Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for February 2023
February’s value stack looks like a “take care of me and mine” month. Health leads with about 48% of tests, followed by Family at 43%—a clear tilt toward wellbeing and close relationships. The rest of the top 10 clusters around stability and calm: Trust (~39%), Peace (~36%), and Financial stability (~34%) suggest people weren’t chasing thrills as much as predictability. Even the “fun” entry, Pleasure (~32%), sits below the security-minded crowd.
Ranking-wise, nothing moves: all ten keep exactly January’s positions, from Health in 1st to Security in 10th. The “steady the ship” themes, Peace (4th) and Financial stability (5th), and the social order and safety values lower down, Respect (9th) and Security (10th), simply hold—the spotlight stayed where it was.
Taken together, February reads like post-holiday realism: New Year health goals meeting mid-winter caution, plus a Valentine’s-season undertone where Love (~32%) rises but doesn’t overpower the need for stability, trust, and security.
Total Tests
39,534
in this month
🔥 Most Popular
Health
19,052 appearances
⭐ Best Ranking
Family
Avg rank: 3.60
🥇 Most #1 Rankings
Family
5397 times first place
1
Health
▶Avg Rank:3.81
Appearance:48.2%
Trend (MOM):+0.2%
Trend (YOY):+6.7%
🥇 Top 1:10.9%
🥉 Top 3:26.7%
2
Family
▶Avg Rank:3.60
Appearance:43.3%
Trend (MOM):+2.1%
Trend (YOY):+3.3%
🥇 Top 1:13.7%
🥉 Top 3:25.4%
3
Trust
▶Avg Rank:4.99
Appearance:38.8%
Trend (MOM):+1.1%
Trend (YOY):+0.3%
🥇 Top 1:3.7%
🥉 Top 3:13.3%
4
Peace
▶Avg Rank:4.76
Appearance:36.3%
Trend (MOM):-0.2%
Trend (YOY):+1.7%
🥇 Top 1:4.6%
🥉 Top 3:14.4%
5
Financial stability
▶Avg Rank:4.79
Appearance:33.8%
Trend (MOM):-2.6%
Trend (YOY):+4.0%
🥇 Top 1:3.3%
🥉 Top 3:12.6%
6
Love
▶Avg Rank:4.69
Appearance:32.2%
Trend (MOM):+0.7%
Trend (YOY):+2.2%
🥇 Top 1:4.6%
🥉 Top 3:13.3%
7
Pleasure
▶Avg Rank:5.16
Appearance:31.6%
Trend (MOM):+0.7%
Trend (YOY):-4.1%
🥇 Top 1:2.9%
🥉 Top 3:10.1%
8
Freedom
▶Avg Rank:6.53
Appearance:29.5%
Trend (MOM):+1.5%
Trend (YOY):-2.4%
🥇 Top 1:2.9%
🥉 Top 3:6.6%
9
Respect
▶Avg Rank:5.57
Appearance:29.1%
Trend (MOM):+2.4%
Trend (YOY):+1.0%
🥇 Top 1:1.8%
🥉 Top 3:7.4%
10
Security
▶Avg Rank:4.73
Appearance:25.9%
Trend (MOM):+1.0%
Trend (YOY):+3.8%
🥇 Top 1:3.2%
🥉 Top 3:10.5%
11
+1Friendship
▶Avg Rank:5.64
Appearance:25.7%
Trend (MOM):+7.0%
Trend (YOY):+0.5%
🥇 Top 1:1.8%
🥉 Top 3:6.9%
12
+1Loyalty
▶Avg Rank:5.64
Appearance:22.4%
Trend (MOM):+0.4%
