Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2023
January’s top values read like a “new year, steady me” manifesto. Health leads with 48.1% of tests mentioning it, followed by Family (42.4%) and Trust (38.4%). The whole top 10 clusters around stability and safety: Peace (36.4%), Financial stability (34.7%), Security (25.7%), plus relationship glue like Love (31.9%) and Respect (28.4%). Even the more “fun” entries—Pleasure (31.4%) and Freedom (29.1%)—sit comfortably inside a cautious, well-being-first mix.
On movement: very little. The top five and Freedom hold their places, Love passes Pleasure for 6th, and Security climbs back into the top 10 as Growth drops out, suggesting a remarkably consistent preference structure rather than a news-driven wobble.
What this hints at: people are prioritizing resilience—body, bank account, and inner calm—while keeping close ties and social reliability front and center. Classic January energy shows up here too: post-holiday reset, health kicks, budget tightening, and a craving for peace after the festive chaos.
Total Tests
35,101
in this month
🔥 Most Popular
Health
16,890 appearances
⭐ Best Ranking
Family
Avg rank: 3.64
🥇 Most #1 Rankings
Family
4598 times first place
1
Health
▶Avg Rank:3.76
Appearance:48.1%
Trend (MOM):+0.9%
Trend (YOY):+4.5%
🥇 Top 1:11.3%
🥉 Top 3:26.9%
2
Family
▶Avg Rank:3.64
Appearance:42.4%
Trend (MOM):+6.4%
Trend (YOY):+0.9%
🥇 Top 1:13.1%
🥉 Top 3:24.8%
3
Trust
▶Avg Rank:4.98
Appearance:38.4%
Trend (MOM):+5.3%
Trend (YOY):+1.2%
🥇 Top 1:3.6%
🥉 Top 3:13.1%
4
Peace
▶Avg Rank:4.78
Appearance:36.4%
Trend (MOM):-0.0%
Trend (YOY):-0.9%
🥇 Top 1:4.6%
🥉 Top 3:14.7%
5
Financial stability
▶Avg Rank:4.71
Appearance:34.7%
Trend (MOM):-2.5%
Trend (YOY):+4.7%
🥇 Top 1:3.7%
🥉 Top 3:13.3%
6
+1Love
▶Avg Rank:4.72
Appearance:31.9%
Trend (MOM):-0.8%
Trend (YOY):-0.3%
🥇 Top 1:4.4%
🥉 Top 3:12.8%
7
-1Pleasure
▶Avg Rank:5.17
Appearance:31.4%
Trend (MOM):-3.5%
Trend (YOY):-0.4%
🥇 Top 1:2.6%
🥉 Top 3:10.0%
8
Freedom
▶Avg Rank:6.48
Appearance:29.1%
Trend (MOM):-2.6%
Trend (YOY):-2.2%
🥇 Top 1:2.9%
🥉 Top 3:6.5%
9
+1Respect
▶Avg Rank:5.59
Appearance:28.4%
Trend (MOM):+10.9%
Trend (YOY):+2.9%
🥇 Top 1:1.6%
🥉 Top 3:7.1%
10
+1Security
▶Avg Rank:4.71
Appearance:25.7%
Trend (MOM):+0.8%
Trend (YOY):-0.3%
🥇 Top 1:3.2%
🥉 Top 3:10.4%
11
-2Growth
▶Avg Rank:5.58
Appearance:25.0%
Trend (MOM):-8.2%
Trend (YOY):-0.5%
🥇 Top 1:2.0%
🥉 Top 3:7.0%
12
+1Friendship
▶Avg Rank:5.66
Appearance:24.0%
Trend (MOM):+6.8%
Trend (YOY):+1.1%
