1Reputation
▶Avg Rank:6.80
Appearance:4.7%
Trend (MOM):+0.3%
Trend (YOY):+1.3%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
59
-2Tradition
▶Avg Rank:6.04
Appearance:4.5%
Trend (MOM):-10.0%
Trend (YOY):+6.5%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
60
Authority
▶Avg Rank:6.47
Appearance:3.1%
Trend (MOM):+10.7%
Trend (YOY):+12.4%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.44
Appearance:2.6%
Trend (MOM):+3.1%
Trend (YOY):+7.4%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Fame
▶Avg Rank:6.25
Appearance:2.5%
Trend (MOM):+6.8%
Trend (YOY):+4.3%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.73 | 11.7% | 28.1% | 49.7% | ▲+2.1% |
▶ 2 | Family | 3.65 | 13.2% | 24.8% | 42.5% | ▲+0.1% |
▶ 3 ▲+2 | Financial stability | 4.74 | 3.9% | 14.6% | 38.2% | ▲+6.0% |
▶ 4 | Peace | 4.75 | 4.7% | 14.9% | 37.6% | ▲+1.7% |
▶ 5 ▼−2 | Trust | 5.13 | 3.0% | 11.3% | 35.3% | ▼−6.3% |
▶ 6 | Love | 4.67 | 4.7% | 13.8% | 33.5% | ▲+3.9% |
▶ 7 | Pleasure | 5.17 | 2.8% | 10.5% | 33.0% | ▲+4.6% |
▶ 8 ▲+1 | Freedom | 6.53 | 3.0% | 6.8% | 30.7% | ▲+10.4% |
▶ 9 ▼−1 | Respect | 5.63 | 1.5% | 6.4% | 26.3% | ▼−10.2% |
▶ 10 ▲+1 | Growth | 5.60 | 2.0% | 6.9% | 25.9% | ▲+5.8% |
▶ 11 ▼−1 | Security | 4.70 | 3.2% | 10.6% | 25.7% | ▼−0.7% |
▶ 12 | Friendship | 5.83 | 1.3% | 5.4% | 22.3% | ▼−6.1% |
▶ 13 ▲+1 | Authenticity | 5.25 | 2.0% | 6.6% | 21.9% | ▼−0.2% |
▶ 14 ▲+1 | Honesty | 5.76 | 1.2% | 4.9% | 21.0% | ▼−0.9% |
▶ 15 ▲+2 | Certainty | 4.99 | 2.5% | 7.4% | 19.8% | ▲+4.4% |
▶ 16 ▲+2 | Curiosity | 5.83 | 1.2% | 4.5% | 19.1% | ▲+2.8% |
▶ 17 ▲+4 | Wealth | 4.90 | 2.2% | 7.1% | 19.0% | ▲+4.6% |
▶ 18 ▲+2 | Creativity | 5.83 | 1.3% | 4.5% | 18.9% | ▲+3.8% |
▶ 19 ▼−6 | Loyalty | 5.68 | 1.3% | 4.8% | 18.7% | ▼−15.9% |
▶ 20 ▲+3 | Wisdom | 5.75 | 1.4% | 4.9% | 18.1% | ▲+5.6% |
▶ 21 ▼−5 | Discipline | 5.15 | 1.7% | 6.0% | 18.0% | ▼−5.8% |
▶ 22 ▲+12 | Inner harmony | 5.29 | 2.5% | 5.9% | 17.5% | ▲+32.9% |
▶ 23 ▼−4 | Compassion | 5.74 | 1.3% | 4.3% | 17.5% | ▼−5.9% |
▶ 24 ▲+1 | Control | 5.12 | 2.0% | 6.2% | 17.2% | ▲+1.3% |
▶ 25 ▲+1 | Ethics | 6.27 | 1.6% | 4.1% | 17.1% | ▲+1.2% |
▶ 26 ▼−4 | Success | 5.82 | 1.3% | 4.3% | 17.1% | ▼−1.8% |