Trend (YOY):+1.0%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
13
-2Growth
▶Avg Rank:5.59
Appearance:22.3%
Trend (MOM):-10.7%
Trend (YOY):-1.8%
🥇 Top 1:1.9%
🥉 Top 3:6.1%
14
Honesty
▶Avg Rank:5.79
Appearance:20.5%
Trend (MOM):-1.4%
Trend (YOY):+0.3%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
+3Wealth
▶Avg Rank:4.86
Appearance:19.6%
Trend (MOM):+4.4%
Trend (YOY):+13.7%
🥇 Top 1:2.4%
🥉 Top 3:7.4%
16
Discipline
▶Avg Rank:4.99
Appearance:18.8%
Trend (MOM):-1.5%
Trend (YOY):+10.8%
🥇 Top 1:2.0%
🥉 Top 3:6.7%
17
-2Authenticity
▶Avg Rank:5.38
Appearance:18.6%
Trend (MOM):-9.3%
Trend (YOY):-6.1%
🥇 Top 1:1.6%
🥉 Top 3:5.4%
18
+3Control
▶Avg Rank:5.05
Appearance:18.6%
Trend (MOM):+2.1%
Trend (YOY):-1.2%
🥇 Top 1:2.2%
🥉 Top 3:6.8%
19
-2Creativity
▶Avg Rank:5.82
Appearance:18.5%
Trend (MOM):-3.0%
Trend (YOY):-7.0%
🥇 Top 1:1.4%
🥉 Top 3:4.5%
20
Success
▶Avg Rank:5.66
Appearance:18.3%
Trend (MOM):-0.8%
Trend (YOY):+3.9%
🥇 Top 1:1.7%
🥉 Top 3:5.0%
21
-2Certainty
▶Avg Rank:4.98
Appearance:17.9%
Trend (MOM):-2.8%
Trend (YOY):-2.5%
🥇 Top 1:2.4%
🥉 Top 3:6.7%
22
Curiosity
▶Avg Rank:5.95
Appearance:17.4%
Trend (MOM):-3.0%
Trend (YOY):-4.0%
🥇 Top 1:1.0%
🥉 Top 3:3.9%
23
Compassion
▶Avg Rank:5.66
Appearance:16.5%
Trend (MOM):-2.3%
Trend (YOY):-4.6%
🥇 Top 1:1.2%
🥉 Top 3:4.3%
24
+4Helpfulness
▶Avg Rank:7.20
Appearance:16.2%
Trend (MOM):+5.0%
Trend (YOY):-3.9%
🥇 Top 1:0.7%
🥉 Top 3:2.3%
25
+1Ethics
▶Avg Rank:6.30
Appearance:15.8%
Trend (MOM):-0.2%
Trend (YOY):-3.5%
🥇 Top 1:1.4%
🥉 Top 3:3.8%
26
+5Adventure
▶Avg Rank:5.81
Appearance:15.4%
Trend (MOM):+5.7%
Trend (YOY):-7.0%
🥇 Top 1:1.0%
🥉 Top 3:3.5%
27
-3Wisdom
▶Avg Rank:5.78
Appearance:15.4%
Trend (MOM):-6.2%
Trend (YOY):-1.7%
🥇 Top 1:1.2%
🥉 Top 3:4.1%
28
-3Accountability
▶Avg Rank:5.73
Appearance:15.0%
Trend (MOM):-7.8%
Trend (YOY):-2.9%
🥇 Top 1:0.8%
🥉 Top 3:3.5%
29
Independence
▶Avg Rank:6.21
Appearance:14.9%
Trend (MOM):-1.9%
Trend (YOY):-1.5%
🥇 Top 1:0.9%
🥉 Top 3:3.1%
30
-3Meaningful work
▶Avg Rank:6.40
Appearance:14.7%
Trend (MOM):-6.5%
Trend (YOY):-6.1%
🥇 Top 1:0.9%
🥉 Top 3:2.9%
31
-1Privacy
▶Avg Rank:5.99
Appearance:14.7%
Trend (MOM):-0.3%
Trend (YOY):-5.2%
🥇 Top 1:0.7%
🥉 Top 3:3.1%
32
Equality
▶Avg Rank:5.70
Appearance:14.3%
Trend (MOM):+3.3%
Trend (YOY):-14.0%
🥇 Top 1:1.6%
🥉 Top 3:4.1%
33
+2Justice
▶Avg Rank:6.18
Appearance:13.9%
Trend (MOM):+4.8%
Trend (YOY):-2.7%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
34
-1Intelligence
▶Avg Rank:6.19
Appearance:13.7%
Trend (MOM):+0.5%