🥇 Top 1:1.7%
🥉 Top 3:6.5%
13
+4Loyalty
▶Avg Rank:5.61
Appearance:22.3%
Trend (MOM):+13.7%
Trend (YOY):+6.2%
🥇 Top 1:1.7%
🥉 Top 3:5.9%
14
+1Honesty
▶Avg Rank:5.90
Appearance:20.7%
Trend (MOM):+1.3%
Trend (YOY):-0.6%
🥇 Top 1:1.2%
🥉 Top 3:4.7%
15
-3Authenticity
▶Avg Rank:5.35
Appearance:20.6%
Trend (MOM):-15.2%
Trend (YOY):-2.3%
🥇 Top 1:1.7%
🥉 Top 3:6.1%
16
+8Discipline
▶Avg Rank:5.00
Appearance:19.1%
Trend (MOM):+12.9%
Trend (YOY):+8.7%
🥇 Top 1:2.0%
🥉 Top 3:6.8%
17
-1Creativity
▶Avg Rank:5.88
Appearance:19.1%
Trend (MOM):-5.6%
Trend (YOY):-3.7%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
18
+7Wealth
▶Avg Rank:5.03
Appearance:18.8%
Trend (MOM):+18.3%
Trend (YOY):+15.2%
🥇 Top 1:2.1%
🥉 Top 3:6.7%
19
Certainty
▶Avg Rank:4.95
Appearance:18.4%
Trend (MOM):+0.4%
Trend (YOY):-2.6%
🥇 Top 1:2.3%
🥉 Top 3:7.0%
20
+9Success
▶Avg Rank:5.74
Appearance:18.4%
Trend (MOM):+18.2%
Trend (YOY):+7.3%
🥇 Top 1:1.5%
🥉 Top 3:4.7%
21
+1Control
▶Avg Rank:5.09
Appearance:18.2%
Trend (MOM):+5.7%
Trend (YOY):-3.2%
🥇 Top 1:2.2%
🥉 Top 3:6.7%
22
-8Curiosity
▶Avg Rank:5.90
Appearance:18.0%
Trend (MOM):-15.0%
Trend (YOY):-0.8%
🥇 Top 1:1.1%
🥉 Top 3:4.0%
23
-5Compassion
▶Avg Rank:5.70
Appearance:16.9%
Trend (MOM):-11.4%
Trend (YOY):-8.6%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
24
-4Wisdom
▶Avg Rank:5.72
Appearance:16.4%
Trend (MOM):-10.1%
Trend (YOY):-1.5%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
25
+3Accountability
▶Avg Rank:5.68
Appearance:16.3%
Trend (MOM):+4.1%
Trend (YOY):+3.3%
🥇 Top 1:1.0%
🥉 Top 3:3.9%
26
-3Ethics
▶Avg Rank:6.30
Appearance:15.8%
Trend (MOM):-7.0%
Trend (YOY):-3.0%
🥇 Top 1:1.4%
🥉 Top 3:3.7%
27
-6Meaningful work
▶Avg Rank:6.44
Appearance:15.8%
Trend (MOM):-11.8%
Trend (YOY):-5.5%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
28
-1Helpfulness
▶Avg Rank:7.20
Appearance:15.5%
Trend (MOM):-2.0%
Trend (YOY):-9.4%
🥇 Top 1:0.8%
🥉 Top 3:2.3%
29
+1Independence
▶Avg Rank:6.23
Appearance:15.2%
Trend (MOM):-1.0%
Trend (YOY):+0.9%
🥇 Top 1:0.8%
🥉 Top 3:3.0%
30
+6Privacy
▶Avg Rank:6.02
Appearance:14.7%
Trend (MOM):+14.1%
Trend (YOY):+2.6%
🥇 Top 1:0.7%
🥉 Top 3:3.1%
31
+4Adventure
▶Avg Rank:5.93
Appearance:14.5%
Trend (MOM):+6.3%
Trend (YOY):-3.9%
🥇 Top 1:0.8%
🥉 Top 3:3.3%
32
+2Equality
▶Avg Rank:5.65
Appearance:13.8%
Trend (MOM):-0.7%
Trend (YOY):-8.4%
🥇 Top 1:1.7%
🥉 Top 3:4.1%
33
Intelligence
▶Avg Rank:6.28
Appearance:13.6%
Trend (MOM):-2.7%
Trend (YOY):+3.6%
🥇 Top 1:0.8%
🥉 Top 3:2.8%
34
-2Appreciation
▶Avg Rank:6.23
Appearance:13.5%