▶ 27 ▼−3 | Accountability | 5.69 | 0.9% | 4.0% | 16.6% | ▼−2.8% |
▶ 28 ▼−1 | Meaningful work | 6.49 | 0.9% | 3.0% | 15.6% | ▼−0.4% |
▶ 29 ▲+1 | Independence | 6.18 | 0.8% | 3.2% | 15.4% | ▲+7.0% |
▶ 30 ▼−2 | Helpfulness | 7.27 | 0.7% | 2.1% | 15.0% | ▼−2.9% |
▶ 31 | Justice | 6.24 | 1.0% | 3.3% | 14.6% | ▲+5.1% |
▶ 32 | Adventure | 5.87 | 0.7% | 3.1% | 13.9% | ▲+2.0% |
▶ 33 ▼−4 | Appreciation | 6.19 | 0.6% | 2.5% | 13.6% | ▼−6.2% |
▶ 34 ▲+1 | Intelligence | 6.43 | 0.7% | 2.5% | 13.5% | ▲+2.7% |
▶ 35 ▼−2 | Job security | 5.40 | 0.8% | 3.6% | 13.5% | ▲+0.7% |
▶ 36 | Privacy | 6.13 | 0.5% | 2.3% | 11.7% | ▼−7.5% |
▶ 37 | Challenge | 6.09 | 0.5% | 2.3% | 11.3% | ▼−7.7% |
▶ 38 ▲+2 | Passion | 6.24 | 0.5% | 2.1% | 11.1% | ▲+1.2% |
▶ 39 ▼−1 | Religion | 3.48 | 4.4% | 6.7% | 10.6% | ▼−10.5% |
▶ 40 ▲+1 | Tolerance | 6.94 | 0.5% | 1.7% | 10.6% | ▼−1.7% |
▶ 41 ▼−2 | Equality | 5.87 | 1.0% | 2.8% | 10.4% | ▼−10.3% |
▶ 42 ▲+3 | Ambition | 6.40 | 0.7% | 2.0% | 9.8% | ▼−0.0% |
▶ 43 | Courage | 6.14 | 0.4% | 1.8% | 9.6% | ▼−8.3% |
▶ 44 ▼−2 | Acceptance | 6.44 | 0.4% | 1.7% | 9.6% | ▼−9.2% |
▶ 45 ▼−1 | Commitment | 7.20 | 0.4% | 1.3% | 9.5% | ▼−5.4% |
▶ 46 ▲+4 | Spirituality | 5.56 | 1.1% | 2.9% | 9.0% | ▲+18.9% |
▶ 47 | Excitement | 6.52 | 0.3% | 1.2% | 8.8% | ▼−10.4% |
▶ 48 ▲+1 | Teamwork | 7.02 | 0.3% | 1.0% | 8.4% | ▼−3.3% |
▶ 49 ▼−3 | Determination | 6.41 | 0.3% | 1.5% | 8.2% | ▼−16.5% |
▶ 50 ▼−2 | Forgiveness | 6.01 | 0.4% | 1.8% | 7.8% | ▼−13.0% |
▶ 51 | Competence | 6.81 | 0.2% | 1.0% | 7.4% | ▲+8.0% |
▶ 52 ▲+2 | Uniqueness | 6.25 | 0.4% | 1.3% | 6.8% | ▲+18.3% |
▶ 53 ▲+2 | Variety | 6.61 | 0.2% | 0.8% | 6.3% | ▲+15.1% |
▶ 54 ▼−2 | Beauty | 6.49 | 0.3% | 1.1% | 6.1% | ▲+0.0% |
▶ 55 ▼−2 | Excellence | 6.22 | 0.3% | 1.2% | 5.9% | ▲+2.2% |
▶ 56 | Contribution | 6.83 | 0.2% | 0.8% | 5.1% | ▲+0.4% |
▶ 57 ▲+1 | Influence | 6.54 | 0.2% | 0.8% | 4.9% | ▲+1.0% |
▶ 58 ▲+1 | Reputation | 6.80 | 0.1% | 0.6% | 4.7% | ▲+0.3% |
▶ 59 ▼−2 | Tradition | 6.04 | 0.2% | 1.0% | 4.5% | ▼−10.0% |
▶ 60 | Authority | 6.47 | 0.1% | 0.5% | 3.1% | ▲+10.7% |
▶ 61 | Popularity | 6.44 | 0.1% | 0.5% | 2.6% | ▲+3.1% |
▶ 62 | Fame | 6.25 | 0.1% | 0.5% | 2.5% | ▲+6.8% |
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