Trend (YOY):-1.9%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
35
+3Challenge
▶Avg Rank:6.02
Appearance:13.4%
Trend (MOM):+2.2%
Trend (YOY):+3.6%
🥇 Top 1:0.6%
🥉 Top 3:2.8%
36
-2Appreciation
▶Avg Rank:6.30
Appearance:13.4%
Trend (MOM):-1.0%
Trend (YOY):-1.6%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
37
-1Job security
▶Avg Rank:5.41
Appearance:13.0%
Trend (MOM):-0.9%
Trend (YOY):+5.2%
🥇 Top 1:0.8%
🥉 Top 3:3.5%
38
+2Courage
▶Avg Rank:6.16
Appearance:11.7%
Trend (MOM):+7.8%
Trend (YOY):+2.0%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
39
-2Inner harmony
▶Avg Rank:5.41
Appearance:11.5%
Trend (MOM):-12.7%
Trend (YOY):-3.9%
🥇 Top 1:1.6%
🥉 Top 3:3.8%
40
-1Tolerance
▶Avg Rank:6.92
Appearance:11.4%
Trend (MOM):-2.6%
Trend (YOY):-12.2%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
41
+5Excitement
▶Avg Rank:6.45
Appearance:11.1%
Trend (MOM):+12.9%
Trend (YOY):-0.5%
🥇 Top 1:0.3%
🥉 Top 3:1.7%
42
-1Acceptance
▶Avg Rank:6.41
Appearance:10.8%
Trend (MOM):+2.3%
Trend (YOY):-1.5%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
43
-1Passion
▶Avg Rank:6.24
Appearance:10.8%
Trend (MOM):+3.8%
Trend (YOY):-0.9%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
44
+1Commitment
▶Avg Rank:7.12
Appearance:10.1%
Trend (MOM):+2.1%
Trend (YOY):+2.2%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
45
-1Determination
▶Avg Rank:6.26
Appearance:10.0%
Trend (MOM):+0.6%
Trend (YOY):+0.5%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
46
+1Ambition
▶Avg Rank:6.41
Appearance:9.7%
Trend (MOM):+3.4%
Trend (YOY):+7.5%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
47
-4Religion
▶Avg Rank:3.71
Appearance:9.5%
Trend (MOM):-6.9%
Trend (YOY):+6.0%
🥇 Top 1:3.5%
🥉 Top 3:5.6%
48
+1Teamwork
▶Avg Rank:7.01
Appearance:9.5%
Trend (MOM):+16.2%
Trend (YOY):+9.9%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
49
-1Forgiveness
▶Avg Rank:6.24
Appearance:8.8%
Trend (MOM):+3.3%
Trend (YOY):-1.6%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
50
Spirituality
▶Avg Rank:5.70
Appearance:7.3%
Trend (MOM):-9.2%
Trend (YOY):-9.2%
🥇 Top 1:0.9%
🥉 Top 3:2.2%
51
+2Beauty
▶Avg Rank:6.33
Appearance:6.7%
Trend (MOM):+10.3%
Trend (YOY):+16.2%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
52
-1Competence
▶Avg Rank:6.65
Appearance:6.3%
Trend (MOM):-2.2%
Trend (YOY):+2.4%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
53
-1Uniqueness
▶Avg Rank:6.24
Appearance:6.2%
Trend (MOM):-0.5%