Trend (MOM):-5.6%
Trend (YOY):-0.1%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
35
-4Justice
▶Avg Rank:6.22
Appearance:13.3%
Trend (MOM):-7.9%
Trend (YOY):-4.2%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
36
+2Job security
▶Avg Rank:5.40
Appearance:13.2%
Trend (MOM):+5.1%
Trend (YOY):+3.1%
🥇 Top 1:0.7%
🥉 Top 3:3.6%
37
-11Inner harmony
▶Avg Rank:5.22
Appearance:13.2%
Trend (MOM):-17.2%
Trend (YOY):-2.8%
🥇 Top 1:1.9%
🥉 Top 3:4.5%
38
+1Challenge
▶Avg Rank:6.04
Appearance:13.1%
Trend (MOM):+5.6%
Trend (YOY):+6.3%
🥇 Top 1:0.7%
🥉 Top 3:2.8%
39
-2Tolerance
▶Avg Rank:6.86
Appearance:11.7%
Trend (MOM):-8.7%
Trend (YOY):-10.0%
🥇 Top 1:0.6%
🥉 Top 3:1.9%
40
+1Courage
▶Avg Rank:6.18
Appearance:10.9%
Trend (MOM):+1.1%
Trend (YOY):+2.1%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
41
-1Acceptance
▶Avg Rank:6.37
Appearance:10.5%
Trend (MOM):-5.4%
Trend (YOY):-3.5%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
42
Passion
▶Avg Rank:6.29
Appearance:10.4%
Trend (MOM):-2.6%
Trend (YOY):-3.0%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
43
+4Religion
▶Avg Rank:3.71
Appearance:10.3%
Trend (MOM):+13.9%
Trend (YOY):-11.0%
🥇 Top 1:3.9%
🥉 Top 3:6.1%
44
Determination
▶Avg Rank:6.30
Appearance:9.9%
Trend (MOM):+3.1%
Trend (YOY):+4.7%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
45
+1Commitment
▶Avg Rank:7.19
Appearance:9.9%
Trend (MOM):+9.3%
Trend (YOY):-0.4%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
46
-1Excitement
▶Avg Rank:6.48
Appearance:9.9%
Trend (MOM):+2.9%
Trend (YOY):-3.6%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
47
-4Ambition
▶Avg Rank:6.40
Appearance:9.4%
Trend (MOM):-2.2%
Trend (YOY):+5.7%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
48
+2Forgiveness
▶Avg Rank:6.22
Appearance:8.5%
Trend (MOM):+10.8%
Trend (YOY):-7.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
49
Teamwork
▶Avg Rank:6.99
Appearance:8.2%
Trend (MOM):+3.6%
Trend (YOY):+0.3%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
-2Spirituality
▶Avg Rank:5.71
Appearance:8.0%
Trend (MOM):-1.4%
Trend (YOY):-14.0%
🥇 Top 1:1.0%
🥉 Top 3:2.4%
51
Competence
▶Avg Rank:6.83
Appearance:6.4%
Trend (MOM):-13.7%
Trend (YOY):+1.3%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
52
Uniqueness
▶Avg Rank:6.30
Appearance:6.2%
Trend (MOM):-6.2%
Trend (YOY):-4.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
53
+4Beauty
▶Avg Rank:6.25
Appearance:6.1%
Trend (MOM):+12.7%
Trend (YOY):+18.6%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
