Key Findings for December 2021

December 2021 is a rare “quiet month”: 0 tests conducted, so there’s no measurable distribution of value preferences to compare, no top 10 to summarize, and no rank movement to quantify in positions. In percentage terms, every value sits at 0% observed share, which means any “trend” would be storytelling rather than analysis.

Because there’s no ranking data, there are no rising or falling values to call out, and we can’t infer shifts in priorities. The only data-driven takeaway is behavioral: participation dropped to 0% of expected activity, suggesting attention was elsewhere.

Seasonally, that non-result is still telling. December often competes with holidays, deadlines, travel, and end-of-year fatigue, so it’s a prime candidate for a participation slump. If other months have data, this month is best treated as a missing-data gap, not a genuine change in what people value.