Trend (YOY):-14.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
Excellence
▶Avg Rank:6.11
Appearance:5.8%
Trend (MOM):+6.2%
Trend (YOY):+5.4%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
55
Variety
▶Avg Rank:6.58
Appearance:5.5%
Trend (MOM):-0.2%
Trend (YOY):-6.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
Contribution
▶Avg Rank:6.94
Appearance:5.1%
Trend (MOM):-4.9%
Trend (YOY):+4.4%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
+2Tradition
▶Avg Rank:5.90
Appearance:5.1%
Trend (MOM):+4.1%
Trend (YOY):+8.5%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
58
Reputation
▶Avg Rank:6.62
Appearance:5.0%
Trend (MOM):+3.5%
Trend (YOY):+1.8%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
59
-2Influence
▶Avg Rank:6.58
Appearance:4.9%
Trend (MOM):-3.0%
Trend (YOY):-2.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
60
+1Fame
▶Avg Rank:6.16
Appearance:3.3%
Trend (MOM):+16.0%
Trend (YOY):+20.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
61
+1Popularity
▶Avg Rank:6.54
Appearance:3.2%
Trend (MOM):+14.5%
Trend (YOY):+13.2%
🥇 Top 1:0.2%
🥉 Top 3:0.5%
62
-2Authority
▶Avg Rank:6.46
Appearance:3.0%
Trend (MOM):-2.6%
Trend (YOY):+2.8%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.81 | 10.9% | 26.7% | 48.2% | ▲+0.2% |
▶ 2 | Family | 3.60 | 13.7% | 25.4% | 43.3% | ▲+2.1% |
▶ 3 | Trust | 4.99 | 3.7% | 13.3% | 38.8% | ▲+1.1% |
▶ 4 | Peace | 4.76 | 4.6% | 14.4% | 36.3% | ▼−0.2% |
▶ 5 | Financial stability | 4.79 | 3.3% | 12.6% | 33.8% | ▼−2.6% |
▶ 6 | Love | 4.69 | 4.6% | 13.3% | 32.2% | ▲+0.7% |
▶ 7 | Pleasure | 5.16 | 2.9% | 10.1% | 31.6% | ▲+0.7% |
▶ 8 | Freedom | 6.53 | 2.9% | 6.6% | 29.5% | ▲+1.5% |
▶ 9 | Respect | 5.57 | 1.8% | 7.4% | 29.1% | ▲+2.4% |
▶ 10 | Security | 4.73 | 3.2% | 10.5% | 25.9% | ▲+1.0% |
▶ 11 ▲+1 | Friendship | 5.64 | 1.8% | 6.9% | 25.7% | ▲+7.0% |
▶ 12 ▲+1 | Loyalty | 5.64 | 1.7% | 6.0% | 22.4% | ▲+0.4% |
▶ 13 ▼−2 | Growth | 5.59 | 1.9% | 6.1% | 22.3% | ▼−10.7% |
▶ 14 | Honesty | 5.79 | 1.2% | 4.9% | 20.5% | ▼−1.4% |
▶ 15 ▲+3 | Wealth | 4.86 | 2.4% | 7.4% | 19.6% | ▲+4.4% |
▶ 16 | Discipline | 4.99 | 2.0% | 6.7% | 18.8% | ▼−1.5% |
▶ 17 ▼−2 | Authenticity | 5.38 | 1.6% | 5.4% | 18.6% | ▼−9.3% |
▶ 18 ▲+3 | Control | 5.05 | 2.2% | 6.8% | 18.6% | ▲+2.1% |
▶ 19 ▼−2 | Creativity | 5.82 | 1.4% | 4.5% | 18.5% | ▼−3.0% |
▶ 20 | Success | 5.66 | 1.7% | 5.0% | 18.3% | ▼−0.8% |
▶ 21 ▼−2 | Certainty | 4.98 | 2.4% | 6.7% | 17.9% | ▼−2.8% |
▶ 22 | Curiosity | 5.95 | 1.0% | 3.9% | 17.4% | ▼−3.0% |