+1Excellence
▶Avg Rank:6.20
Appearance:5.5%
Trend (MOM):-4.4%
Trend (YOY):+4.0%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
-2Variety
▶Avg Rank:6.60
Appearance:5.5%
Trend (MOM):-16.9%
Trend (YOY):-4.3%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
56
-2Contribution
▶Avg Rank:6.87
Appearance:5.4%
Trend (MOM):-9.5%
Trend (YOY):-0.2%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
-1Influence
▶Avg Rank:6.56
Appearance:5.0%
Trend (MOM):-8.1%
Trend (YOY):-3.9%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
Reputation
▶Avg Rank:6.59
Appearance:4.9%
Trend (MOM):-0.9%
Trend (YOY):+3.1%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
59
Tradition
▶Avg Rank:6.01
Appearance:4.9%
Trend (MOM):+14.3%
Trend (YOY):-0.3%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
60
Authority
▶Avg Rank:6.44
Appearance:3.1%
Trend (MOM):+14.0%
Trend (YOY):+6.0%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
61
+1Fame
▶Avg Rank:6.27
Appearance:2.8%
Trend (MOM):+19.2%
Trend (YOY):+12.0%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
62
-1Popularity
▶Avg Rank:6.55
Appearance:2.8%
Trend (MOM):+13.2%
Trend (YOY):+11.5%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.76 | 11.3% | 26.9% | 48.1% | ▲+0.9% |
▶ 2 | Family | 3.64 | 13.1% | 24.8% | 42.4% | ▲+6.4% |
▶ 3 | Trust | 4.98 | 3.6% | 13.1% | 38.4% | ▲+5.3% |
▶ 4 | Peace | 4.78 | 4.6% | 14.7% | 36.4% | ▼−0.0% |
▶ 5 | Financial stability | 4.71 | 3.7% | 13.3% | 34.7% | ▼−2.5% |
▶ 6 ▲+1 | Love | 4.72 | 4.4% | 12.8% | 31.9% | ▼−0.8% |
▶ 7 ▼−1 | Pleasure | 5.17 | 2.6% | 10.0% | 31.4% | ▼−3.5% |
▶ 8 | Freedom | 6.48 | 2.9% | 6.5% | 29.1% | ▼−2.6% |
▶ 9 ▲+1 | Respect | 5.59 | 1.6% | 7.1% | 28.4% | ▲+10.9% |
▶ 10 ▲+1 | Security | 4.71 | 3.2% | 10.4% | 25.7% | ▲+0.8% |
▶ 11 ▼−2 | Growth | 5.58 | 2.0% | 7.0% | 25.0% | ▼−8.2% |
▶ 12 ▲+1 | Friendship | 5.66 | 1.7% | 6.5% | 24.0% | ▲+6.8% |
▶ 13 ▲+4 | Loyalty | 5.61 | 1.7% | 5.9% | 22.3% | ▲+13.7% |
▶ 14 ▲+1 | Honesty | 5.90 | 1.2% | 4.7% | 20.7% | ▲+1.3% |
▶ 15 ▼−3 | Authenticity | 5.35 | 1.7% | 6.1% | 20.6% | ▼−15.2% |
▶ 16 ▲+8 | Discipline | 5.00 | 2.0% | 6.8% | 19.1% | ▲+12.9% |
▶ 17 ▼−1 | Creativity | 5.88 | 1.3% | 4.4% | 19.1% | ▼−5.6% |
▶ 18 ▲+7 | Wealth | 5.03 | 2.1% | 6.7% | 18.8% | ▲+18.3% |
▶ 19 | Certainty | 4.95 | 2.3% | 7.0% | 18.4% | ▲+0.4% |
▶ 20 ▲+9 | Success | 5.74 | 1.5% | 4.7% | 18.4% | ▲+18.2% |
▶ 21 ▲+1 | Control | 5.09 | 2.2% | 6.7% | 18.2% | ▲+5.7% |
▶ 22 ▼−8 | Curiosity | 5.90 | 1.1% | 4.0% | 18.0% | ▼−15.0% |