▶ 23 | Compassion | 5.66 | 1.2% | 4.3% | 16.5% | ▼−2.3% |
▶ 24 ▲+4 | Helpfulness | 7.20 | 0.7% | 2.3% | 16.2% | ▲+5.0% |
▶ 25 ▲+1 | Ethics | 6.30 | 1.4% | 3.8% | 15.8% | ▼−0.2% |
▶ 26 ▲+5 | Adventure | 5.81 | 1.0% | 3.5% | 15.4% | ▲+5.7% |
▶ 27 ▼−3 | Wisdom | 5.78 | 1.2% | 4.1% | 15.4% | ▼−6.2% |
▶ 28 ▼−3 | Accountability | 5.73 | 0.8% | 3.5% | 15.0% | ▼−7.8% |
▶ 29 | Independence | 6.21 | 0.9% | 3.1% | 14.9% | ▼−1.9% |
▶ 30 ▼−3 | Meaningful work | 6.40 | 0.9% | 2.9% | 14.7% | ▼−6.5% |
▶ 31 ▼−1 | Privacy | 5.99 | 0.7% | 3.1% | 14.7% | ▼−0.3% |
▶ 32 | Equality | 5.70 | 1.6% | 4.1% | 14.3% | ▲+3.3% |
▶ 33 ▲+2 | Justice | 6.18 | 1.0% | 3.1% | 13.9% | ▲+4.8% |
▶ 34 ▼−1 | Intelligence | 6.19 | 0.9% | 3.0% | 13.7% | ▲+0.5% |
▶ 35 ▲+3 | Challenge | 6.02 | 0.6% | 2.8% | 13.4% | ▲+2.2% |
▶ 36 ▼−2 | Appreciation | 6.30 | 0.5% | 2.3% | 13.4% | ▼−1.0% |
▶ 37 ▼−1 | Job security | 5.41 | 0.8% | 3.5% | 13.0% | ▼−0.9% |
▶ 38 ▲+2 | Courage | 6.16 | 0.5% | 2.3% | 11.7% | ▲+7.8% |
▶ 39 ▼−2 | Inner harmony | 5.41 | 1.6% | 3.8% | 11.5% | ▼−12.7% |
▶ 40 ▼−1 | Tolerance | 6.92 | 0.5% | 1.8% | 11.4% | ▼−2.6% |
▶ 41 ▲+5 | Excitement | 6.45 | 0.3% | 1.7% | 11.1% | ▲+12.9% |
▶ 42 ▼−1 | Acceptance | 6.41 | 0.4% | 1.8% | 10.8% | ▲+2.3% |
▶ 43 ▼−1 | Passion | 6.24 | 0.6% | 2.1% | 10.8% | ▲+3.8% |
▶ 44 ▲+1 | Commitment | 7.12 | 0.4% | 1.4% | 10.1% | ▲+2.1% |
▶ 45 ▼−1 | Determination | 6.26 | 0.5% | 1.9% | 10.0% | ▲+0.6% |
▶ 46 ▲+1 | Ambition | 6.41 | 0.5% | 1.9% | 9.7% | ▲+3.4% |
▶ 47 ▼−4 | Religion | 3.71 | 3.5% | 5.6% | 9.5% | ▼−6.9% |
▶ 48 ▲+1 | Teamwork | 7.01 | 0.4% | 1.3% | 9.5% | ▲+16.2% |
▶ 49 ▼−1 | Forgiveness | 6.24 | 0.4% | 1.7% | 8.8% | ▲+3.3% |
▶ 50 | Spirituality | 5.70 | 0.9% | 2.2% | 7.3% | ▼−9.2% |
▶ 51 ▲+2 | Beauty | 6.33 | 0.3% | 1.3% | 6.7% | ▲+10.3% |
▶ 52 ▼−1 | Competence | 6.65 | 0.3% | 1.0% | 6.3% | ▼−2.2% |
▶ 53 ▼−1 | Uniqueness | 6.24 | 0.3% | 1.2% | 6.2% | ▼−0.5% |
▶ 54 | Excellence | 6.11 | 0.3% | 1.3% | 5.8% | ▲+6.2% |
▶ 55 | Variety | 6.58 | 0.2% | 0.8% | 5.5% | ▼−0.2% |
▶ 56 | Contribution | 6.94 | 0.2% | 0.7% | 5.1% | ▼−4.9% |
▶ 57 ▲+2 | Tradition | 5.90 | 0.3% | 1.1% | 5.1% | ▲+4.1% |
▶ 58 | Reputation | 6.62 | 0.1% | 0.7% | 5.0% | ▲+3.5% |
▶ 59 ▼−2 | Influence | 6.58 | 0.2% | 0.8% | 4.9% | ▼−3.0% |
▶ 60 ▲+1 | Fame | 6.16 | 0.2% | 0.7% | 3.3% | ▲+16.0% |
▶ 61 ▲+1 | Popularity | 6.54 | 0.2% | 0.5% | 3.2% | ▲+14.5% |
▶ 62 ▼−2 | Authority | 6.46 | 0.1% | 0.5% | 3.0% | ▼−2.6% |
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