▶ 23 ▼−5 | Compassion | 5.70 | 1.3% | 4.4% | 16.9% | ▼−11.4% |
▶ 24 ▼−4 | Wisdom | 5.72 | 1.3% | 4.4% | 16.4% | ▼−10.1% |
▶ 25 ▲+3 | Accountability | 5.68 | 1.0% | 3.9% | 16.3% | ▲+4.1% |
▶ 26 ▼−3 | Ethics | 6.30 | 1.4% | 3.7% | 15.8% | ▼−7.0% |
▶ 27 ▼−6 | Meaningful work | 6.44 | 1.0% | 3.1% | 15.8% | ▼−11.8% |
▶ 28 ▼−1 | Helpfulness | 7.20 | 0.8% | 2.3% | 15.5% | ▼−2.0% |
▶ 29 ▲+1 | Independence | 6.23 | 0.8% | 3.0% | 15.2% | ▼−1.0% |
▶ 30 ▲+6 | Privacy | 6.02 | 0.7% | 3.1% | 14.7% | ▲+14.1% |
▶ 31 ▲+4 | Adventure | 5.93 | 0.8% | 3.3% | 14.5% | ▲+6.3% |
▶ 32 ▲+2 | Equality | 5.65 | 1.7% | 4.1% | 13.8% | ▼−0.7% |
▶ 33 | Intelligence | 6.28 | 0.8% | 2.8% | 13.6% | ▼−2.7% |
▶ 34 ▼−2 | Appreciation | 6.23 | 0.5% | 2.4% | 13.5% | ▼−5.6% |
▶ 35 ▼−4 | Justice | 6.22 | 0.9% | 3.0% | 13.3% | ▼−7.9% |
▶ 36 ▲+2 | Job security | 5.40 | 0.7% | 3.6% | 13.2% | ▲+5.1% |
▶ 37 ▼−11 | Inner harmony | 5.22 | 1.9% | 4.5% | 13.2% | ▼−17.2% |
▶ 38 ▲+1 | Challenge | 6.04 | 0.7% | 2.8% | 13.1% | ▲+5.6% |
▶ 39 ▼−2 | Tolerance | 6.86 | 0.6% | 1.9% | 11.7% | ▼−8.7% |
▶ 40 ▲+1 | Courage | 6.18 | 0.5% | 2.0% | 10.9% | ▲+1.1% |
▶ 41 ▼−1 | Acceptance | 6.37 | 0.4% | 1.8% | 10.5% | ▼−5.4% |
▶ 42 | Passion | 6.29 | 0.5% | 2.0% | 10.4% | ▼−2.6% |
▶ 43 ▲+4 | Religion | 3.71 | 3.9% | 6.1% | 10.3% | ▲+13.9% |
▶ 44 | Determination | 6.30 | 0.5% | 1.8% | 9.9% | ▲+3.1% |
▶ 45 ▲+1 | Commitment | 7.19 | 0.4% | 1.3% | 9.9% | ▲+9.3% |
▶ 46 ▼−1 | Excitement | 6.48 | 0.3% | 1.6% | 9.9% | ▲+2.9% |
▶ 47 ▼−4 | Ambition | 6.40 | 0.5% | 1.8% | 9.4% | ▼−2.2% |
▶ 48 ▲+2 | Forgiveness | 6.22 | 0.4% | 1.7% | 8.5% | ▲+10.8% |
▶ 49 | Teamwork | 6.99 | 0.3% | 1.1% | 8.2% | ▲+3.6% |
▶ 50 ▼−2 | Spirituality | 5.71 | 1.0% | 2.4% | 8.0% | ▼−1.4% |
▶ 51 | Competence | 6.83 | 0.2% | 0.9% | 6.4% | ▼−13.7% |
▶ 52 | Uniqueness | 6.30 | 0.3% | 1.2% | 6.2% | ▼−6.2% |
▶ 53 ▲+4 | Beauty | 6.25 | 0.3% | 1.2% | 6.1% | ▲+12.7% |
▶ 54 ▲+1 | Excellence | 6.20 | 0.3% | 1.1% | 5.5% | ▼−4.4% |
▶ 55 ▼−2 | Variety | 6.60 | 0.1% | 0.8% | 5.5% | ▼−16.9% |
▶ 56 ▼−2 | Contribution | 6.87 | 0.2% | 0.8% | 5.4% | ▼−9.5% |
▶ 57 ▼−1 | Influence | 6.56 | 0.2% | 0.7% | 5.0% | ▼−8.1% |
▶ 58 | Reputation | 6.59 | 0.2% | 0.8% | 4.9% | ▼−0.9% |
▶ 59 | Tradition | 6.01 | 0.3% | 1.1% | 4.9% | ▲+14.3% |
▶ 60 | Authority | 6.44 | 0.1% | 0.6% | 3.1% | ▲+14.0% |
▶ 61 ▲+1 | Fame | 6.27 | 0.2% | 0.6% | 2.8% | ▲+19.2% |
▶ 62 ▼−1 | Popularity | 6.55 | 0.1% | 0.5% | 2.8% | ▲+13.2% |
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